Toon Hermans Huis Maastricht

What Toon Hermans Huis Maastricht does

Toon Hermans Huis Maastricht (THHM) is a Dutch charitable foundation (ANBI status, KvK 14064865) operating as an informal walk-in center (inloophuis) for current and former cancer patients, their relatives, and bereaved individuals in the Maastricht/Limburg region. Founded in 2000 — the second of now 15 Toon Hermans Houses, named after the late Dutch comedian with his estate's permission — it sits within a national network of 81 IPSO-affiliated psychosocial oncology centers staffed by roughly 4,500 volunteers. The house offers coffee/tea gatherings, yoga, mindfulness, wellness and oncology reflexology treatments, cooking, painting, crafts, choir, reading club, and disease-specific peer groups (head/neck cancer, gynecological cancer, stoma, men with cancer), delivered at Sint Servaasklooster 33 in Maastricht with a planned 2026 relocation.

The organization has no proprietary technology platform; its digital footprint consists of a webshop (thhmdonatie.nl) selling merchandise including a 2025 jubilee cookbook (€19.50), a basic member portal, and social media channels. Revenue is sourced from tax-deductible donations under ANBI rules, modest per-activity contributions (typically €1–€26 per session), webshop sales, and event-based fundraising such as wine tastings (€45/ticket) and bingo evenings. Its go-to-market is community-led: referrals flow from MUMC+ and Maastro Clinic, regional GPs, patient associations (Borstkankervereniging, Olijf, Stomavereniging), an 18-person ambassador network, and pro bono marketing support from AdvaCom. Governance is by a volunteer board chaired by Carla Langen, with operational coordination by Sita Tadema.

Name

Toon Hermans Huis Maastricht

Legal name

Toon Hermans Huis Maastricht

Website

https://toonhermanshuismaastricht.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Toon Hermans Huis Maastricht is a volunteer-run, ANBI-certified Dutch drop-in center offering free or low-cost psychosocial support, wellness activities, and disease-specific peer groups for cancer patients, relatives, and the bereaved in the Limburg region.

Ownership category

akta.pro rank

Product category

Psychosocial Oncology Support Services

NAICS

Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Psychosocial oncology support
• Cancer support services
• Peer support groups
• Wellness activities
• Community cancer care

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and charitable contributions: Primary revenue source. As an ANBI-certified (public benefit organization) institution, the house receives tax-deductible donations from individuals and organizations. Companies can reclaim approximately half of their gift through taxes.
2. Activity participation fees: Small contributions requested for activities such as coffee/tea moments (€1), soup (€1), yoga/reading club (€3.75), wellness treatments (€8), mindfulness sessions (€7.50 per lesson), choir (€3.75), painting workshops (€7.50-€10), cooking workshops (€18), and oncology foot reflexology (€10-€26).
3. Webshop sales: Sale of branded merchandise including cookbooks (€19.50), chocolate telegrams (€26.25-€39.75), cards (€2-€10), magnets/pins (€3.95-€4.95). Full proceeds support the house.
4. Event fundraising: Special events such as wine tastings (€45 tickets), lottery evenings, and jubilee activities generate revenue. The Vrijthof-Vrijthof Challenge 2025 raised €1.2 million for KWF cancer research with house involvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Toon Hermans Huis Maastricht operates an open walk-in center (inloophuis) that provides free or low-cost informal psychosocial support for (former) cancer patients, their relatives, and bereaved individuals. Core offerings include drop-in coffee/tea moments, peer support group meetings, yoga, mindfulness, wellness treatments, oncology foot reflexology, cooking workshops, painting, choir, and reading club activities.

