VIPros

What VIPros does

VIPros is a French B2B promotional platform headquartered in Schiltigheim (Grand Est) that helps industrial brands and manufacturers run cashback offers and multi-brand loyalty programs targeting professional buyers. The company operates two core products: VIPros Cashback, which delivers event-driven partial refund promotions with controlled budgets over limited periods, and VIPros Fidélité, which it positions as France's first multi-brand and multi-retailer B2B loyalty program featuring cross-brand points accumulation and gift card redemption. Supporting services include trade marketing operations, VIPros Mag editorial content, newsletters, influencer video distribution, and marketing automation, all consumed through a cloud-based platform with real-time brand-level performance dashboards and AI-assisted customer targeting.

The platform architecture is built around purchase proof collection and analysis: brand clients' professional buyers submit proofs of purchase, which VIPros validates and converts into cashback disbursements or loyalty points that are interoperable across participating complementary brands. A claimed community of 21,000+ qualified B2B companies is accessible to client brands for promotional targeting beyond their existing customer base. Named enterprise clients include Bosch Professional, Kärcher France, Hansgrohe France, Hager, Philips, Viega, Rems, KS Tools, Wirquin, Lacme, Roth, Delpha, and Freud, spanning professional tools, plumbing, HVAC, electrical installation, lighting, and cleaning equipment verticals.

VIPros operates a hybrid revenue model combining an annual base subscription starting at 12k€ (indexed to prior-year revenue generated through VIPros) with degressive monthly variable fees of up to 1.20€ per product line processed and 1% of client revenue. Distribution is sales-led via a 'Request a Demo' funnel, supported by dedicated Performance Managers who accompany clients throughout their promotional campaigns. The company is privately held with no disclosed funding rounds or ownership information, and operates with approximately 14 employees.

Name

VIPros

Legal name

VIPros

Website

https://marque.vipros.fr

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

VIPros is a French B2B promotional platform offering cashback offers and a multi-brand loyalty program to industrial brands, targeting a community of 21,000+ professional buyers via subscription plus usage-based pricing.

Ownership category

akta.pro rank

Product category

B2B Promotional Marketing Software

NAICS

Business Support Services (5614), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

akta.pro secondary industry

Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH)

Keywords

• B2B promotional platform
• Cashback marketing software
• Multi-brand loyalty programs
• Trade marketing automation
• B2B customer acquisition

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Base Subscription: Fixed annual fee indexed on the revenue generated with VIPros the previous year, with estimates used for the first year. Base fee starts from 12k€ per year.
2. Variable Performance Fees: Monthly variable fees calculated based on the number of product lines processed and revenue generated. Fees are degressive based on growth throughout the year, up to 1.20€ per line and 1% of revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

VIPros operates a cloud-based B2B promotional platform that enables industrial brands and manufacturers to run national and local promotional campaigns, cashback offers, and multi-brand loyalty programs targeted at a qualified community of professional businesses. The platform combines event-driven cashback mechanics (VIPros Cashback) with a points-based loyalty program (VIPros Fidélité) and provides real-time campaign analytics and AI-powered customer acquisition tools, supported by dedicated Performance Managers.

Product overview

VIPros is a unified B2B promotional platform that operates as a multi-brand, multi-retailer ecosystem. The platform centers on two core products: VIPros Cashback (event-driven partial refund offers) and VIPros Fidélité (a points-based loyalty program), supplemented by services including Trade marketing, VIPros Mag, Newsletters, Vidéos influenceurs, and Marketing automation. The platform enables industrial brands to mutually share promotional tools, recruit and retain a growing community of over 21,000 qualified professional businesses, and measure campaign performance via real-time dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• VIPros Cashback Event-driven partial refund cashback offers for product promotion, enabling national or local campaigns with fully controlled budgets over limited periods. Features configurable mechanics (broad-spectrum or ultra-targeted), 100% budget control, and secure cashback payments to the customer's professional bank account. Designed for B2B industrial brands seeking to boost sales through promotional campaigns.
• VIPros Fidélité France's first multi-brand and multi-retailer B2B loyalty program featuring a points-based system with configurable generosity and gift card redemption. Points offered by one brand accumulate with those granted by other participating complementary brands, creating cross-promotional network effects. Designed for B2B industrial brands seeking to build long-term loyalty among professional customers.
• VIPros Mag Content and media service within the VIPros platform providing B2B promotional insights and editorial content for brand engagement and awareness.

Quantifiable outcome

• Community of more than 21,000 receptive and qualified B2B companies

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Thanx: Loyalty and customer engagement platform focused on driving measurable visit frequency and spend through integrated payments and rewards. Comparable to VIPros Cashback on cashback/reward mechanics and data-driven customer targeting, though focused on restaurants and omnichannel retail rather than B2B industrial.

Direct peers

• Antavo: Enterprise loyalty cloud platform that powers multi-brand and coalition loyalty programs for global brands. Directly comparable to VIPros as a B2B loyalty technology provider with similar feature scope (loyalty engine, APIs, member management), though Antavo operates globally rather than France-focused.
• Open Loyalty: Headless loyalty engine focused on building custom, multi-brand loyalty programs for B2B and B2C use cases. Closely comparable to VIPros Fidélité in product architecture (points-based, configurable generosity, multi-brand support) and in serving enterprise clients with developer-friendly APIs.
• Annex Cloud: Loyalty and customer engagement platform offering points-based programs, referrals, and coalition/multi-brand loyalty structures for enterprise customers. Comparable to VIPros in targeting multi-brand enterprise loyalty use cases and offering consultative implementation support.

Broad incumbents

• LoyaltyLion: Loyalty and engagement platform for Shopify-based merchants. Comparable to VIPros Fidélité on points-based loyalty mechanics and configurable generosity, though it is B2C-focused and integrated into a different commerce ecosystem.
• Smile.io: Widely adopted loyalty platform for e-commerce merchants offering points, referrals, and VIP programs. Comparable to VIPros in core loyalty mechanics (points, tiers, rewards) but operating primarily in B2C e-commerce rather than industrial B2B.
• Yotpo: Established marketing technology platform with a strong loyalty and referrals product line, primarily serving e-commerce and DTC brands. Comparable to VIPros in offering loyalty mechanics, though it is a broader incumbent focused on B2C rather than B2B industrial.
• Capillary Technologies: End-to-end customer loyalty and engagement platform serving large enterprise clients globally, including multi-brand coalition programs. Comparable to VIPros in enterprise scale and loyalty program complexity, though Capillary is a much broader and more established player.
• Salesforce Loyalty Management: Loyalty management module within the Salesforce Marketing Cloud ecosystem, offering enterprise-grade loyalty program tools. Comparable to VIPros in enterprise-targeted loyalty capabilities, but offered as part of a much wider CRM/marketing stack and serving primarily larger enterprise customers.

Regional players

• Comarch Loyalty: European-headquartered loyalty platform serving telecom, retail, and B2B clients across EMEA with points-based and multi-partner loyalty programs. Comparable to VIPros in coalition/multi-brand loyalty architecture and European enterprise focus, though Comarch is larger and serves multiple verticals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vipros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIPros