Pregnant Then Screwed

What Pregnant Then Screwed does

Pregnant Then Screwed is a UK-registered charity (legal name The Motherhood Plan; charity no. 1188643 in England & Wales and OSCR SC052777 in Scotland) founded on International Women's Day in 2015 by Joeli Brearley and headquartered in York. The organisation provides free support services to pregnant women and mothers experiencing workplace discrimination, including a volunteer-staffed HR Advice Line, a 24/7 online Advice Forum, written Advice Pages, a Tribunal Mentor Programme pairing users with volunteers who have been through the process, signposting to partner organisations, free legal representation via the Free Representation Unit, mental health support through MIND, benefits advice, and career coaching. Underlying technology is limited to a CRM system for case management, volunteer coordination, and impact tracking, plus the online Advice Forum; no AI/ML components are disclosed.

The organisation operates across all four UK nations with a regional division (Pregnant Then Screwed Scotland) launched in October 2023, and pursues a dual model of direct service delivery and systemic campaigning. Revenue is derived from individual donations (with Gift Aid), paid membership subscriptions at £5-£20 per month, and institutional grants from foundations including ROSA UK, The National Lottery Community Fund, Elevate Great, Inspiring Scotland, Joseph Rowntree Foundation, and Oxfam Scotland. Charitable research outputs such as the annual State of the Nation survey and policy proposals (Scotland's Childcare Guarantee, Universal Family Childcare Promise, 'Leave in the Lurch' paternity leave report) feed into advocacy alongside event-driven campaigning (hustings, rallies) and earned media.

Name

Pregnant Then Screwed

Legal name

The Motherhood Plan

Website

https://pregnantthenscrewed.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pregnant Then Screwed is a UK charity founded in 2015 that provides free HR advice, tribunal mentoring, legal signposting, and campaigning to pregnant women and mothers experiencing workplace discrimination, funded through donations, membership, and grants.

Ownership category

akta.pro rank

Product category

Maternity Rights Charity & Advocacy Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Maternity rights advocacy
• Workplace discrimination support
• Charity support services
• Childcare policy campaigning
• Tribunal mentor programme

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, trusts, and foundations. Donation form available on website with Gift Aid capability. Fundraising Regulator compliant.
2. Membership Programme: Monthly or annual membership subscriptions at £5, £8, £10, or £20 per month tiers. Auto-renewing with 14-day cooling off period.
3. Institutional Grants and Funding: Funding from charitable foundations and government bodies including ROSA UK (£10,000), The National Lottery Community Fund, Elevate Great, Inspiring Scotland, Joseph Rowntree Foundation, and Oxfam Scotland.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Pregnant Then Screwed is a UK charity providing free direct support services to pregnant women and mothers experiencing workplace discrimination, including a volunteer-staffed HR Advice Line, a 24/7 online Advice Forum, online Advice Pages, a Tribunal Mentor Programme offering 12 weeks of peer mentoring, signposting to partner organisations, free legal representation via the Free Representation Unit, mental health support via MIND, benefits advice, and career coaching. The charity also campaigns for systemic policy reform on childcare and parental leave.

Product overview

Pregnant Then Screwed is a UK-based charity offering a comprehensive suite of support services for pregnant women and mothers experiencing workplace discrimination. The core offering consists of direct support services including an HR Advice Line staffed by volunteer HR professionals, a 24/7 Advice Forum, Advice Pages, a Tribunal Mentor Programme providing peer support, Signposting to partner organizations, FRU legal representation, mental health support via MIND partnership, benefits advice, and career coaching. The organization operates across England with a regional division (PTS Scotland) and generates revenue through membership subscriptions and donations. The charity also conducts annual State of the Nation research and develops policy proposals including Scotland's Childcare Guarantee and the Universal Family Childcare Promise, positioning itself as both a service provider and advocacy organization.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Advice Line Telephone advice line staffed by volunteer HR professionals providing empathetic support, HR advice, information about employment rights, and signposting for pregnant women and mothers experiencing workplace discrimination.
• Advice Forum Online community forum providing 24/7 access to peer and expert HR guidance, allowing parents to ask questions and receive advice about pregnancy and maternity discrimination at work.
• Advice Pages Online resources providing clear overviews of employment rights at work, available 24/7 to help parents understand their legal protections.
• Tribunal Mentor Programme Peer support programme connecting women and parents going through employment tribunal claims with trained volunteer mentors who have experienced the process, offering emotional support and practical guidance over a 12-week period.
• Signposting & Support Directory connecting parents with other charities and organisations that can offer further support, including legal advice, benefits guidance, mental health services, and specialised support for various family situations.
• FRU Representation Free legal representation in employment tribunals for eligible cases, provided through the Free Representation Unit partnership.
• Mental Health Support Partnership with MIND providing mental health support services for mothers experiencing discrimination and workplace challenges.
• Benefits Advice Service Guidance service helping mothers understand and access benefits they may be entitled to.
• Coaching Service Career coaching service for mothers struggling to regain professional confidence after experiencing discrimination and needing support in working out their career goals.
• Pregnant Then Screwed Scotland Regional division focusing on Scotland-specific issues including affordable childcare advocacy, parental leave campaigning, and delivering advice services tailored to Scottish parents.
• PTS Membership Paid membership programme offering monthly or annual subscription options (£5 minimum per month), providing members with voting rights in annual consultations, exclusive newsletters with impact updates, and access to campaign-shaping activities.
• State of the Nation Survey Annual research survey exploring parents' experiences of childcare, parental leave, pregnancy, maternity discrimination and workplace culture, providing data to inform campaigning and policy advocacy.
• Scotland's Childcare Guarantee Policy proposal developed with the New Economics Foundation proposing expanded funded childcare hours from 9 months old and a 5% household income cap on childcare costs in Scotland.
• Universal Family Childcare Promise Policy proposal for England developed with New Economics Foundation and Joseph Rowntree Foundation, proposing 15 hours weekly free childcare from 9 months to 4 years and a 5% family earnings cap on additional childcare costs.

