What Storey Custom Homes does

Storey Custom Homes is a privately held, family-owned luxury custom home builder founded in 1998 by Danny R. Storey and his son Kevin B. Storey. Headquartered at 2800 Peachtree Industrial Blvd., Suite C, Duluth, Georgia, the firm operates as a design/build constructor serving high-net-worth individuals seeking bespoke residences in the metropolitan Atlanta area. The company employs 11-50 people and is led by the Storey family, including Kipley Storey Morrow in administrative and sales management, with combined construction experience exceeding 60 years. Notable individual leadership credentials include Danny Storey's civil engineering background from Georgia Tech and Kevin Storey's status as a third-generation home builder.

The firm's core offering is integrated custom home design and construction, with projects ranging from approximately $1 million to over $4 million. Its proprietary approach combines design/build integration (single-point accountability from concept through completion) with value engineering aimed at long-term investment appreciation. Storey Custom Homes holds lead or preferred builder status in premier gated golf communities including Sugarloaf Country Club (50+ homes built), The River Club (preferred builder as of November 2025), Echelon in Alpharetta, Brookhaven Forest, and the newer Bethany Estates in Buford. The firm is a Certified Professional Home Builder with the Atlanta Home Builders Association and a Licensed Residential Contractor in the State of Georgia, and has earned multiple Gold and Silver OBIE Awards from the Greater Atlanta Home Builders Association.

The business model is project-based, one-time custom construction revenue, with sales conducted exclusively through direct client engagement rather than channel partners. Pricing is bespoke and quote-based. Marketing is driven by award recognition, features in Gwinnett Magazine and Builder Digest (ranked #2 in Atlanta), community partnerships, and high-profile projects such as the 2017 Gary Sinise Foundation R.I.S.E. smart home for a military veteran. Geographic operations are concentrated in metro Atlanta, with no international footprint disclosed. The company has no external funding rounds, no subsidiaries, and no parent company, operating as a 100% family-controlled entity.

Name

Storey Custom Homes

Legal name

Storey Custom Homes

Website

https://storeycustomhomes.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Storey Custom Homes is a family-owned luxury design/build home builder founded in 1998, serving high-net-worth clients in metro Atlanta's premier gated golf communities with projects priced from $1 million to over $4 million.

Ownership category

akta.pro rank

Product category

Luxury Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Custom Home Building (IMAFABAC)

Keywords

• Luxury custom homes
• Custom home builders
• Design-build construction
• Residential construction
• Premier home builder

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Construction: One-time custom home building services for high-end residential properties. Homes are designed and built to complement homeowners' lifestyle, community, and individual lot characteristics. Revenue generated through project-based contracts for luxury homes typically priced from $1 million to over $4 million.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Storey Custom Homes designs and builds bespoke luxury custom homes for individual homeowners in the metro Atlanta area, integrating architectural design, value engineering, and full-scale construction management. The firm operates as a family-owned design/build firm, working with clients from concept through completion on residences typically priced from $1 million to over $4 million in premier communities such as Sugarloaf Country Club, The River Club, Echelon, Brookhaven Forest, and Bethany Estates.

Product overview

Storey Custom Homes operates as a single unified offering—a luxury custom home design and construction service. The company provides end-to-end custom home building, including design assistance, architectural planning, and construction management. The core service encompasses lot selection, custom home design tailored to client lifestyle and community integration, and full-scale construction with quality materials and experienced professionals. The company is a family-owned firm founded in 1998, specializing in luxury residences in metro Atlanta communities including Sugarloaf Country Club, The River Club, and Echelon.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Design and Construction

Quantifiable outcome

• 50+ homes constructed in Sugarloaf Country Club as lead builder
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The River ClubcoreStrategic or Co-development Partner · 7 November 2025Storey Custom Homes is the preferred builder in The River Club, a 700-acre master-planned residential and golf community located on the banks of the Chattahoochee River in Suwanee. The partnership involves constructing luxury homes designed in distinctly American & European architectural style, built to provide each home with a unique perspective. The River Club's builder guild and architects review each plan to ensure architectural integrity, quality, and craftsmanship.
• Gary Sinise FoundationminorStrategic or Co-development Partner · 6 February 2017Storey Custom Homes partnered with the Gary Sinise Foundation's R.I.S.E. (Restoring Independence Supporting Empowerment) program to build a specially adapted smart home for US Army Master Sergeant Cedric King (Ret.) and his family. This project, featured on the Today Show, demonstrates the company's commitment to giving back to military families.
• Sugarloaf Country ClubcoreStrategic or Co-development PartnerStorey Custom Homes serves as the lead builder in Sugarloaf Country Club in Duluth, having constructed over 50 homes in this prestigious community. The partnership involves ongoing new home construction within this exclusive golf community.
• Echelon (Alpharetta)minorStrategic or Co-development PartnerStorey Custom Homes has built quality custom homes in Echelon, an upscale Alpharetta golf community, as part of their portfolio in metro Atlanta's most prestigious neighborhoods.
• Brookhaven ForestminorStrategic or Co-development PartnerStorey Custom Homes has constructed homes in Brookhaven Forest, a Brookhaven community, as part of their presence in metro Atlanta's luxury home market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Toll Brothers: National luxury homebuilder with active presence across metro Atlanta's premier communities; competes for the same affluent buyers at similar price points but at much greater scale.
• David Weekley Homes: Large national homebuilder operating in metro Atlanta with luxury product lines; competes at the upper end of the market but with a broader portfolio approach.
• Ashton Woods Homes: National homebuilder with a meaningful luxury and custom segment across metro Atlanta; overlaps in buyer demographics and community-level competition.

Direct peers

• Hedgewood Homes: Atlanta custom homebuilder focused on design-forward luxury residences in metro Atlanta neighborhoods; comparable buyer profile and custom design/build service model.
• Smith Douglas Homes: Atlanta-based homebuilder with custom and luxury offerings in similar metro Atlanta submarkets; comparable price tier and project-based delivery model.
• John Wieland Homes: Long-established Atlanta luxury homebuilder with deep community partnerships across metro Atlanta's premier subdivisions; comparable project size and customer segment.
• Brock Built Homes: Atlanta-area custom and semi-custom home builder operating in many of the same submarkets (Alpharetta, Duluth, Milton, Johns Creek) as Storey, with comparable luxury pricing tier.
• Patrick Malloy Homes: Atlanta-based luxury custom home builder serving premier golf and country club communities in metro Atlanta with similar design/build services and high-net-worth buyer focus.

Regional players

• Pacific Northwest / Southeast luxury custom builders (e.g., Vintage Estate Homes): Boutique luxury custom home builder serving an affluent segment in a different U.S. region; similar design/build methodology and project scale to Storey.

Others

• Greater Atlanta Home Builders Association: Industry association of which Storey is a member and from which it derives OBIE Award recognition; not a competitor but a key ecosystem participant relevant to understanding its award and certification positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100093419326912
• LinkedInlinkedin.com/company/storey-residential-properties

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storey Custom Homes