Proelium Sports Agency

What Proelium Sports Agency does

Proelium Sports Agency is a Slovenian sports management firm founded in 2017 by Jan Ternjak, operating as a sole proprietorship (PROELIUM, športna agencija in poslovno svetovanje, Jan Ternjak, s.p.) headquartered at Zagrebška cesta 24, 2000 Maribor. The company runs a dual-business model: a professional athlete representation agency offering end-to-end career services — personal branding, social media management, media training, contract negotiation, sponsorship acquisition, physical/mental preparation coordination, and retirement planning — and the Mastercard Športna akademija, an 8-month online educational program for athletes aged 14+ that delivers instruction across eight foundations (physical training, nutrition, sports psychology, physiotherapy, social media/branding, sponsorships, athlete networking, and financial literacy). Its client roster includes Slovenian sports figures of Olympic and World-Champion caliber, with named clients across athletics, volleyball, taekwondo, football, basketball, and Paralympic snowboarding.

Name

Proelium Sports Agency

Legal name

PROELIUM, športna agencija in poslovno svetovanje, Jan Ternjak, s.p.

Website

https://proelium.si

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Proelium Sports Agency is a Slovenian sports management firm providing full-service athlete representation for elite Slovenian professionals and running the Mastercard Športna akademija, an 8-month online education program for athletes aged 14+.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

akta.pro secondary industries

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports agency services
• Athlete representation
• Sports academy
• Athlete management
• Sports marketing

Headquarters

HQ city

Maribor

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Individual athlete services (1:1): Customized support services for professional athletes including personal branding, social media management, media training, physical/mental preparation coordination, contract negotiation, and career transition planning. Cost depends on number of experts involved in the athlete's process.
2. Mastercard Sports Academy subscription: Online education program for young athletes covering 8 key foundations (physical training, nutrition, sports psychology, physiotherapy, social media/branding, sponsorships, athlete networking, financial literacy). Runs 8 months per season (1 May - 31 December).
3. Merchandise and online store: Sale of sports merchandise including backpacks, bottles, hats, hoodies, socks, and protective masks. Also includes athlete-related products such as VBO Premium Toothbrush (Rok Možič) and LEGENDA biography (Marcos Tavares).
4. Business events and speaking engagements: Corporate events featuring athletes as speakers on topics of motivation, teamwork, leadership, and success. Marcos Tavares, Kristjan Čeh, Gloria Kotnik, Sani Bečirović, and Ivan Trajkovič deliver presentations for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Proelium Sports Agency is a Slovenia-based sports management firm providing full-service representation for professional athletes, including personal branding, social media management, sponsorship acquisition, contract negotiation, media training, and physical/mental preparation coordination. It also operates the Mastercard Športna akademija, an 8-month online education program for young athletes (age 14+) covering eight foundational pillars including training, nutrition, sports psychology, financial literacy, and personal brand building. Additional revenue lines include a branded merchandise e-commerce store, a digital NFT collectible series, business speaking engagements featuring elite athletes, and the Kilometri za prihodnost charitable initiative.

Product overview

Proelium Sports Agency operates a dual-platform model consisting of the core Športna agencija Proelium for professional athlete representation and the Mastercard Športna akademija for youth athlete education. The sports agency provides comprehensive athlete management services (branding, media, sponsorship, physical/mental preparation), while the academy delivers an 8-month educational program across 8 foundations. Supporting offerings include the Proelium Online Store (merchandise and athlete-branded products), NFT digital collectibles, the Mastercard Club alumni program, and the Kilometri za prihodnost charitable initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Mastercard Športna akademija: Online sports academy for young athletes (ages 14+) offering education in physical preparation, nutrition, sports psychology, physiotherapy, social media/brand building, sponsorships, networking with top athletes, and financial literacy. Runs from May 1 to December 31 (8 months), priced at 960€ per season.

