WP Simple Pay
WP Simple Pay is a privately held WordPress plugin, operated by Sandhills Development, LLC, that enables SMB website owners to accept one-time and recurring Stripe payments without code or a shopping cart, serving 14,000+ sites globally via tiered annual subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersUnited States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What WP Simple Pay does
WP Simple Pay, operated by Sandhills Development, LLC, is a WordPress plugin that enables website owners to accept one-time and recurring payments via Stripe without writing code or deploying a shopping cart. The product is built as a native WordPress plugin that integrates directly with Stripe Connect for onboarding and leverages Stripe's PCI-compliant infrastructure for payment processing, storage, and Strong Customer Authentication. Its feature surface spans a drag-and-drop form builder with 71+ pre-built templates, support for 10+ payment methods (cards, ACH, SEPA, iDEAL, Alipay, WeChat Pay, PIX, and others), subscriptions with installment plans, Buy Now Pay Later (Klarna, Afterpay, Affirm), automatic tax calculation, coupon codes, and Stripe Link for accelerated checkout. Sales run as tiered annual subscriptions (Starter through Professional) with automatic renewal, a 14-day refund policy, and a 3% surcharge on payments processed with an invalid or expired license.
The company targets small businesses, freelancers, nonprofits, and service-based operators using WordPress who need to monetize via one-time payments, recurring billing, donations, or event registrations without e-commerce complexity. Distribution is product-led and self-serve: customers purchase through wpsimplepay.com, install via the WordPress plugin repository, and onboard in roughly five minutes through Stripe Connect. Marketing is driven by 158+ documentation articles, SEO-optimized blog content, a 71+ template gallery, and an affiliate program offering 20% recurring commission with a 30-day cookie window. The install base is reported at 14,000+ WordPress sites processing millions of dollars monthly.
WP Simple Pay holds no external institutional funding, is a privately held LLC, and reports no public revenue. The firm operates primarily through self-serve digital channels with a global footprint spanning North America, EMEA, APAC, and LATAM, supported by Stripe's localized payment methods. Key strategic relationships include Stripe as the core processor and Uncanny Automator for post-payment workflow automation extending into Mailchimp, Drip, ActiveCampaign, and Google Sheets integrations.
WP Simple Pay firmographics
Firmographics- Name
- WP Simple Pay
- Legal name
- Sandhills Development, LLC
- Website
- https://wpsimplepay.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- WP Simple Pay is a privately held WordPress plugin, operated by Sandhills Development, LLC, that enables SMB website owners to accept one-time and recurring Stripe payments without code or a shopping cart, serving 14,000+ sites globally via tiered annual subscriptions.
- Ownership category
- akta.pro rank
WP Simple Pay industry classification
Industry- Product category
- Payment Processing Software
- akta.pro primary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
- akta.pro secondary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where WP Simple Pay is headquartered
LocationHeadquarters
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WP Simple Pay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Annual License/Subscription: WP Simple Pay is sold as an automatically recurring subscription that renews each year on the anniversary of the purchase date. The license grants access to the plugin, updates, and support as long as the subscription remains active.
- Tiered License Plans: Multiple license tiers (Starter, Plus, Professional, etc.) that provide different feature access levels. Some templates and features require higher-tier licenses (e.g., subscription features require Plus or higher license).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level license for basic payment forms |
| Subscription | Annual | SAVE50 coupon for 50% off first term |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WP Simple Pay product offering
Product offeringCore offering
WP Simple Pay is a WordPress plugin that enables website owners to accept one-time and recurring payments directly on their WordPress site via Stripe, without requiring a shopping cart or coding. The plugin provides a drag-and-drop form builder, 71+ pre-built payment form templates, support for 10+ payment methods, recurring subscriptions with installment plans, automatic tax calculation, coupon codes, and dedicated payment pages.
Product overview
WP Simple Pay is a WordPress plugin that provides a Stripe-integrated payment processing solution. The core product is the WP Simple Pay plugin itself, which offers a drag-and-drop form builder and over 70 pre-made payment form templates. Key features include recurring payments/subscriptions, installment plans, buy now/pay later options (Klarna, Afterpay, Affirm), coupon codes and discounts, dedicated payment pages, support for alternative payment methods (ACH, SEPA, Alipay, and regional payment methods), Apple Pay/Google Pay, Stripe Link, automatic tax calculation, custom fields, and configurable email notifications. The product is sold as a subscription-based license with automatic annual renewal.
Differentiator
Problem solved
Functional benefit
Products and services
- WP Simple Pay Plugin A WordPress plugin that enables website owners to accept one-time and recurring payments directly on their WordPress site via Stripe integration, without requiring a shopping cart or coding. Includes a drag-and-drop form builder, 71+ pre-built payment form templates, recurring subscriptions, automatic tax calculation, coupon codes, and support for 10+ payment methods.
Quantifiable outcome
- 9x faster checkout with Stripe Link (6 seconds vs standard)
- +1 more outcomes
Companies that use WP Simple Pay
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
WP Simple Pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature12 records
WP Simple Pay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is the core payment processor powering WP Simple Pay. The plugin uses Stripe Connect for account linking, Stripe's PCI-compliant servers for payment processing and storage, and integrates deeply with Stripe features including Strong Customer Authentication (SCA), Stripe Link, and the Stripe Dashboard for payment management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WP Simple Pay competitors and assessment
Company assessmentDirect peers
- MemberPress: WordPress membership/subscription plugin with built-in Stripe payments for recurring billing, gated content, and digital subscriptions. Direct competitor in the WordPress recurring-billing use case WP Simple Pay emphasizes.
- WPForms: Leading WordPress form-builder plugin with a Stripe Add-on that enables one-time and recurring payments on WordPress sites. Closely comparable no-code form-to-payment UX targeting the same SMB WordPress segment.
- GiveWP: WordPress donation and fundraising plugin with Stripe gateway support, including recurring donations and donor management. Directly comparable in the nonprofit/tithe/donation use case that WP Simple Pay explicitly serves.
- Paid Memberships Pro: WordPress membership plugin supporting Stripe-powered subscriptions, instalments, and tiered access. Overlaps directly with WP Simple Pay's subscription and recurring-payment feature set for WordPress.
- Easy Digital Downloads: WordPress plugin for selling digital downloads with Stripe-powered checkout and subscription support. Comparable in serving SMB WordPress merchants with lightweight commerce needs who don't want full WooCommerce.
- Charitable: WordPress donation plugin with Stripe gateway support and recurring-donation capabilities. Directly comparable to WP Simple Pay's nonprofit/church donation templates and recurring-donation workflow.
- Restrict Content Pro: WordPress membership plugin with native Stripe integration for subscriptions and one-time payments. Comparable on recurring billing and member-paid access workflows on WordPress.
- WooCommerce Payments: WooCommerce's native Stripe-powered payment processing layer for WordPress stores. Most directly comparable because it competes for the same WordPress merchant payments workflow, though bundled inside the broader WooCommerce e-commerce suite that WP Simple Pay positions against.
Broad incumbents
- Stripe: Underlying payment processor that powers WP Simple Pay end-to-end via Stripe Connect. A broad incumbent that could — through its own Stripe-hosted checkout or prebuilt page tools — disintermediate standalone payment plugins for simple use cases.
- PayPal: Global payments incumbent offering PayPal Payments for WordPress plugins and broader checkout flows. Relevant as the most likely alternative processor users would adopt if Stripe-specific frictions emerged, shaping WP Simple Pay's strategic risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WP Simple Pay social profiles
Digital presenceWP Simple Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP Simple Pay leadership team
Management profileNumber of profiles
WP Simple Pay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP Simple Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP Simple Pay
What does WP Simple Pay do?
WP Simple Pay is a WordPress plugin that enables website owners to accept one-time and recurring payments directly on their WordPress site via Stripe, without requiring a shopping cart or coding. The plugin provides a drag-and-drop form builder, 71+ pre-built payment form templates, support for 10+ payment methods, recurring subscriptions with installment plans, automatic tax calculation, coupon codes, and dedicated payment pages.
Is WP Simple Pay a public or private company?
WP Simple Pay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WP Simple Pay founded?
WP Simple Pay was founded in 2014.
Where is WP Simple Pay based?
WP Simple Pay is headquartered in United States, in the North America region.
How does WP Simple Pay make money?
Two revenue lines are on record. Annual License/Subscription is the primary driver. The others are tiered License Plans.
Who are WP Simple Pay's main competitors?
Direct peers on record are MemberPress, WPForms, GiveWP, Paid Memberships Pro, Easy Digital Downloads, Charitable, Restrict Content Pro and WooCommerce Payments. Broad incumbents are Stripe and PayPal.
Does WP Simple Pay have an API?
No public API is recorded for WP Simple Pay.
What industry is WP Simple Pay in?
WP Simple Pay's product category is Payment Processing Software. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms.