FeniksGroup
FeniksGroup is a Dutch corporate safety services provider (founded 2001) delivering risk advisory, BHV/EHBO/VCA training, scenario exercises, and safety equipment sales across 18 training locations in the Netherlands, with a specialized Jouw Zorgopleider sub-brand for healthcare professional training and digital learning products including VR and HoloLens-based simulations.
- Company typePrivate
- Founded2001
- HeadquartersBeesd, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FeniksGroup does
FeniksGroup is a Dutch corporate safety services provider founded in 2001 and headquartered in Markenbinnen, Netherlands (with operations centered around Beesd). The company delivers an integrated four-pillar 'Safety Circle' (Schijf van Veiligheid) framework: risk advisory (RI&E, emergency planning, evacuation plans); education and training (BHV emergency response, EHBO first aid, VCA occupational safety, ARBO and specialized courses); practice, evaluation and optimization (scenario drills, evacuation exercises); and safety equipment sales, rental and maintenance (fire extinguishers, AEDs, first aid kits, fire blankets). A specialized sub-brand, Jouw Zorgopleider, addresses healthcare professionals with resuscitation (BLS/PBLS/ILS/ALS), ABCDE methodology and instructor certification programs.
The platform combines three proprietary training centers (Markenbinnen, Purmerend, Beesd) and 15 partner venues across the Netherlands with digital and immersive learning products — Virtual Reality BHV modules, VR Reanimation/AED training, HoloLens-enabled scenario simulations, gamification tools, and an e-learning environment. The company holds a stack of Dutch and European credentials (NIBHV, ISO 9001:2015, NRR, Oranje Kruis, ERC, NIFV, CRKBO) that gate access to regulated training mandates. It serves healthcare, industry/manufacturing, education, government/municipalities, construction, hospitality, and SMB customers, with named enterprise logos including Oracle, Cargill, Gemeente Alkmaar, Imbema, Zorgcentra De Betuwe and Europese School Bergen.
Revenue is generated through professional services (course fees, certification charges, recurring recertification), hardware sales/rental of safety equipment, and risk advisory consulting. The go-to-market is sales-led with a direct advisory motion (free initial consultations, quote-based pricing) supplemented by event-driven public enrollment at 18 locations, online self-serve registration through the ChainWise Extranet customer portal, and in-company training delivery at client sites. The firm is privately held (FeniksGroup B.V.), founder/management-owned, with no disclosed external funding or institutional investors.
FeniksGroup firmographics
Firmographics- Name
- FeniksGroup
- Legal name
- FeniksGroup B.V.
- Website
- https://feniksgroup.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FeniksGroup is a Dutch corporate safety services provider (founded 2001) delivering risk advisory, BHV/EHBO/VCA training, scenario exercises, and safety equipment sales across 18 training locations in the Netherlands, with a specialized Jouw Zorgopleider sub-brand for healthcare professional training and digital learning products including VR and HoloLens-based simulations.
- Ownership category
- akta.pro rank
FeniksGroup industry classification
Industry- Product category
- Occupational Safety Training and Advisory
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, Fire Safety & Evacuation (EDABAEAE)
- akta.pro secondary industries
- Occupant Fire Safety Training, Drills & Warden Programs (BPABAHAM), General Occupational Safety & OSHA Compliance (EDABAEAA), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
Keywords
Where FeniksGroup is headquartered
LocationHeadquarters
- HQ city
- Beesd
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
FeniksGroup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Training and Education Services: Core revenue stream from providing safety training courses including BHV (emergency response), EHBO (first aid), VCA, and specialized courses. Revenue generated through course fees, certification charges, and recurring training/recertification.
- Safety Equipment Sales and Rental: Sale, rental, and maintenance of safety equipment including fire extinguishers, fire hose reels, AEDs, first aid kits, and fire blankets. Equipment rental specifically available for events.
- Risk Advisory Services: Risk assessment and consulting services including RI&E (Risk Inventory & Evaluation), emergency plans, evacuation plans, and evacuation maps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Public training courses at FeniksGroup locations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
FeniksGroup product offering
Product offeringCore offering
FeniksGroup provides corporate safety services in the Netherlands, operating a four-pillar "Safety Circle" covering risk advisory (RI&E, emergency and evacuation plans), education and training (BHV emergency response, EHBO first aid, VCA occupational safety, Arbo, technical and customized courses, and specialized healthcare training under Jouw Zorgopleider), practice/evaluation/optimization (scenario drills and evacuation exercises), and safety equipment (sale, rental, and maintenance of fire extinguishers, AEDs, first aid kits, and fire blankets). Training is delivered through three proprietary Dutch training centers, 15 partner venues, in-company programs, and an online/e-learning channel enhanced with VR, HoloLens, and gamification.
