Repair Outlet
Repair Outlet is a UK e-commerce retailer that sells replacement parts, tools, and accessories for smartphones, tablets, laptops, and game consoles to DIY consumers and independent repair shops, supplemented by a mail-in repair service.
- Company typePrivate
- Founded2015
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Repair Outlet does
Repair Outlet, a trading name of Cellcom Ltd (registered in England, company number 09911467), is a UK-based e-commerce retailer specializing in replacement parts, tools, and accessories for consumer electronics. Founded in 2015 and operating from a registered office in Bilston with a Nottingham-listed headquarters, the firm sells directly to consumers via a single Shopify storefront at repairoutlet.co.uk. Its catalog spans screens (OLED and LCD), batteries, charging ports, cameras, housings, back glass, and small electronic components for Apple iPhone (4 through 17), iPad, MacBook, iMac, and Apple Watch; Samsung Galaxy; Google Pixel; Huawei; Xiaomi; and major game consoles (Nintendo Switch, PlayStation 4/5, Xbox). A parallel line of repair tools (screwdrivers, soldering stations, microscopes, multimeters) and accessories (cases, cables, screen protectors) supports the same buyer.
The business operates three revenue streams: (1) transactional e-commerce parts sales to individual DIY consumers and trade buyers, priced across aftermarket budget, OEM-quality, and premium private-label tiers (AURA, Strone, Ascend, CEVA, DEJI); (2) a send-in mail repair service handled by in-house technicians; and (3) trade accounts offering volume pricing and dedicated support to independent repair shops. Order economics are reinforced by a 12-month warranty, same-day dispatch for orders placed before 3pm on weekdays, free next-day delivery on orders above £250, a Price Match Promise, and multiple payment options (Klarna, PayPal, Apple Pay, Shop Pay).
There is no disclosed external funding, no parent company, no M&A activity, and no proprietary technology layer beyond standard Shopify e-commerce and search-engine-optimized model-level catalog pages. Marketing relies on organic social (Instagram, Facebook, TikTok, YouTube, LinkedIn) and SEO rather than paid acquisition at scale, and the firm reports 11-50 employees with UK-wide but exclusively domestic geographic reach.
Repair Outlet firmographics
Firmographics- Name
- Repair Outlet
- Legal name
- Cellcom Ltd
- Website
- https://repairoutlet.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Repair Outlet is a UK e-commerce retailer that sells replacement parts, tools, and accessories for smartphones, tablets, laptops, and game consoles to DIY consumers and independent repair shops, supplemented by a mail-in repair service.
- Ownership category
- akta.pro rank
Repair Outlet industry classification
Industry- Product category
- Mobile Device Spare Parts Retail
- NAICS
- Personal and Household Goods Repair and Maintenance (8114), Other Personal and Household Goods Repair and Maintenance (811490)
- SIC
- Electronic Components & Accessories (3670), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)
- akta.pro secondary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
Keywords
Where Repair Outlet is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Repair Outlet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Parts Sales: Online retail of replacement parts for mobile phones, tablets, game consoles, and related accessories. Products include screens, batteries, cameras, charging ports, housings, and small electronic components. The company also sells repair tools, adhesives, and accessories. All parts are backed by a 12-month warranty.
- Send-In Repair Service: Professional repair service where customers can send in their damaged devices for repair by qualified technicians.
- Trade Accounts: Business accounts for repair shops and professional technicians offering volume pricing and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aftermarket budget parts |
| Unit Pricing | Pay-as-you-go | OEM quality parts |
| Unit Pricing | Pay-as-you-go | Premium branded parts |
| Unit Pricing | Multi-year contract | Trade accounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Repair Outlet product offering
Product offeringCore offering
Repair Outlet is an online retailer selling spare parts, repair tools, and accessories for mobile phones, tablets, laptops, smartwatches, and game consoles. It offers both aftermarket and OEM-grade components under its own sub-brands (AURA, Strone, Ascend, CEVA, DEJI) alongside third-party branded parts. It also provides a send-in repair service and dedicated trade accounts for professional repair shops with volume pricing.
Product overview
Repair Outlet is an e-commerce retailer specializing in high-quality mobile phone spare parts and repair tools. The company offers a comprehensive portfolio of replacement components for multiple device brands including Apple (iPhone, iPad, MacBook, iMac, Apple Watch), Samsung Galaxy, Google Pixel, Huawei, Xiaomi, and other manufacturers. Their product range spans screens (OLED and LCD displays), batteries, charging ports, cameras, back glass, housings, buttons, and small electronic components. The company also provides repair tools (screwdrivers, soldering equipment, testing devices) and accessories (cases, screen protectors, cables). A send-in repair service is offered for customers needing professional device repair. The business operates on a Shopify e-commerce platform serving both individual consumers and trade customers.
Differentiator
Problem solved
Functional benefit
Brands
- AURA: Screen brand offering premium quality replacement displays
- Strone
- Ascend
- CEVA
- DEJI
Products and services
- Mobile Phone Spare Parts Screens, batteries, and internal components for iPhone, Samsung Galaxy, Google Pixel, Huawei, and Xiaomi smartphones, sold to individual DIY repairers and trade buyers.
- Tablet Spare Parts Replacement screens, batteries, and components for iPad and other tablets, available as aftermarket and OEM-grade options.
