POIZON
POIZON is a global two-sided marketplace for authenticated premium fashion goods — sneakers, apparel, bags, watches, and luxury accessories — serving individual and business sellers plus Gen Z buyers across China, Asia-Pacific, and the United States.
- Company typePrivate
- Founded2015
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What POIZON does
POIZON, operated by Shanghai Dewu Information Group Co., Ltd., is a global two-sided e-commerce marketplace for authenticated premium fashion goods including sneakers, apparel, bags, watches, luxury accessories, and art. Originally launched in 2015 as a content-driven streetwear community under the prior brand "Dewu," the platform pivoted in 2017 to e-commerce with the introduction of a professional authentication service that verifies product authenticity prior to shipment. The company is headquartered in Shanghai, China, and operates across China, Hong Kong SAR, Taiwan, Macao SAR, Japan, Republic of Korea, and the United States with localized language support.
The platform's core technology is its authentication service combined with marketplace infrastructure supporting two seller tiers — Individual Sellers (registered with personal ID) and Business Sellers (LLC/Corp/Ltd entities). POIZON provides seller-facing API integration for programmatic catalog listing (case-study evidence shows 7,000+ items onboarded), mobile applications on iOS and Android, and two fulfillment models: Direct Shipping (sellers fulfill from own inventory) and Bonded Sales (platform warehouses with customs clearance). The company claims 500M+ global reach, a 40% monthly repeat purchase rate, and a 50% Gen Z user base.
POIZON operates a commission-based marketplace model, with sellers paying transaction fees on completed sales. Differentiating commercial terms include zero upfront costs, no advertising fees, daily payouts, and ~10-second store activation, targeting both individual entrepreneurs and globally registered brands. Reported financial signals include a ~USD 1 billion valuation achieved in approximately five years (JingDaily, 2020), +40% YoY GMV in the Shoes category through September 2025, and +1,700% YoY growth on flagship SKUs such as Adidas Yeezy 500 (USD 20M+ annual GMV). Specific revenue figures, funding rounds, and management team information are not publicly disclosed in available sources.
POIZON firmographics
Firmographics- Name
- POIZON
- Legal name
- Shanghai Dewu Information Group Co., Ltd.
- Website
- https://hk.poizon.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- POIZON is a global two-sided marketplace for authenticated premium fashion goods — sneakers, apparel, bags, watches, and luxury accessories — serving individual and business sellers plus Gen Z buyers across China, Asia-Pacific, and the United States.
- Ownership category
- akta.pro rank
POIZON industry classification
Industry- Product category
- Fashion Marketplace
- NAICS
- Shoe Retailers (458210), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industries
- Apparel, Footwear & Accessories Resale (CRAFAGAA), Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK)
Keywords
Where POIZON is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
POIZON business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Marketplace Commission: POIZON generates revenue by taking a commission on each transaction conducted through its marketplace. Sellers pay no upfront costs or advertising fees but transaction fees apply on completed sales of authenticated sneakers, apparel, bags, and luxury goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Seller - For entrepreneurs launching with personal ID |
| Transaction based/ take rate | Pay-as-you-go | Business Seller - For globally registered entities (LLC/Corp/Ltd, etc.) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
POIZON product offering
Product offeringCore offering
POIZON operates a two-sided online marketplace connecting third-party sellers of authenticated premium fashion goods — primarily sneakers, plus apparel, bags, watches, and luxury accessories — with buyers worldwide. Sellers operate under either Individual Seller or Business Seller tiers, and every item passes through POIZON's proprietary authentication service before being delivered to the buyer, providing an authenticity guarantee that is the platform's core differentiator.
Product overview
POIZON is a comprehensive fashion marketplace platform that offers authentic sneakers, apparel, bags, watches, luxury accessories, and art. The platform operates with a hybrid model combining community and commerce, having originated as a content-driven streetwear community in 2015 before pivoting to e-commerce with certified authenticity services in 2017. The core product suite includes the POIZON Marketplace for buyers and sellers, the POIZON Seller Platform (with Individual and Business Seller tiers), professional Authentication Services to verify authenticity, and two fulfillment models: Direct Shipping and Bonded Sales. The platform also offers a mobile application for iOS and Android users. POIZON connects sellers to a global reach of 500M+ users with 40% monthly repeat purchase rates, particularly strong among Gen Z customers (50% of user base).
Differentiator
Problem solved
Functional benefit
Products and services
- POIZON Marketplace Two-sided online marketplace where third-party sellers list authenticated sneakers, apparel, bags, watches, and luxury accessories and buyers purchase them with an authenticity guarantee backed by POIZON's authentication service. Intended for Gen Z consumers in Asia-Pacific and the United States.
