Redwing Interactive

What Redwing Interactive does

Redwing Interactive Limited is a Bristol, UK-based private full-service digital agency founded in 1995 and operating with 11-50 employees under managing director and founder Adrian Hart. The company builds bespoke websites, eCommerce platforms, course booking systems, event ticketing platforms, and custom eLearning environments for clients ranging from start-ups to national institutions, with particular depth in UK summer and language schools, B2B eCommerce, regulated pharmaceutical publishing, and recruitment verticals.

The technical foundation is a portfolio of three proprietary products developed and maintained in-house: SM5, a configurable CMS built on open-source technologies with built-in eCommerce, forms, SEO, media management, and role-based access; Resirva, a registered-trademark course booking and enrolment platform for language schools and summer programmes; and Eventicity, an event ticketing and registration platform. These products are differentiated from template-based competitors (WordPress, Shopify, Eventbrite, Squarespace, Moodle) by direct system-to-system integrations with enterprise systems including SAP, Merlin ERP, Stripe, PayPal, WorldPay, Meilisearch, LogicMelon, Flywire, Shibboleth, and OpenAthens, developed without middleware dependencies. The company holds Cyber Essentials certification and is registered with the ICO as a data handler.

The business model combines project-based bespoke development (one-time licence/project fees) with recurring SaaS revenue from SM5 hosting, Resirva subscriptions (Standard and Pro tiers), Eventicity subscriptions, and SEO retainers. Go-to-market is sales-led, anchored by a free 30-minute consultation, direct engagement from the Bristol headquarters, and content/SEO-driven inbound. The customer base is concentrated around long-tenured anchor relationships, notably Royal Pharmaceutical Society (25 years), Marlborough College Summer School (15+ years), John Smith Group (15+ years), and Genesis Publications (15 years), with no external funding, parent company, or public listing disclosed.

Name

Redwing Interactive

Legal name

Redwing Interactive Limited

Website

https://red-wing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Agency / Custom Web Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Bespoke website development
• Custom content management system
• Course booking software
• Event ticketing platform
• B2B eCommerce solutions

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Development and Design Services: Bespoke website design and development projects for businesses ranging from innovative start-ups to national institutions. Includes complex website development, UX and UI design, branding, conversion optimisation, SEO, and cloud hosting.
2. eCommerce Solutions: Tailored eCommerce platform development and integration services for B2B and B2C operations. Includes ERP integrations (SAP, Merlin), payment gateway integration, and custom functionality.
3. Resirva Course Booking Software: Course booking and enrolment platform offered in Standard (standalone application process) and Pro (fully integrated website) tiers. No commission or hidden fees per sale.
4. Eventicity Ticketing Platform: Event ticketing software for managing events, conferences, and course bookings with configurable ticket structures and brand-aligned experiences.
5. SM5 CMS Licensing and Hosting: Premium content management system with annual website support and hosting fees. No limit on number of products or courses managed.
6. SEO and Digital Marketing Services: SEO audits, keyword strategy, and ongoing SEO-friendly content support. Includes standalone audits and retainer-based services.
7. Custom eLearning and CPD Management: Scalable eLearning solutions with SCORM-compliant platforms, continuing professional development tracking, and custom LMS development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Redwing Interactive designs, develops and supports bespoke websites, eCommerce platforms, course booking systems and event ticketing solutions for businesses and institutions. Its core products are the proprietary SM5 content management system, the Resirva course booking platform, and the Eventicity event ticketing platform, complemented by custom eLearning, SEO, and third-party system integration services.

Product overview

Redwing Interactive is a full-service digital agency offering a portfolio of proprietary products built around their core SM5 CMS platform. The product suite includes: SM5 (custom-built content management system with eCommerce, forms, SEO, and media management), Resirva (course booking and school management software for language schools and summer programmes), and Eventicity (event ticketing and management platform). All three products are designed to integrate seamlessly with each other and with third-party ERP, CRM, and payment systems. Redwing also provides bespoke website design, eCommerce solutions, custom eLearning platforms with CPD management, SEO services, and platform migration consulting.

Differentiator

Problem solved

Functional benefit

Brands

• SM5: Custom-built configurable content management system using latest open source technologies, offering content editing, eCommerce capabilities, forms, SEO tools, and integrations
• Resirva
• Eventicity

