Active Learning Labs

What Active Learning Labs does

Active Learning Labs LLC is a privately held, bootstrapped U.S. education technology company founded in 2018 by Tim Felke, an aerospace engineer, and headquartered in Damascus, Maryland with a registered office in Phoenix, Arizona. The company operates the ActiveLearningLabs web platform, which delivers interactive, auto-graded, real-world business and finance simulations for U.S. high school Career and Technical Education (CTE) classrooms across seven subject areas: personal finance, accounting, entrepreneurship, marketing, workplace ethics, construction and industrial technology, and STEM. The platform's core technology combines dynamic input components (sliders, spinners, drag-and-drop, dropdowns, formula builders) with randomized problem generation, team-based collaboration scoring, live leaderboards, and real-time teacher dashboards, all designed to prevent answer copying and enable differentiated instruction. Content includes 100+ interactive labs, with flagship offerings such as the Virtual School Store Challenge, Personal Finance Bundle, Construction & Industrial Technology Bundle, and Workplace Ethics Essentials Bundle; a new sub-brand, RealMath, extends the product surface into grades 6-8 math.

The company's go-to-market is hybrid. Individual teachers self-serve on the website to purchase per-classroom licenses priced from $5 to $499 (one-time), while school and district sales are pursued through Calendly-scheduled demos, custom quotes, and LMS integration support. Distribution channels include a state-level partnership with the Montana Digital Academy (MTDA) Clearinghouse (under which the State of Montana covers fees and students access content free of charge), co-branded enterprise content with BSN Sports, and native integrations with Google Classroom, Canvas, and GeniusSIS. Marketing relies primarily on SEO, a company blog, teacher referrals, and a free teacher account registration model. The company holds CASA Tier 2 certification (TAC Security / OWASP-based) and complies with FERPA and COPPA, and was named a Top Interactive Learning Solution 2025 by Education Technology Insights. Active Learning Labs is a small team of 1-10 employees led by a leadership group with deep engineering, aerospace, and enterprise-software backgrounds, and operates without disclosed external funding.

Name

Active Learning Labs

Legal name

Active Learning Labs LLC

Website

https://activelearninglabs.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Active Learning Labs provides interactive, auto-graded web-based CTE simulations and worksheets for U.S. high school students and teachers across personal finance, accounting, entrepreneurship, marketing, construction, workplace ethics, and STEM subjects, sold as per-classroom licenses or district subscriptions.

Ownership category

akta.pro rank

Product category

K-12 CTE Educational Software

NAICS

Technical and Trade Schools (6115), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL)

Keywords

• Interactive learning simulations
• Auto-graded learning platform
• CTE curriculum software
• Personal finance education
• Business simulation software

Headquarters

HQ city

Damascus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Per-Classroom Unit Sales: Individual teachers purchase access to specific labs or worksheets on a per-classroom basis. Prices range from $5.00 to $499.00 per classroom depending on the activity. One-time purchase per classroom with no recurring fee mentioned for individual units.
2. School/District Site Licenses: Volume pricing for schools and districts covering unlimited teacher access across the platform. Schools receive special volume discounts and custom quotes based on school size and subject needs. Includes LMS integration support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Active Learning Labs provides interactive, auto-graded educational simulations and worksheets for K-12 Career and Technical Education (CTE) programs covering Personal Finance, Accounting, Entrepreneurship, Workplace Ethics, Construction & Architecture, STEM, and Math subjects. Products are sold as per-classroom licenses (individual units and bundles priced from $5 to $499) and as school/district site subscriptions with LMS integration. The platform features dynamic interactive inputs, randomized problem generation, real-time teacher dashboards, team-based collaboration with scoring, and auto-grading to reduce teacher workload.

