ROSAesROJO

What ROSAesROJO does

SuperVive (formerly ROSAesROJO) is a Texas-incorporated nonprofit organization (Rosa Es Rojo, Inc., founded 2014 as a digital blog by Aidé Granados and incorporated as a 501(c)-style nonprofit in 2016, rebranded to SuperVive in 2024) that delivers chronic disease prevention education to Hispanic women and their families in the United States. The organization operates two integrated programs: SuperVive Comunidad, a free mobile wellness app on iOS and Google Play built on the Disciple Media platform that delivers 24/7 Spanish-language asynchronous and synchronous content (conversation groups, mini-videos, expert capsules, live classes, coaching groups, podcasts, recipes, virtual gym, meditations, and health challenges), and The Rojo Way (El Camino Rojo), a 24-hour in-person or online workshop curriculum spanning Nutrition, Mental Health, Physical Activity, and Empowered Health using an Accelerated Learning Methodology, followed by four hours of personalized mentoring from SuperVive Ambassadors. Supporting offerings include the SuperVive Podcast (360+ episodes across major platforms) and 13 downloadable SuperViving Guides covering topics from cancer care participation to emotional health.

The business model is that of a community-led nonprofit funded primarily through grants and donations from foundations and corporate sponsors (United Way of Metropolitan Dallas, CDC Foundation, Texas Health Resources, the Dallas Foundation, Hispanic 100, lululemon, Amgen, MoneyGram), supplemented by free and premium membership tiers in the SuperVive Comunidad app and PayPal-based individual donations. Go-to-market is community-led: word-of-mouth referrals, ambassador networks, and channel partnerships with hospitals (e.g., Methodist Dallas Medical Center), churches, and community nonprofits (Catholic Charities, Avance North Texas, Family Heart Foundation, Attitudes & Attire) drive acquisition, while the mobile app and podcast provide scalable top-of-funnel content distribution. Reported reach as of 2024 includes 1,000+ app members, 360+ podcast episodes, 104,000+ hours of wellness education delivered, and an addressable market of roughly 63 million Hispanics in the US (PRC, 2023). Customer outcomes are self-reported at 89–97% across metrics such as healthy food choices, medical-team empowerment, intentional movement, and emotional well-being.

The organization's scope has grown from a Dallas-Fort Worth nonprofit serving primarily North Texas to a national program with scholarships distributed outside Texas (CDC Foundation partnership, 2023), an expanded chronic disease mandate (cardiovascular health via Amgen-sponsored module, 2025), and integrated mental health services (Texas Health Community Impact Grant with Cannenta Foundation, 2024). Revenue is not publicly disclosed, the organization operates with 1–10 employees and a six-member Board of Directors, and its key-person dependency on founder Aidé Granados is notable. There is no disclosed use of artificial intelligence or machine learning; the mobile platform runs on third-party Disciple Media infrastructure.

Name

ROSAesROJO

Legal name

Rosa Es Rojo, Inc.

Website

https://en.supervive.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SuperVive is a Texas-based nonprofit that delivers Spanish-language chronic disease prevention education to Hispanic women and families across the United States through a mobile wellness app, in-person and online workshops, a podcast, and downloadable guides.

Ownership category

akta.pro rank

Product category

Community Health Education

NAICS

Individual and Family Services (6241), Educational Support Services (61171), Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Multilingual, Accessibility & Health Literacy Enablement (HLACAEAN), Health, Wellness & Patient Communities (MPACAJAL), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Hispanic wellness education
• Chronic disease prevention
• Community health programs
• Spanish health content
• Mobile wellness app

