Lutzie 43 Foundation
Lutzie 43 Foundation is a 501(c)(3) nonprofit founded in 2014 that delivers safe driving education through the 43 Key Seconds initiative, Safe Driving Summits at high schools, a $4,300 PFL Scholarship, and corporate safety partnerships, serving teens, schools, corporations, and government transportation agencies across the Southeast U.S.
- Company typePrivate
- Founded2014
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lutzie 43 Foundation does
The Lutzie 43 Foundation is a 501(c)(3) nonprofit organization founded in 2014 and headquartered in Marietta, Georgia, operating in the Southeast United States (Georgia, Alabama, Tennessee). It was established in memory of Philip Lutzenkirchen, a former Auburn University football player who died in a distracted driving crash on June 29, 2014, and is led by his father Mike Lutzenkirchen as Executive Director. The foundation's mission is to reduce distracted, impaired, and unsafe driving through education, character development, and community engagement.
The foundation's core product is the 43 Key Seconds initiative: a 43-second pre-drive safety checklist (Clear Head, Clear Hands, Clear Eyes, Click It) paired with a physical 43 Key distributed as a tangible reminder, analogous to a pink ribbon for breast cancer awareness. Programs are delivered through Safe Driving Summits — full-day, in-school events featuring keynote presentations by Mike Lutzenkirchen plus hands-on breakout sessions run by first responders, trauma care professionals (Wellstar, Children's Healthcare of Atlanta), Georgia State Patrol, and trucking industry volunteers; the Prepared for Life (PFL) Scholarship, which awards $4,300 annually to student ambassadors (158 recipients, $662,900 cumulative as of 2026); the 43 Lessons to Legacy character curriculum delivered via a Thinkific-hosted learning management system; a 43 Key Seconds Safe Driving Talk program (500+ talks delivered to 400,000+ people); corporate safety initiatives and the '43 Key Seconds Campus' designation; and recurring fundraising events including the annual 5K Road Race and Golf Invitational.
The foundation operates as a charitable nonprofit funded by individual donations, corporate partnerships (Nucor, Baldwin EMC, Greenbush Logistics, Openforce, Convergint), government grants (a $258,000 award from the Georgia Governor's Office of Highway Safety in December 2025, plus an ongoing partnership with the Georgia Department of Transportation since November 2021 and a newer partnership with the Alabama Department of Transportation), and major family-foundation grants (Arthur M. Blank Family Foundation). As of the available data, cumulative dollars raised total $6.5 million since inception, with no fee-for-service pricing, no product revenue, and no parent company or external investor ownership.
Lutzie 43 Foundation firmographics
Firmographics- Name
- Lutzie 43 Foundation
- Legal name
- Lutzie 43 Foundation
- Website
- https://lutzie43.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lutzie 43 Foundation is a 501(c)(3) nonprofit founded in 2014 that delivers safe driving education through the 43 Key Seconds initiative, Safe Driving Summits at high schools, a $4,300 PFL Scholarship, and corporate safety partnerships, serving teens, schools, corporations, and government transportation agencies across the Southeast U.S.
- Ownership category
- akta.pro rank
Lutzie 43 Foundation industry classification
Industry- Product category
- Roadway Safety Education and Advocacy
- NAICS
- Automobile Driving Schools (611692), Social Advocacy Organizations (8133)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)
Keywords
Where Lutzie 43 Foundation is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lutzie 43 Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The foundation raises funds through donations, sponsorships, and annual fundraising campaigns including the 43 Day Year-End Campaign (last 43 days of the year) and corporate partnerships.
- Government Grants: Received $258,000 grant from Georgia Governor's Office of Highway Safety to fund Safe Driving Summits in Georgia high schools.
- Event Revenue: Annual events including the Lutzie 43 Road Race (5K run in Marietta, GA with 1,000+ onsite runners and virtual participants) and Golf Invitational at Pursell Farm's FarmLinks golf course in Sylacauga, Alabama.
- Scholarship Program: $4,300 Prepared for Life (PFL) Scholarships awarded annually to students who demonstrate leadership and commit to serving as ambassadors for safe driving. Distributed $662,900 to 158 students total as of 2026.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels11 records
Lutzie 43 Foundation product offering
Product offeringCore offering
The Lutzie 43 Foundation is a nonprofit roadway safety organization that delivers the 43 Key Seconds safe driving initiative, which centers on a 43-second pre-drive checklist (Clear Head, Clear Hands, Clear Eyes, Click It) and a physical 43 Key as a tangible awareness symbol. It operates Safe Driving Summits at high schools, awards Prepared for Life Scholarships to student ambassadors, runs corporate and government safety partnerships, and hosts annual fundraising events including a 5K Road Race and Golf Invitational.
Product overview
The Lutzie 43 Foundation operates as a nonprofit roadway safety organization offering a unified portfolio of programs centered on the 43 Key Seconds initiative. The core offering consists of the 43 Key Seconds safe driving checklist and physical 43 Keys distributed as reminders, supported by Safe Driving Summits at schools, the 43 Key Seconds Safe Driving Talks by founder Mike Lutzenkirchen, and the Prepared for Life (PFL) Scholarship program. The foundation extends its reach through the Company Safety Initiative and Partners in Education programs for corporate partners, the Safeguarding Your Legacy Curriculum delivered via Thinkific, and event-based fundraising through the annual Road Race and Golf Invitational. The 43 Key Seconds Campus Designation recognizes schools that fully adopt the initiative. All offerings interlock around the foundation's mission to end distracted, impaired, and unsafe driving through character development, mentorship, and real-world application.
Differentiator
Problem solved
Functional benefit
Brands
- 43 Key Seconds: Safe driving initiative featuring a 43-second checklist (Clear Head, Clear Hands, Clear Eyes, Click It) and physical 43 Key as a reminder for drivers to prepare safely before driving. Goal to create nationally recognized symbol for distracted driving awareness.
- Prepared for Life (PFL) Scholarship
- Safe Driving Summits
- 43 Lessons to Legacy Curriculum
Products and services
- 43 Key Seconds Initiative Flagship safe driving program centered on a 43-second pre-drive checklist (Clear Head, Clear Hands, Clear Eyes, Click It) with a physical 43 Key as a tangible awareness symbol; delivered to drivers, students, and partners nationwide.
- Safe Driving Summits Full-day educational events hosted at high schools and colleges featuring a keynote by Mike Lutzenkirchen and hands-on breakout sessions led by first responders, law enforcement, trauma care professionals, and trucking industry representatives including truck blind spot demonstrations.
- Prepared for Life (PFL) Scholarship
Quantifiable outcome
- Over 23,600 students educated through 33 Safe Driving Summits at 80+ high schools since 2022
- +5 more outcomes
Companies that use Lutzie 43 Foundation
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
Lutzie 43 Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Lutzie 43 Foundation partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Driver Resource CentercoreDriver Resource Center (DRC) integrates the 43 Key Seconds safe driving checklist into its CDL training programs across its network of schools. Partnership distributes co-branded safety checklists and lanyards to thousands of students annually. DRC trains more than 50,000 students per year for trucking careers.
- Alabama Department of Transportation (ALDOT)flagshipALDOT partnered with the foundation to host Safe Driving Summits at Prattville High School, educating students on safe driving habits. Nearly 10% of crashes in Alabama in 2024 involved drivers aged 15-19. Partnership aims to reduce accidents involving young drivers in Alabama.
- Dade County High SchoolminorSafe Driving Summit hosted at Dade County High School in Trenton, Georgia on March 26, 2026. Students received the 43 Key physical reminder and participated in hands-on breakout sessions including truck blind spot demonstrations.
- Saint Francis High SchoolminorSafe Driving Summit hosted at Saint Francis High School in Milton, Georgia on February 11, 2026. School's strong community environment and emphasis on whole-person development made it an ideal setting for the summit.
- Alpharetta High SchoolflagshipFirst school designated as a '43 Key Seconds Campus' recognizing adoption of the foundation's safe driving program including Safe Driving Summits, campus signage, and ongoing communications. More than 2,000 students attended the inaugural summit.
- Georgia Governor's Office of Highway SafetycoreThe Georgia Governor's Office of Highway Safety awarded a $258,000 grant to fund seven Safe Driving Summits in Georgia high schools. The partnership aims to reduce traffic crashes involving young drivers through education sessions with first responders, law enforcement, and safety professionals. This is a flagship partnership supporting the foundation's core mission.
- Georgia Department of TransportationcoreMulti-year partnership launched November 2021 focusing on three main areas: awareness, education, and 43 Key distribution. GDOT's HERO and CHAMP teams and Georgia Department of Public Safety Motor Carrier Compliance Division distribute 43 Key Seconds keys to drivers. Partnership has resulted in 29 Safe Driving Summits impacting 19,000+ students.
- Children's Healthcare of AtlantacoreCHOA partners with the foundation for Safe Driving Summits, presenting breakout sessions on traumatic brain injury and spinal cord injury consequences of distracted/impaired driving. Provides hands-on rehabilitation activity demonstrations.
- Wellstar Trauma NetworkcoreWellstar trauma professionals present 'Choices Behind the Wheel: A Glimpse into the Trauma Bay' breakout sessions at Safe Driving Summits, showing students the reality of ER trauma care for distracted driving victims.
- American Trucking AssociationscorePamela Blass Bracher, Deputy General Counsel for ATA, serves on the Lutzie 43 board. ATA invests over $14 billion annually in safety initiatives. Partnership focuses on improving trucking industry safety perceptions and Share the Road education.
- Georgia State PatrolcoreGeorgia State Patrol presents breakout sessions at Safe Driving Summits, describing agency roles and providing teen driving advice. Partners with local county and city law enforcement for comprehensive coverage.
- OpenforceminorOpenforce announced partnership with Lutzie 43 Foundation to promote safe driving habits among its network of independent contractors in the transportation industry.
