Van Tuijl Haaften
Van Tuijl Haaften is a Dutch family-owned total supplier of pots, trays, support materials, and accessories serving ornamental horticulture, tree nurseries, and soft fruit growers in 40+ countries through three locations, in-house Vatuplast injection molding, and field account managers.
- Company typePrivate
- Founded1923
- HeadquartersHaaften, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van Tuijl Haaften does
Van Tuijl Haaften is a Dutch family-owned total supplier (totaalleverancier) serving three horticultural verticals: ornamental horticulture (sierteelt), tree nurseries (boomkwekerij), and soft fruit cultivation (zachtfruit). Founded in 1923 and now in its fourth generation, the company operates from three locations in the Netherlands - Haaften (headquarters and production), Opheusden (nursery-focused distribution with cash-and-carry), and Tuil (horticulture storage) - and reaches customers in over 40 countries. With approximately 25 employees, the business combines in-house manufacturing, direct import, and owned distribution to deliver a one-stop assortment to growers worldwide.
Its core technology base is injection molding and thermoprocessing of recycled polypropylene and polystyrene at the Vatuplast subsidiary, producing pots, tree containers, and flower buckets carrying Cyclos-HTP certification, alongside a cardboard-based transport tray (EcoClicktray) introduced in 2019 and a closed-loop recycling partnership that converts used pots back into 100% recycled feedstock. The product portfolio spans pots and containers, transport and propagation trays, support materials (tonkin sticks, bamboo racks, wire baskets, binding materials), Fibercell paperpot machines, and grower accessories, sourced both from in-house production and from a network of European and Asian partners including Modiform, Desch Plantpak, Kreuwel Plastics, Bachmann Plantec, and BCC FiberCell.
The business model is sales-led and relationship-driven. Account managers are assigned to specific Dutch regions and to export accounts, providing quote-based pricing on multi-year terms with no publicly listed prices. Three wholly-owned sub-brands (Vatuplast, Vatusticks, EcoClicktray) sit on top of a broader product aggregation model, while a physical cash-and-carry outlet at Opheusden serves immediate-pickup demand from tree-nursery customers. The 2023 100th-anniversary brand refresh marks the most recent positioning change, reinforcing a centennial-family-business identity as the firm extends its recycled-plastic and export footprint.
Van Tuijl Haaften firmographics
Firmographics- Name
- Van Tuijl Haaften
- Legal name
- Van Tuijl Haaften
- Website
- https://vth.nl
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Tuijl Haaften is a Dutch family-owned total supplier of pots, trays, support materials, and accessories serving ornamental horticulture, tree nurseries, and soft fruit growers in 40+ countries through three locations, in-house Vatuplast injection molding, and field account managers.
- Ownership category
- akta.pro rank
Where Van Tuijl Haaften is headquartered
LocationHeadquarters
- HQ city
- Haaften
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Van Tuijl Haaften business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Pots, Trays, Sticks, Accessories): Van Tuijl generates revenue through the sale of horticultural and nursery products including pots, containers, trays, tonkin sticks, split bamboo, wire baskets, binding materials, tools, and accessories. Products are sold directly to growers. Part of the assortment is produced in-house (Vatuplast injection-molded products), while the rest is sourced from partners and imported.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing via account managers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Van Tuijl Haaften product offering
Product offeringCore offering
Van Tuijl Haaften is a Dutch family-owned total supplier that develops, produces, imports, and distributes horticultural products for ornamental horticulture (sierteelt), tree nurseries (boomkwekerij), and soft fruit cultivation (zacht fruit). Its portfolio spans own-brand injection-molded pots and containers (Vatuplast, made from 100% recycled polypropylene), imported bamboo support materials (Vatusticks), sustainable transport trays (EcoClicktray), wire baskets, propagation trays, paperpots, binding materials, and accessories — distributed from three Dutch locations with own logistics.
Product overview
Van Tuijl Haaften is a total supplier for horticulture, tree nurseries, and soft fruit cultivation, operating as a family company for over 100 years. The company operates a platform-plus-brands model consisting of three core proprietary brands: Vatuplast (injection-moulded pots and containers from recycled polypropylene), Vatusticks (bamboo support materials including tonkin sticks and split bamboo), and EcoClicktray (sustainable cardboard-based transport trays). The product portfolio spans pots, containers and flower buckets; transport and propagation trays; support materials; Fibercell paperpots; root ball support and binding materials; and general accessories. Products are either manufactured in-house or sourced through an extensive import network from partners worldwide, with logistics and distribution handled from the company's three Dutch locations.