Products and services

• Športna agencija Proelium (Proelium Sports Agency) Full-service sports agency offering comprehensive career support for professional athletes, including personal branding, social media editing and management, website creation, media training, sponsor acquisition, contract negotiation, and physical/mental preparation coordination.
• Mastercard Športna akademija (Mastercard Sports Academy) Eight-month online educational subscription program for young athletes aged 14 and above covering eight foundational pillars: physical training, sports nutrition, sports psychology, physiotherapy, social media/personal brand building, sponsorships, networking with elite athletes, and financial literacy.
• Proelium Online Store Own e-commerce storefront selling branded sports merchandise (backpacks, bottles, hats, hoodies, socks, masks) and athlete-branded products such as VBO Premium Toothbrush and LEGENDA biography book.
• Proelium PRO NFT Collection Digital collectible NFT series depicting Proelium team members as warriors, sold via the OpenSea marketplace to mark the agency's fifth anniversary.
• Athlete Speaking & Business Events Corporate-facing speaking engagement program featuring elite Slovenian athletes (Marcos Tavares, Kristjan Čeh, Gloria Kotnik, Sani Bećirović, Ivan Trajković) who deliver motivational, teamwork, and leadership presentations for companies.

Quantifiable outcome

• Kristjan Čeh - European Champion 2024, World runner-up 2023, Diamond League winner 2022, Slovenian Athlete of the Year 2022
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and minor.

