What Fris & Rein does

Fris & Rein B.V. is a privately held Dutch facility services company founded in 1986 in Schiedam, Netherlands, providing total commercial cleaning across the Randstad region (Schiedam, Rotterdam, Den Haag, Amsterdam) through four regional offices and approximately 350 cleaning specialists. Its service portfolio spans regular daily office cleaning, window washing (including Tuckerpole/demineralized-water systems), floor maintenance, specialist cleaning (parking garages, petrol stations, kitchens, graffiti), construction handover cleaning, sanitary dispensers and consumables supply, and Schülke-based disinfection. The company's stated core methodology — "Smart Cleaning" — claims an 80% reduction in water use and lower chemical/ergonomic load versus traditional methods; this is supplemented by sustainability credentials including ISO 9001 and ISO 14001 (both certified 2022), NEN 4400, VCA*, the Crohill Schoner Schoon certificate (April 2022) and the Werner & Mertz Milieu-certificaat.

Commercially, Fris & Rein operates a quoted, subscription-based recurring revenue model sold through direct sales (quote request forms, regional account management), referrals from named customers (Rabobank, SDU, US Embassy, Stena Line, DFDS, Media Markt, TK Maxx, Picnic, Bidfood, SKIM), and partner-mediated demand via the Schoonster national network (~3,500 employees, in which Fris & Rein is a shareholder/partner) and the SchoonGroep Nederland collaboration (20 regional firms, top-10 Dutch ranking). Customer segments are vertically diversified across offices, medical and dental practices, industrial/production environments, logistics/transport, retail, residential VVE, culture/leisure/horeca and childcare.

The company is part of Romaro Schoonmaakgroep and structured as regional "werkmaatschappijen" led by director/owners (Jacco van der Knaap, Pauline Shevtzoff in Amsterdam, Barbara Jansen in Den Haag sales, Ben Bavius as Service+ rayon manager), with centralized back-office at the Schiedam shared service center. Pricing is quote-based, paid monthly under the Dutch Cleaning CAO, with publicly disclosed financial figures not available in source material.

Name

Fris & Rein

Legal name

Fris & Rein B.V.

Website

https://frisenrein.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Fris & Rein is a Dutch facility services company founded 1986 in Schiedam that delivers commercial cleaning across the Randstad region (offices, medical, industrial, logistics, retail) via ~350 specialists in four regional offices, using its proprietary "Smart Cleaning" methodology and sustainability-certified processes.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720)

SIC

Sanitary Services (4950)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industries

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Commercial cleaning services
• Facility maintenance
• Window washing services
• Floor maintenance services
• Specialist disinfection services

Headquarters

HQ city

Schiedam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Cleaning Services: Fris & Rein provides total cleaning services including regular cleaning of offices and public spaces, periodic cleaning, regular cleaning or deep cleaning. Services are offered with fixed trained employees and the right cleaning products. Revenue is generated through service contracts with businesses and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Fris & Rein provides total commercial cleaning services to businesses and organizations throughout the Randstad region of the Netherlands. Its offering spans regular office cleaning, window washing, floor maintenance, specialist cleaning, disinfection, sanitary dispenser supply, and construction handover cleaning, delivered by approximately 350 trained cleaning specialists operating out of four regional offices (Schiedam, Rotterdam, Den Haag, Amsterdam). The company distinguishes itself through its proprietary Smart Cleaning methodology, which reduces water usage by 80% versus traditional cleaning, and through environmental certifications and partnerships aligned with its CSR (MVO) policy.

Product overview

Fris & Rein is a full-service cleaning company offering total cleaning solutions throughout the Randstad region of the Netherlands. The company operates a platform of core cleaning services (regular cleaning, window washing, floor maintenance, specialist cleaning, disinfection) complemented by ancillary offerings (sanitary dispensers, construction handover cleaning). The Smart Cleaning methodology serves as the primary operational approach across all services, emphasizing reduced water usage and ergonomic benefits. The Schoner Schoon environmental concept is used for eco-conscious clients. Services are delivered through approximately 350 cleaning specialists across multiple regional offices (Schiedam, Rotterdam, Den Haag, Amsterdam) in diverse sectors including offices, medical practices, retail, industrial, logistics, and cultural venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Reguliere Schoonmaak (Regular Cleaning) Daily and periodic cleaning services for business premises, including regular cleaning, deep cleaning, and intensive cleaning delivered with trained staff and the latest cleaning techniques.
• Glasbewassing (Window Washing) Professional window cleaning using traditional methods (ladders up to 10 meters), the telescopic Tuckerpole system with demineralized water, and specialized liftshaft cleaning for businesses.
• Vloeronderhoud (Floor Maintenance) Floor cleaning and maintenance services for linoleum, PVC, carpet, concrete, resin, tile, and marble floors, including deep cleaning and application of protective coatings.
• Specialistische Reiniging (Specialist Cleaning) Specialized cleaning services covering parking garages, petrol stations, window blinds, high-pressure cleaning, sanitary spaces, kitchens, graffiti removal, and carpet cleaning.
• Dispensers & Sanitary Supplies Supply, installation, and maintenance of soap, paper towel, air freshener, and toilet paper dispensers, plus consumable sanitary materials from brands such as CWS, Katrin, Tork, and Europroducts.
• Oplevering (Construction / Handover Cleaning) Cleaning services for construction handover, evacuation cleaning, rental turnover cleaning, and residential deep cleaning following renovations or construction.
• Desinfectie (Disinfection) Disinfection services using Desderman hand disinfectant from Schülke, including disinfection pillars and surface disinfection effective against COVID-19, norovirus, and influenza viruses.

Quantifiable outcome

• 80% water savings compared to traditional cleaning methods
• +2 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and moderate.

• Crohill Schoner SchooncoreStrategic or Co-development Partner · 1 April 2022Fris & Rein became a partner of Crohill's Schoner Schoon (Cleaner Clean) program. The partnership commits the company to work towards a cleaner cleaning industry with less plastic. Using Schoner Schoon products results in 83% less plastic and 88.3% less microplastics.
• SchoonstercoreChannel Partner/ Reseller/ DistributorFris & Rein is a partner (shareholder) of Schoonster, enabling nationwide coverage while maintaining regional service. With approximately 3,500 employees, Schoonster is a top 10 player in the Dutch cleaning industry. This partnership allows Fris & Rein to offer customized solutions throughout the Netherlands.
• SchoonGroep NederlandmoderateStrategic or Co-development PartnerFris & Rein works together with 19 other local and regional cleaning companies under the name SchoonGroep Nederland. This unique collaboration has placed them in the top 10 of largest cleaning companies in the Netherlands.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EW Facility Services: EW Facility Services is a Dutch total facility services provider with significant cleaning operations in the Randstad. Comparable on contract cleaning, multi-vertical coverage, and FM bundling.
• GOM Schoonmaak: GOM is a Dutch commercial cleaning company with comparable regional depth and a strong sustainability/eco-cleaning proposition. Directly comparable on cleaning services, regional density, and ESG positioning.

Broad incumbents

• Atalian Global Services: Atalian is a major international facility services group operating in the Netherlands. Comparable on multi-vertical contract cleaning and large enterprise key accounts.
• ISS Nederland: ISS is a global facility services integrator with strong presence in the Dutch corporate cleaning market. Competes for the same enterprise janitorial contracts and offers bundled FM solutions.
• CSU Total Care: CSU is one of the largest facility services providers in the Netherlands, offering commercial cleaning alongside broader FM services. Direct overlapping on janitorial contract services and Dutch enterprise customers.
• Asito Schoonmaakgroep: Asito is a Dutch regional/national cleaning group with overlapping service categories (offices, healthcare, industry). Direct competitor for contract janitorial work in the Randstad.
• Vebego Cleaning Services: Vebego is a large Dutch/Belgian cleaning and facility services group with broad enterprise presence in the Randstad. Overlapping in contract cleaning, sustainability focus, and multi-vertical coverage.
• Hago Nederland: Hago is a Dutch commercial cleaning and FM services provider with national reach. Highly comparable service mix (offices, healthcare, industrial) and similar subscription/contract pricing model.

Regional players

• Limpie (Limpie Schoonmaak): Limpie is a Dutch mid-sized cleaning company focusing on the Randstad and healthcare/office segments. Comparable in scale, regional focus, and customer mix to Fris & Rein.

Emerging players

• Schoonster: Schoonster is a Dutch cleaning cooperative/network in which Fris & Rein is a partner-shareholder. It pools ~3,500 employees across partner firms to offer nationwide coverage; meaningfully comparable as it represents F&R's preferred national-delivery vehicle and direct aggregator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FrisenReinSchoonmaakdiensten
• Xx.com/frisbv

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fris & Rein