- POIZON Authentication Service Proprietary authentication service that verifies the authenticity of sneakers, apparel, and luxury goods at dedicated authentication centers before items are shipped to buyers. The service is the platform's core differentiator and is used by both Individual and Business Sellers.
- POIZON Mobile App Mobile application providing consumers with access to the POIZON marketplace, including browsing, purchasing, and tracking of authenticated sneakers, apparel, and luxury accessories.
- POIZON Seller Platform Backend seller portal supporting both Individual Seller and Business Seller tiers, enabling third-party sellers to list inventory, manage orders, and route items through POIZON's authentication workflow.
Quantifiable outcome
- 40% YoY growth in Shoes category GMV
- +3 more outcomes
Companies that use POIZON
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
POIZON technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
POIZON partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
POIZON competitors and assessment
Company assessmentDirect peers
- Laced: UK-based authenticated sneaker and streetwear resale marketplace. Direct competitor in the authentication-led sneaker resale category with overlapping Gen Z and hype-driven buyer base, though with a more UK-centric footprint.
- StockX: Authenticated sneaker and streetwear resale marketplace. Most direct competitor to POIZON globally, with comparable authentication-driven model and overlapping sneaker/luxury categories. POIZON's recent US push directly targets StockX's core market.
- The RealReal: Authenticated luxury consignment marketplace for apparel, watches, jewelry, and accessories. Comparable in authentication-led luxury resale value proposition, though the RealReal operates a consignment model with in-house inventory rather than a pure peer-to-peer marketplace.
- Vestiaire Collective: Global authenticated luxury fashion resale marketplace covering apparel, bags, watches, and accessories. Directly comparable in authentication-as-moat positioning and luxury reseller model, though more weighted to women's luxury and Europe.
- GOAT: Authenticated sneaker and apparel resale marketplace offering both new and used premium footwear. Closely aligned with POIZON in business model (marketplace + authentication), target customer (Gen Z sneaker buyers), and cross-border seller ecosystem.
Emerging players
- Chrono24: Global marketplace for authenticated luxury watches. Overlaps with POIZON's watches category and shares the authentication-driven trust model, but specializes exclusively in timepieces rather than multi-category luxury.
- Depop: Peer-to-peer fashion resale marketplace with strong Gen Z positioning and social/community commerce roots. Comparable to POIZON in Gen Z targeting and community-driven marketplace DNA, though Depop is non-authenticated and broader in category.
Broad incumbents
- eBay: Mass-market resale platform that has launched Authenticity Guarantee programs for sneakers, watches, and luxury items. A broad incumbent competing with POIZON in authenticated resale but without a niche specialization or community-driven model.
- Farfetch: Global luxury fashion marketplace connecting boutique sellers with consumers. Comparable in cross-border luxury marketplace positioning and Gen Z digital-first approach, though operates more as a brand/boutique aggregator than authenticated resale.
Regional players
- Vinted: European-focused C2C fashion resale marketplace. Comparable marketplace model for secondhand apparel and accessories, but primarily serves European geographies and does not directly overlap with POIZON's core Asian and US markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
POIZON social profiles
Digital presencePOIZON compliance and trust
Trust signalCompliance4 records
POIZON financial estimates
Financial estimateRevenue estimate
Valuation estimate
POIZON leadership team
Management profileNumber of profiles
POIZON funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POIZON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POIZON
What does POIZON do?
POIZON operates a two-sided online marketplace connecting third-party sellers of authenticated premium fashion goods — primarily sneakers, plus apparel, bags, watches, and luxury accessories — with buyers worldwide. Sellers operate under either Individual Seller or Business Seller tiers, and every item passes through POIZON's proprietary authentication service before being delivered to the buyer, providing an authenticity guarantee that is the platform's core differentiator.
Is POIZON a public or private company?
POIZON is a private company. It is classified as venture growth investor backed and is currently operating.
When was POIZON founded?
POIZON was founded in 2015. It employs 5,001 to 10,000 people.
Where is POIZON based?
POIZON is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does POIZON make money?
One revenue line is on record: marketplace Commission.
Who are POIZON's main competitors?
Direct peers on record are Laced, StockX, The RealReal, Vestiaire Collective and GOAT. Emerging players are Chrono24 and Depop. Broad incumbents are eBay and Farfetch. Vinted is listed as a regional player.
Does POIZON have an API?
Yes. POIZON offers API integration capabilities enabling sellers to list products programmatically. In documented seller case studies, merchants utilized API integration to list over 7,000 items at once, driving rapid business growth.
What industry is POIZON in?
POIZON's product category is Fashion Marketplace. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of CRAFAGAA, Apparel, Footwear & Accessories Resale. Its NAICS code is 458210 and its SIC code is 5940.