What Wenneker does

Wenneker Distilleries is a 100% family-owned Dutch distillery founded on 16 February 1693 and now headquartered at Badhuisstraat 18, Roosendaal (with a separate warehouse at Wattstraat 53, Zoetermeer). Currently managed by the fourth generation of the Van der Tuijn family — who have owned the business since 1903 — the company produces and sells high-quality liqueurs and spirits for the on-trade cocktail channel. Following a 2014 divestiture that sold off legacy acquired brands (Piersma, Duys, Smeets, J.J Melchers/Olifant, Dirk Struys & Zoon), the portfolio is concentrated around the Wenneker master brand.

The product range spans roughly 30 SKUs across five segments: a core liqueur assortment (Triple Sec, Amaretto, Café, Cherry Brandy, Crème de Bananes, Crème de Cacao, Crème de Cassis, Crème de Menthe, Blue Curaçao, Strawberry, Royal Peach, Sour Apple, Melon, Apricot Brandy, Caribbean Coconut); innovative vegetable-based liqueurs (Wenneker 24 Carrot, Wenneker RED Beetroot); premium gins (Elderflower Dry Gin, Rosemary & Fig Dry Gin, Original London Dry Gin); traditional genevers (Oude Proever Old Genever, Korenwijn, plus cask-finished variants — Islay Cask Finish matured in 8-year Islay Single Malt Scotch hogsheads and a limited 1,853-bottle Trinidad & Tobago Rum Cask Finish); plus cream liqueurs, schnapps, and a non-alcoholic Grenadine Syrup. Core technology centres on distillation, blending, and proprietary cask-finishing. Quality has been validated by 25+ medals at IWSC, The Gin Masters, The Liqueur Masters, Concours Mondial de Bruxelles, USA Spirits Ratings, and the International Spirits Challenge across 2010–2022.

Revenue mechanics combine four streams: (1) wholesale of branded spirits and liqueurs to registered importers and distributors in 50+ countries; (2) tailor-made / private-label products offered as a special service to selected customers; (3) direct consumer experiences at the Wenneker Café in Roosendaal, where group tastings and workshops (Genever tastings €37.50, Liqueurs tastings €35.00, Cocktail workshops €44.50, Gin & Tonic workshops €42.50 per person) drive a small but high-margin experiential stream; and (4) online sales via Benelux and international shop partners. The primary customer segments are professional bartenders and mixologists, cocktail connoisseurs, and B2B distribution partners. GTM is anchored by the International Bartender Association (IBA) sponsorship and Wenneker Swizzle Masters bartender competition (running since 2012) plus recurring presence at Prowein, Vinexpo, Bar Convent Berlin, and a Dutch Gin Festival circuit; no AI, app, or API capabilities are disclosed.

Name

Wenneker

Legal name

Wenneker Distilleries

Website

https://wenneker.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wenneker Distilleries is a 100% family-owned Dutch distillery, founded in 1693, producing liqueurs, genevers, gins, and schnapps sold in 50+ countries via importers and an in-house experience café serving bartenders, mixologists, and cocktail enthusiasts.

Ownership category

akta.pro rank

Product category

Spirits and Liqueur Manufacturing

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Craft Distilleries & Microdistilleries (THAFALAH), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Liqueur production
• Premium spirits manufacturing
• Genever distilling
• Cocktail liqueurs
• Boutique distillery

Headquarters

HQ city

Roosendaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Liqueurs Production and Sale: Production and sale of high-quality liqueurs including Amaretto, Triple Sec, Café, Cherry Brandy, and specialty liqueurs. Products sold in 70cl bottles at various ABV levels (15-25%).
2. Spirits Production and Sale: Production and sale of premium spirits including genevers, gin (Elderflower Dry Gin, Original London Dry Gin, Rosemary & Fig Dry Gin), bourbon, spiced rum, and spiced whiskey.
3. Experiences and Tastings: Wenneker Experience offering tasting sessions and workshops including Genever tastings (€37.50), Liqueurs tasting (€35.00), Cocktail workshops (€44.50), and Gin & Tonic workshops (€42.50).
4. Syrup and Non-Alcoholic Products: Production and sale of Wenneker Grenadine Syrup, the only non-alcoholic product in their range.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wenneker Distilleries produces and sells a portfolio of high-quality liqueurs (including traditional flavours such as Amaretto, Triple Sec, Cherry Brandy, and Café, plus innovative vegetable-based liqueurs) and premium spirits (including genevers, gins, cream liqueurs, schnapps, and a non-alcoholic Grenadine syrup). Its products are sold in more than 50 countries through registered spirits importers and distributors, primarily serving bartenders, mixologists, and cocktail professionals, with the Wenneker Café in Roosendaal offering direct tastings and workshops.

Product overview

Wenneker Distilleries is a 100% family-owned Dutch spirits company established in 1693, producing high-quality liqueurs and spirits. The product portfolio includes: (1) Core Liqueur Range featuring traditional flavours like Triple Sec, Amaretto, Café, Cherry Brandy, and fruit liqueurs; (2) Innovative Veggie Liqueurs including 24 Carrot (carrot-based) and RED Beetroot; (3) Premium Gins including Elderflower Dry Gin, Rosemary & Fig Dry Gin, and Original London Dry Gin; (4) Traditional Genevers including Oude Proever Old Genever, Islay Cask Finished and Trinidad & Tobago Cask Finished varieties, and Korenwijn; (5) Specialty products including Grenadine Syrup (non-alcoholic), Piña Colada cream liqueur, and Schnapps varieties. Products are sold in more than 50 countries worldwide and have won numerous prestigious medals at IWSC, Gin Masters, and Liqueur Masters competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Wenneker Liqueurs Range: Complete range of liqueurs including Amaretto, Apricot Brandy, Blue Curaçao, Café, Caribbean Coconut, Cherry Brandy, Crème de Bananes, Crème de Cacao, Crème de Cassis, Crème de Menthe, Melon, Royal Peach, Sour Apple, Strawberry, Triple Sec
• Wenneker Spirits
• Wenneker Syrups
• Wenneker Cream Liqueur
• Wenneker Schnapps
• Wenneker Veggie Liqueurs

Products and services

• Wenneker Liqueur Range Traditional Dutch liqueur range covering fruit, herbal, coffee, chocolate, and cocktail liqueurs at 15-25% ABV, sold in 70cl bottles for use by bartenders, mixologists, and consumers for cocktail preparation, neat consumption, and food pairing.
• Wenneker Veggie Liqueurs Innovative vegetable-based liqueurs (24 Carrot at 24% ABV made from carrot seed; RED Beetroot made from 100% beetroot juice with distillate and extract) targeted at bartenders, mixologists, and cocktail connoisseurs seeking savory and earthy flavor profiles for modern cocktails.
• Wenneker Premium Gins Premium gin portfolio including Wenneker Elderflower Dry Gin (6-distillate blend with juniper, lime-tree blossom, lemon, orange, coriander, elderflower), Rosemary & Fig Dry Gin (small-batch juniper, orris root, coriander, angelica, cardamom, lemon peel, rosemary and fig), and Original London Dry Gin, for on-trade and retail gin consumption including Gin & Tonic serves.
• Wenneker Genevers Traditional Dutch genever range including Oude Proever Old Genever, Islay Cask Finished Genever, Trinidad & Tobago Cask Finished Genever, and Korenwijn, produced using malt spirit, grain alcohol, juniper berries and proprietary cask-finishing techniques for premium on-trade and connoisseur markets.
• Wenneker Cream Liqueurs Ready-to-drink cream liqueur (Piña Colada) combining coconut, pineapple juice, rum and cream at 14.5% ABV, sold in 0.7L bottles for direct consumption and dessert/cocktail applications.
• Wenneker Schnapps Fruit and flavour schnapps range including Butterscotch and Peach variants at 20% ABV in 0.7L bottles, positioned as cocktail ingredients and serve options for on-trade and retail customers.
• Wenneker Grenadine Syrup Non-alcoholic Grenadine syrup with intense fruit flavour and deep colour, designed as a cocktail ingredient for adding sweet fruity finish and red colour to drinks.
• Wenneker Experience (Tastings and Workshops) Tasting sessions and hands-on workshops at the Wenneker Café in Roosendaal covering genevers, liqueurs, cocktails and gin & tonics, delivered for groups of 8-24 persons for corporate hospitality, team building, leisure tourism, and spirits education.
• Tailor-Made Spirits Service Bespoke/tailor-made spirits production service for selected customers, enabling custom specifications beyond the standard catalogue range to meet specific distributor or account requirements.

Quantifiable outcome

• Products sold in more than 50 countries worldwide
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• International Bartender Association (IBA)coreGTM or Marketing Partner · 1 January 2012Wenneker Distilleries became an IBA sponsor member, participating initially with their brand new Wenneker 24 Carrot liqueur. This partnership provides visibility among professional bartenders globally.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Stock Spirits Group: Central and Eastern European branded spirits company with a strong liqueur portfolio and regional distribution strength. Relevant as a regional competitor in European on-premise and off-premise channels where Wenneker also competes.

Broad incumbents

• Pernod Ricard: Multinational owner of Havana Club, Beefeater, Malibu, and other major spirits brands with significant on-premise distribution muscle and bartender marketing programs. Sets competitive context for Wenneker's international ambitions.
• Diageo: Global spirits giant whose portfolio includes major gin, liqueur, and genever brands competing for the same bartender and retailer relationships as Wenneker. Relevant as the broad incumbent whose scale and marketing spend shape category dynamics for Wenneker.

Direct peers

• De Kuyper: Royal De Kuyper is a Dutch family-owned liqueur and cocktail mix manufacturer with a similarly extensive cocktail liqueur range (Triple Sec, Crème de Cassis, Blue Curaçao, etc.) sold globally to bartenders. Direct overlap with Wenneker's core liqueur portfolio and target customer base of mixologists.
• Giffard: French family-owned liqueur maker specializing in crème de fruits, liqueurs, and cocktail syrups targeting bartenders worldwide. Comparable craft heritage positioning and product range to Wenneker.
• Marie Brizard Wine & Spirits: French producer of liqueurs and cocktail syrups (crème de cassis, crème de cacao, triple sec, etc.) serving similar bartender and mixology channels globally. Direct overlap with Wenneker's classic cocktail liqueur range.
• Luxardo: Italian family-owned producer of maraschino, liqueurs, and cocktail ingredients (including their own genever-adjacent products), with global on-premise distribution. Comparable on family ownership, premium cocktail focus, and global bartender reach.
• Lucas Bols: Lucas Bols is the world's oldest distilled spirits company (founded 1575), headquartered in Amsterdam, producing liqueurs, genevers, gin, and cocktail liqueurs. Highly comparable to Wenneker on Dutch heritage, genever/liqueur portfolio, and global bartender focus.
• Rutte Distillery: Rutte is a Dutch family-owned distillery founded in 1872, producing genever, gin, and liqueurs. Comparable to Wenneker as a fellow Dutch craft distiller with similar genever expertise, family-ownership structure, and on-premise/cocktail focus.

Emerging players

• Tempus Fugit Spirits: Niche craft importer/distributor of rare liqueurs, genevers, and historic cocktail spirits into the US on-premise channel. Comparable to Wenneker on targeting mixologists with premium/rare genever-style products, though operating on the import/distribution side rather than production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wenneker-distilleries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wenneker