SvineRådgivningen
- Company typePrivate
- Founded2015
- HeadquartersHerning, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
SvineRådgivningen firmographics
Firmographics- Name
- SvineRådgivningen
- Legal name
- SvineRådgivningen I/S
- Website
- https://svineraadgivningen.dk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SvineRådgivningen industry classification
Industry- Product category
- Livestock advisory services
- NAICS
- Support Activities for Animal Production (11521), Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)
- SIC
- Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)
- akta.pro secondary industries
- Feed Trial Design & Validation (on-farm trials, benchmarking, documentation) (AFADAMAL), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)
Keywords
Where SvineRådgivningen is headquartered
LocationHeadquarters
- HQ city
- Herning
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
SvineRådgivningen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Advisory Services: Core revenue from consulting services to Danish pig farmers including production consulting, feeding advice, environmental consulting, reproduction services, PRRS reduction programs, management consulting, and farm stable walk-through advice. Billed on time or fixed price basis depending on service type.
- TestGris Product Testing: Fee-based testing services for feed and additive companies at the Skjoldborg test facility. Clients include feed manufacturers, additive suppliers, and universities. Payment based on time used and planning, execution and reporting hours. Fixed price quotes provided for standardized test designs.
- ERFA Groups and Courses: Revenue from ERFA peer-learning groups (2,500 kr per meeting per person), farm courses (5,600 kr + travel), evening sessions (495 kr per participant), full-day seminars (695-1,650 kr), and leadership courses (3,800 DKK).
- Hitlister (Benchmarking Reports): Quarterly production benchmarking reports priced at 225 kr per report type, or 675 kr per quarter for customers with all three production types (sohold, smågrise, slagtesvin).
- Newsletter and Publications: Svinenyt newsletter distributed monthly (free) and SMS news alerts distributed bi-weekly (free) as customer retention and marketing tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Hitlister quarterly benchmarking reports |
| One time/ perpetual license | Pay-as-you-go | Farm on-site courses |
| Other | Pay-as-you-go | ERFA group meetings |
| Other | Pay-as-you-go | Evening seminars |
| Other | Pay-as-you-go | Full-day seminars |
| Other | Pay-as-you-go | Employee onboarding courses |
| Other | Pay-as-you-go | Leadership courses |
| Subscription | Annual | Network for high-performing herds |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
SvineRådgivningen product offering
Product offeringCore offering
SvineRådgivningen provides specialized advisory services for Danish pig producers covering production economics, feed strategy, reproduction, animal health (including PRRS reduction), environmental permits, and leadership development, delivered through ERFA peer groups, on-farm visits, and office consultations. It also operates TestGris, an independent feed and additive testing service at the Skjoldborg test station (Northern Europe's largest pig test facility), offering TestGris Flex, BabyGris, and BabyGris Plus trials with proprietary AI-based CV-weaner feces scoring. Revenue is generated through advisory fees, ERFA subscriptions, courses, quarterly Hitlister benchmarking reports, and feed-industry testing contracts.
Product overview
SvineRådgivningen is a Danish pig advisory company offering a comprehensive portfolio of advisory services and specialized products for pig producers. The core offerings include TestGris (testing service with sub-products TestGris Flex, BabyGris, and BabyGris Plus for feed and additive testing at the Skjoldborg test station), AI fæcesscore (computer vision AI for objective feces evaluation developed with Teknologisk Institut), ERFA peer learning groups (25+ groups for different topics and audiences), E-kontrol (production control using AgroVision and Cloudfarms), DB-tjek and ProduktionsPris (economic analysis tools), Foderrådgivning (feed consulting), Staldgangsrådgivning (on-farm consulting), Ledelsesrådgivning (leadership consulting), and specialized projects like SoLIV (sow longevity) and PattegriseLIV (piglet survival including FarestaldsBootcamp). The company also provides Miljørådgivning (environmental consulting), Danish Boksen (digital document management with SEGES), Hitlister (quarterly benchmarking), and various training courses including Grisepasseren and onboarding programs. The TestGris operation includes the advanced Skjoldborg test station, the largest and most advanced test station in Northern Europe.
Differentiator
Problem solved
Functional benefit
Brands
- TestGris: A brand under SvineRådgivningen that offers testing of feed and feed additives as well as feeding strategies for piglets. Provides services including TestGris Flex, BabyGris, BabyGris Plus, and feces scoring.