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants and Donations: As a nonprofit organization, SuperVive generates revenue through grants from foundations and individual donations. Notable funders include Hispanic 100, United Way of Metropolitan Dallas, CDC Foundation, Texas Health Community Impact Grant, and corporate sponsors like Amgen.
2. App-based Community Premium Membership: SuperVive Comunidad offers premium membership options. One participant mentioned becoming a premium member as an investment in her health.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SuperVive (formerly ROSAesROJO) delivers 100% Spanish-language, culturally tailored chronic disease prevention education to Hispanic women and their families in the United States through two core offerings: (1) SuperVive Comunidad, a mobile wellness app providing 24/7 access to conversation groups, live classes, expert capsules, coaching groups, podcasts, recipes, virtual gym, meditations, and health challenges; and (2) The Rojo Way, an in-person or online workshop program covering nutrition, mental health, physical activity, and empowered health, supported by SuperViving Guides and the SuperVive Podcast.

Product overview

SuperVive (formerly ROSAesROJO) is a health and wellness organization offering two integrated programs: (1) SuperVive Comunidad, a mobile app delivering asynchronous and synchronous wellness content 24/7 via conversation groups, live classes, expert capsules, coaching groups, podcasts, recipes, virtual gym, meditations, and health challenges; and (2) The Rojo Way, an in-person or online workshop program of 19 hours of interactive sessions plus 4 hours of personalized mentoring on nutrition, mental health, physical activity, and empowered health. Supporting offerings include the SuperVive Podcast (360+ episodes) and downloadable SuperViving Guides (13 PDF resources). All content is delivered 100% in Spanish and culturally tailored for Hispanic women and their families.

Differentiator

Problem solved

Functional benefit

Brands

• SuperVive Comunidad: A Spanish-based, free wellness app offering 24/7 access to health education and inspiration for Hispanics across the U.S.
• The Rojo Way

Products and services

• SuperVive Comunidad Spanish-language mobile wellness app for Hispanic women and their families that delivers 24/7 chronic disease prevention content including conversation groups, wellness mini-videos, expert capsules, coaching groups, live classes, podcasts, recipes, virtual gym, meditations, and health challenges.
• The Rojo Way (El Camino Rojo) Workshop program providing 19 hours of interactive sessions on nutrition, mental health, physical activity, and empowered health using the Accelerated Learning Methodology, plus 4 hours of personalized mentoring from SuperVive Ambassadors; expanded to 24 hours in 2025 with the addition of an Amgen-sponsored Cardiovascular Health Module.
• SuperViving Guides Downloadable PDF 'paper workshops' that guide users step by step in learning or developing skills for a healthier, happier lifestyle; 13 guides covering topics such as cancer care participation, shared decision-making, healthy eating, anti-inflammatory food, emotional health, and positive thinking.
• SuperVive Podcast Spanish-language wellness podcast delivering weekly health and well-being conversations to Hispanic audiences; 360+ episodes posted across Spotify, Apple Podcasts, Google Podcasts, YouTube, Podbean, and iVoox.