Product overview
FeniksGroup is a comprehensive corporate safety solutions provider operating as a single integrated platform rather than modular products. The company delivers a 'Safety Circle' (Schijf van Veiligheid) methodology spanning four interconnected service pillars: (1) Risk Advisory (RI&E, emergency planning, evacuation plans), (2) Education & Training (BHV emergency response, EHBO first aid, VCA occupational safety, occupational health, technical/specialized training, and customized programs), (3) Practice, Evaluation & Optimization (scenario training, evacuation drills, crisis management), and (4) Safety Equipment (fire extinguishers, AEDs, first aid kits, fire blankets with sales, rental, and maintenance). The portfolio includes specialized sub-brands like 'Jouw Zorgopleider' for healthcare professional training (resuscitation, ABCDE methodology, instructor courses) and digital learning products including e-learning modules, Virtual Reality BHV training, Virtual Reality Reanimation training, and gamification-based learning tools. The company also provides a Customer Portal for course registration and management.
Differentiator
Problem solved
Functional benefit
Brands
- Jouw zorgopleider: A specialized sub-brand focusing on healthcare training including resuscitation, ABCDE methodology, and instructor courses for medical professionals.
Products and services
- BHV Opleidingen (Emergency Response Training) Bedrijfshulpverlening (BHV) emergency response training courses that prepare employees to act as internal first responders, covering fire response, evacuation, and first aid. Delivered at FeniksGroup training centers, online via e-learning, or in-company. Targeted at Dutch organizations that must maintain a certified BHV organization under the Arbowet.
- EHBO Opleidingen (First Aid Training) First aid (EHBO) training courses certified by Het Oranje Kruis, teaching participants to provide first aid in workplace emergencies. Delivered at FeniksGroup training centers or in-company. Aimed at Dutch employers seeking certified first-aiders on site.
- VCA Opleidingen (Occupational Safety Certification) VCA (Veiligheid, Gezondheid en Milieu Checklist Aannemers) occupational safety certification courses required for contractors and staff working in industrial and construction environments. Targeted at industrial, manufacturing, and construction employers and their contractor workforce.
- Arbo Opleidingen (Occupational Health Training) Occupational health (Arbo) training courses covering workplace health topics under Dutch Arbowet requirements. Delivered at FeniksGroup locations or in-company. Targeted at Dutch employers needing to meet occupational health obligations.
- Vaktechnische Opleidingen (Technical/Specialized Training) Technical and specialized training courses beyond core BHV/EHBO/VCA/Arbo, addressing role- or sector-specific technical safety competencies. Targeted at professionals needing specialized safety skills in industrial, technical, or hazardous environments.
- Maatwerk Opleidingen & Trainingen (Custom Training Programs) Bespoke training programs tailored to a client's specific risks, scenarios, and facilities, typically delivered in-company. Targeted at organizations whose operations, facilities, or risk profiles require customized BHV or safety programs rather than off-the-shelf courses.
- Jouw Zorgopleider (Healthcare Professional Training) Specialized training division for medical professionals offering resuscitation training (BLS, PBLS, ILS, ALS), ABCDE emergency medicine methodology courses, and instructor certification programs (BLS Instructor, PBLS Instructor, GIC). Targeted at healthcare professionals, nurses, paramedics, and medical instructors in the Netherlands.
- Risico Advisering (Risk Advisory Services) Risk advisory services including Risk Inventory & Evaluation (RI&E), emergency response organization plans (BNO/BHV plans), evacuation plans, and evacuation maps. Targeted at Dutch organizations that need to formalize their safety structure and meet Arbowet documentation requirements.
- Veiligheidsmiddelen (Safety Equipment) Sale, rental, and maintenance of safety equipment including fire extinguishers, fire hose reels, AEDs, first aid kits, and fire blankets (including lithium battery fire blankets for e-bikes and e-scooters). Equipment is maintained per NEN 2559 / NEN 671-3 standards and is also available for event rental. Targeted at Dutch organizations and event organizers that need compliant, maintained safety equipment.