- ConvergintminorConvergint, a company built on service excellence and safety culture, collaborated with Lutzie 43 to reinforce commitment to road safety.
- Federal Highway AdministrationminorReferenced as a stakeholder in roadway safety, with motor vehicle crashes killing more than 1 million people and causing 20-50 million serious injuries annually globally.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Lutzie 43 Foundation competitors and assessment
Company assessmentBroad incumbents
- AAA Foundation for Traffic Safety: AAA Foundation is the large, well-funded research and education arm of AAA focused on traffic safety. It dwarfs Lutzie 43 in budget and reach, operates in the same teen-driver-safety space, and has the scale to outcompete on national awareness campaigns.
- National Safety Council (NSC): NSC is a century-old broad safety nonprofit with deep corporate and government relationships across roadway, workplace, and home safety. It runs overlapping teen and workplace driver-safety programs and competes for the same corporate-safety budgets Lutzie 43 targets.
- Foundation for Advancing Alcohol Responsibility (Responsibility.org): Responsibility.org funds education, research, and advocacy to eliminate drunk driving and underage drinking. It is a major private-funder and program operator in the impaired-driving prevention space that Lutzie 43 also targets.
- Safe Kids Worldwide: A large global nonprofit preventing childhood injuries including those from motor-vehicle crashes. It overlaps with Lutzie 43 on teen-passenger safety education and competes for the same school and corporate safety-program sponsorships.
Regional players
- DRIVE SMART Virginia: A Virginia-based nonprofit promoting driver safety through education and advocacy. Comparable in mission and program design to Lutzie 43 but operates in a different state without cross-state DOT partnerships of similar scale.
Emerging players
- Shreya R. Dixit Memorial Foundation: A small memorial foundation similarly born from a teen driving tragedy, running school-based safe driving programming. Comparable in scale and origin story to Lutzie 43 but with materially less national reach.
Direct peers
- Students Against Destructive Decisions (SADD): SADD is a youth-focused nonprofit addressing risky driving decisions among teens through school-based chapters and peer-led programming — a near-identical target audience, delivery model, and message as Lutzie 43's Safe Driving Summits.
- Mothers Against Drunk Driving (MADD): MADD is the largest nonprofit addressing impaired driving through victim support, public policy, and youth education. It directly overlaps with Lutzie 43's impaired and unsafe-driving education mission and pursues similar school and corporate partnerships.
- Impact Teen Drivers: Impact Teen Drivers is a nonprofit focused on preventing distracted and reckless driving through school presentations and assemblies — a directly comparable teen-driver education mission with similar presentation-based delivery.
- National Road Safety Foundation (NRSF): NRSF is a leading nonprofit promoting safe driving behavior through educational programs, films, and school partnerships. It is the foundation's co-marketing partner on the '100 Safest Days of Summer' campaign and a direct competitor in the driver-education charity space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lutzie 43 Foundation social profiles
Digital presenceLutzie 43 Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lutzie 43 Foundation leadership team
Management profileNumber of profiles
Profiles14 records
Lutzie 43 Foundation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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Lutzie 43 Foundation M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Lutzie 43 Foundation
What does Lutzie 43 Foundation do?
The Lutzie 43 Foundation is a nonprofit roadway safety organization that delivers the 43 Key Seconds safe driving initiative, which centers on a 43-second pre-drive checklist (Clear Head, Clear Hands, Clear Eyes, Click It) and a physical 43 Key as a tangible awareness symbol. It operates Safe Driving Summits at high schools, awards Prepared for Life Scholarships to student ambassadors, runs corporate and government safety partnerships, and hosts annual fundraising events including a 5K Road Race and Golf Invitational.
Is Lutzie 43 Foundation a public or private company?
Lutzie 43 Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lutzie 43 Foundation founded?
Lutzie 43 Foundation was founded in 2014. It employs 1 to 10 people.
Where is Lutzie 43 Foundation based?
Lutzie 43 Foundation is headquartered in Marietta, United States, in the North America region.
How does Lutzie 43 Foundation make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are government Grants, event Revenue and scholarship Program.
Who are Lutzie 43 Foundation's main competitors?
Broad incumbents on record are AAA Foundation for Traffic Safety, National Safety Council (NSC), Foundation for Advancing Alcohol Responsibility (Responsibility.org) and Safe Kids Worldwide. DRIVE SMART Virginia is listed as a regional player. Shreya R. Dixit Memorial Foundation is listed as an emerging player. Direct peers are Students Against Destructive Decisions (SADD), Mothers Against Drunk Driving (MADD), Impact Teen Drivers and National Road Safety Foundation (NRSF).
Does Lutzie 43 Foundation have an API?
No public API is recorded for Lutzie 43 Foundation.
What industry is Lutzie 43 Foundation in?
Lutzie 43 Foundation's product category is Roadway Safety Education and Advocacy. Its primary akta.pro industry code is BPAIAGAJ, Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation). Its NAICS code is 611692 and its SIC code is 8741.