Green Factory

What Green Factory does

Green Factory sp. z o.o. is a Polish private producer of fresh vegetables and plant-based ready meals, operating as part of the Green Holding Group led by founder Artur Rytel. The company controls production from field to table across six manufacturing facilities in Poland (Zdunowo, Niepruszewo, Wróblewo), Ukraine (Makariv), Lithuania (Babtai), and Hungary (Gyál), supported by 1,200 hectares of cultivated land and affiliated upstream (SVI hydroponic farming) and downstream (GFL cold-chain logistics) entities within Green Holding. Its 2024 merger with Primavega consolidated growing and distribution, and a 2026 exclusive regional license with PerfoTec added Intelligent Modified Atmosphere Packaging technology covering 14 Central and Eastern European markets.

The product portfolio spans cut and pre-washed lettuces, baby leaves, salad mixes, and ready-to-eat meals (cold salad boxes and hot bowls with groats/pastas), sold under proprietary brands Fit&Easy and Primavega alongside co-developed private-label ranges for retail partners. Green Factory serves three primary segments: grocery chains (anchored by a 25-year relationship with Biedronka/Jeronimo Martins), HoReCa and QSR (including global supplier status with McDonald's since 2019 across CEE), and B2B industrial customers. Go-to-market is direct enterprise field sales organized into retail, HoReCa & B2B, and export departments, supplemented by a cooking studio used for joint product development. Pricing is not publicly disclosed and operates through negotiated B2B contracts.

Revenue mechanics are driven by one-time B2B product sales of physical goods; no software, licensing, or subscription components exist. The company targets 100% GLOBALGAP certification of products and 100% Food Safety certification of facilities, and was the first in Poland's fresh-produce sector to publish an ESG report (2022). No external institutional funding rounds, IPO, or public listing are evidenced; ownership remains with the Rytel family through Green Holding Group.

Name

Green Factory

Legal name

Green Factory sp. z o.o.

Website

https://green-factory.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Green Factory is a Polish private producer of fresh-cut vegetables and plant-based ready meals, supplying grocery chains (Biedronka), HoReCa operators, and McDonald's across 14 Central and Eastern European markets from six production facilities in Poland, Ukraine, Lithuania, and Hungary.

Ownership category

akta.pro rank

Product category

Fresh packaged produce and ready meals

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

Keywords

• Fresh vegetable production
• Plant-based ready meals
• Private label manufacturing
• Modified atmosphere packaging
• HoReCa food supply

Headquarters

HQ city

Polska

HQ country

Poland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Vegetable Products: Production and sale of fresh vegetables including lettuces, vegetables, and baby leaves, as well as cut vegetables and pre-washed salad mixes under proprietary brands Fit&Easy and Primavega, plus private-label brands for retail chain partners.
2. Ready-to-Eat / Ready Meals: Production and sale of plant-based ready meals including cold meals (salad boxes), hot meals (bowls with groats/pastas and vegetables), and lunch boxes. The company pioneered boxed greens in Poland (2012) and lunch box ready-to-eat products.
3. Food Service / HoReCa Supply: Supply of fresh vegetables and ready meals to HoReCa customers including restaurants, bars, gas stations, and catering companies. Green Factory offers on-time delivery, effectiveness, and precision for HoReCa customers.
4. Private Label / Custom Brand Production: Development of original custom brands in partnership with grocery chains. The company co-creates dedicated private-label products with retail partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Green Factory produces and distributes fresh vegetables (lettuces, baby leaves, cut vegetables, salad mixes, veggie mixes) and plant-based ready-to-eat meals (boxed greens, cold salad boxes, hot bowls with groats/pastas/vegetables, lunch boxes) under proprietary consumer brands Fit&Easy and Primavega, alongside private-label production for grocery chain partners. The company operates six production facilities across Poland, Lithuania, Hungary, and Ukraine, and supplies grocery retail chains, HoReCa operators, and B2B/industrial customers across Central and Eastern Europe with on-time delivery, joint product development, and full cold-chain logistics support.

Product overview

Green Factory is a Polish producer of vegetables and fresh ready meals that operates as a unified brand portfolio. The company offers three main branded lines: Fit&Easy (consumer-facing fresh vegetables and meal solutions), Primavega (premium fresh produce for health-conscious consumers), and Green Factory Food Service (B2B/HoReCa supply). Beyond branded products, Green Factory also provides fresh vegetables (lettuces, vegetables, baby leaves) and ready products (cut vegetables, salad mixes, veggie mixes, cold meals, hot meals). The company controls the entire supply chain from field to table through six production facilities across Poland, Lithuania, Hungary, and Ukraine.

Differentiator

Problem solved

Functional benefit

Brands

• Fit&Easy: Brand for consumers prioritizing healthy diet based on fresh vegetables and kitchen solutions that make preparing meals a pleasant experience.
• Primavega

Products and services

• Fit&Easy Flagship consumer brand offering fresh vegetables, cut vegetables, salad mixes, and kitchen solutions that make preparing vegetable-based meals a pleasant experience, targeted at individuals prioritizing a healthy diet.
• Primavega Consumer and HoReCa brand offering diverse fresh produce from the full breadth of vegetable flavors and scents, also providing high-grade product supply services for HoReCa customers.
• Green Factory Food Service (HoReCa Supply) B2B service offering for HoReCa customers including restaurants, bars, gas stations, and catering companies, providing high-grade fresh vegetable and ready meal supply with on-time delivery, effectiveness, and precision.
• Ready-to-eat boxed greens and lunch boxes Plant-based ready-to-eat meal boxes including cold meal salad boxes and lunch boxes, designed for consumers and HoReCa customers seeking convenient healthy meals.
• Hot ready meals (vegetable bowls with groats and pastas) Hot plant-based ready meals including bowls with groats, pastas and vegetables, supplied to grocery chains and HoReCa operators.
• Fresh cut vegetables and salad mixes Pre-washed and cut vegetables, salad mixes, veggie mixes, lettuces and baby leaves produced for retail, HoReCa, and B2B customers under proprietary and private-label brands.
• Private-label fresh produce and ready meals Custom co-developed private-label brands and products for grocery chain partners, spanning fresh vegetables, cut produce, salad mixes, and ready-to-eat meals with tailored formulations and packaging.

Quantifiable outcome

• Doubling of cultivated land area to 1,200 hectares by 2022
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PerfoTeccore / flagshipTechnology or Integration · 28 May 2026Green Factory has partnered with PerfoTec, a Dutch technology company specializing in laser microperforation for fresh produce packaging. Under this agreement, Green Factory is the exclusive partner for PerfoTec's on-line laser perforation technology across 14 Central and Eastern European markets (Poland, Czech Republic, Slovakia, Ukraine, Hungary, Romania, Bulgaria, Croatia, Serbia, Slovenia, Moldova, Lithuania, Latvia, and Estonia). The partnership covers PerfoTec's Intelligent Modified Atmosphere Packaging (MAP) system that measures produce respiration rates and adapts packaging through microperforation to extend freshness and reduce food waste. The agreement represents a strategic milestone for PerfoTec's expansion into Central and Eastern Europe while strengthening Green Factory's regional leadership position and adding advanced packaging technology to its portfolio.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Eko-Lider / EKO Holding: Polish private fresh vegetable producer and packhouse serving retail chains. Comparable as a Polish fresh-produce supplier to grocery chains, though with a narrower geographic and product footprint than Green Factory.
• Iglotex (Igloprim / Igloszczecin): Polish producer and distributor of fresh and frozen vegetables, fruits, and ready meals. Comparable to Green Factory as a Polish-based multi-category fresh produce and convenience food company serving retail and HoReCa.
• Hortex: Polish frozen vegetables, ready meals, and convenience foods producer. Comparable as a domestic Polish fresh/frozen food company targeting overlapping retail and consumer channels, though focused on frozen rather than fresh-cut.

Direct peers

• Bonduelle: French-headquartered global leader in fresh, canned, and frozen vegetables including ready-to-eat salads. Directly comparable to Green Factory as a European fresh-cut/plant-based food producer serving both retail and B2B channels across multiple geographies.
• Florette (Agrial Group): Europe's largest dedicated fresh-cut salad producer (sandwich salads, bagged greens, ready meals) operating across France, UK, Spain, Portugal, Germany, Italy, and other markets. Closely mirrors Green Factory's fresh-cut, value-added, and ready-meal proposition and channel mix.

Broad incumbents

• McCain Foods: Global leader in frozen prepared foods including potato and vegetable-based products serving QSR and retail. Comparable as a global supplier to McDonald's and major retailers, with overlapping HoReCa and private-label relationships.
• Fresh Del Monte Produce: Global producer, distributor, and marketer of fresh and prepared fruits and vegetables. Comparable in product category and broad customer mix (retail, foodservice), though with a significantly larger international footprint than Green Factory.
• Nomad Foods (Iglo, Findus brands): European frozen-foods leader (Iglo, Findus, La Cocinera, etc.) operating across multiple categories including vegetables and ready meals. A broad incumbent competing for the same convenience-food consumer wallet, though distributed through frozen rather than chilled aisles.

Others

• PerfoTec: Dutch technology company providing the Intelligent MAP and laser perforation system that Green Factory exclusively distributes across 14 CEE markets. An enabling technology partner and adjacent ecosystem participant rather than a direct competitor, but a peer in shelf-life extension and packaging innovation.

Emerging players

• Eat Real (Kuhne + Nagel partner brands / Polish fresh ready-meal startups): A representative of the emerging wave of European branded ready-meal and plant-based convenience-food brands targeting health-conscious consumers. Comparable to Green Factory's Fit&Easy and Primavega consumer brands in proposition, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-factory-sp-z-o-o

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Factory