Excel Physical Therapy
Athletico Physical Therapy is a U.S. outpatient physical and occupational therapy provider operating 900+ clinics across 24 states, serving individual patients, employers, and sports organizations through insurance-billed therapy, telehealth, and specialty rehabilitation programs.
- Company typePrivate
- Founded1991
- HeadquartersOak Brook, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Excel Physical Therapy does
Athletico Physical Therapy, founded in 1991 by Mark Kaufman and headquartered in Oak Brook, Illinois, is one of the largest outpatient physical and occupational therapy providers in the United States, operating more than 900 clinic locations across 24 states and the District of Columbia following its 2024 acquisition of Pivot Physical Therapy. The company delivers in-clinic physical therapy, occupational and hand therapy, workers' compensation services under its Work4U brand, athletic training, and over fifty specialty programs covering pelvic health, concussion and vestibular therapy, spine, pediatrics, pain therapy, home therapy, and joint replacement rehabilitation. The underlying technology stack comprises a patient portal (my.athletico.com), iOS and Android patient applications, secure telehealth virtual visits, and third-party integrations including Focus on Therapeutic Outcomes (FOTO) for functional outcomes measurement and Limber Health for hybrid digital home-exercise delivery.
The business model is predominantly professional services revenue, billed per visit or treatment plan through insurance (most major plans), with self-pay options and Good Faith Estimates for uninsured patients. Supplemental revenue streams include enterprise contracts for onsite employer services (ergonomic assessments, work conditioning, post-offer pre-employment testing), B2B partnerships with schools and sports organizations for athletic training coverage, and branded specialty programs such as Golf Rehabilitation, Endurance Rehabilitation, and the 3P Program for ACL Injuries. Sub-brands include Athletico University (clinician continuing education), Work4U (workers' compensation), and the S2S Student-to-Specialist clinical education program.
In June 2024, Dan Guill was appointed CEO with founder Mark Kaufman transitioning to Executive Chairman. In June 2026, Athletico entered a comprehensive recapitalization to substantially deleverage the balance sheet. The company is privately held under Athletico Management, LLC and is not publicly traded.
Excel Physical Therapy firmographics
Firmographics- Name
- Excel Physical Therapy
- Legal name
- Athletico Management, LLC
- Website
- https://athletico.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Athletico Physical Therapy is a U.S. outpatient physical and occupational therapy provider operating 900+ clinics across 24 states, serving individual patients, employers, and sports organizations through insurance-billed therapy, telehealth, and specialty rehabilitation programs.
- Ownership category
- akta.pro rank
Excel Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
- akta.pro secondary industries
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where Excel Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Oak Brook
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Excel Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Patient Therapy Services: Physical and occupational therapy services billed per visit or through insurance coverage. Accepts most major insurance plans and offers self-pay options for uninsured patients.
- Workers' Compensation Services: Work injury rehabilitation services covered under workers' compensation insurance including work conditioning, functional capacity evaluations, and ergonomic assessments
- Onsite Employer Services: Corporate wellness, ergonomic assessments, post-offer pre-employment testing, and employer wellness programs
- Athletic Training Services: Athletic trainers provided to schools, sports teams, and events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based therapy services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Excel Physical Therapy product offering
Product offeringCore offering
Athletico Physical Therapy provides outpatient physical and occupational therapy services through more than 900 clinic locations across 24 states and the District of Columbia. The company delivers in-clinic and telehealth-based rehabilitation for musculoskeletal conditions, post-surgical recovery, sports injuries, workers' compensation cases, and specialty programs (pelvic health, concussion, hand therapy). It also offers onsite employer services and athletic training partnerships with sports organizations and schools.
Product overview
Athletico Physical Therapy is a healthcare provider offering outpatient physical and occupational therapy services across more than 900 locations in 24 states and the District of Columbia. The core offering includes general physical therapy and occupational/hand therapy services, supplemented by specialty programs such as pelvic health, spine/back pain, concussion management, and pain therapy. The company provides telehealth/virtual visits as a digital service delivery channel alongside in-clinic care. Additional offerings include workers' compensation services, athletic training, pediatric therapy, and home therapy. Specialty techniques include Graston Technique, HawkGrips instrument-assisted therapy, blood flow restriction rehabilitation, Functional Movement Screens, McKenzie Technique, and manual therapy. Athletico operates specialized programs for golf, endurance sports, ACL injuries, joint replacement, TMJ disorders, and headaches. The company also offers a patient portal (my.athletico.com) for online access, along with clinical education programs for students (Student-to-Specialist/S2S) and employee development programs (Clinician Mentoring Program). Following the acquisition of Pivot Physical Therapy, Athletico operates as one of the largest physical and occupational therapy providers in the country.
Differentiator
Problem solved
Functional benefit
Brands
- Athletico University: Internal continuing education platform for clinicians offering professional development courses and training programs.
- Work4U
- S2S (Student-to-Specialist)
Products and services
- Physical Therapy
- Telehealth Virtual Visits
- Occupational/Hand Therapy
- Work Injuries - Work4U
- Athletic Training
- Concussion and Vestibular Therapy
- Pelvic Health Therapy
- Back Pain / Spine Specialty
- Home Therapy
- Pediatric Therapy
- Pain Therapy
- Free 30-Minute Assessment
- Golf Rehabilitation
- Endurance Rehabilitation
- Joint Replacement Therapy
- Blood Flow Restriction Rehabilitation
Quantifiable outcome
- 98% of patients would recommend Athletico
- +1 more outcomes
Companies that use Excel Physical Therapy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Excel Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Excel Physical Therapy partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered minor, flagship and core.
- Friend of a MomminorPartnership to support maternal health initiatives
- Fleet Feet ChicagoflagshipExclusive partnership with the leading running specialty retailer in the Chicago area
- Big Ten ConferenceflagshipPartnership on Football's Independent Medical Spotter Program providing virtual medical observation during games to improve student-athlete safety
- Limber HealthcoreHybrid healthcare model partnership seamlessly connecting in-clinic therapy experience with innovative digital solutions
- PicklePlaycoreExclusive partnership serving the growing pickleball community with physical therapy services
- Amateur Hockey Association of Illinois (AHAI)coreSecond year of 'A Step aHead' youth concussion awareness program with Chicago Blackhawks
- Northern Illinois Food BankminorVolunteer service day support for regional food bank
- Chicago CaresminorVolunteer service day partnership with Chicago Cares at Lloyd Elementary School
- Focus on Therapeutic Outcomes (FOTO)corePartnership for measuring functional patient outcomes and patient satisfaction
- Dreams for KidsminorChicago-based nonprofit partnership for volunteer service days
- Arthritis FoundationcorePartnership addressing arthritis as a leading cause of disability through physical therapy services
- Chicago BearsflagshipOfficial physical therapy partner of the NFL's Chicago Bears team
- Iowa WildcoreOfficial physical therapy partner for the Iowa Wild hockey team
- Bank of America Chicago MarathonflagshipOfficial physical therapy partner for the Bank of America Chicago Marathon
- Indianapolis Monumental MarathoncoreOfficial physical therapy partner for the CNO Financial Group Indianapolis Monumental Marathon
- Milwaukee Lakefront MarathoncoreOfficial physical therapy partner for the Milwaukee Lakefront Marathon
- Northwestern University AthleticscoreOfficial physical therapy partner for Northwestern University Athletics
- University of Iowa AthleticscoreOfficial physical therapy partner for University of Iowa Athletics
- Joffrey BalletflagshipOfficial physical therapy partner for the Joffrey Ballet dance company
- Hubbard Street DancecoreOfficial physical therapy partner for Hubbard Street Dance
- Grand Rapids BalletcoreOfficial physical therapy partner for Grand Rapids Ballet
- Ballet Des MoinescoreOfficial physical therapy partner for Ballet Des Moines
- Cowtown MarathoncoreOfficial physical therapy partner for the Cowtown Marathon in Fort Worth, Texas
- Lifetime Fitness Chicago MarathonflagshipOfficial physical therapy partner for the Lifetime Chicago Marathon
- Chicago BlackhawksflagshipPartner for youth concussion awareness programs and NHL team athletic training services
- Chicago CubsflagshipAthletic trainer provided to the Chicago Cubs organization
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
Excel Physical Therapy competitors and assessment
Company assessmentEmerging players
- Sword Health: Sword Health offers virtual physical therapy and digital MSK programs to employers and health plans, including AI-guided sessions. It overlaps Athletico's employer/workers' comp and orthopedic therapy channels via a digital-first delivery model.
- Hinge Health: Hinge Health is a digital MSK platform delivering virtual physical therapy, wearable-guided exercise, and AI-driven care to employer and health plan customers. It competes with Athletico for self-insured employer wallets and represents a digital-first disruptive comparable.
Direct peers
- Confluent Health: Confluent Health is a national private PT and workplace health platform operating outpatient clinics, occupational health programs, and PT education. Its multi-state clinic network and employer-focused services closely resemble Athletico's integrated model.
- CORA Health Services: CORA operates an outpatient PT network across the Southeast and Midwest offering orthopedic, sports, hand, workers' comp, and senior-focused therapy. Its multi-state clinic model and payer mix closely mirror Athletico's core business.
- Therapy Partners Group: Therapy Partners Group owns and operates outpatient physical therapy brands across multiple states, focusing on partnership and acquisition models with regional clinics — directly comparable to Athletico's clinic-level operating model and expansion strategy.
- ATI Physical Therapy: ATI is one of the largest U.S. outpatient physical therapy chains with hundreds of clinics across multiple states, offering orthopedic, sports, hand, and workers' compensation therapy with direct-access and employer solutions — directly overlapping Athletico's footprint and service mix.
- U.S. Physical Therapy: U.S. Physical Therapy (NYSE: USPH) operates a network of ~650+ outpatient PT clinics across the U.S., with a partner-clinic model and similar specialty services including workers' comp and industrial injury rehab, making it a close public-market comparable to Athletico.
- Upstream Rehabilitation: Upstream is a large private outpatient PT platform (including Drayer Physical Therapy and Benchmark PT) operating hundreds of clinics nationwide with occupational health, sports medicine, and industrial rehab — directly comparable in scale and service mix to Athletico.
Broad incumbents
- ATI Physical Therapy (NovaCare Rehabilitation): NovaCare Rehabilitation, part of Select Medical, operates a large outpatient PT network with industrial, sports, and orthopedic programs. It is a broad incumbent comparable to Athletico, especially in workers' comp and employer partnerships.
- Select Medical Holdings / Concentra Group: Select Medical operates critical illness recovery hospitals, outpatient rehab clinics, and Concentra occupational health clinics. Its outpatient rehab division competes directly with Athletico in workers' compensation, physical therapy, and employer onsite services at national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Excel Physical Therapy social profiles
Digital presenceExcel Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excel Physical Therapy leadership team
Management profileNumber of profiles
Profiles2 records
Excel Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excel Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excel Physical Therapy
What does Excel Physical Therapy do?
Athletico Physical Therapy provides outpatient physical and occupational therapy services through more than 900 clinic locations across 24 states and the District of Columbia. The company delivers in-clinic and telehealth-based rehabilitation for musculoskeletal conditions, post-surgical recovery, sports injuries, workers' compensation cases, and specialty programs (pelvic health, concussion, hand therapy). It also offers onsite employer services and athletic training partnerships with sports organizations and schools.
Is Excel Physical Therapy a public or private company?
Excel Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Excel Physical Therapy founded?
Excel Physical Therapy was founded in 1991. It employs 101 to 250 people.
Where is Excel Physical Therapy based?
Excel Physical Therapy is headquartered in Oak Brook, United States, in the North America region.
How does Excel Physical Therapy make money?
Four revenue lines are on record. Patient Therapy Services are the primary driver. The others are workers' Compensation Services, onsite Employer Services and athletic Training Services.
Who are Excel Physical Therapy's main competitors?
Emerging players on record are Sword Health and Hinge Health. Direct peers are Confluent Health, CORA Health Services, Therapy Partners Group, ATI Physical Therapy, U.S. Physical Therapy and Upstream Rehabilitation. Broad incumbents are ATI Physical Therapy (NovaCare Rehabilitation) and Select Medical Holdings / Concentra Group.
Does Excel Physical Therapy have an API?
No public API is recorded for Excel Physical Therapy.
What industry is Excel Physical Therapy in?
Excel Physical Therapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLAFAFAI, Orthopedic & Sports Rehabilitation Centers, with a secondary code of HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab. Its NAICS code is 62134 and its SIC code is 8093.