What Hoen Makelaars does

Hoen Makelaars is an Amsterdam-based real estate brokerage founded in 1929, operating as one of the oldest continuously operating brokerages in the Dutch market. The firm is headquartered at De Lairessestraat 119 in Amsterdam and serves the Amsterdam metropolitan area and Groot-Amsterdam municipalities (including Amstelveen, Haarlem, Hoofddorp, and Utrecht, among others). It is dual-certified under NVM (Nederlandse Vereniging van Makelaars) and MVA (Makelaarsvereniging Amsterdam), the principal Dutch national and Amsterdam regional real estate trade associations, and maintains a 9.5/10 aggregate customer rating on Funda, the dominant Dutch property portal. The team comprises approximately 14 members including NVM-certified brokers, registered makelaars, assistant makelaars, and partners.

The firm's core service portfolio spans four lines: Aankoopmakelaardij (purchase brokerage for buyers), Verkoopmakelaardij (sales brokerage for sellers), Verhuurmakelaardij (rental brokerage for landlords and tenants), and Bedrijfsonroerend Goed (commercial real estate for office, retail, and industrial space). It also offers specialized Expat Services for international clients and VvE (Vereniging van Eigenaren / Owners Association) management services. Underlying the service delivery is a proprietary real-time data model covering Amsterdam housing market figures, which the firm combines with external MVA data to publish a quarterly housing market report used as a thought leadership and lead-generation asset. Marketing channels include Funda listings, an SEO-optimized website, a Spotify-hosted podcast ('Achter de Woningmarkt'), a blog, social media, and email newsletters.

Hoen Makelaars generates revenue primarily through transaction-based commissions on residential sales (with a 'no cure, no pay' structure on seller-side mandates), fees on rental placements and tenant screening, commercial real estate transaction fees, and recurring VvE management fees. Pricing is project-specific and not publicly disclosed. The firm positions itself as combining nearly a century of local market knowledge, neighborhood-level specialization across all Amsterdam districts, certified professionals, and a data-driven advisory approach to compete in Amsterdam's complex housing market, which is characterized by erfpacht, VvE requirements, tight mortgage criteria, and high demand.

Name

Hoen Makelaars

Legal name

Hoen Makelaars

Website

https://hoenmakelaars.nl

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoen Makelaars is an Amsterdam-based real estate brokerage founded in 1929 offering residential and commercial property buying, selling, rental, and VvE management services across the Amsterdam metropolitan area, supported by a proprietary real-time market data model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Rental property management
• Real estate market analysis
• Property valuation services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Residential Property Sales Brokerage: Commission-based fees charged to sellers for brokering the sale of residential properties in Amsterdam. Commission is typically a percentage of the transaction value, with 'no cure, no pay' practices referenced indicating success-based fee structures.
2. Residential Property Rental Brokerage: Fees charged to landlords for managing the full rental process, including tenant screening, property promotion, viewings, and lease agreement setup.
3. Commercial Real Estate (BOG) Brokerage: Brokering of commercial real estate transactions including office space, retail, and industrial space — both sales and rentals — in Amsterdam and the greater Amsterdam region.
4. VvE Management Services: The firm also offers VvE (Vereniging van Eigenaren / Owners Association) management services, including administrative and financial management of residential complexes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hoen Makelaars is an Amsterdam-based real estate brokerage offering residential property purchase (aankoop), sales (verkoop), and rental (verhuur) brokerage, alongside commercial real estate (BOG/bedrijfsonroerend goed) brokerage and specialized expat relocation services. The firm supports clients across the full transaction lifecycle — valuation, marketing, viewings, bidding/negotiation, contract review, and notary handover — powered by a proprietary real-time Amsterdam housing market data model.

Product overview

Hoen Makelaars is a traditional real estate brokerage offering integrated property services for the Amsterdam market. The core portfolio consists of four main service lines: Aankoopmakelaardij (purchase brokerage), Verkoopmakelaardij (sales brokerage), Verhuurmakelaardij (rental brokerage), and Bedrijfsonroerend Goed (commercial real estate). Specialized offerings for expats complement the standard residential services. Supporting these core services are informational products including a Quarterly Housing Market Report with market data and statistics, neighborhood-specific information covering Amsterdam's districts, and a podcast series 'Achter de Woningmarkt' featuring industry insights. The company positions itself as combining nearly 100 years of local market experience with a data-driven approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Aankoopmakelaardij (Purchase Brokerage)

Quantifiable outcome

• 74% of Amsterdam property transactions in Q1 2026 were completed above the asking price, with an average sale time of 36 days.
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NVM (Nederlandse Vereniging van Makelaars)coreStrategic or Co-development PartnerHoen Makelaars is a certified NVM broker. NVM is the largest Dutch real estate trade association, providing its members with industry standards, training, exclusive market data (NVM database), and professional certification. NVM affiliation is a key trust signal for buyers and sellers in the Netherlands.
• MVA (Makelaarsvereniging Amsterdam)coreStrategic or Co-development PartnerHoen Makelaars is a certified MVA broker. MVA is the Amsterdam regional real estate brokers' association, providing industry certification, local market data, and professional standards specific to the Amsterdam market. The firm references MVA data for its quarterly market reports.
• FundacoreChannel Partner/ Reseller/ DistributorFunda is the dominant Dutch real estate listing portal. Hoen Makelaars publishes all its active property listings on Funda and maintains a branded agent profile with a 9.5-star rating. Funda serves as the primary digital distribution channel for the firm's listings.
• Westerdok NotariaatminorOthersDesignated project notary for property transactions brokered by Hoen Makelaars. Referenced in property listings as the notary responsible for the legal transfer of properties.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• RE/MAX Netherlands: Dutch franchise arm of the global RE/MAX real estate network, with multiple offices across Amsterdam and the Randstad. Directly comparable on residential brokerage, agent-led sales motion, and Funda-driven customer acquisition, while competing for the same buyer/seller pool.
• Van der Sande Makelaars: Long-established Dutch regional brokerage serving Zuid-Holland with full residential purchase, sale, and rental services. Comparable to Hoen Makelaars on traditional full-service brokerage model, NVM affiliation, and reliance on Funda as the primary listing channel.
• Eigen Huis Makelaars: Largest Dutch real estate brokerage network affiliated with the Eigen Huis homeowners association, offering purchase, sale, and rental services nationwide. Directly comparable to Hoen Makelaars in core residential brokerage services, customer segments (buyers and sellers), and NVM-aligned professional standards.
• Ooms Makelaars: Regional Dutch real estate brokerage operating in the Randstad with residential and commercial services. Comparable on the integrated residential/commercial (BOG) brokerage offering and NVM-aligned professional positioning.
• Makelaarsland: High-volume Dutch flat-fee real estate brokerage with a national footprint including Amsterdam. Comparable to Hoen Makelaars on the residential sales brokerage side and Funda distribution, but differentiates through a low-cost model targeting the same Dutch consumer market.
• Kolpa Makelaars: Amsterdam-based full-service real estate brokerage offering purchase, sale, rental, and valuation services in the same local market. Directly comparable on geographic footprint, residential focus, and Funda-led customer acquisition within Amsterdam.

Broad incumbents

• CBRE Netherlands: Global commercial real estate services firm with a substantial Amsterdam office presence covering brokerage, advisory, and property management. Comparable to Hoen Makelaars on the commercial real estate (BOG) side, though operating at far larger scale and across a much broader service portfolio.
• Knight Frank Netherlands: International real estate agency with Amsterdam operations covering prime residential sales and commercial brokerage. Comparable to Hoen Makelaars on the premium residential and central-Amsterdam commercial segments, with similar NVM-aligned professionalism but broader geographic reach.
• JLL Netherlands: Global real estate services firm active in Amsterdam across office, retail, and industrial brokerage and advisory. Comparable on the commercial brokerage offering, but as a multinational incumbent rather than a local specialist.
• Cushman & Wakefield Netherlands: Global real estate services firm with Amsterdam presence spanning commercial brokerage, valuation, and property management. Comparable on the commercial (BOG) real estate brokerage line of Hoen Makelaars, while offering a much broader portfolio of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoenmakelaars
• LinkedInlinkedin.com/company/c.-hoen-dzn-bv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoen Makelaars