Yums Advertising

What Yums Advertising does

Yums Advertising is a privately held, India-based signage fabrication and branding company headquartered in Indore, Madhya Pradesh, founded in 2012 by Piyush Sahu. The company designs, fabricates, and installs custom indoor and outdoor signage — including LED acrylic letters, ACP LED boards, flex glow sign boards, flex non-lit boards, wooden displays, and MDF cutouts — and serves enterprise customers across Central and Western India (Madhya Pradesh, Chhattisgarh, Gujarat, and Maharashtra). Beyond core signage, Yums delivers event activation services (dealer meets, mechanic meets, carnivals, mall stalls, van campaigns, E-rickshaw activations), Point-of-Sale Materials (roll-up standees, LED fabric boxes, clip-on frames), and corporate gifting (apparels, welcome kits, wall clocks, dealer gifts, table tops), positioning itself as an end-to-end branding vendor rather than a single-product fabricator.

The company's technology stack centers on in-house fabrication using high-end machinery for LED acrylic letters, ACP boards, and custom cutouts, enabling control over finishing quality and lead times (most standard projects completed in 3–10 working days). It operates a sales-led, B2B distribution model with direct engagement of brand managers, marketing teams, and procurement departments at major national brands — including Usha International, Amara Raja Batteries, LG Electronics, Haier India, Bluestar, Livguard Energy, TCL, Maruti Suzuki, and Green Panel Industries — supplemented by registered-vendor relationships (e.g., Livguard Energy) that generate recurring project work. Pricing is quote-based and not publicly disclosed, varying by material, size, customization, and installation geography, with most engagements structured as project-based contracts rather than recurring SaaS or managed-service retainers.

The firm is bootstrapped with no disclosed external funding or institutional investors, employs 11–50 staff, and operates a multi-channel marketing presence (website, Facebook, Instagram, LinkedIn, YouTube) primarily for top-of-funnel brand visibility rather than direct e-commerce. Long-tenured client relationships — most notably the 8+ year Usha International account and 3–4 year engagements with Amara Raja, LG, and Livguard — point to a stable, relationship-driven book of business concentrated among enterprise brand marketers operating in Central and Western India.

Name

Yums Advertising

Legal name

Yums Advertising

Website

https://yumsadvertising.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yums Advertising is an Indore-based, privately held signage fabrication and branding vendor serving enterprise clients across Central and Western India with custom indoor and outdoor signage, event activation, POSM, and corporate gifting solutions.

Ownership category

akta.pro rank

Product category

Commercial Signage & Branding Services

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

akta.pro secondary industry

Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Signage fabrication services
• Outdoor branding boards
• Event activation services
• In-shop branding solutions
• Point-of-sale merchandise

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Signage Manufacturing & Fabrication: Design, fabrication, and delivery of custom indoor and outdoor signage including ACP LED boards, flex sign boards, LED acrylic letters, and wooden displays. Revenue generated through project-based contracts with enterprises and corporate clients.
2. Events & Activation Services: Execution of brand activation events including dealer meets, mechanic meets, carnivals, mall stalls, van campaigns, and SIS installations. Project-based service revenue.
3. In-Shop Branding & Installation: Complete retail space branding solutions including installation and long-term maintenance services. One-time project revenue with ongoing maintenance contracts.
4. Corporate Gifting: Supply of branded corporate gifts including apparel, welcome kits, wall clocks, table tops, and custom dealer/employee gifts.
5. POSM (Point of Sale Materials): Production and supply of promotional materials including roll-up standees, LED fabric boxes, clip-on frames, and MDF cutouts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yums Advertising fabricates commercial signage and delivers end-to-end branding solutions for enterprise clients, including ACP LED boards, flex glow and non-lit sign boards, LED acrylic letters, in-shop branding rollouts, and wooden/MDF displays. The company also executes on-ground brand activations (dealer meets, mechanic meets, van campaigns, mall stalls, canopy/umbrella activities), supplies POSM materials (roll-up standees, clip-on frames, LED fabric boxes), provides corporate gifting merchandise, and offers machinery and setup services to major consumer-electronics, mobile, FMCG, automotive, and retail-brand accounts.

Product overview

Yums Advertising offers a comprehensive signage and branding solutions portfolio organized into four main categories: Signage products (ACP LED Boards, Flex Glow Sign Boards, Flex Non Lit Boards, In-Shop Branding), Events & Activation services (Dealers Meet, Mechanic Meet, Carnival, Photographers Meet, Umbrella/Canopy activities, Stalls, E-Rickshaw, Van Campaigns, Mall Stalls), POSM (Roll-up Standees, LED Fabric Boxes, Clip On Frames, MDF Cutouts), and Corporate Gifting (Apparels, Welcome Kits, Wall Clocks, Dealer/Employee Gifts, Table Tops). The company also provides machinery and setup services. Operating since 2012, they serve Madhya Pradesh, Chhattisgarh, Gujarat, and Maharashtra with in-house manufacturing capabilities for LED acrylic letters, ACP boards, wooden displays, and custom fabrication.

Differentiator

Problem solved

Functional benefit

Products and services

• ACP LED Boards ACP (Aluminium Composite Panel) LED sign boards fabricated in-house for outdoor brand visibility at retail-dealer and storefront locations; used by consumer-electronics, mobile, FMCG, automotive, and retail-brand accounts.
• Flex Glow Sign Board Illuminated flex sign boards fabricated for outdoor branding and storefront visibility; deployed primarily for consumer-brand retail and dealer-network signage rollouts.
• Flex Non Lit Board Non-illuminated flex signage boards fabricated for branding in locations where electrical lighting is restricted or not required; produced for retail and corporate branding rollouts.
• In-Shop Branding End-to-end in-shop branding rollout including signage, displays, and visual-merchandising installation for retail outlets and corporate offices; delivered as a project across single or multiple locations.
• Events & Activation On-ground brand-activation services covering dealer meets, mechanic meets, mall stalls, carnivals, photographer meets, canopy/umbrella activities, van campaigns, SIS, and e-rickshaw campaigns, executed for consumer-brand channel and trade-marketing programs.
• POSM Materials Point-of-sale merchandising materials supplied to retail outlets, including roll-up standees, LED fabric boxes, clip-on frames, and MDF cutouts for in-store brand visibility.
• Corporate Gifting Corporate gifting merchandise for brand and dealer programs, including apparels, welcome kits, wall clocks, dealer gifts, employee kits, and table-top accessories.
• Machinery & Setup Machinery supply and on-site setup services for client branding installations and activation infrastructure.

Quantifiable outcome

• Most signage and branding jobs completed within 3–10 working days
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Selvel One: Selvel One is an Indian signage, branding, and corporate gifting solutions provider serving major brands across multiple states. Highly comparable service mix (signage fabrication, POSM, corporate gifts, in-store branding) and similar enterprise customer profile to Yums Advertising.
• Pioneer Publicity Corporation: Pioneer Publicity is one of India's oldest outdoor advertising and signage companies with pan-India reach and a similar enterprise client base. Comparable to Yums in custom signage fabrication and brand display work, with a much longer operating history and broader footprint.
• Signpost India: Signpost India is one of India's largest end-to-end signage, branding, and brand activation companies serving enterprise and retail clients across the country. Highly comparable to Yums Advertising in core offerings (signage fabrication, retail branding, events) but operating at significantly larger national scale.
• APL Apollo Signages: APL Apollo Signages is an Indian signage and branding solutions company specializing in ACP boards, LED signage, and retail branding. Closely comparable to Yums Advertising in core product mix (ACP LED boards, flex signage, in-shop branding) and target customer base of enterprise and retail brands.

Broad incumbents

• Clear Media India: Clear Media India is a major outdoor advertising and transit signage company in India. Comparable to Yums in outdoor brand display and signage execution, but operates at pan-India scale with a media-owner model rather than custom fabrication.
• Laqshya Media Group: Laqshya Media is a leading Indian out-of-home advertising, event management, and brand activation conglomerate. Overlaps with Yums in event activation and outdoor signage but operates at substantially larger scale and across more geographies and media formats.
• Times Innovative Media (Times OOH): Times Innovative Media is a large Indian outdoor advertising and signage company backed by the Times Group. Comparable to Yums in outdoor branding and signage services, but operates primarily as a media owner with national reach and significantly larger inventory.
• JCDecaux India: JCDecaux is the global leader in outdoor advertising and street furniture signage, with operations across India. Comparable to Yums in the signage fabrication and outdoor display portion of the business, but operates at global scale and primarily in airport/transit/media-owner formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpZ94DxHL3KjtKa8dG-MrQg
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/yums-advertising
• Instagraminstagram.com/yums.advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yums Advertising