Quantifiable outcome

• 68% increase in calls about redundancy in last 6 months
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• New Economics Foundation (NEF)coreStrategic or Co-development PartnerPartnership with NEF to model a revolutionary childcare system (Scotland's Childcare Guarantee) including expanded funded hours and 5% cost cap. NEF conducted economic modelling and analysis.
• Oxfam ScotlandsupportingStrategic or Co-development PartnerPartnered with NEF and PTS to propose Scotland's Childcare Guarantee with funding support from Joseph Rowntree Foundation Scotland and Oxfam Scotland.
• Centre for Public Policy (University of Glasgow)supportingStrategic or Co-development PartnerCo-hosted Early Learning and Childcare Hustings with The Centre for Public Policy at the University of Glasgow, chaired by Professor Kezia Dugdale.
• Working FamiliessupportingStrategic or Co-development PartnerPartnership for legal advice referral - signposting callers needing specialist legal advice to Working Families who provided free specialist legal advice up to litigation point. Note: Working Families has now closed.
• MINDsupportingStrategic or Co-development PartnerMental health support partnership providing resources and support for mothers experiencing discrimination and mental health challenges.
• Free Representation Unit (FRU)supportingStrategic or Co-development PartnerFree legal representation in employment tribunals for eligible cases via the Free Representation Unit.
• Bluestone HRsupportingTechnology or IntegrationHR support provider for Advice Forum Volunteers, providing professional HR guidance and resources.
• Chester Community Law Project (University of Chester)supportingStrategic or Co-development PartnerLaw student volunteers drafted fact sheets and guidance documents for employment tribunal claims.
• Centre for Progressive Policy (CPP)coreStrategic or Co-development PartnerJoint research partnership on societal and economic impact of paternity leave. Published 'Leave in the lurch' report on paternity leave, gender equality, and UK economy.
• Women in DatasupportingStrategic or Co-development PartnerPartner for State of the Nation survey data analysis and weighting, providing statistical expertise for parental leave and discrimination research.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Royal College of Midwives (RCM): UK professional body and trade union for midwives, campaigning on maternity services and birth rights. Thematic overlap on maternal welfare advocacy, though professional/trade-union model rather than direct service delivery to mothers.
• Working Families: Former UK charity that helped working parents and carers and provided specialist employment-law advice. Historically a direct peer to PTS and a former downstream partner for legal signposting; now closed, making it a relevant historical peer reference.
• Mumsnet: UK online community and platform for parents providing peer advice and information, with active campaigning arm on parental rights. Adjacent — comparable parent-community and policy-campaigning element, though commercial rather than charitable.

Direct peers

• NCT (National Childbirth Trust): UK charity supporting parents through pregnancy, birth, and early parenthood via information, courses, peer support, and campaigning. Comparable parent-focused support and advocacy model, with significantly larger national footprint and member base.
• Gingerbread: UK charity supporting single parents with advice, information, and peer support. Comparable service-delivery-plus-advocacy model aimed at parents facing systemic disadvantage, though narrower on pregnancy/maternity workplace issues.
• Maternity Action: UK charity providing advice and information on rights at work during pregnancy, maternity leave, and returning to work. Highly comparable to Pregnant Then Screwed in mission (advancing pregnant women's workplace rights) and beneficiary group, though narrower on childcare policy advocacy.
• Tommy's (the pregnancy and baby charity): UK charity funding research and providing information on pregnancy complications, miscarriage, stillbirth, and premature birth. Comparable in funding model (charitable donations, research) and maternal-pregnancy focus, though more clinical/research-led than workplace-advocacy-led.

Broad incumbents

• Fawcett Society: UK's leading membership-based charity campaigning for gender equality and women's rights at work and in public life. Broader scope than PTS but overlapping on workplace sex-discrimination policy and campaigning, and similar evidence-led advocacy style.
• Citizens Advice: Large UK charity providing free, independent, confidential advice on a wide range of issues including employment rights. Overlapping on advice-line model and employment-rights beneficiary support, though much broader scope and far larger scale than PTS.

Emerging players

• Mind: UK mental health charity providing advice, support, and campaigning, which partners with Pregnant Then Screwed to deliver mental health services. Comparable as a UK support-and-advocacy model and a PTS service partner; Mind is far larger and broader-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pregnant_then_screwed
• Facebookfacebook.com/maternitydiscrimination
• LinkedInlinkedin.com/company/pregnant-then-screwed

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pregnant Then Screwed