Uniprom

What Uniprom does

Uniprom d.o.o. Beograd is a privately held Serbian wholesale distributor of electrical installation materials and equipment, organized as a limited liability company under Serbian law and headquartered in Belgrade-Zemun with an adjacent warehouse and goods-pickup facility. The company carries a broad product portfolio across eight primary categories — electrical installation materials (PVC/metal conduits, cable trays, cabinets, junction boxes, lightning protection), cables (halogen-free, energy, rubber, installation, network, solar, signal-control, and telecommunications), cable accessories, LED lighting, fuses, switchgear, sockets/plugs/switches, and EV chargers — sourced from at least twelve international brands including OBO Betterman, Rittal, Bals, Dietzel Univolt, Fischer, Hensel, TT Kabeli, Pekom, Noark, Sapi Selco, Elkok, and Norma.

Distribution is conducted exclusively to registered legal entities within Serbia, with international orders not accepted. Sales run through a B2B online shop at uniprom.rs that supports catalog browsing, brand filtering, and online quote requests, supplemented by a direct sales department reachable by phone and email. Pricing is quote-based (listed as "CENA NA UPIT" / "Price on Request") in Serbian Dinars, with payment terms including advance payment or 30/45/60-day deferred settlement from goods receipt and a stated 48-hour delivery window within Serbia.

The customer base consists of professional electrical installers and contractors (primary), together with general construction companies requiring electrical components for building projects. The company holds a QMS Quality Management System certificate and ISO 14001 environmental management certification, and markets through its B2B e-commerce site and a presence on LinkedIn, Facebook, Instagram, and YouTube. Revenue, headcount, founding date, ownership structure, and financial history are not publicly disclosed.

Name

Uniprom

Legal name

Uniprom d.o.o. Beograd

Website

https://uniprom.rs

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Uniprom is a privately held Serbian B2B wholesale distributor of electrical installation materials, cables, lighting, switchgear, and EV chargers, distributing products from international brands such as OBO Betterman, Rittal, Bals, and Fischer to registered electrical installers, contractors, and construction companies across Serbia.

Ownership category

akta.pro rank

Headquarters

HQ city

Zemun

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution of Electrical Materials: Uniprom generates revenue through wholesale distribution of electrical installation materials, cables, lighting, switches, circuit breakers, switching equipment, and related accessories. Products are sold primarily to legal entities including electrical installers, contractors, and construction companies in Serbia. The company operates on a quote-based pricing model where prices are provided upon inquiry rather than publicly listed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Uniprom is a B2B wholesale distributor of electrical installation materials and equipment, selling cables, lighting, fuses, switchgear, sockets, switches, EV chargers, and related accessories to registered legal entities (electrical installers, contractors, construction companies) throughout Serbia. The company operates an online shop requiring business registration with quote-based pricing, supported by an in-house sales department, warehouse, and nationwide delivery within 48 hours, distributing products from international brands including OBO Betterman, Rittal, Bals, Dietzel Univolt, Fischer, Hensel, TT Kabeli, Pekom, Noark, Sapi Selco, Elkok, and Norma.

Product overview

Uniprom is a Serbian wholesale electrical materials and equipment distributor operating as a B2B e-commerce platform. The company offers an extensive portfolio organized into main product categories: Elektroinstalacioni materijal (electrical installation materials including PVC pipes, cable trays, cabinets, junction boxes), Kablovi (cables including energy, halogen-free, rubber, installation, network, solar, and telecommunications cables), Kablovski pribor (cable accessories including splices, terminal blocks, ferrules, cable glands, and ties), Rasveta (LED lighting including bulbs, panels, reflectors, industrial luminaires, street lighting, and strips), Osigurači (fuses including automatic breakers, cylindrical, D0, knife, and glass fuses), Sklopna tehnika (switchgear including contactors, relays, switches, and motor protection), Uticnice i prekidaci (industrial sockets, plugs, and switches), Punjači za električna vozila (EV chargers), and Ostalo (tools, batteries, heating/cooling equipment). The company distributes branded products from partners including Rittal (enclosures), OBO Betterman, Bals, Dietzel Univolt, Fischer, Hensel, TT Kabeli, Pekom, Noark, Sapi Selco, Elkok, and Norma.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and major.

• OBO BettermancoreChannel Partner/ Reseller/ DistributorUniprom is a leading distributor of OBO Betterman products including TBS (surge protection), VBS (cable management), KTS (cable support systems), and UFS (underfloor systems) product lines. Products include cable ties, perforated straps, junction boxes, surge protectors, and related installation accessories.
• RittalcoreChannel Partner/ Reseller/ DistributorUniprom distributes Rittal enclosure systems and housings including VX enclosures, AE stainless steel enclosures, SK filter fans, and related accessories for industrial electrical installations.
• BalscoreChannel Partner/ Reseller/ DistributorUniprom distributes Bals electrical installation products including plugs, sockets, and related accessories.
• Dietzel UnivoltcoreChannel Partner/ Reseller/ DistributorUniprom distributes Dietzel Univolt products including cable glands, conduits, and electrical installation accessories.
• FischercoreChannel Partner/ Reseller/ DistributorUniprom distributes Fischer products including anchor bolts, concrete screws, threaded rods, Fischer DUOPOWER plugs, and steel anchors for electrical installation mounting applications.
• HenselmajorChannel Partner/ Reseller/ DistributorUniprom distributes Hensel electrical installation products including junction boxes and distribution enclosures.
• TT KabelimajorChannel Partner/ Reseller/ DistributorUniprom distributes TT Kabeli cable products.
• PekommajorChannel Partner/ Reseller/ DistributorUniprom distributes Pekom electrical products.
• NoarkcoreChannel Partner/ Reseller/ DistributorUniprom distributes Noark products including Ex9 series circuit breakers, contactors, compact circuit breakers, metal enclosures, EV chargers, and power meters.
• Sapi SelcocoreChannel Partner/ Reseller/ DistributorUniprom distributes Sapi Selco cable ties including standard PVC ties, UV-resistant ties, cable markers, and related mounting accessories.
• ElkokmajorChannel Partner/ Reseller/ DistributorUniprom distributes Elkok products including cables (XP00-A, X00-A), copper ropes, and galvanized steel straps for lightning protection systems.
• NormamajorChannel Partner/ Reseller/ DistributorUniprom distributes Norma products including LED emergency exit signs and emergency lighting fixtures.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Legrand: Global specialist in electrical and digital building infrastructure (switches, sockets, distribution, cable management). Overlaps directly with Uniprom's sockets/plugs/switches and cable-management categories.
• Siemens: Global technology company with a substantial electrification portfolio (low-voltage products, distribution systems) sold partly through regional electrical distributors in the Balkans, competing for the same installer customers.
• Schneider Electric: Global electrical equipment, automation, and energy-management major with a substantial distribution and channel partner program. Overlaps with Uniprom through products sold via local distributors and competes indirectly for installer mindshare.
• ABB: Global electrification, motion, and automation company with broad distribution of circuit protection, cabling, and enclosures. Competes in some of Uniprom's product categories and works through regional distributor partners.
• Eaton: Global power-management company selling electrical components, breakers, and surge protection through distribution channels. Some of Uniprom's switching and protection SKUs overlap with Eaton's portfolio.

Direct peers

• Sonepar: World's largest B2B electrical distributor, family-owned, serving contractors and industrial customers across Europe and beyond. Directly comparable in product breadth (cabling, lighting, switchgear) and customer base to Uniprom.
• Würth: Global B2B technical products distributor with a sizeable electrical and installation materials division serving trades and contractors. Comparable to Uniprom on multi-category B2B technical distribution to professional installers.
• Hagemann: German family-owned electrical wholesale distributor with broad cable, lighting, and installation-materials portfolios sold to commercial and trade customers. Direct peer in mid-sized European electrical wholesale.
• Rexel: Global B2B distributor of electrical, lighting, and energy-management products serving installers and contractors. Closest business-model analogue to Uniprom, operating a multi-brand, multi-country electrical wholesale network.

Regional players

• ELMARK: Southeast European electrical equipment company with manufacturing and distribution of cables, lighting, and installation materials across the Balkans. Operates in overlapping regional markets with similar product breadth to Uniprom.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoW7FnsAR57cF3XETzAkt1g
• Facebookfacebook.com/unipromdoo
• LinkedInlinkedin.com/company/unipromdoo
• Instagraminstagram.com/uniprom.rs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniprom