Charlottetown Islanders Hockey Club

What Charlottetown Islanders Hockey Club does

The Charlottetown Islanders Hockey Club is a privately held, for-profit major junior ice hockey franchise founded in 2013 and based in Charlottetown, Prince Edward Island, Canada. The team competes in the Quebec Major Junior Hockey League (QMJHL), one of three leagues under the Canadian Hockey League (CHL), fielding players aged 16-20 who are eligible for the CHL Import Draft and pathways to NHL development camps. It is the only QMJHL team located on PEI, playing home games at the Eastlink Centre PEI.

The franchise generates revenue primarily through ticket sales (season tickets, 15-game packs, small business packages, flex packages, and individual game admissions), corporate sponsorships and advertising (including named-program deals with Irving Oil, Provincial Credit Union, Subaru of Charlottetown, and Max 93.1), merchandise (Isles Shop, currently closed for a planned rebrand), 50/50 raffle fundraising (isles5050.ca), and league-distributed live streaming via FloHockey. Go-to-market is community-driven: game-day experiences at the Eastlink Centre, PEI-local media partnerships, branded community programs (Special Olympics Spotlight, COWS Herd Hat Program, Kearsey's Kids, Breakaway for Books, Flag Bearers, 7th Player), and owned digital channels (website, newsletter, social). The team operates with a small staff (11-50 employees) across hockey operations (President & GM Scott Harris, AGM/Head Scout Kevin Hill, Head Coach John Mitchell) and business operations.

The competitive position rests on a structural territorial monopoly within PEI for major junior hockey entertainment and a deeply integrated community ecosystem, with operational scale and league-level brand equity enhanced by the 2026 CHL Humanitarian of the Year award to Marcus Kearsey. Distribution beyond PEI is enabled through the FloHockey streaming partnership, while on-ice performance places the team 4th in the QMJHL Eastern Conference and 5th overall out of 18 teams (64 GP, 74 PTS, .578 PCT).

Name

Charlottetown Islanders Hockey Club

Legal name

Charlottetown Islanders Hockey Club

Website

https://charlottetownislanders.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Charlottetown Islanders Hockey Club is a privately held QMJHL major junior hockey franchise based in Charlottetown, Prince Edward Island. It generates revenue from ticket sales, local corporate sponsorships, merchandise, and game-day fundraising, serving PEI fans, families, and local business partners through community programs and Eastlink Centre game-day experiences.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Junior hockey entertainment
• QMJHL hockey team
• Live sports ticketing
• Sports sponsorship programs
• Team merchandise sales

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from season tickets, 15-game packs, small business packages, flex packages, group tickets, and individual game admissions at the Eastlink Centre PEI venue.
2. Sponsorships and Advertising: Corporate partnership and sponsorship programs including partnership opportunities, corporate partners page, and advertising sales (e.g., Subaru of Charlottetown advertiser).
3. Merchandise Sales: The Isles Shop merchandise store sales, though currently closed for rebranding changes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Charlottetown Islanders Hockey Club operates a major junior ice hockey franchise in the QMJHL, selling live game entertainment through ticket packages (season tickets, 15-game packs, small business packages, flex packages), merchandise, live game streaming via FloHockey, and 50/50 raffle fundraising. The team also generates revenue from corporate sponsorships, advertising partnerships, and community program activations with local PEI businesses.

