Soolo
Soolo AS is a Norwegian IoT company providing subscription-based remote tank monitoring across Scandinavia, serving fuel suppliers, contractors, agriculture, septic, water, and industrial chemical customers with proprietary cellular sensors, a battery-powered communication hub, and a web-based analytics portal.
- Company typePrivate
- Founded2019
- HeadquartersSandnes, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Soolo does
Soolo AS is a Norwegian IoT company founded in 2019 and headquartered in Sandnes, Rogaland, that provides subscription-based remote tank monitoring. The system is built around three integrated components: Soolo Master, a battery-powered LTE-M/NB-IoT communication hub with up to 100,000 submissions per battery cycle and IP67 rating; a sensor line spanning liquid pressure (compatible with gasoline, diesel, oil, AdBlue), ultrasonic (3 cm to 10 m), and LPG gas level sensors; and the Soolo Portal, a web-based dashboard delivering real-time levels, historical trends, map views, alerts, and unlimited users without per-seat fees. Data flows through an open REST API into customer systems including SAP, Microsoft Dynamics, Visma, Power BI, and Tableau, enabling ERP-driven inventory updates and route-planning optimization.
The company targets B2B customers across Scandinavia — fuel distributors, contractors and construction firms, agriculture, AdBlue and LPG suppliers, septic tank owners (cabins, rental units, service buildings), water storage operators, and industrial chemical users — with named accounts including Knapphus Energi (fuel distribution), Bane NOR (railway infrastructure), and UCO (equipment rental). Go-to-market is direct sales with company-conducted installation and ongoing operation and maintenance; customers can self-initiate through the website or via account managers, and a 1-3 sensor pilot model supports product-led adoption before scale.
Revenue is generated exclusively through a per-sensor all-inclusive monthly subscription that bundles hardware, installation, mobile data communication, portal access, support, maintenance, battery replacement, and repairs, with no upfront investment, no per-user fees, and no binding contract required. Soolo is privately held, founder-controlled (three founders, Alexander Hatlestad as Managing Director), bootstrapped with no disclosed venture or growth equity funding, and operates with GDPR-compliant data handling. As of the input data, approximately 4,500 sensors and roughly 200 customers are active across Norway, Sweden, and Denmark.
Soolo firmographics
Firmographics- Name
- Soolo
- Legal name
- Soolo AS
- Website
- https://soolo.no
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soolo AS is a Norwegian IoT company providing subscription-based remote tank monitoring across Scandinavia, serving fuel suppliers, contractors, agriculture, septic, water, and industrial chemical customers with proprietary cellular sensors, a battery-powered communication hub, and a web-based analytics portal.
- Ownership category
- akta.pro rank
Soolo industry classification
Industry- Product category
- IoT Tank Monitoring
- NAICS
- Computer Facilities Management Services (541513)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Cold Chain / Reefer Telematics & Condition Monitoring (TLAEAFAL)
Keywords
Where Soolo is headquartered
LocationHeadquarters
- HQ city
- Sandnes
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Soolo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- IoT Tank Monitoring Subscription: All-inclusive monthly subscription per sensor covering hardware, installation, mobile data communication, portal access, support, maintenance, and battery replacement. Fixed price per sensor with volume-based pricing available. No upfront investment required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-sensor all-inclusive monthly subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Soolo product offering
Product offeringCore offering
Soolo delivers an IoT-based remote tank monitoring service on a per-sensor monthly subscription. The system combines the proprietary Soolo Master cellular communication hub with liquid-pressure, ultrasonic, and gas-level sensors, plus the cloud-based Soolo Portal web dashboard. The subscription covers hardware, installation, mobile data communication, portal access, maintenance, battery replacement, and support for fuel, chemical, water, and septic tanks across Scandinavia.
Product overview
Soolo is an IoT-based tank monitoring and remote tank gauging system for Scandinavia. The portfolio consists of three integrated components: (1) Soolo Master, a battery-powered communication hub that transmits sensor data over LTE-M/NB-IoT networks; (2) a line of sensors including liquid pressure sensors, ultrasonic sensors, and gas level sensors for measuring diesel, HVO, water, chemicals, and LPG; and (3) the Soolo Portal, a web-based platform that aggregates all measurements into a single interface with real-time alerts, historical trends, and map views. The system is delivered as a subscription service covering hardware, installation, mobile data, portal access, and maintenance. Soolo also offers an open REST API for integration with ERP systems (SAP, Visma, Microsoft Dynamics), route planning tools, and BI platforms (Power BI, Tableau).
Differentiator
Problem solved
Functional benefit
Brands
- Soolo Master: The main communication hub of the system; a battery-powered IoT device that connects to sensors and transmits measurement data via LTE-M or NB-IoT mobile networks. It also measures air temperature, pressure, humidity, and GPS position.
- Soolo Portal
Products and services
- Soolo Master Battery-powered IoT communication hub that connects to Soolo sensors and transmits measurement data over LTE-M or NB-IoT cellular networks. Measures air temperature, air pressure, humidity, and GPS position; up to 100,000 submissions on a single battery; configurable interval from 5 minutes to 24 hours; IP67 rated. Sold as part of the Soolo subscription to businesses with fuel, chemical, water, or septic tanks.
- Liquid Pressure Sensor (Væsketrykksensor) Submersible sensor that measures hydrostatic pressure to calculate the level and volume of liquids in a tank. Compatible with gasoline, diesel, oil, and AdBlue; standard models cover up to approximately 25 meters water column. Targeted at fuel, oil, and AdBlue storage customers.
- Ultrasonic Sensor (Ultrasonisk Sensor) Sound-wave distance sensor for non-contact level measurement, similar to automotive reversing sensors. Waterproof and compatible with most liquid types; available in versions ranging from 3 cm to 10 m for level measurement, distance measurement, or object detection. Targeted at water, chemical, and other liquid storage applications.
- Gas Level Sensor (Gassnivåsensor) Replaces the existing analog gauge on LPG/propane tanks with a new analog clock plus an additional sensor enabling remote readings. Readings are delivered as 0–100% fill or in kilograms. Targeted at LPG suppliers and propane tank owners in agriculture, business, and holiday-home segments.
- Soolo Portal Web-based monitoring platform providing real-time tank level data, historical measurements, consumption trends, map views with tank locations, configurable fluid types and tank sizes, automated alerts, and group-based permissions. Accessible on PC, tablet, and mobile devices without app installation; supports unlimited users at no extra cost. Designed for B2B customers across Scandinavia managing fuel, chemical, water, or septic tanks.
Quantifiable outcome
- 30% reduction in unplanned driving
- +5 more outcomes
Companies that use Soolo
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
Soolo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Soolo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Com4coreCom4 is a cellular IoT connectivity provider used by Soolo for LTE-M and NB-IoT communication services. Com4 provides the mobile network connectivity that enables Soolo Master devices to transmit tank level data to the cloud platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Soolo competitors and assessment
Company assessmentDirect peers
- Powelectrique: UK-based supplier of remote tank level sensors and monitoring systems with cellular telemetry and web dashboards. Comparable in technology (ultrasonic/pressure sensors + cloud portal) and target customers (fuel and chemical tank operators).
- Otodata: North American provider of remote tank monitoring hardware and software for propane, fuel, and bulk-liquid tanks. Direct competitor to Soolo's subscription tank-monitoring model with a comparable cellular-IoT sensor + cloud portal stack.
- Pegasus Vertex: Provider of remote tank gauging and inventory management for petroleum and industrial liquids. Comparable IoT tank-monitoring business serving distributors and bulk-storage operators with similar use cases.
- Gauging Systems: Specialist in remote tank gauging and level measurement across fuel, lubrication, and chemical tanks. Overlaps with Soolo on hardware sensor + portal telemetry for industrial liquid storage customers.
Broad incumbents
- WIKA: Global manufacturer of measurement instruments including level, pressure, and temperature sensors for industrial liquids. Comparable to Soolo's sensor product line as a tier-1 instrumentation incumbent.
- VEGA Grieshaber: Major industrial instrumentation vendor producing level and pressure sensors widely used in tanks and process vessels. Adjacent competitor in the underlying sensing technology that Soolo's pressure and ultrasonic sensors compete against.
- Endress+Hauser: One of the largest industrial process measurement suppliers, offering tank level and inventory solutions for chemicals, food, and fuel. Indirect competitor at the enterprise process-automation level.
- Gilbarco Veeder-Root: Global fuel automation and tank-level monitoring incumbent with its Telogis/Sensile-derived tank monitoring line and broad dispenser/automation portfolio. Competitor at the high end of the fuel-supplier segment Soolo serves.
Others
- Com4: Soolo's named cellular IoT connectivity partner (LTE-M/NB-IoT). Enabling infrastructure provider rather than a competitor, but central to Soolo's technology stack and customer experience.
- Actility: LoRaWAN and low-power IoT network platform serving asset monitoring, smart metering, and tank tracking use cases. Adjacent technology ecosystem player rather than a direct sensor competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soolo social profiles
Digital presenceSoolo compliance and trust
Trust signalCompliance1 record
Soolo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soolo leadership team
Management profileNumber of profiles
Profiles14 records
Soolo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soolo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soolo
What does Soolo do?
Soolo delivers an IoT-based remote tank monitoring service on a per-sensor monthly subscription. The system combines the proprietary Soolo Master cellular communication hub with liquid-pressure, ultrasonic, and gas-level sensors, plus the cloud-based Soolo Portal web dashboard. The subscription covers hardware, installation, mobile data communication, portal access, maintenance, battery replacement, and support for fuel, chemical, water, and septic tanks across Scandinavia.
Is Soolo a public or private company?
Soolo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soolo founded?
Soolo was founded in 2019. It employs 11 to 50 people.
Where is Soolo based?
Soolo is headquartered in Sandnes, Norway, in the Europe region.
How does Soolo make money?
One revenue line is on record: ioT Tank Monitoring Subscription.
Who are Soolo's main competitors?
Direct peers on record are Powelectrique, Otodata, Pegasus Vertex and Gauging Systems. Broad incumbents are WIKA, VEGA Grieshaber, Endress+Hauser and Gilbarco Veeder-Root. Others are Com4 and Actility.
Does Soolo have an API?
Yes. Soolo offers an open REST API that allows customers to import tank data into their own systems. The API provides real-time tank level data, alerts (low-level, critical level, fill detection), GPS position, temperature, and consumption forecasts. Data packages include level percentage, volume in liters, sellable volume, refillable volume, estimated days until empty, GPS position, and temperature. API access is included in the subscription with no extra cost. Developers can build custom integrations with ERP systems, route planning tools, or proprietary solutions. Developer documentation is at No public documentation URL found.
What industry is Soolo in?
Soolo's product category is IoT Tank Monitoring. Its primary akta.pro industry code is TLAEAFAL, Cold Chain / Reefer Telematics & Condition Monitoring. Its NAICS code is 541513 and its SIC code is 5045.