Products and services

• SM5 Content Management System Custom-built, configurable content management system using open-source technologies for businesses and institutions. Provides content editing, page templates, drag-and-drop form builder, eCommerce capabilities, order management, reporting, media library, SEO tools, user roles, automated emails, 2FA security, news and event management. Sold via annual support and hosting subscription with no limit on products or courses managed.
• Resirva Course Booking Platform Course booking and school enrolment system for language schools, summer schools and international course providers. Features course configuration, tutor allocations, pricing tiers, mix-level classes, payment reconciliation, attendance tracking, certification, agent bookings, teacher portal and reporting. Available as Standard (standalone application) and Pro (fully integrated website) subscription tiers with no commission or hidden fees per sale. Resirva is a registered trademark owned by Redwing Interactive.
• Eventicity Event Ticketing Platform Event management digital ecosystem for ticketed events, conferences and course bookings. Supports in-person, virtual and blended formats with configurable ticket structures, membership validation, multi-event bundle capabilities and CRM/finance integration. Designed as an alternative to Eventbrite and Ticketmaster for organisations requiring brand-aligned experiences without per-ticket fees.
• Bespoke Website Design and Development Custom website design and development projects for businesses ranging from innovative start-ups to national institutions. Includes UX and UI design, branding, conversion optimisation, cloud hosting and SM5 CMS deployment with training and ongoing support. Sold as project-based engagements with discovery, proposal and implementation lifecycle.
• Tailored eCommerce Solutions Custom eCommerce platform development and integration services for B2B and B2C operations. Includes ERP integrations (SAP, Merlin), payment gateway integration (Stripe, PayPal, WorldPay, Flywire, Klarna), custom functionality and ongoing support. Designed for organisations whose requirements exceed template platforms such as Shopify.
• Custom eLearning and CPD Management Scalable eLearning platform development with SCORM compliance, Continuing Professional Development tracking, content digitisation, reading lists, question banks, assessments and certification management. Includes SSO integration via Shibboleth and OpenAthens for university access. Built for higher education institutions and regulated professions.
• SEO Audits and Ongoing Support SEO audits, keyword strategy and ongoing SEO-friendly content support for client websites. Includes standalone SEO audits and retainer-based services, plus Google Analytics and Google Search Console setup, training and reporting. Leverages built-in SEO tools within the SM5 CMS including meta editing, schema markup, XML sitemaps and image optimisation.
• External Integrations and Platform Migration Third-party system integration services connecting Redwing-built platforms with ERP (SAP, Merlin), CRM, finance systems, payment gateways, search (Meilisearch), email (Mailchimp), recruitment (LogicMelon) and analytics systems. Includes platform migration expertise such as ASP to PHP migrations. Integrations are built directly without middleware dependencies like Zapier.

Quantifiable outcome

• Over 100% increase in orders for John Smith & Son multi-site eCommerce platform
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationSAP ERP integration enables real-time access to sales, inventory, pricing, and financial data. Implemented for Asahi Europe B2B eCommerce platform to deliver increased sales efficiency and operational savings.
• Merlin SystemscoreTechnology or IntegrationMerlin ERP integration for Nectar Imports wholesale eCommerce platform, preserving operational continuity while enhancing capability. Website receives customer data, pricing, stock availability and sends submitted orders directly to Merlin.
• LogicMeloncoreTechnology or IntegrationLogicMelon job portal integration for Xpertise Recruitment website. Roles added in LogicMelon automatically populate the website in real time. Candidate applications transfer seamlessly back into LogicMelon for onward management.
• MeilisearchcoreTechnology or IntegrationMeilisearch integration improves on-site search relevance and speed. Implemented for Nectar Imports and Xpertise Recruitment for intelligent product/role prioritisation and filtering.
• StripecoreTechnology or IntegrationPayment gateway integration supporting secure transactions, instalment payment options, and fast checkout experiences.
• PayPalcoreTechnology or IntegrationPayment gateway integration for secure transactions and flexible payment options.
• WorldPaycoreTechnology or IntegrationPayment gateway integration for B2B and B2C transactions with secure payment processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Global primary ticketing platform with massive consumer brand recognition and network effects. Directly comparable to Eventicity's ticketing functionality but operates at vastly larger scale with per-ticket monetization.
• Shopify: Dominant global eCommerce platform with expanding B2B, ERP integration, and enterprise offerings. Redwing explicitly positions against Shopify's B2B limitations, making it a comparable incumbent competitor for B2B eCommerce work.
• Webflow: Visual web development and CMS platform competing for the same mid-market custom-website budget that Redwing targets. Comparable in the design-and-CMS category Redwing explicitly contrasts itself against in its content marketing.

Direct peers

• Ticket Tailor: Self-serve event ticketing platform offering flat-fee pricing (no per-ticket commission) — directly comparable to Eventicity's value proposition and price model for small-to-mid-sized event organisers.
• The Pixel: UK-based digital agency offering bespoke web design, development, and CMS solutions for SMEs and enterprises. Directly comparable as a UK full-service agency with proprietary CMS expertise and similar mid-market customer profile.
• Cyber-Duck: UK digital agency delivering bespoke web development, UX/UI design, and enterprise integrations. Comparable in service mix (bespoke builds, design, integrations) and UK mid-market-to-enterprise client focus.
• Bookwhen: Online booking and scheduling platform used widely by education providers and course-based businesses. Directly comparable to Resirva's course booking functionality for language schools, summer schools, and class-based providers.
• Studio24: UK digital agency focused on Umbraco CMS builds and bespoke web development for charities, education, and enterprise. Comparable in CMS-led bespoke delivery and UK institutional client base.
• NetConstruct: UK-based bespoke web development agency with proprietary CMS (uSkinned) and eCommerce/booking platform products. Closely comparable in operating model — bespoke builds plus productized platforms — and UK mid-market customer base.

Regional players

• Big Bear Design: UK-based digital agency offering bespoke web design, eCommerce, and SEO services for SMEs. Comparable service offering but skewed more toward template platforms (Shopify, WordPress) rather than fully proprietary CMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RedwingUK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwing Interactive