- Laptop and Desktop Spare Parts Replacement parts for MacBook, iMac, and other laptop/desktop computers, targeting both consumer DIY buyers and trade refurbishers.
- Smartwatch Spare Parts Screens, batteries, and internal components for Apple Watch and other smartwatch models, sold as aftermarket and OEM-grade replacements.
- Game Console Spare Parts Replacement components for popular game consoles, sold to individual repairers and trade buyers.
- Repair Tools Specialist toolkits, screwdrivers, pry tools, and other equipment required to perform mobile device, tablet, and laptop repairs.
- Repair Accessories Adhesives, screen protectors, cases, and other complementary items bundled with the parts and tools catalogue.
- AURA Sub-Brand Parts Aftermarket replacement parts sold under Repair Outlet's own AURA label.
- Strone Sub-Brand Parts Replacement parts sold under Repair Outlet's own Strone label.
- Ascend Sub-Brand Parts Replacement parts sold under Repair Outlet's own Ascend label.
- CEVA Sub-Brand Parts Replacement parts sold under Repair Outlet's own CEVA label.
- DEJI Sub-Brand Parts Replacement batteries and components sold under Repair Outlet's own DEJI label.
- Send-In Repair Service Repair service where customers post their device to Repair Outlet for a managed screen, battery, or other repair and return, for end users unwilling or unable to self-repair.
- Trade Accounts Programme Dedicated B2B account programme for repair shops and professional technicians offering volume pricing, dedicated support, and ongoing supply of parts and tools.
Companies that use Repair Outlet
Customer profileSegments3 records
Ideal customer profiles2 records
Repair Outlet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Repair Outlet partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Repair Outlet competitors and assessment
Company assessmentDirect peers
- Mobile Defenders: US distributor of phone replacement parts (screens, batteries, small components) and repair tools serving both DIY consumers and repair shops. Comparable catalog breadth and wholesale/trade focus.
- iFixit: iFixit sells replacement parts, tools and repair guides for smartphones, tablets, laptops and game consoles directly to consumers and repair professionals. Closely comparable as a multi-brand parts retailer with strong DIY content and trade account programs.
- Repairs Universe: Online retailer of replacement parts and tools for iPhone, iPad, Samsung and other smartphones. Overlapping catalog, similar B2C/B2B positioning, and comparable warranty and dispatch value propositions.
- Injured Gadgets: US-based retailer of phone, tablet and console repair parts and tools with both OEM and aftermarket SKUs. Directly comparable product mix, customer base (DIY + repair shops), and wholesale/trade account model.
- PowerbookMedic: Specialist in MacBook, iPhone, iPad and iMac replacement parts and repair services. Overlaps directly on Apple's product line and offers a comparable send-in repair service alongside parts retail.
- Phone Repair Parts UK: UK-based retailer of mobile phone, tablet and console spare parts and tools. Same UK geography, overlapping customer base, and similar mix of OEM and aftermarket parts with trade pricing.
Broad incumbents
- CPR Cell Phone Repair: US-based franchise network offering device repair services and parts across hundreds of locations. Comparable in offering both parts supply to professionals and end-customer repair services, but at much larger franchise scale.
- AliExpress (Alibaba Group): Global marketplace with a deep selection of aftermarket phone, tablet and console parts sold by thousands of third-party sellers. Competes on price and selection for the same DIY and trade customer base, often at lower price points.
- Apple Self Service Repair: Apple's official parts, tools and manuals program for out-of-warranty self repair. Competes directly for iPhone parts demand with OEM-supplied components, particularly as the program expands to more countries and device models.
Regional players
- Sentronika: European mobile phone parts distributor serving repair shops across multiple EU countries. Comparable wholesale parts supply model but operates at a larger regional footprint across continental Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Repair Outlet social profiles
Digital presenceRepair Outlet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repair Outlet leadership team
Management profileNumber of profiles
Repair Outlet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repair Outlet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repair Outlet
What does Repair Outlet do?
Repair Outlet is an online retailer selling spare parts, repair tools, and accessories for mobile phones, tablets, laptops, smartwatches, and game consoles. It offers both aftermarket and OEM-grade components under its own sub-brands (AURA, Strone, Ascend, CEVA, DEJI) alongside third-party branded parts. It also provides a send-in repair service and dedicated trade accounts for professional repair shops with volume pricing.
Is Repair Outlet a public or private company?
Repair Outlet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Repair Outlet founded?
Repair Outlet was founded in 2015. It employs 11 to 50 people.
Where is Repair Outlet based?
Repair Outlet is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Repair Outlet make money?
Three revenue lines are on record. E-commerce Parts Sales are the primary driver. The others are send-In Repair Service and trade Accounts.
Who are Repair Outlet's main competitors?
Direct peers on record are Mobile Defenders, iFixit, Repairs Universe, Injured Gadgets, PowerbookMedic and Phone Repair Parts UK. Broad incumbents are CPR Cell Phone Repair, AliExpress (Alibaba Group) and Apple Self Service Repair. Sentronika is listed as a regional player.
Does Repair Outlet have an API?
No public API is recorded for Repair Outlet.
What industry is Repair Outlet in?
Repair Outlet's product category is Mobile Device Spare Parts Retail. Its primary akta.pro industry code is CRACAJAG, Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers), with a secondary code of CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs). Its NAICS code is 8114 and its SIC code is 3670.