Differentiator
Problem solved
Functional benefit
Brands
- Vatuplast: Own injection molding brand producing pots from 100% recycled polypropylene with Cyclos-HTP certification.
- Vatusticks
- EcoClicktray
Products and services
- Vatuplast Own injection-moulded product line producing pots, tree containers, and flower buckets from 100% recycled polypropylene. Products are fully recyclable and carry the Cyclos-HTP certification. Sold to growers in ornamental horticulture, tree nurseries, and soft fruit.
- Vatusticks Brand for importing and trading bamboo support products including tonkin sticks, split bamboo, bamboo racks, and related support materials for horticulture, nurseries and fruit cultivation.
- EcoClicktray Sustainable cardboard-based transport tray alternative to plastic trays, launched as an eco-friendly option for the horticulture industry. Available in multiple cup configurations for square pot transport.
- Pots, Containers and Buckets Complete range of plastic pots, tree containers, flower buckets and trays for horticulture and nurseries, combining own Vatuplast production with partner brands Desch Plantpak and Kreuwel Plastics.
- Transport Trays, Propagation Trays and Packs Plastic and cardboard transport trays, propagation/cutting trays, and packs for growing and distributing plants, including EcoClicktray sustainable option and partner brands.
- Support Materials Support materials including tonkin sticks (200+ sizes from 30cm to 20.5ft), bamboo racks, split bamboo, and tree stakes for plant support in nurseries and horticulture.
- Fibercell Paperpots Paperpot machines and products for sustainable plant propagation, sold in partnership with BCC FiberCell under an exclusive dealer arrangement.
- Root Ball Support and Binding Materials Materials for root ball support including wire baskets (40–240 cm diameter), binding agents, tree ties and fastening materials for tree nurseries.
- Accessories Wide range of accessories including tools, pruning shears, gloves, clothing, and other grower essentials.
Quantifiable outcome
- 85% savings on weed management with PotHead
- +1 more outcomes
Companies that use Van Tuijl Haaften
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Van Tuijl Haaften technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van Tuijl Haaften partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ModiformcoreDutch market leader in trays with the largest range and volume. Van Tuijl has worked closely with Modiform for about 25 years. Modiform is innovative and reliable in ordering and delivery commitments.
- Desch PlantpakcoreEstablished name in the horticultural sector with a stable product range focused on horticulture. Internationally well-connected with a reliable supply of pots and trays and short communication lines.
- MultitrayminorNewcomer on the market with trays made from polyethylene (PE). This material is stronger and more economical but heavier than conventional plastic. Van Tuijl handles sales, storage, and transport.
- Kreuwel PlasticscoreLargest partner for injection-molded pots and containers. Offers a range of 100% recycled plastic for tree nurseries, ornamental horticulture, and soft fruit. Long-standing no-nonsense partnership.
- Topfit (Franz Henke GmbH & Co. KG)minorGerman company established in 1924. Since the 1970s, they produce plant pots, containers, and hanging baskets for horticulture.
- PlastiaminorBased in Czech Republic with a passion for innovation and quality. Combines design with functionality. Prioritizes making products last as long as possible through thoughtful design and high-quality finishing.
- BCC FiberCellcoreSupplier of paper pot machines from propagation trays to end pots for tree nurseries, soft fruit, and ornamental horticulture. Van Tuijl sells these machines and offers a service partnership together with Arctitec. Became exclusive dealer in 2019.
- BioplugminorDelivers pre-filled paper pots in trays, all made from 100% natural, biodegradable materials. Valued for short communication lines, flexible service, and excellent support.
- Recycling PartnercoreClosed-loop recycling partner that collects used pots, processes them into reusable granulate. This enables production of new pots from 100% recycled material. Key to Van Tuijl's sustainability strategy.
- ArctitecminorService partner for BCC FiberCell paper pot machines, in collaboration with Van Tuijl.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Van Tuijl Haaften competitors and assessment
Company assessmentDirect peers
- Modiform: Dutch manufacturer of propagation trays, transport trays, and pots for horticulture — described in Van Tuijl's own materials as 'market leader in trays with the largest range and volume.' Overlapping product range (trays, pots) and joint 25-year partnership makes Modiform both supplier and direct competitor in the Dutch market.