Quantifiable outcome
- Training methodology formula: effectief leren = inhoud x (plezier + uitdaging)
- +1 more outcomes
Companies that use FeniksGroup
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles5 records
FeniksGroup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FeniksGroup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various Partner Training VenuesminorFeniksGroup partners with 15 training venues across the Netherlands to provide training at locations convenient for clients. Venues include locations in Groningen, Heerenveen, Coevorden, Zwolle, Ermelo, Hengelo, Woerden, Ede, Zoetermeer, Bergschenhoek, Barendrecht, Oosterhout, Son en Breugel, and Nuth. These partnerships enable geographic expansion without capital investment in physical locations.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
FeniksGroup competitors and assessment
Company assessmentDirect peers
- BHV.nl: A leading Dutch provider of BHV (Bedrijfshulpverlening) and EHBO first aid training, delivering classroom, in-company and blended programs across the Netherlands. Directly comparable to FeniksGroup's core training offering, target SMB/mid-market customer base, and certified curriculum model.
- Het Oranje Kruis: The Dutch first aid certification authority that both accredits and delivers EHBO training programs nationwide. Comparable to FeniksGroup's EHBO/resuscitation training line and Jouw Zorgopleider healthcare instruction, and exercises regulatory authority over FeniksGroup's certified curriculum.
Broad incumbents
- Rode Kruis Nederland: The Dutch Red Cross, a large established humanitarian organization offering EHBO/CPR courses, AED training and disaster preparedness programs across the Netherlands. Comparable to FeniksGroup's EHBO and first aid training portfolio but with a much broader humanitarian scope and brand reach.
- Falck: A Nordic-headquartered safety services group providing first aid training, emergency response, fire safety services and occupational health across multiple European countries. Comparable to FeniksGroup's full-service Safety Circle approach but operating at a much larger international scale.
Regional players
- Laerdal: A Norwegian-headquartered medical simulation and CPR/resuscitation training equipment provider with programs for healthcare professionals. Comparable to FeniksGroup's Jouw Zorgopleider healthcare professional training (BLS/PBLS/ILS/ALS) but serving a global market primarily outside the Netherlands.
Others
- NIBHV: The Nederlands Instituut Bedrijfshulpverlening, the body that certifies BHV courses and instructors across the Netherlands. FeniksGroup is among its certified training providers, making NIBHV an ecosystem enabler/partner rather than a direct training competitor.
- Veiligheidsregio Amsterdam-Amstelland: A representative regional Dutch safety authority that coordinates fire services, crisis management and emergency preparedness across a province. Comparable to FeniksGroup's BHV and evacuation planning services but operating as a public-sector body rather than a commercial training provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FeniksGroup social profiles
Digital presenceFeniksGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
FeniksGroup leadership team
Management profileNumber of profiles
Profiles5 records
FeniksGroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FeniksGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FeniksGroup
What does FeniksGroup do?
FeniksGroup provides corporate safety services in the Netherlands, operating a four-pillar "Safety Circle" covering risk advisory (RI&E, emergency and evacuation plans), education and training (BHV emergency response, EHBO first aid, VCA occupational safety, Arbo, technical and customized courses, and specialized healthcare training under Jouw Zorgopleider), practice/evaluation/optimization (scenario drills and evacuation exercises), and safety equipment (sale, rental, and maintenance of fire extinguishers, AEDs, first aid kits, and fire blankets). Training is delivered through three proprietary Dutch training centers, 15 partner venues, in-company programs, and an online/e-learning channel enhanced with VR, HoloLens, and gamification.
Is FeniksGroup a public or private company?
FeniksGroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FeniksGroup founded?
FeniksGroup was founded in 2001. It employs 11 to 50 people.
Where is FeniksGroup based?
FeniksGroup is headquartered in Beesd, Netherlands, in the Europe region.
How does FeniksGroup make money?
Three revenue lines are on record. Training and Education Services are the primary driver. The others are safety Equipment Sales and Rental and risk Advisory Services.
Who are FeniksGroup's main competitors?
Direct peers on record are BHV.nl and Het Oranje Kruis. Broad incumbents are Rode Kruis Nederland and Falck. Laerdal is listed as a regional player. Others are NIBHV and Veiligheidsregio Amsterdam-Amstelland.
Does FeniksGroup have an API?
No public API is recorded for FeniksGroup.
What industry is FeniksGroup in?
FeniksGroup's product category is Occupational Safety Training and Advisory. Its primary akta.pro industry code is EDABAEAE, Emergency Response, Fire Safety & Evacuation, with a secondary code of BPABAHAM, Occupant Fire Safety Training, Drills & Warden Programs. Its NAICS code is 611430 and its SIC code is 8200.