Product overview

Toon Hermans Huis Maastricht operates as a psychosocial support center (inloophuis) offering informal cancer care services rather than a traditional technology product company. The organization provides retail products through its webshop (cookbooks, chocolate telegrams, greeting cards, and merchandise) and maintains a digital member platform for registered users. Core offerings center on support activities including coffee/tea gatherings, yoga, mindfulness, cooking workshops, painting, knitting, choir, reading club, wellness treatments, oncology foot reflex massage, and peer support meetings for cancer patients, relatives, and survivors. The 25-year anniversary commemorative cookbook 'Recepten uit een warm hart' represents their flagship published product.

Differentiator

Problem solved

Functional benefit

Products and services

• Drop-in walk-in center (inloophuis) Open walk-in center at Sint Servaasklooster 33, Maastricht, open Tuesday-Thursday 9:30-16:30 and Friday 9:30-14:00. No appointment needed for coffee/tea moments. Special groups by appointment. For (former) cancer patients, relatives, and bereaved individuals.
• Coffee and tea moments Daily drop-in coffee/tea moments for €1 per cup, providing informal social connection for visitors. Available every Tuesday through Friday at the walk-in center.
• Yoga and mindfulness sessions

Quantifiable outcome

• €1,205,245 raised for cancer research through Vrijthof-Vrijthof Challenge participation
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered event-based, core, major, important, supporting and emerging.

• Olijf (gynaecologische kanker patiëntenvereniging)event-basedOthers · 16 September 2026Dutch patient association for gynecological cancer. Organizing a meeting at THHM on September 16, 2026 for people affected by gynecological cancer.
• Stomavereniging Regio Zuidevent-basedOthers · 12 November 2025Regional stoma patient association organizing meetings at THHM Maastricht on November 12, 2025 (13:30-15:30) for stoma/pouch carriers and those considering surgery.
• IPSO (Instellingen Psychosociale Oncologie)coreOthersIPSO is the branch organization for psychosocial oncology in the Netherlands with 81 centers and 4,500+ volunteers. THHM is an IPSO center receiving access to training programs, IPSO Academy, AVG-compliant registration, advocacy, quality programs, and inter-center collaboration. The house uses the IPSO.community data system for relationship management and reporting to subsidizers.
• MUMC+ (Maastricht UMC+)coreStrategic or Co-development PartnerMaastricht University Medical Center+ is the primary hospital partner. THHM volunteers (Herma and Myra) are present at MUMC+ oncology wards offering bedside support. New board member Floris de Bok focuses on strengthening the MUMC+ relationship. The house provides a bridge between clinical treatment and informal psychosocial care.
• Maastro CliniccoreStrategic or Co-development PartnerRegional radiation oncology center. Former board member Floris de Bok previously worked at Maastro Clinic for 24 years before joining Burgerkracht Limburg.
• KWF KankerbestrijdingmajorOthersDutch cancer fighting foundation. The Vrijthof-Vrijthof Challenge raised €1.2 million for KWF cancer research in 2025. KWF logo displayed on the house website as a supporter.
• AdvaComcoreGTM or Marketing PartnerAdvaCom (Managing Director Evert Hoiting) provides pro bono marketing, communications, and branding management for the house. Their support helps maintain the house's professional visual identity. This is listed as a service/product donation by AdvaCom.
• JCI Zuid-LimburgimportantGTM or Marketing PartnerYoung entrepreneurs service club supports THHM with 'handjes' (volunteer hours), their network, and services. JCI organized the successful 'Kienen voor TOON' bingo evening raising €2,000. Ambassador Yara Gilissen represents JCI Zuid-Limburg.
• EnvidasupportingOthersRegional healthcare/wellbeing organization in Maastricht. Supports THHM activities including sponsorship of the bingo evening and providing care services.
• BelfleursupportingGTM or Marketing PartnerFlower shop that donates fresh flowers weekly to the house, creating a welcoming atmosphere.
• Borstkankervereniging NederlandsupportingOthersDutch breast cancer patient association. Listed as a regional partner for breast cancer support and information sharing.
• Winestyle (Angelique van Winestyle, registervinoloog)event-basedGTM or Marketing PartnerWine expert Angelique van Winestyle curated Italian wine selection for the 'PROOST OP TOON' wine tasting event (€45 tickets). Her expertise enhanced the event's professional quality and fundraising potential.
• L'OkapiemergingStrategic or Co-development PartnerOrganization collaborating with THHM to host the first meeting for young adults (18-35) who know cancer from close proximity (as friend, sibling, child, parent, or survivor). THHM and L'Okapi are exploring what programming would meet young adults' needs.
• Gemeente MaastrichtsupportingOthersMunicipality of Maastricht. Listed as a regional partner in the collaboration overview.
• Provincie LimburgsupportingOthersProvince of Limburg. Listed as a regional partner providing institutional support.
• IKNL (Integraal Kankercentrum Nederland)supportingOthersIntegral Cancer Center Netherlands. Listed as a partner in the regional collaboration network.
• Buitenplaats Vaesharteltevent-basedGTM or Marketing PartnerVenue partner hosting the Lotgenotendag hoofd- en halskanker (peer support day for head and neck cancer patients) on June 4, 2026.
• Zorgverzekeraar CZ and VGZsupportingOthersHealth insurers CZ and VGZ listed as partners, likely supporting or referring patients.
• Palliatief Netwerk HeuvellandsupportingOthersPalliative Care Network Heuvelland. Listed as a regional partner in the collaboration overview.
• De Zonnebloem MaastrichtsupportingOthersOrganization supporting people with physical disabilities. Listed as a regional partner.
• Hospice TrajectumsupportingOthersHospice facility under Envida. Listed as a regional partner in the collaboration network.
• Humanitas afdeling MaastrichtsupportingOthersHumanitas social care organization in Maastricht. Listed as a regional partner.
• Limbourg & PartnersimportantStrategic or Co-development PartnerManaging consultant Basil Scherders (new board member) is employed at Limbourg & Partners, bringing a broad and deep-rooted network in both public and private domains. His firm supports the house's regional anchoring.
• Buurtcentrum Daalhofevent-basedGTM or Marketing PartnerNeighborhood center in Daalhof that hosted the successful 'Kienen voor TOON' bingo evening, providing the venue for the community fundraising event.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Livestrong: US nonprofit supporting cancer survivors through programs, advocacy, and resources. Comparable in survivorship-support mission though broader in scope and more digitally oriented.
• Macmillan Cancer Support: Large UK cancer charity providing information, financial support, and psychosocial services. Comparable in mission (non-clinical cancer support) but vastly larger in scale, scope, and funding base.

