The Avenue Hospital

What The Avenue Hospital does

The Avenue Hospital is a private acute-care hospital located at 40 The Avenue, Windsor VIC 3181, Melbourne, Australia, operating as a wholly owned facility within Ramsay Health Care (ASX: RHC). The hospital delivers surgical and medical services across three core specialties: bariatric surgery (more than 1,000 procedures annually including laparoscopic adjustable gastric banding, sleeve gastrectomy, gastric bypass, and revision surgery), orthopaedic surgery (hip, knee, shoulder, hand, wrist, foot, and ankle procedures supported by NAVIO and Stryker Mako robotic-assisted systems), and pain management (chronic pain interventions including nerve blocks, radiofrequency ablation, spinal cord stimulation, and neuromodulation delivered in partnership with Pain Specialists Australia). Supporting services include general surgery, day surgery, and a virtual orthopaedic pre-admission clinic delivered via Microsoft Zoom.

The hospital operates a sales-led go-to-market model anchored on GP referrals and credentialed specialist relationships, with marketing activities including GP Continuing Professional Development events (delivered since 2000), community information sessions, and a content-driven website. Patient access is facilitated through three payer channels: private health insurance, self-funded patients, and Department of Veterans Affairs arrangements. Multidisciplinary clinical teams — including surgeons, dietitians, psychologists, and physicians for bariatric care — underpin individualised patient management from pre-admission through discharge.

Revenue is generated from patient admissions, surgical procedures, and medical treatments across bariatric, orthopaedic, pain, and general surgery service lines. Pricing is not publicly disclosed and varies by procedure, surgeon, and insurance status; self-funded pathways are available. The hospital is supported by Ramsay Health Care's group infrastructure, which encompasses 480+ facilities across 11 countries, 77,000+ staff, and approximately 8.5 million patients treated annually, and inherits the parent's Net Zero by 2040 commitment and patient safety programmes (Ramsay Rule, Speak Up for Patient Safety).

Name

The Avenue Hospital

Legal name

The Avenue Hospital

Website

https://theavenuehospital.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Avenue Hospital is a private acute-care hospital in Windsor, Melbourne, operated by Ramsay Health Care, specialising in bariatric surgery (1,000+ procedures annually), orthopaedics with robotic-assisted systems, and multidisciplinary pain management for insured, self-funded, and veteran patients.

Ownership category

akta.pro rank

Product category

Private Hospital Services

NAICS

General Medical and Surgical Hospitals (6221)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Private/For-Profit Hospital Systems (HLAFAAAF)

Keywords

• Private hospital services
• Bariatric surgery
• Orthopaedic surgery
• Pain management
• Robotic-assisted surgery

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Healthcare Services: Revenue generated from patient admissions, surgical procedures, and medical treatments across bariatric, orthopaedic, pain services, and general surgery. Services are accessed through private health insurance, self-funded patients, and government programs such as Veterans Affairs.
2. The Ramsay Way Philosophy: Part of Ramsay Health Care global network operating 480+ facilities across 11 countries, treating millions of patients annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Avenue Hospital is a private acute-care hospital in Windsor, metropolitan Melbourne, that delivers elective inpatient and day-stay surgical services to privately insured, self-funded, and Veterans Affairs patients. Its surgical portfolio centres on bariatric (weight-loss) surgery, orthopaedic surgery, and multi-disciplinary pain management, supported by robotic-assisted surgical platforms (NAVIO and Stryker Mako) and an online patient admission portal. The hospital operates as a wholly-owned facility within the Ramsay Health Care network.