Product overview

Charlottetown Islanders Hockey Club operates primarily as a sports entertainment organization. The team participates in the QMJHL (Quebec Major Junior Hockey League) and maintains an official website as its primary digital platform. The product portfolio consists of ticket packages (Season Tickets, 15-Game Pack, Small Business Package, Flex Packages), merchandise sales (Isles Shop), fundraising programs (50/50 Tickets), and broadcasting services (Live Game Streaming). The team also publishes a digital Game Program for game day content. These offerings collectively serve fans seeking live hockey entertainment, corporate sponsorships, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets Full-season ticket packages for all regular season home games at Eastlink Centre PEI, targeted at individual fans and families who want guaranteed access to all Charlottetown Islanders home games.
• 15-Game Pack Bundle of 15 home game tickets offered at a discounted price compared to individual game tickets, designed for fans who want flexible attendance without committing to a full season.
• Small Business Package Multi-game ticket package targeted at small businesses for client entertainment, employee engagement, and corporate hospitality, including business amenities.
• Flex Packages Flexible multi-game ticket packages allowing customers to attend games on their own schedule, sold through the Eastlink Centre PEI online ticketing platform.
• Isles Shop Merchandise Official team merchandise store offering jerseys, apparel, and fan merchandise for the Charlottetown Islanders. Currently closed for rebranding changes.
• 50/50 Tickets Raffle program where half the proceeds go to the ticket-holder winner and half support team initiatives, sold online through isles5050.ca.
• Live Game Streaming Live streaming of QMJHL games via the FloHockey/FloSports platform, providing remote and out-of-market fan access to Charlottetown Islanders games.
• Corporate Sponsorships and Advertising Corporate partnership and advertising programs for local PEI businesses, including on-ice, in-arena, and digital signage placements, plus named program sponsorships (e.g., Irving Oil 7th Player, Provincial Credit Union Breakaway for Books).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Eastlink Centre PEIcoreOthersThe primary home arena partnership for the Charlottetown Islanders. The Eastlink Centre PEI serves as the venue for all home games, ticketing, and major team events. The partnership enables the team's competitive operations.
• Subaru of CharlottetownminorGTM or Marketing PartnerLocal automotive dealership advertising with the team. The partnership provides marketing visibility for Subaru of Charlottetown during team events and on team digital platforms.
• Irving OilcoreGTM or Marketing PartnerIrving Oil sponsors the '7th Player' award program, recognizing outstanding fan engagement and team contributions. This is a named partnership program that highlights community connection.
• Provincial Credit UnionminorGTM or Marketing PartnerProvincial Credit Union partners on the 'Breakaway for Books' community literacy program, combining hockey entertainment with community education initiatives.
• Max 93.1 (Radio Station)minorGTM or Marketing PartnerLocal radio partner Max 93.1 runs the 'Flag Bearers' program for game day experiences, providing cross-promotional marketing between radio and hockey.
• FloHockey (FloSports)coreChannel Partner/ Reseller/ DistributorStreaming partner providing live game broadcasts and on-demand content. FloHockey distributes QMJHL content globally, extending the team's reach beyond Prince Edward Island to national and international audiences.
• Special Olympics Prince Edward IslandcoreStrategic or Co-development PartnerThe 'Special Olympics Spotlight' program integrates Special Olympics athletes with team activities, providing inclusive community engagement and visibility for the Special Olympics movement in PEI.
• Kidsport PEIminorStrategic or Co-development PartnerThe 'Scoring for Kidsport' program raises funds to help local children participate in sports by donating based on team scoring achievements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shawinigan Cataractes: QMJHL team in Shawinigan, Quebec. Direct league peer with comparable mid-market scale, ticketing model, and player development pathway operations.
• Rouyn-Noranda Huskies: QMJHL team based in Rouyn-Noranda, Quebec. Small-to-mid-market QMJHL franchise with comparable community-driven operating dynamics and a similar reliance on local corporate partnerships.
• Halifax Mooseheads: QMJHL team based in Halifax, Nova Scotia. Direct league competitor and fellow Atlantic Canada major junior hockey franchise, serving a similar fan base with comparable ticket, sponsorship, and merchandise revenue models.
• Acadie-Bathurst Titan: QMJHL team in Acadie-Bathurst, New Brunswick. Fellow QMJHL franchise serving a smaller Atlantic Canadian market, directly comparable in scale and community-focused operating model.
• Moncton Wildcats: QMJHL team in Moncton, New Brunswick. Direct league rival in the QMJHL Eastern Conference and one of the Islanders' closest geographic competitors in Atlantic Canada.
• Blainville-Boisbriand Armada: QMJHL team in the greater Montreal area. Direct league competitor and one of the QMJHL's higher-revenue franchises, useful as a benchmark for what a well-run QMJHL operation can achieve commercially.
• Saint John Sea Dogs: QMJHL team in Saint John, New Brunswick. Direct Eastern Conference rival with a comparable Atlantic Canada market profile and similar business model around tickets, corporate partnerships, and CHL player development.
• Rimouski Océanic: QMJHL team in Rimouski, Quebec. Established QMJHL franchise with a strong player development history (e.g., Sidney Crosby alumni), comparable as a league peer and player pipeline model.
• Cape Breton Eagles: QMJHL team based in Sydney, Nova Scotia. Another Atlantic Canada QMJHL franchise with a smaller-market profile similar to Charlottetown's, making it a strong comparable for small-market junior hockey economics.
• Val-d'Or Foreurs: QMJHL team in Val-d'Or, Quebec. Direct QMJHL peer operating in a smaller regional market, with similar reliance on community engagement, corporate sponsorships, and CHL Import Draft talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IslandersHKY
• YouTubeyoutube.com/@TheIslandersTV
• Facebookfacebook.com/IslandersHKY
• Instagraminstagram.com/islandershky

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlottetown Islanders Hockey Club