Turas Media

What Turas Media does

Turas Media is a Las Vegas-based management consulting firm founded in 2012 by Managing Partner Shawn Sires, focused on the leisure, tourism, and attractions industry. The firm serves theme parks, tourist attractions, Destination Marketing Organizations (DMOs), hospitality operators, and consumer brands through an integrated services portfolio spanning destination intelligence and market research, brand strategy and positioning, omnichannel media buying and execution, Digital Experience Platform optimization, travel technology consulting, and feasibility studies for new venues.

The firm's underlying technology layer is its proprietary Emotion AI and sentiment analysis toolkit, supported by methodological frameworks including the Passion Audit, Emotional Sentiment Mapping (ESM), the Touchstone Asset Audit (which tiers destination assets into Icons, Hubs, and Ecosystem), and an eight-pillar "Home Of" Passion-Based Destination Strategy methodology. These tools process visitor reviews, social media, travel forums, and survey data to correlate emotional intent with spending behavior and destination assets. The firm has also launched an AI Content and Video Creation studio leveraging Google AI VEO3 capabilities for content production. No public API, SDK, or software product is offered; all AI capability is delivered as part of consulting engagements.

Turas Media operates as a boutique professional services firm with four named partners and a total headcount of 1-10. Revenue is generated through project-based consulting engagements at quote-based pricing, with no disclosed retainers, public pricing, or SaaS components. Go-to-market is sales-led, anchored by an active content marketing blog, thought leadership (including a book authored by Sires), and speaking engagements at industry conferences. Past and current client logos include Disney, Hilton, Caesars Entertainment, MGM, Apple, Paramount, Great America, Levi's, Svedka, Six Flags (now Cedar Fair), and the Nevada Commission on Tourism (Travel Nevada). The firm is privately held with no disclosed institutional investors, funding rounds, or parent company affiliations.

Name

Turas Media

Legal name

Turas Media

Website

https://turasmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Turas Media is a Las Vegas-based boutique management consulting firm serving the leisure, tourism, and attractions industry with strategic planning, market research, Emotion AI-driven sentiment analysis, omnichannel media execution, and travel technology advisory services.

Ownership category

akta.pro rank

Product category

Tourism and Leisure Management Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Tourism consulting services
• Destination marketing strategy
• Attractions industry research
• Theme park consulting
• Leisure industry advisory

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Management Consulting Services: Turas Media provides strategic consulting services to the leisure industry including theme parks, tourist attractions, events, and DMOs. Revenue is generated through project-based consulting engagements, feasibility studies, strategic planning engagements, and technology advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Turas Media is a management consulting firm providing strategic guidance, market research, and technology advisory services to theme parks, tourist attractions, tours, and Destination Marketing Organizations (DMOs). It delivers integrated consulting engagements spanning feasibility studies, brand strategy, omnichannel media buying, digital experience platform optimization, travel tech selection, and proprietary Emotion AI-driven sentiment analysis.

Product overview

Turas Media is a management consulting firm offering a unified portfolio of services for the leisure, tourism, and attractions industry. Rather than a single software product, the offering is structured as an integrated consulting services ecosystem centered on four core pillars: (1) Destination Intelligence and Market Research, including proprietary Emotion AI sentiment analysis and feasibility studies; (2) Strategic Planning, Brand Strategy, and Organizational Scenario Planning; (3) Omnichannel Media Buying and Execution spanning digital (Google, Meta, TikTok, YouTube) and traditional (OTT/CTV, Linear TV, Radio); and (4) Digital Experience Platform (DXP) Optimization, unifying websites, booking engines, CRM, and ad platforms. Supporting these are specialized verticals for Travel Tech Consulting (ticketing, CRM, F&B, venue management selection), Brand and Content Audit services, and the proprietary 'Home Of' Passion-Based Destination Strategy methodology. All services are delivered by a multidisciplinary team covering strategy, research, technology, media, and operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Destination Intelligence and Market Research Feasibility studies, economic impact analyses, competitive landscape analysis, Emotion AI-driven sentiment analysis, visitor persona identification, and high-potential feeder market mapping for tourism destinations and attractions.
• Brand Strategy and Positioning Development of compelling destination narratives, core messaging frameworks, and comprehensive strategic marketing plans (1-year, 3-year, or 5-year roadmaps) aligned with DMO and community goals.
• Organizational Scenario Planning Modeling of future scenarios such as shifts in travel demand or new infrastructure to help DMO leadership proactively budget and strategize.
• Omnichannel Media Buying and Execution Integrated paid media management across Google Search/Display/Retargeting, Facebook, Instagram, TikTok, YouTube, Streaming TV (OTT/CTV), Linear TV, and Radio with cross-channel attribution reporting.
• Digital Experience Platform (DXP) and Ecosystem Optimization Unification of website, booking engines, CRM, and ad platforms into a cohesive DXP; advanced content marketing; email automation and segmentation; and AI-powered trip planners and GPS-enabled itineraries.
• Travel Tech Consulting Unbiased technology evaluation and selection for ticketing, CRM, F&B, and venue management software; total cost of ownership analysis; SOP development; and staff training for theme parks, attractions, and DMOs.
• Feasibility Studies Data-driven feasibility studies for new theme parks, indoor sports complexes, convention centers, and destination venues, including demographic analysis, competitive benchmarking, financial projections, and operational planning.
• Tourism Research and Data Analytics Proprietary sentiment analysis and Emotion AI tools that analyze visitor motivations, infrastructure capabilities, and market opportunities to drive repeat visitation and maximize ROI for destinations and attractions.
• Brand and Content Audit Systematic evaluation of brand consistency across all digital channels and distribution partners, ensuring unified visual identity, messaging, and entity matching for improved SEO visibility and direct bookings.
• Passion-Based Destination Strategy ('Home Of' Framework) Proprietary eight-pillar strategy methodology utilizing Emotional Sentiment Mapping, Touchstone Asset Audits, Comparative Passion Benchmarking, and Economic Impact and Feasibility Modeling to help destinations own a specific passion identity.

Quantifiable outcome

• 80+ tour, attraction, and experience-based businesses successfully worked with
• +1 more outcomes

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tripadvisor: Major travel review and booking platform with a B2B division offering insights, media solutions, and tourism marketing services. Comparable to Turas Media's sentiment analysis and destination intelligence work, though built on much larger proprietary review data.
• Deloitte (Travel, Hospitality & Services practice): Global consultancy with a dedicated travel and hospitality practice offering strategy, technology, and operations consulting. Comparable to Turas Media in consulting approach, but serving broader enterprise accounts with much larger teams and global reach.
• WPP (Ogilvy PR / GroupM): Global advertising and PR holding company with dedicated travel and tourism accounts. Comparable to Turas Media's omnichannel media buying and PR services, but operating at vastly greater scale and offering broader service portfolios.

Others

• Questex: B2B media and events company serving the travel, hospitality, and leisure industries. Comparable ecosystem participant that hosts conferences (IPW) where Turas Media partners speak, providing distribution and thought-leadership channels for the leisure industry.
• Brand USA: National destination marketing organization for the United States. Comparable to Turas Media's DMO client base as a potential strategic partner or counterpart, though operating as a public-private DMO rather than a consultancy.

Emerging players

• Adara: Travel data platform that helps tourism marketers leverage first-party traveler data. Comparable to Turas Media's Emotion AI-driven visitor intelligence approach, though Adara is platform-based rather than consulting-led.
• Sojern: Travel marketing platform combining data, AI-driven audience targeting, and programmatic media buying for tourism brands. Comparable to Turas Media as an emerging tech-enabled alternative in destination marketing execution.

Direct peers

• Miles Partnership: Tourism marketing agency focused on Destination Marketing Organizations. Closely comparable to Turas Media's DMO services pillar, providing research, content strategy, and media planning for state and regional tourism boards.
• MMGY Global: Large integrated marketing agency specializing in travel, tourism, and hospitality. Directly comparable to Turas Media because both serve DMOs, attractions, and hotels with strategy, research, and media services, though MMGY is significantly larger in scale.
• Tempest (MGH): Travel and tourism marketing agency offering strategy, creative, and media services. Comparable to Turas Media's omnichannel media buying and brand strategy offerings for hospitality and tourism clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CMOSocial
• Facebookfacebook.com/turasmedia
• LinkedInlinkedin.com/company/turas-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turas Media