Quantifiable outcome

• 95-97% of participants improve healthy food choices, are empowered in working with medical teams, incorporate intentional movement, and feel at peace with their emotions
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Communities Foundation of TexascoreStrategic or Co-development Partner · 1 January 2022Participated in Collin County Nonprofit Success Institute led by Communities Foundation of Texas, United Way Dallas, and Toyota.
• CDC FoundationcoreStrategic or Co-development Partner · 1 January 2021CDC Foundation partnership for Empowered Health Cancer-Free Challenge where ROSAesROJO was recognized as Top 5 Idea Winner worldwide. Collaboration launched new Empowered Health Module within El Camino Rojo in 2023, teaching self-care, empowerment, shared decision-making, and diagnostic screenings. CDC support enabled 100 scholarships for participants outside North Texas.
• United Way of Tarrant CountymajorStrategic or Co-development Partner · 1 January 2019ROSAesROJO joined the KERNEL Accelerator Program by the United Way of Tarrant County.
• United Way of Metropolitan DallascoreStrategic or Co-development Partner · 1 January 2018ROSAesROJO was selected to join the Social Innovation Accelerator of the United Way of Metropolitan Dallas—one of only 11 social entrepreneurs in the region. This accelerator provided access to funding, social capital, and expert mentorship. Also received first multi-year Community Impact Grant in 2022.
• Attitudes & AttireminorStrategic or Co-development PartnerCommunity partner organization that referred participants to ROSAesROJO programs. Discovered through Attitudes & Attire class.
• Avance North TexasminorStrategic or Co-development PartnerCommunity partner organization that shared information about The Rojo Way program through WhatsApp groups, leading new participants to join.
• Methodist Dallas Medical CentercoreStrategic or Co-development PartnerMethodist Dallas Medical Center collaborated with ROSAesROJO to directly support mission of bringing wellness and cancer prevention to Hispanic community. Medical center reached out following social media communications and provides culturally appropriate care in Spanish.
• Dr. Arlene BetancourtcoreStrategic or Co-development PartnerBoard Certified Internal Medicine and Integrative Medicine physician who brought The Rojo Way to Parkland nurses in 2022 and teaches empowerment classes for SuperVive community app. Medical Director and Assistant Professor at UT Southwestern.
• Family Heart FoundationminorStrategic or Co-development PartnerCommunity partner organization listed among allies working with SuperVive.
• Various Community PartnerscoreChannel Partner/ Reseller/ DistributorHospitals, churches, and nonprofit organizations that refer participants to The Rojo Way program and host wellness workshops. Includes Cristo Rey Fort Worth Prep and others.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Noom: Large-scale consumer wellness and behavior-change app using coaching and community to drive lifestyle outcomes. Comparable in mobile behavior-change mechanics, but commercial, English-default, and not Hispanic-tailored.
• mPulse Mobile: Health-plan-focused mobile engagement platform with multilingual health-literacy content. Overlaps with SuperVive Comunidad in mobile wellness content delivery to Spanish-speaking populations, but serves enterprise health-plan customers.
• National Alliance for Hispanic Health: Long-standing national advocacy and service organization focused on Hispanic health. Comparable to SuperVive in serving Hispanic health-equity mission but operates as a policy/advocacy umbrella rather than a direct-to-consumer education program.

Emerging players

• ConsejoSano: Multilingual patient engagement and navigation platform purpose-built for Hispanic and other underserved populations. Comparable focus on culturally competent health engagement, but B2B/enterprise go-to-market versus SuperVive's community-led model.
• Babyscripts: Maternal-health mobile platform delivering culturally relevant, often bilingual pregnancy care to underserved populations. Comparable in mobile, bilingual, SDOH-focused women's health delivery, with payer/health-system GTM.

Direct peers

• Salud America!: Latino health-promotion program at UT Health San Antonio producing culturally relevant content and research to drive healthier outcomes for Hispanic families. Comparable mission, audience, and content-driven approach.
• Hispanic Health Council: Hartford-based nonprofit providing culturally tailored health and wellness programs to Hispanic families. Directly comparable community-based, Spanish-language, chronic-disease-focused delivery model.
• Ventanilla de Salud: Mexican Consulate-affiliated health program providing free Spanish-language health information, screenings, and referrals to Hispanic immigrants. Most direct geographic-and-language comparable to SuperVive's community health-education approach.
• Latino Commission on AIDS: National nonprofit addressing HIV/AIDS and broader health disparities in Hispanic communities through education and community partnerships. Comparable mission, demographic, and community-partnership-led model.

Others

• Health Initiative of the Americas (UC Berkeley): UC Berkeley-based program promoting binational health policies and education for Mexican and Latino migrants. Comparable audience and health-equity focus, with research/policy orientation rather than direct program delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/superviveorg
• YouTubeyoutube.com/@superviveorg
• Facebookfacebook.com/rosaesrojo
• LinkedInlinkedin.com/company/supervive/?viewAsMember=true
• Instagraminstagram.com/superviveorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSAesROJO