The Restoration Group

What The Restoration Group does

The Restoration Group is a privately held, full-service property restoration company headquartered in Fair Lawn, New Jersey, serving residential and commercial customers across the tri-state area of New Jersey, New York, and Pennsylvania. The company operates 24/7 on an emergency response model, addressing water damage, fire and smoke damage, mold infestation, sewage backups, storm damage, biohazard incidents, odor removal, and disinfection, with services available across more than 20 specialized line items spanning flood mitigation, mold testing and remediation (attic, basement, crawl space), smoke and soot removal, fire content cleaning, and full reconstruction support. Revenue is generated on a project-based, quote-after-free-assessment model, with no tiered pricing or subscription plans publicly disclosed; jobs are dispatched inbound through 24/7 phone hotlines, website contact forms, and referrals from insurance partners.

The underlying technology stack consists of conventional professional restoration equipment — water extraction tools, dehumidifiers, moisture mapping systems, air quality and swab testing, antimicrobial solutions, ozone treatment, thermal fogging, and HEPA filtration — supported by eco-friendly and EPA-approved methods. The company holds IICRC certification, EPA Lead Safe Certified Firm status, and BBB accreditation, and operates without proprietary software, mobile apps, APIs, or disclosed AI capabilities. The go-to-market motion is hybrid: direct-to-consumer emergency response for residential homeowners and enterprise field sales targeting commercial property managers, facility operators, and business owners across diverse property types, with insurance company referral relationships functioning as a B2B2C channel that simplifies claims processing for both customer bases.

The business is structured as a New Jersey LLC with no disclosed parent company, institutional investors, funding rounds, M&A activity, or named executive team. Distribution is exclusively direct via inbound phone, website forms, and insurance referrals, with no franchise, reseller, or third-party channel. Marketing relies on SEO-optimized service pages, Yelp/Google/Facebook review optimization, and organic social on Facebook and Instagram, with no evidence of paid advertising campaigns.

Name

The Restoration Group

Legal name

The Restoration Group

Website

https://therestorationgroup.com

Company type

Private

Operating status

Operating

Short description

The Restoration Group is a privately held, 24/7 emergency property restoration company headquartered in Fair Lawn, NJ, serving residential and commercial customers across New Jersey, New York, and Pennsylvania with water, fire, mold, sewage, storm, biohazard, and disinfection services, generating revenue via project-based quotes and insurance referral channels.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Remediation Services (56291), Remediation Services (562910), Remediation and Other Waste Management Services (5629)

SIC

Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Building Envelope Restoration (Roofing, Siding, Windows & Doors) (HSAPAOAH)

akta.pro secondary industries

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Smoke, Soot & Odor Remediation (HSAPAOAD), Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI)

Keywords

• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Biohazard cleanup services
• Storm damage restoration

Headquarters

HQ city

Fair Lawn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Emergency Restoration Services: One-time professional services for water damage restoration, fire damage restoration, mold remediation, sewage cleanup, storm damage cleanup, and biohazard cleanup. Revenue is earned per job based on scope of damage, services required, and property size. Free assessments are provided, and pricing is quote-based per project.
2. Preventive and Maintenance Services: Mold prevention treatments, air quality testing, moisture control solutions, and restoration insurance claims assistance offered as add-on or standalone services.
3. Disinfection and Odor Removal Services: Standalone disinfection services for residential and commercial properties, odor removal, and sanitization, charged per service visit or project scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Restoration Group provides emergency property restoration services across the New Jersey, New York, and Pennsylvania tri-state area, specializing in water damage, fire damage, mold remediation, sewage cleanup, biohazard cleanup, storm damage, and disinfection services. Services are delivered 24/7 by IICRC-certified technicians using modern equipment such as water extraction tools, dehumidifiers, moisture mapping systems, air quality testing equipment, and ozone/thermal fogging systems, with end-to-end insurance claims coordination.

Product overview

The Restoration Group is a disaster restoration services company offering a comprehensive suite of restoration services across water damage, fire damage, mold remediation, biohazard cleanup, and storm damage. The company's service portfolio is organized as a single integrated service offering with multiple specialized service lines that work together to provide complete property restoration solutions. The core services include Water Damage Restoration (including Commercial Water Damage Restoration and Flooded Basement Cleanup), Fire Damage Restoration (with Smoke & Soot Removal and Fire Content Cleaning), Mold Remediation (covering Attic, Basement, and Crawl Space areas, plus Mold Inspection, Mold Removal, Air Quality Testing, and Swab Testing), Sewage Cleanup, Biohazard Cleanup, Commercial Restoration, Residential Restoration, Disinfection Services, Odor Removal, Storm Damage Restoration, and Restoration Insurance Claims assistance. Services are available 24/7 for emergency situations across New Jersey, New York, and Pennsylvania.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5-star average rating across Yelp, Google, and Facebook review platforms based on customer testimonials
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Insurance Companies (Multiple Unnamed Providers)coreGTM or Marketing PartnerThe Restoration Group has established professional relationships with multiple reputable insurance companies across NJ, NY, and PA. These partnerships are central to the company's value proposition, enabling streamlined navigation of insurance claims for customers. The company works with insurance providers from initial damage assessment through claims settlement, helping customers maximize coverage and minimize restoration-related stress.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• DryServ: Regional restoration franchise focused on water damage, drying, and mold remediation across the U.S. Northeast. Closely comparable geographic overlap and service scope to The Restoration Group's tri-state footprint.

Direct peers

• ServiceMaster Restore: National restoration franchise offering water, fire, smoke, and mold remediation with strong insurance partnerships. Competes head-to-head with The Restoration Group for both residential and commercial restoration jobs in the tri-state area.
• PuroClean: Franchised restoration company specializing in water damage, fire damage, mold remediation, and biohazard cleanup with 24/7 emergency service. Direct competitor with similar service portfolio, insurance coordination, and residential/commercial customer focus.
• Rainbow International Restoration: Neighborly company franchise providing water, fire, and mold damage restoration with strong insurance relationships. Direct peer in service categories, customer segments, and B2B2C referral model.
• AdvantaClean: Franchised provider of water damage restoration, mold remediation, air quality, and moisture control services for residential and commercial customers. Directly comparable service mix and emergency-response business model.
• ServPro Industries: The largest franchise-based restoration company in North America offering water, fire, and mold damage restoration with 24/7 emergency response and insurance coordination. Direct competitor to The Restoration Group across virtually every service line and customer segment.
• Paul Davis Restoration: National franchise network providing water, fire, and mold damage restoration plus reconstruction services. Overlapping service portfolio and 24/7 emergency model make it a direct comparable for residential and commercial restoration customers.
• Restoration 1: Franchised restoration company offering water, fire, smoke, mold, sewage, and biohazard cleanup with insurance claims assistance. Closely aligned service mix and customer targeting to The Restoration Group.
• All Dry Services: Franchised water damage and mold remediation company with 24/7 emergency response serving residential and commercial customers. Comparable scope on the water and mold remediation service lines.

Broad incumbents

• BELFOR Property Restoration: The largest privately-owned disaster recovery and property restoration company globally, with strong commercial and large-loss capability. Operates across all restoration categories and competes for larger commercial and institutional accounts that The Restoration Group also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/therestorationgroupnj
• Instagraminstagram.com/therestorationgroupnj

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Restoration Group