Products and services
- TestGris
- TestGris Flex
- BabyGris
- BabyGris Plus
- AI fæcesscore (CV-weaner)
- E-kontrol
- DB-tjek
- ProduktionsPris
- Foderrådgivning
- Staldgangsrådgivning
- Ledelsesrådgivning
- Danish Boksen
- SoLIV
- PattegriseLIV
- FarestaldsBootcamp
- Miljørådgivning
- Flow (TilstandsRapporten, StaldanlægsPotentialet, HoldstørrelseStyringen)
- Rådgivningsaftaler
- ERFA Groups
- Hitlister
- Netværk for resultatstærke besætninger
- Grisepasseren
- Teststation Skjoldborg
- Organudtagning (Organ Sampling)
Quantifiable outcome
- Skjoldborg produces 40,000 piglets per year with 1,100 sows in weekly operation
- +2 more outcomes
Companies that use SvineRådgivningen
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
SvineRådgivningen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
SvineRådgivningen partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- Teknologisk InstitutcoreCollaborative development of the CV-weaner AI computer vision model for automated feces scoring in piglets. Developed under an AI-Danmark project in 2023. The model translates images of feces to feces scores for objective feed trial evaluation.
- SAGROcoreSAGRO is the owner of SvineRådgivningen. SAGRO is an agricultural advisory association providing comprehensive agricultural services in Denmark. The partnership provides SvineRådgivningen with organizational backing and access to broader agricultural expertise and facilities for seminars and training.
- SEGES InnovationcoreSEGES Innovation is a key technology and knowledge partner providing IT solutions (AgroVision, CloudFarm), research support, and agricultural innovation. They offer the Produktionskoncept Slagtesvin program in collaboration. SEGES may combine data received from SvineRådgivningen with data from other sources for research and analysis.
- Sven Agergaard (Skjoldborg)coreSvineRådgivningen rents the Skjoldborg test facility from pig producer Sven Agergaard. The facility produces approximately 40,000 piglets per year and serves as the foundation for the TestGris testing platform.
- Danish CrownmajorDanish Crown collaborates on the Produktionskoncept Slagtesvin (ERFA 49) for finishing pig producers. DC provides slaughter data and advisory support for producers using wet feed systems, enabling benchmark comparison across the supply chain.
- Kolding Herreds Landbrugsforening (KHL)minorRegional agricultural association partnership for market reach in the Kolding area.
- Landbrugsrådgivning Syd (LRS)minorRegional agricultural advisory partnership serving southern Denmark.
- LandboSydminorRegional agricultural advisory partnership in southern Denmark.
- LandboNordminorRegional partnership for the ERFA 30 national sow owner group covering Jutland and Funen.
- SLFminorAgricultural advisory partner in the collaboration network.
- VestjyskminorRegional agricultural advisory partnership in West Jutland.
- LHNminorAgricultural advisory network partnership.
- ØkologiRådgivning Danmark ApSminorSpecialized organic farming advisory partnership serving organic pig producers.
- LandboUngdomminorAgricultural youth organization partnership for training and development.
- Aarhus UniversitetmajorResearch collaboration including GUDP project on microbial cell protein (with Unibio and Danish Agro). University conducts analysis of organ samples from feed trials. Contributed to scientific publications on feed additives.
- Hamlet Protein A/SmajorFeed ingredient company conducting product testing through TestGris platform. Multiple tests conducted on soy protein products (HP FiberStart) and weaning diets.
- BASFmajorGlobal chemical company testing feed additive BalanGut on post-weaning production results.
- TripleAmajorFeed equipment company testing AX3 products (Digest, Gastric, Advanced) for particle size and digestibility effects in early-weaned pigs.
- Phileo by LesaffremajorAnimal health company testing probiotic products (Actisaf, Safmannan) for post-weaning production performance.
- Chr. HansenmajorHealth and nutrition company testing Sky Mountain probiotic for smallest pigs in early weaning period.
- Danish AgromajorFeed company participating in GUDP project on microbial cell protein testing in weaning feed.
- UnibiominorBiotechnology company participating in GUDP project on microbial cell protein.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SvineRådgivningen competitors and assessment
Company assessmentBroad incumbents
- Danish Agro: Large Danish agricultural cooperative supplying feed, additives, and advisory. Co-develops projects with SvineRådgivningen (GUDP microbial protein) and is both a customer for TestGris and a broader agricultural service provider.
- DLG (Dansk Landbrugs Grovvareselskab): Large Danish farmer-owned agricultural cooperative supplying feed, crop inputs, and advisory services to Danish farmers. Comparable in providing integrated ag advisory and feed industry services to Danish producers, though at significantly larger scale.
- Boehringer Ingelheim Animal Health: Global animal health leader with a strong PRRS vaccine portfolio relevant to SvineRådgivningen's PRRS reduction advisory. Comparable as a B2B provider of pig health expertise and producer-facing services, though at a much larger scale.
Direct peers
- IFIP Institut du Porc: French technical institute for the pig industry providing applied research, technical advisory, and benchmarking services to French pig producers. Comparable as a national pig advisory + applied research organization with similar farmer-facing services.
- Wageningen Livestock Research: Wageningen UR's applied livestock research arm offering pig nutrition trials, welfare research, and production advisory comparable to TestGris and the Skjoldborg facility. Similar integration of applied research with farmer-facing services.
- AHDB Pork (Agriculture & Horticulture Development Board): UK levy-funded organization providing pig production benchmarking, research, and knowledge transfer to British pig farmers. Closely comparable in offering structured benchmarking reports (like Hitlister) and applied production research.
- SEGES Innovation: Danish agricultural innovation and research hub that partners with SvineRådgivningen on data, IT platforms (AgroVision, CloudFarm), and Produktionskoncept Slagtesvin. Directly comparable as a pig production advisory and applied research organization targeting the same Danish farmer base.
Others
- 333 (3tres3): Global pig industry information and benchmarking platform providing production economics, technical articles, and producer benchmarking. Comparable as a knowledge and benchmarking resource for commercial pig producers, complementing rather than competing with advisory services.
Emerging players
- Topigs Norsvin: Global pig genetics company that, like SvineRådgivningen, runs applied production research and provides technical advisory to commercial pig producers. Comparable in offering specialized services beyond genetics (production economics, farm management).
- PigCHAMP / PigVision: Specialized provider of pig production benchmarking and herd management software used by producers worldwide. Comparable to Hitlister benchmarking and E-kontrol service in delivering data-driven production comparisons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SvineRådgivningen social profiles
Digital presenceSvineRådgivningen financial estimates
Financial estimateRevenue estimate
Valuation estimate
SvineRådgivningen leadership team
Management profileNumber of profiles
Profiles14 records
SvineRådgivningen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SvineRådgivningen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SvineRådgivningen
What does SvineRådgivningen do?
SvineRådgivningen provides specialized advisory services for Danish pig producers covering production economics, feed strategy, reproduction, animal health (including PRRS reduction), environmental permits, and leadership development, delivered through ERFA peer groups, on-farm visits, and office consultations. It also operates TestGris, an independent feed and additive testing service at the Skjoldborg test station (Northern Europe's largest pig test facility), offering TestGris Flex, BabyGris, and BabyGris Plus trials with proprietary AI-based CV-weaner feces scoring. Revenue is generated through advisory fees, ERFA subscriptions, courses, quarterly Hitlister benchmarking reports, and feed-industry testing contracts.
Is SvineRådgivningen a public or private company?
SvineRådgivningen is a private company. It is classified as corporate owned and is currently operating.
When was SvineRådgivningen founded?
SvineRådgivningen was founded in 2015. It employs 11 to 50 people.
Where is SvineRådgivningen based?
SvineRådgivningen is headquartered in Herning, Denmark, in the Europe region.
How does SvineRådgivningen make money?
Five revenue lines are on record. Advisory Services are the primary driver. The others are testGris Product Testing, ERFA Groups and Courses, hitlister (Benchmarking Reports) and newsletter and Publications.
Who are SvineRådgivningen's main competitors?
Broad incumbents on record are Danish Agro, DLG (Dansk Landbrugs Grovvareselskab) and Boehringer Ingelheim Animal Health. Direct peers are IFIP Institut du Porc, Wageningen Livestock Research, AHDB Pork (Agriculture & Horticulture Development Board) and SEGES Innovation. 333 (3tres3) is listed as an others. Emerging players are Topigs Norsvin and PigCHAMP / PigVision.
Does SvineRådgivningen have an API?
No public API is recorded for SvineRådgivningen.
What industry is SvineRådgivningen in?
SvineRådgivningen's product category is Livestock advisory services. Its primary akta.pro industry code is AFACAJAL, Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance), with a secondary code of AFADAMAL, Feed Trial Design & Validation (on-farm trials, benchmarking, documentation). Its NAICS code is 11521 and its SIC code is 700.