Direct peers

• Look Good Feel Better: International nonprofit offering wellness and self-care programs to people undergoing cancer treatment. Comparable in volunteer-supported, non-clinical mission focused on wellbeing during cancer treatment.
• Cancer Support Community: US-based network of community-based centers offering free psychosocial support, education, and hope to people affected by cancer. Closely comparable to THHM in program design and non-clinical mission.
• Maggie's Centres: UK-based network of drop-in centres providing free psychosocial support to people with cancer and their families. Operates a similar volunteer-supported, non-clinical model with strong hospital integration.
• Stichting Achter de Regenboog: Dutch nonprofit providing psychosocial support to children and families dealing with loss and illness. Comparable in volunteer-driven, non-clinical support model, though focused on children rather than adults with cancer.

Others

• KWF Kankerbestrijding: Dutch national cancer charity primarily focused on research funding and awareness. A partner of THHM rather than a direct competitor, but operates in the same cancer-support ecosystem in the Netherlands.

Regional players

• Hospice Trajectum: Hospice facility in Maastricht region under Envida providing end-of-life care. Listed as a regional partner of THHM, and comparable in addressing cancer patients' psychosocial needs though in a clinical end-of-life setting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thhmaastricht
• LinkedInlinkedin.com/company/toon-hermanshuis-maastricht

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Toon Hermans Huis Maastricht