DATA TRUST
Data Trust is the exclusive core infrastructure provider of voter and electoral data to Republican and conservative campaigns, party committees, and advocacy organizations, founded in 2011 and tracking 300+ million individuals with 2,500+ data points. It serves all leading Republican party committees and supported 5,000+ campaigns in the 2024 cycle.
- Company typePrivate
- Founded2011
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DATA TRUST does
Data Trust (legally DT Client Services, LLC) is a Virginia-domiciled private political data and analytics company founded in 2011 and headquartered in Arlington, VA. It operates as the exclusive core infrastructure provider of voter and electoral data to Republican and conservative campaigns, party committees, and advocacy organizations, supporting more than 5,000 Republican campaigns during the 2024 election cycle. The company's core product is a National Voter File tracking over 300 million individuals with 2,500+ unique data points, combined with national consumer data, modeled partisanship scores (CalcParty), rooftop-level geocoding (98%+ accuracy), and real-time absentee/early vote data collection from state and county election offices.
The platform is delivered through three primary access modes: the Numinar self-serve portal for query creation and export, a programmatic REST API with separate development and production environments, and direct enterprise field sales with dedicated account managers for major party committees. The technology stack includes proprietary data acquisition systems, GIS infrastructure for nationwide rooftop geocoding, integrations with Neustar for phone identity data, and direct relationships with leading platforms and DSPs for digital advertising activation，再到The company has a full management team of approximately 35 employees covering data acquisition, data quality, GIS, client strategy, and account management functions.
Data Trust's revenue model combines subscription-based licensing (voter file, consumer data, enrichment services, multi-year flat-rate digital integration contracts) with usage-based API billing for production endpoints. Primary customers are enterprise Republican party committees (RNC, NRSC, NRCC, state parties), with secondary segments including conservative advocacy organizations, trade associations, pollsters, modeling firms, digital advertising agencies, and corporate clients with conservative-aligned political data needs. Distribution is exclusively domestic (United States) and operates through direct enterprise sales, self-serve portal, and platform integrations. The company is registered as a data broker under Texas law and operates as an independent private company with no disclosed parent or investor ownership.
DATA TRUST firmographics
Firmographics- Name
- DATA TRUST
- Legal name
- DT Client Services, LLC
- Website
- https://thedatatrust.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data Trust is the exclusive core infrastructure provider of voter and electoral data to Republican and conservative campaigns, party committees, and advocacy organizations, founded in 2011 and tracking 300+ million individuals with 2,500+ data points. It serves all leading Republican party committees and supported 5,000+ campaigns in the 2024 cycle.
- Ownership category
- akta.pro rank
DATA TRUST industry classification
Industry- Product category
- Political Data & Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Directory and Mailing List Publishers (513140), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industry
- Data Lineage & Impact Analysis (HDAEADAF)
Keywords
Where DATA TRUST is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DATA TRUST business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Voter File Data Licensing: Licensing and subscription access to national voter file data, consumer data, and political models for Republican and conservative campaigns and organizations. Provides cost-effective data solutions for targeting and voter engagement.
- Digital Data Integration Services: Data onboarding services for platforms and DSPs including pollsters, modeling firms, and digital advertising agencies. Competitive flat-rate pricing model for digital integration solutions.
- API Access: Programmatic API access for grabbing individual records from National Voter File, ABEV, and Consumer data. Development endpoints are not billed; production endpoints count toward billing usage.
- Data Enrichment Services: Seamless enrichment and enhancement of client existing data with additional identity or model outputs to fine-tune targeting precision.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Flat-rate competitive pricing for digital integrations |
| Usage-based | Pay-as-you-go | API access with development and production environments |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
DATA TRUST product offering
Product offeringCore offering
Data Trust builds and licenses a proprietary political data platform that tracks more than 300 million individuals through a National Voter File and consumer data, augmented with daily absentee/early vote (AB/EV) feeds, modeled partisanship scores, and rooftop-level geocoding. It monetizes these data assets to Republican and conservative campaigns, parties, and advocacy organizations through subscriptions, programmatic API access, and managed data activation services for pollsters, modeling firms, and digital ad agencies.
Product overview
Data Trust provides a unified political data platform for right-of-center and conservative organizations, consisting of core data products (National Voter File and Consumer Data), access tools (Numinar Portal and Data Trust API), specialized data products (AB/EV Data Dashboard, Voter History Data), and proprietary analytics models (CalcParty partisanship model, Rooftop Geocoding). The platform is supported by service offerings for data access, enrichment, foundation, and activation. Founded in 2011, Data Trust tracks over 300 million individuals with 2,500+ unique data points and supports thousands of Republican and conservative campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Numinar: Portal platform for creating and exporting advanced queries from the voter file
Products and services
- National Voter File National voter file tracking over 300 million individuals with 2,500+ unique data points, providing precise audience targeting and foundational political data for Republican and conservative campaigns.
- Consumer Data National consumer data integrated with the voter file for enhanced targeting and data enrichment capabilities for right-of-center political and corporate clients.
- Numinar Portal Secure self-serve web portal (sub-brand of Data Trust) enabling clients to create and export advanced queries against the voter file and consumer data independently.
- Data Trust API RESTful API providing programmatic access to individual records from the National Voter File, ABEV, and Consumer data, with separate development (sandbox) and production environments and client_id/client_secret authentication.
- AB/EV Data Dashboard Interactive dashboard providing real-time absentee and early vote data collection and analysis across states, with daily updates for key counties from state election commissions and county clerks.
- Voter History Data Individual-level voter history analysis enabling campaigns to evaluate turnout patterns, partisan turnout differences, and election shifts over time.
- Data Access Solutions Subscription access to state voter files, national consumer data, live absentee/early vote data, and exclusive models within the conservative political ecosystem.
- Data Enrichment Service to enrich and enhance existing client data with additional identity or model outputs to fine-tune targeting precision.
- Data Foundation Customized multi-channel data strategy services covering social media reach, digital advertising, phone, mail, and other channels tailored to client goals.
- Data Activation Managed data services for pollsters, modeling firms, and agencies, leveraging direct relationships with leading platforms and DSPs to execute digital outreach campaigns.
Quantifiable outcome
- 95.5% successful phone connection rate for highly reliable landlines
- +4 more outcomes
Companies that use DATA TRUST
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
DATA TRUST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
DATA TRUST partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NuminarcoreNuminar partnership provides improved sample quality and counts through the Data Trust portal. The new interface is clean and easy to use, with the partnership enhancing the already excellent sample quality for Republican pollsters and campaign clients.
- NeustarcoreData Trust invested in Neustar phone data to bring millions of new mobile phone numbers. This investment increased total mobile phone coverage to over 85% of voter contacts nationally and improved digital match rates by 14%.
- Leading Platforms and DSPscoreData Trust has developed direct relationships with leading platforms and DSPs of all sizes to meet all client data activation needs. Partners include major digital advertising platforms for political campaign targeting.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
DATA TRUST competitors and assessment
Company assessmentBroad incumbents
- NGP VAN: NGP VAN is the dominant Democratic campaign technology platform (action funds, compliance, donor management, voter contact). It is a broad incumbent in adjacent campaign infrastructure rather than a direct voter-file competitor.
- Aristotle: Aristotle is a long-established political data and campaign services vendor offering voter files, PAC software, and compliance tools. It is a broader incumbent with overlapping data products but a more diversified service portfolio.
Direct peers
- Catalist: Catalist is the leading progressive/Democratic voter file and targeting platform with deep data on ~260M+ Americans. It mirrors Data Trust's product architecture and serves as the principal counterpart for the opposing political ecosystem.
- i360: i360 is a leading Republican-aligned political data and analytics provider offering voter data, consumer data, and targeting tools to conservative campaigns. It is the closest direct competitor to Data Trust across the same customer base and product categories.
- L2 Political: L2 Political delivers voter data, advocacy tools, and grassroots campaign software to non-partisan and corporate clients. It shares Data Trust's voter-file-centric model but typically serves a different client mix.
- TargetSmart: TargetSmart provides political and consumer data, voter file services, and analytics used by campaigns, advocacy groups, and pollsters. Its multi-ideology client base and similar API/data products make it a direct technology peer.
Emerging players
- PredictIt / PredictWise-affiliated data shops: PredictWise and similar political analytics shops blend polling, modeling, and voter file data to forecast election outcomes. They consume similar inputs to Data Trust and compete in the modeling/insights layer.
- NationBuilder: NationBuilder combines a constituent database, fundraising, and campaign website tools with a voter file. It overlaps on the targeting/audience layer but is positioned more as an end-to-end campaign platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks4 records
Key highlights6 records
Customer concentration
DATA TRUST social profiles
Digital presenceDATA TRUST financial estimates
Financial estimateRevenue estimate
Valuation estimate
DATA TRUST leadership team
Management profileNumber of profiles
Profiles6 records
DATA TRUST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DATA TRUST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DATA TRUST
What does DATA TRUST do?
Data Trust builds and licenses a proprietary political data platform that tracks more than 300 million individuals through a National Voter File and consumer data, augmented with daily absentee/early vote (AB/EV) feeds, modeled partisanship scores, and rooftop-level geocoding. It monetizes these data assets to Republican and conservative campaigns, parties, and advocacy organizations through subscriptions, programmatic API access, and managed data activation services for pollsters, modeling firms, and digital ad agencies.
Is DATA TRUST a public or private company?
DATA TRUST is a private company. It is classified as unknown and is currently operating.
When was DATA TRUST founded?
DATA TRUST was founded in 2011. It employs 11 to 50 people.
Where is DATA TRUST based?
DATA TRUST is headquartered in Washington, United States, in the North America region.
How does DATA TRUST make money?
Four revenue lines are on record. Voter File Data Licensing is the primary driver. The others are digital Data Integration Services, API Access and data Enrichment Services.
Who are DATA TRUST's main competitors?
Broad incumbents on record are NGP VAN and Aristotle. Direct peers are Catalist, i360, L2 Political and TargetSmart. Emerging players are PredictIt / PredictWise-affiliated data shops and NationBuilder.
Does DATA TRUST have an API?
Yes. Data Trust API provides programmatic access to voter file data, absentee/early vote data, and consumer data. The API offers development (sandbox) and production environments. Authentication requires client_id and client_secret credentials obtained by contacting Data Trust with name, organization, states required, and intended use. Development endpoints are not billed and return sandbox data; production endpoints return live data and count toward billing usage. Developer documentation is at api-docs.thedatatrust.com/docs/getting-started.
What industry is DATA TRUST in?
DATA TRUST's product category is Political Data & Analytics. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of HDAEADAF, Data Lineage & Impact Analysis. Its NAICS code is 518 and its SIC code is 7374.