GiveWP
GiveWP is a self-hosted WordPress donation plugin that enables nonprofits, faith-based organizations, and educational institutions to accept donations, run fundraising campaigns, and manage donors on their own websites. It operates under Liquid Web/Nexcess on a tiered annual subscription model.
- Company typePrivate
- Founded2015
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GiveWP does
GiveWP (also branded as "Give") is a WordPress donation and fundraising plugin founded in 2015 and headquartered in San Diego, USA. It is operated by Liquid Web, LLC / Nexcess Corp. as part of a portfolio of WordPress tools. The product enables nonprofit organizations, faith-based institutions, educational institutions, disaster relief agencies, and mission-driven teams to accept donations, build smart donation forms, run recurring-giving and peer-to-peer fundraising campaigns, and manage donor relationships — all on the organization's own self-hosted WordPress site, with donor data remaining under the organization's control rather than on a third-party platform.
Under the hood, GiveWP is a WordPress plugin architecture with a drag-and-drop smart forms builder, a campaign builder with goal tracking, a centralized donor database with tagging/notes/segmentation, a recurring-giving module with a donor self-service portal, peer-to-peer fundraising pages, and tax-compliant branded PDF receipts. It supports 15+ payment gateways including Stripe, PayPal, Square, Apple Pay, and Google Pay, plus a fee-recovery feature that allows donors to cover payment-processing costs. Marketing, CRM, and automation integrations include Mailchimp, Constant Contact, ActiveCampaign, Salesforce, and Zapier, with WooCommerce-based donation upsells at the top tier.
GiveWP's business model is a three-tiered annual subscription sold direct-to-consumer via Liquid Web's software storefront with a 48-hour free trial, no credit card required. Pricing is Essentials at $199/year, Pro at $399/year, and Elite at $599/year. The company does not charge any percentage fee on donations, generating 100% of its revenue from subscription licenses. Distribution is product-led, primarily through the WordPress plugin repository, Liquid Web's hosting ecosystem, and a content-marketing motion anchored in the Liquid Web blog. The company has 11-50 employees and reports 100,000+ active installs and $350M+ in lifetime donations processed.
GiveWP firmographics
Firmographics- Name
- GiveWP
- Legal name
- GiveWP (operated by Liquid Web, LLC / Nexcess Corp.)
- Website
- https://givewp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GiveWP is a self-hosted WordPress donation plugin that enables nonprofits, faith-based organizations, and educational institutions to accept donations, run fundraising campaigns, and manage donors on their own websites. It operates under Liquid Web/Nexcess on a tiered annual subscription model.
- Ownership category
- akta.pro rank
GiveWP industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking Foundations (813211)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)
Keywords
Where GiveWP is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
GiveWP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Subscription Licenses: Three tiered annual subscription plans: Essentials ($199/year), Pro ($399/year), and Elite ($599/year). Each tier builds on the last, adding features like recurring donations, peer-to-peer fundraising, and marketing integrations as organizations grow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | For nonprofits starting out - includes unlimited donation forms, donor database, basic payment gateways, reports, and text-to-give |
| Subscription | Annual | Most popular - adds recurring donations, fee recovery, email marketing integrations, and international payment gateways |
| Subscription | Annual | For organizations running at scale - adds peer-to-peer fundraising, funds & designations, tributes, and advanced customization |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GiveWP product offering
Product offeringCore offering
GiveWP (branded as "Give") is a WordPress donation and fundraising plugin that enables nonprofits, faith-based organizations, educational institutions, and other mission-driven teams to accept online donations, manage donor data, build fundraising campaigns, run peer-to-peer fundraising, and process recurring gifts directly on their own WordPress website. The product is sold via three tiered annual subscriptions — Essentials ($199/yr), Pro ($399/yr), and Elite ($599/yr) — with no platform fees on donations and a 48-hour free trial that requires no credit card.
Product overview
GiveWP (Give) is a WordPress fundraising plugin offered in three tiered plans: Essentials ($199/year), Pro ($399/year), and Elite ($599/year). The plugin provides a complete donation platform that scales from basic donation forms to full fundraising operations. Each tier builds on the last, adding features like recurring donations (Pro), email marketing integrations (Pro), peer-to-peer fundraising (Elite), and advanced fundraising tools. Data and donor relationships remain on the user's WordPress site, with no platform lock-in.
Differentiator
Problem solved
Functional benefit
Products and services
- GiveWP (Give) WordPress Donation Plugin WordPress donation and fundraising plugin that enables nonprofits, faith-based organizations, educational institutions, and disaster relief agencies to accept online donations, manage donor data, build fundraising campaigns, run peer-to-peer fundraising, and process recurring gifts directly on their own WordPress website. Sold via three tiered annual subscriptions (Essentials $199/yr, Pro $399/yr, Elite $599/yr) with a 48-hour free trial and no credit card required.
Quantifiable outcome
- Trusted by 100,000+ organizations
- +3 more outcomes
Companies that use GiveWP
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
GiveWP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
GiveWP partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- StripecorePayment gateway integration included in all GiveWP plans (Essentials, Pro, Elite). Enables credit/debit card donations directly on WordPress sites.
- PayPalcorePayment gateway integration included in all GiveWP plans. Enables PayPal-based donations on WordPress sites.
- SquarecorePayment gateway integration included in all GiveWP plans. Enables Square-based payment processing for donations.
- MailchimpcoreEmail marketing integration available on Pro and Elite plans. Enables donor list synchronization and automated email campaigns.
- Constant ContactcoreEmail marketing integration available on Pro and Elite plans. Enables donor list sync with Constant Contact email platform.
- SalesforcecoreCRM integration available on Pro and Elite plans via Salesforce integration. Syncs donor data with Salesforce CRM.
- ZapiercoreIntegration available on Pro and Elite plans. Enables automated workflows connecting GiveWP with 5,000+ apps through Zapier's automation platform.
- WooCommercecoreDonation upsell integration available on Elite plan. Allows adding donation options to WooCommerce checkout for additional fundraising at point of sale.
- Apple PaycoreMobile payment option included across all plans. Enables frictionless donations via Apple Pay on iOS devices.
- Google PaycoreMobile payment option included across all plans. Enables frictionless donations via Google Pay on Android and web browsers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GiveWP competitors and assessment
Company assessmentDirect peers
- Classy: Classy is a leading online fundraising platform for nonprofits, now owned by GoFundMe, providing donation forms, peer-to-peer fundraising, events, and donor management. It represents the SaaS alternative that GiveWP competes against, especially for nonprofits ready to move beyond WordPress-based tools.
- Qgiv: Qgiv is an online fundraising platform offering donation forms, event registration, peer-to-peer fundraising, and auction tools for nonprofits. It serves a similar SMB nonprofit segment as GiveWP and is a comparable alternative for organizations considering SaaS fundraising tools.
- RaiseDonors: RaiseDonors is an online donation platform for nonprofits focused on donation forms, recurring giving, and conversion optimization. It targets the same SMB nonprofit segment as GiveWP with a SaaS delivery model that competes for organizations considering a move off WordPress plugins.
- Funraise: Funraise is a modern fundraising platform built for mid-market and enterprise nonprofits, featuring donation forms, peer-to-peer fundraising, events, and donor CRM. It competes with GiveWP's Elite tier for larger organizations seeking more sophisticated features than WordPress plugins typically offer.
- Bloomerang: Bloomerang is a donor management and fundraising CRM platform for small to mid-sized nonprofits, focused on donor retention. It competes with GiveWP's donor database and stewardship features, though it operates as a SaaS platform rather than a WordPress plugin.
- Charitable (WordPress plugin): Charitable is a WordPress donation plugin competing directly within the same ecosystem as GiveWP, offering donation forms, recurring giving, and peer-to-peer fundraising. It targets the same self-hosted WordPress nonprofit segment, often as a lower-priced or freemium alternative.
- Donorbox: Donorbox is a leading online donation platform for nonprofits, offering recurring donations, peer-to-peer fundraising, and donor management. It directly competes with GiveWP, particularly for SMB nonprofits, and also offers a WordPress embed option that overlaps with GiveWP's self-hosted model.
Broad incumbents
- Bonterra (Network for Good): Bonterra is a large nonprofit technology platform (formed from mergers of Network for Good, Salsa Labs, and others) offering donation forms, CRM, email marketing, and case management. It represents the broad incumbent alternative for nonprofits seeking an integrated suite rather than a point solution like GiveWP.
- PayPal Giving Fund: PayPal Giving Fund is a charity hub embedded within PayPal's payment network, enabling donors to support nonprofits through PayPal's platform. While GiveWP integrates with PayPal as a payment gateway, PayPal Giving Fund represents the broader PayPal-driven donation experience that nonprofits may choose instead of a WordPress plugin.
Emerging players
- WooCommerce Donations: WooCommerce Donations is a WordPress/WooCommerce extension for adding donation options to e-commerce checkout flows. It overlaps with GiveWP's WooCommerce integration and represents an emerging point solution for nonprofits that already operate WooCommerce stores seeking to add fundraising at point of sale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GiveWP social profiles
Digital presenceGiveWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiveWP leadership team
Management profileNumber of profiles
GiveWP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiveWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiveWP
What does GiveWP do?
GiveWP (branded as "Give") is a WordPress donation and fundraising plugin that enables nonprofits, faith-based organizations, educational institutions, and other mission-driven teams to accept online donations, manage donor data, build fundraising campaigns, run peer-to-peer fundraising, and process recurring gifts directly on their own WordPress website. The product is sold via three tiered annual subscriptions — Essentials ($199/yr), Pro ($399/yr), and Elite ($599/yr) — with no platform fees on donations and a 48-hour free trial that requires no credit card.
Is GiveWP a public or private company?
GiveWP is a private company. It is classified as corporate owned and is currently operating.
When was GiveWP founded?
GiveWP was founded in 2015. It employs 11 to 50 people.
Where is GiveWP based?
GiveWP is headquartered in San Diego, United States, in the North America region.
How does GiveWP make money?
One revenue line is on record: annual Subscription Licenses.
Who are GiveWP's main competitors?
Direct peers on record are Classy, Qgiv, RaiseDonors, Funraise, Bloomerang, Charitable (WordPress plugin) and Donorbox. Broad incumbents are Bonterra (Network for Good) and PayPal Giving Fund. WooCommerce Donations is listed as an emerging player.
Does GiveWP have an API?
No public API is recorded for GiveWP.
What industry is GiveWP in?
GiveWP's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is BPAGAKAF, Donor-Advised Fund (DAF) Sponsors. Its NAICS code is 813211 and its SIC code is 7372.