• MastercardcoreStrategic or Co-development Partner · 1 January 2023Main sponsor and partner of Mastercard Športna akademija. Mastercard covers the entire cost of the academy for some athletes. Provides major brand credibility and visibility for the program. Partnership includes VIP experiences for academy members.
• NLB (Nova Ljubljanska Banka)coreStrategic or Co-development Partner · 1 January 2023Banking partner supporting the Mastercard Sports Academy program.
• MOL (Maribor)coreStrategic or Co-development PartnerMunicipal partner of Maribor supporting the sports academy program.
• SavacoreStrategic or Co-development PartnerPartner of the Mastercard Sports Academy program.
• HermiminorStrategic or Co-development PartnerPartner company supporting the sports academy.
• EuroparkminorStrategic or Co-development PartnerShopping center partner supporting the sports academy.
• Bags and MoreminorStrategic or Co-development PartnerPartner company for the sports academy program.
• Teta FridaminorStrategic or Co-development PartnerChocolate company that works with academy athletes on 'Moj prvi posel' (My First Business) projects, providing sponsorship opportunities.
• Go4Goal (G4G)minorStrategic or Co-development PartnerSports socks company providing task challenges for academy athletes as part of 'Moj prvi posel' program.
• Blender GroupminorStrategic or Co-development PartnerPartner supporting the sports academy program.
• Real SecurityminorStrategic or Co-development PartnerSecurity company partner of the sports academy.
• OIMminorStrategic or Co-development PartnerPartner institute supporting the sports academy program.
• Moje FinanceminorStrategic or Co-development PartnerFinancial media partner providing content for the academy.
• Finančna šolaminorStrategic or Co-development PartnerFinancial education partner for the academy program.
• EuroplakatminorGTM or Marketing PartnerMedia sponsor providing outdoor advertising for the academy.
• VecerminorGTM or Marketing PartnerMedia sponsor providing press coverage for the academy.
• MetropolitanminorGTM or Marketing PartnerMedia sponsor providing coverage and interviews for academy activities.
• NZS (Football Association of Slovenia)coreStrategic or Co-development PartnerFootball federation supporting sports academy as part of sports federation partnerships.
• OZS (Volleyball Association of Slovenia)coreStrategic or Co-development PartnerVolleyball federation supporting sports academy as part of sports federation partnerships.
• Athletics Association of SloveniacoreStrategic or Co-development PartnerAthletics federation supporting sports academy as part of sports federation partnerships.
• Swimming Association of SloveniacoreStrategic or Co-development PartnerSwimming federation supporting sports academy as part of sports federation partnerships.
• 2A Sports LABcoreImplementation/ SI/ Consulting PartnerExpert partner providing physical training and kinesiology services for academy athletes. Experts include Anže Zdolšek.
• ISM (Institute of Sports Medicine)coreImplementation/ SI/ Consulting PartnerExpert partner providing physiotherapy, sports medicine, and rehabilitation services. Includes specialists like Samo Mikl and Assoc. Prof. Dr. Robi Kelc.
• SportphysiominorImplementation/ SI/ Consulting PartnerExpert partner providing physiotherapy services for academy athletes.
• HPC (Human Performance Center)minorImplementation/ SI/ Consulting PartnerExpert partner in human performance and sports science for academy.
• Fundacija Goran DragićcoreStrategic or Co-development PartnerFoundation partnership for basketball court renovation projects ('Podam, da igram') and basketball camps. Agency participates in Goran Dragić Foundation projects.
• Institute of Sports PsychologycoreImplementation/ SI/ Consulting PartnerExpert partner providing sports psychology services. Expert: Tanja Kajtna.
• DominkominorGTM or Marketing PartnerKristjan Čeh's personal sponsor/partner.
• HusqvarnaminorGTM or Marketing PartnerKristjan Čeh's personal sponsor/partner.
• Perutnina PtujminorGTM or Marketing PartnerKristjan Čeh's personal sponsor/partner.
• Proteini.siminorGTM or Marketing PartnerKristjan Čeh's personal sponsor/partner.
• Slovenska vojska (Slovenian Army)minorGTM or Marketing PartnerKristjan Čeh's personal sponsor/partner.
• STO (Slovenia Tourist Board)minorGTM or Marketing PartnerKristjan Čeh's personal sponsor/partner providing tourism promotion.
• ResedaminorGTM or Marketing PartnerKristjan Čeh's personal sponsor/partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Octagon: Sports marketing agency representing athletes and managing sponsorships/endorsements. Directly comparable to Proelium's athlete representation and sponsorship facilitation work.
• Excel Sports Management: Athlete representation agency focused on golf, tennis, and baseball talent. Comparable to Proelium in offering contract negotiation, endorsement management, and career-long athlete services.
• Athletes First: Athlete representation agency specializing in NFL and NCAA athletes. Directly comparable to Proelium's full-service representation model including contract negotiation and personal brand development.
• Roc Nation Sports: Athlete representation division of Roc Nation handling contract negotiation, endorsements, and brand building. Directly comparable to Proelium's full-service athlete agency model.
• Wasserman: Global sports marketing and athlete representation agency. Comparable to Proelium as a full-service athlete management firm, though operating at vastly larger scale with global brand and endorsement capabilities.
• Priority Sports & Entertainment: Mid-sized athlete representation agency focused on NFL, MLB, and basketball. Comparable to Proelium in offering contract negotiation, marketing, and career management services.

Regional players

• Gestifute: Portuguese-based football-focused player representation agency (Jorge Mendes). Comparable to Proelium's football-adjacent representation services, but regionally concentrated in Iberia rather than Slovenia.

Broad incumbents

• CAA (Creative Artists Agency): Global talent representation giant with a major sports division. Overlaps with Proelium on athlete representation, contract negotiation, and endorsement brokering, but as part of a much broader entertainment portfolio.
• Endeavor (WME Sports): Global sports and entertainment conglomerate including WME and IMG. Comparable in athlete representation and event production, but operates at massive scale across multiple verticals.
• IMG (now part of Endeavor): Global sports and talent management company. Overlaps with Proelium on athlete representation and event management, but operates across many sports and geographies at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jant520/videos
• Facebookfacebook.com/proeliumsportsagency
• Instagraminstagram.com/proeliumsportsagency
• TikToktiktok.com/@proeliumsportsagency
• Xx.com/proeliumagency
• LinkedInlinkedin.com/company/proelium-sports-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proelium Sports Agency