Product overview

ActiveLearningLabs is an interactive CTE (Career and Technical Education) learning platform offering a portfolio of web-based simulation products across seven subject areas: Personal Finance, Accounting, Entrepreneurship, Workplace Ethics, Construction & Architecture, STEM, and Math Worksheets (migrating to RealMath). The platform provides auto-graded, collaborative, real-world learning simulations with features including randomization to prevent copying, real-time progress tracking for teachers, and team-based competitions. Products range from individual interactive units and lessons priced per classroom to comprehensive semester-long bundles. Key flagship products include the Virtual School Store Challenge (team-based business simulation), Personal Finance Bundle (semester curriculum), Construction & Industrial Technology Bundle, and Workplace Ethics Essentials Bundle. The platform also offers seasonal themed activities for Christmas, Halloween, and Black Friday, and has partnered with MTDA to provide free Personal Finance content for Montana students.

Differentiator

Problem solved

Functional benefit

Brands

• RealMath: Interactive math worksheets platform migrated from ActiveLearningLabs, featuring auto-graded, real-world math activities.

Products and services

• Personal Finance Bundle: Single Classroom Comprehensive semester-long interactive bundle covering budgeting, savings, investments, taxes, car loans, home loans, insurance, and career planning through 8 interactive labs with real-life scenarios, sold as a per-classroom license.
• Personal Finance Bundle: Multi-Classroom Edition Bundle of 8 interactive Personal Finance labs for up to 6 classrooms with real-life scenarios and auto-grading.
• Budgeting: Mastering Your Money Interactive lab teaching budgeting, expense tracking, goal setting, and financial decision-making through real-life scenarios.
• The Investment Expedition Interactive investment lab covering investment vs. saving, compounding, inflation, stocks, risk management, funds, and bonds.
• Car Loan: Unlocking Financing Interactive lab exploring car loans, APR, amortization schedules, leasing vs. buying, budgeting for cars, and financing pitfalls.
• Alex's Auto Detailing: Double-Entry Accounting Comprehensive interactive lab guiding students through the full accounting cycle from recording transactions to preparing financial statements for an auto detailing business, priced at $30/classroom.
• Fiscal Feast: Restaurant Accounting Interactive lab where students analyze income statements of three restaurant locations, aggregate calculations, find taxable income, and calculate total corporate tax, priced at $5/classroom.
• Lily's Lawn Care: Double-Entry Accounting Interactive lab where students perform double-entry accounting for a lawn care business, creating journal entries, ledgers, trial balances, and financial statements.
• Virtual School Store Challenge Flagship team-based business simulation developed with BSN Sports where students compete to run a virtual school store using a 30-product catalog and 8 customer personas, managing products, pricing, marketing, budgets, and profits with live leaderboard and collaboration scoring.
• Pop-Up Retail Challenge Interactive simulation where students manage a fruit stand, calculate sales, build pricing formulas, and run a full 6-hour business simulation to maximize profit.
• 4P's of Marketing Interactive lab where students act as marketing managers analyzing customer needs, setting prices, and allocating promotion budgets to learn the 4 Ps of Marketing, priced at $25/classroom.
• Food Truck Scramble Interactive simulation where students manage food trucks across a virtual city, making decisions on location, pricing, staffing, and purchasing while competing.
• Culinary Business Simulation Comprehensive interactive bundle where students explore nutrition, budgeting, and food business management through planning meals, running a snack stand, and rescuing a restaurant, priced at $499/classroom.
• Entrepreneurship Bundle Bundle of self-paced interactive activities exploring real-world business challenges including pricing strategies, marketing analysis, financing, and business planning.
• Workplace Ethics Essentials Bundle Comprehensive ethics bundle covering resource misuse, confidentiality, teamwork, and whistleblowing with real-world scenarios and interactive activities.
• Cybersecurity Awareness Interactive lab engaging students in real-world cybersecurity scenarios including identifying phishing emails and evaluating password sharing consequences.
• Construction & Industrial Technology Comprehensive interactive bundle bringing real-world math and CTE skills through labs covering concrete, framing, electrical wiring, plumbing, and paint estimation, priced at $100/classroom.
• Concrete Estimation Lab Hands-on construction lab where students calculate volumes for footings, stem walls, slabs, patios, and driveways using real floor plans.
• RealMath Platform Newly launched sub-brand platform where math worksheets are being migrated from ActiveLearningLabs, offering interactive, auto-graded, real-world math activities for grades 6-8.
• Force Balance - Introduction to Force & Gravity Interactive STEM lab teaching basics of force, balanced and unbalanced forces, and Newton's first law through a Balancing Beam Experiment.

Quantifiable outcome

• Over 3000 educators use the platform
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Montana Digital Academy (MTDA) ClearinghousecoreStrategic or Co-development Partner · 1 January 2025ActiveLearningLabs partners with the Montana Digital Academy Clearinghouse to provide free interactive CTE curriculum (Personal Finance, Accounting, Workplace Ethics, Marketing, Culinary Business, Entrepreneurship, Construction) to Montana students. The State of Montana covers course fees, and MTDA enrollment coordinators arrange student access. ActiveLearningLabs updates teacher accounts to FREE ACCESS upon enrollment confirmation.
• BSN SportsflagshipStrategic or Co-development PartnerBSN Sports, the largest distributor of team sports apparel and equipment in the United States, partnered with ActiveLearningLabs to create the Virtual School Store Challenge. The challenge uses BSN's product catalog (30 products) and 8 customer personas as the basis for the business simulation, giving students a real-world e-commerce experience.
• Google ClassroomcoreTechnology or IntegrationActiveLearningLabs integrates with Google Classroom API to enable student enrollment. Teachers can import students directly from Google Classroom using the API, retrieving student names and emails for quick enrollment. This integration reduces friction for teachers already using Google Classroom.
• Canvas (by Instructure)coreTechnology or IntegrationActiveLearningLabs integrates with Canvas LMS, enabling seamless student access without extra logins and allowing teachers to track assignments within their existing LMS environment.
• GeniusSIScoreTechnology or IntegrationActiveLearningLabs integrates with GeniusSIS, enabling schools that use this student information system to seamlessly integrate ActiveLearningLabs content for their students.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iCEV: CTE curriculum and industry certification platform serving secondary schools across agriculture, business, construction, and family & consumer sciences. Highly comparable vertical focus and named-customer base in U.S. high schools.
• EVERFI: K-12 digital curriculum provider covering financial literacy, workplace skills, and STEM. Closely comparable on subject mix (Personal Finance, Workplace Ethics, STEM) and K-12 district sales motion.
• Knowledge Matters: Leading provider of CTE-focused business, marketing, and culinary simulations for high schools. Direct competitor to ActiveLearningLabs in interactive business simulations such as the Virtual School Store Challenge.
• BusinessU: Business education platform offering interactive simulations and curriculum for high school business classrooms, including retail, marketing, and entrepreneurship. Comparable offering mix and buyer persona.
• Banzai: Personal finance simulations for middle and high school classrooms, with freemium teacher adoption and similar auto-graded interactive model. Overlaps directly with ActiveLearningLabs' Personal Finance labs.
• Next Gen Personal Finance: Free personal finance curriculum provider for high schools with strong teacher community and district adoption. Direct overlap with ActiveLearningLabs' Personal Finance Bundle content and audience.

Broad incumbents

• Common Sense Education: Broader K-12 digital citizenship and SEL curriculum provider with overlapping Workplace Ethics and Cybersecurity content. Larger portfolio and stronger brand reach across U.S. districts.
• Khan Academy: Broad free K-12 learning platform with personal finance and math content. Overlap with ActiveLearningLabs' Personal Finance and Math Worksheets (RealMath) products, though Khan is free and not CTE-focused.
• Study.com: Large online learning provider serving K-12, higher education, and professional segments with video courses and auto-graded practice. Comparable distribution scale but less CTE-specialized.

Emerging players

• Albert.io: Adaptive practice and assessment platform for K-12 with auto-graded content across subjects. Comparable auto-grading and teacher dashboard features, though broader academic focus rather than CTE-specific simulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Learning Labs