Product overview

The Avenue Hospital is a private hospital operated by Ramsay Health Care, offering a focused portfolio of surgical and medical services. The core offerings include a high-volume Bariatric Surgery Program (performing over 1,000 procedures annually), comprehensive Orthopaedic Surgery Services with robotic-assisted options (NAVIO and Stryker Mako systems), and Pain Management Services through partnership with Pain Specialists Australia. Supporting these clinical services are digital patient engagement tools including an online admission portal (HealthHub), virtual pre-admission education via Zoom, and continuing professional development for referring GPs. The hospital also operates patient safety and quality programs including the Ramsay Rule and Speak Up initiatives. The services are connected through the Ramsay Health Care operational infrastructure which provides patient portals, appointment scheduling, and clinical documentation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Bariatric Surgery Program

Quantifiable outcome

• Over 1,000 bariatric procedures performed annually with many patients resolving or significantly reducing obesity-related issues after surgery
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pain Specialists AustraliacoreStrategic or Co-development Partner · 1 January 2012Pain Specialists Australia provides holistic, multidisciplinary pain relief and treatments for individuals suffering from ongoing pain. Founded in 2012 by Dr Nick Christelis, the practice has grown to treat over 5,000 patients per year including through funding programs such as WorkSafe, DVA, and TAC. The team utilises cutting-edge pain-intervention technology and extensive anaesthetic and pain-specialist experience. They offer treatments ranging from specialised nerve blocks, radiofrequency ablation, to neuromodulation techniques like spinal cord stimulation.
• Ramsay Health CarecoreStrategic or Co-development PartnerThe Avenue Hospital is part of Ramsay Health Care, a global healthcare company established in Sydney, Australia in 1964. Ramsay operates 480 facilities across 11 countries including Australia, France, UK, Sweden, Norway, Denmark, Germany, Italy, Malaysia, Indonesia, and Hong Kong. The partnership provides The Avenue Hospital with access to Ramsay's global resources, quality standards, and operational expertise. Ramsay's philosophy 'People Caring for People' underpins the hospital's operations.
• Melbourne Orthopaedic GroupcoreStrategic or Co-development PartnerMelbourne Orthopaedic Group provides orthopaedic surgeons who practice at The Avenue Hospital. The group offers expertise in foot and ankle, hip and knee, spine, and upper limb surgery. Sessions include orthopaedic education courses for medical professionals.
• Veterans AffairsminorOthersThe hospital accepts patients under the Department of Veterans Affairs (DVA) arrangements, providing specialised care for eligible veterans.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cabrini Health: Private Catholic hospital operator in Melbourne's inner southeast (Malvern) providing acute surgical, orthopaedic, and specialty services — overlapping directly with The Avenue's catchment and service mix.
• Warringal Private Hospital: Another Ramsay Health Care private hospital in Melbourne's Ivanhoe/Templestowe area offering similar surgical and orthopaedic services; the most natural intra-network comparable given shared parent and operating model.
• St Vincent's Private Hospital Melbourne: Private acute hospital in Fitzroy offering surgical, orthopaedic, and specialty services within Melbourne. Comparable on patient profile, payer mix, and physician-led model.
• Epworth HealthCare: Largest not-for-profit private hospital operator in Melbourne with multiple campuses offering surgical, orthopaedic, and bariatric services. Directly comparable on geography, service mix, and patient demographics.

Broad incumbents

• Healius: Diversified Australian healthcare operator (pathology, imaging, day hospitals). Comparable for outpatient/day-hospital delivery model and Medicare/PHI reimbursement dynamics affecting private operators.
• Icon Cancer Care: Australian private specialist healthcare provider focused on oncology with day-hospital infrastructure. Relevant for specialty day-surgery business model comparison.
• Healthscope: One of Australia's largest private hospital operators (now under Brookfield ownership post-2024 transaction), running 38+ hospitals. Broad incumbent comparable on acute private hospital economics.
• St John of God Health Care: Catholic private hospital operator with 25+ facilities across Australia and New Zealand offering acute surgical, orthopaedic, and maternity services. Comparable on private surgical model, broader geography.
• GenesisCare: Private specialist provider of cancer, cardiac, and pain management services across Australia and globally. Adjacent specialty competitor, particularly relevant for The Avenue's pain management service line.

Emerging players

• Melbourne Bariatric Group: Specialist bariatric surgical practice operating in Melbourne. Direct emerging competitor in the high-volume weight-loss surgery segment where The Avenue performs 1,000+ procedures per year.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/avenuehospital
• LinkedInlinkedin.com/company/avenue-hospital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Avenue Hospital