- Royal Brinkman: Dutch horticultural supplier and one-stop provider of greenhouse inputs, growing media, crop protection, and technical equipment. Comparable to Van Tuijl as a fellow total supplier to Dutch horticulture with broad product assortment and direct sales model, though Royal Brinkman is significantly larger and broader in scope (covers greenhouse technology vs Van Tuijl's pots/trays focus).
- Desch Plantpak: Established Dutch manufacturer of pots, trays, and growing systems for horticulture. Comparable as a pots/trays producer in the same Dutch ecosystem with overlapping customer base in ornamental and nursery horticulture; Van Tuijl distributes Desch products alongside its own Vatuplast line.
- Bachmann Plantec AG: Swiss manufacturer of plastic transport packaging and growing systems for horticulture using the deep-draw process. Van Tuijl's deep-draw partner that supplies thermoformed trays and pots; comparable in product category (horticultural plastics) and European customer base.
- Kreuwel Plastics: Dutch manufacturer of injection-molded plastic pots and containers for tree nurseries, ornamental horticulture, and soft fruit, using 100% recycled plastic. Direct competitor in the recycled-PP pot segment and Van Tuijl's largest injection-molding partner.
Others
- Container Centralen: Dutch pooling and logistics platform for reusable transport containers in the horticultural supply chain. Operates adjacent to Van Tuijl's distribution business; comparable as a Dutch horticulture supply-chain enabler, though not a direct product competitor.
Regional players
- East Jordan Plastics: US manufacturer of plastic nursery containers, trays, and horticultural packaging with a focus on sustainable/recycled products. Comparable in product category and sustainability positioning to Van Tuijl's Vatuplast line, but serving the North American nursery market.
- Landmark Plastic: North American manufacturer of plastic containers, nursery pots, and horticultural packaging. Comparable product range (injection-molded and thermoformed plant containers) but serves primarily the US/Canadian market rather than European horticulture.
Broad incumbents
- Pöppelmann: Large German plastics manufacturer producing plant pots, containers, and transport systems for horticulture under brands like TEKU and Pöppelmann Plastics. Comparable product range at significantly larger scale; competes with Van Tuijl on injection-molded and thermoformed pots for European growers.
- Elho: Dutch designer and manufacturer of plant pots and planters, primarily for consumer and small-business horticulture. Comparable as a Dutch pots manufacturer with sustainability positioning; however, Elho focuses on consumer/retail whereas Van Tuijl is B2B-grower focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Van Tuijl Haaften social profiles
Digital presenceVan Tuijl Haaften compliance and trust
Trust signalCompliance1 record
Van Tuijl Haaften financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Tuijl Haaften leadership team
Management profileNumber of profiles
Profiles11 records
Van Tuijl Haaften subsidiaries and ownership
Company hierarchySubsidiaries3 records
Van Tuijl Haaften funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Tuijl Haaften M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Tuijl Haaften
What does Van Tuijl Haaften do?
Van Tuijl Haaften is a Dutch family-owned total supplier that develops, produces, imports, and distributes horticultural products for ornamental horticulture (sierteelt), tree nurseries (boomkwekerij), and soft fruit cultivation (zacht fruit). Its portfolio spans own-brand injection-molded pots and containers (Vatuplast, made from 100% recycled polypropylene), imported bamboo support materials (Vatusticks), sustainable transport trays (EcoClicktray), wire baskets, propagation trays, paperpots, binding materials, and accessories — distributed from three Dutch locations with own logistics.
Is Van Tuijl Haaften a public or private company?
Van Tuijl Haaften is a private company. It is classified as family owned and is currently operating.
When was Van Tuijl Haaften founded?
Van Tuijl Haaften was founded in 1923. It employs 11 to 50 people.
Where is Van Tuijl Haaften based?
Van Tuijl Haaften is headquartered in Haaften, Netherlands, in the Europe region.
How does Van Tuijl Haaften make money?
One revenue line is on record: product Sales (Pots, Trays, Sticks, Accessories).
Who are Van Tuijl Haaften's main competitors?
Direct peers on record are Modiform, Royal Brinkman, Desch Plantpak, Bachmann Plantec AG and Kreuwel Plastics. Container Centralen is listed as an others. Regional players are East Jordan Plastics and Landmark Plastic. Broad incumbents are Pöppelmann and Elho.
Does Van Tuijl Haaften have an API?
No public API is recorded for Van Tuijl Haaften.