PizzaLoca

What PizzaLoca does

PizzaLoca is a privately held, value-priced pizza restaurant chain operating 11 corporate-owned storefronts across Southern California, with headquarters at 12251 Florence Avenue, Santa Fe Springs, California. The company sells individual and family-format pizzas, sides (wings, cheesy bread, breadsticks, churros, cheesy bites, dipping sauces), beverages, and a small "Healthy Selection" (greens salad, whole wheat pasta, fruit cup) for carryout and delivery. Its signature offering is the 32-slice "Gigante" pizza at a flat $25.99 one-topping price, packaged into the $43.99 Gigante Combo with wings, cheesy bread and a 2-liter drink; it also offers Mexican-influenced house specialties (La Mexicana with chorizo and refried beans; Suprema, Vegetariana), an Unlimited Toppings Large at $16.99, a daily before-4pm $7.99 Large Pepperoni or Cheese deal, and recent novelty launches Popcoroni ($10.99) and Stuffed Crust Bites ($16.49 with a 2-Topping Large).

The technology stack is functional rather than differentiated: an account-based online ordering service at lapizzaloca.com, served over HTTPS with SSL, that routes each of the 11 stores into a dedicated posnet.us ordering page (pl06 South Gate, pl07 Cesar Chavez, pl18 Santa Ana, pl20 Gage Ave, pl31 Rampart, pl34 Pomona, pl36 MLK Jr., pl77 Ontario, pl85 San Bernardino, pl87 Sun Valley, pl90 Compton) for credit-card and address capture. Marketing is multi-channel — five owned social accounts (Facebook, Instagram, TikTok, YouTube, X) plus retargeting and analytics through Google, Bing, AdRoll and AdEspresso — with no mobile app, no public API, no third-party delivery marketplace integrations, and no disclosed AI/ML capabilities.

The business model is purely transactional, direct-to-consumer food retail: per-item unit pricing, no subscriptions or contracts, plus tax plus delivery fee where applicable, with EBT/SNAP payment accepted at 7 of 11 locations — a payment-program feature uncommon among pizza chains that broadens the addressable customer base to government-benefits recipients. Revenue derives from in-store carryout, phone orders, and online delivery routed through the company's own website rather than third-party marketplaces. Ownership is undisclosed beyond an operational affiliation with SoCal Retail Management, which hosts the company's hiring funnel.

Name

PizzaLoca

Legal name

Pizza Loca

Website

https://lapizzaloca.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PizzaLoca is a privately held, value-priced pizza chain operating 11 corporate-owned storefronts across Southern California (Greater LA, Inland Empire, Orange County), selling affordable pizzas, sides and a 32-slice signature Gigante through its own online ordering platform and accepting EBT at 7 locations.

Ownership category

akta.pro rank

Product category

Quick-Service Pizza Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurants
• Quick service pizza
• Pizza delivery service
• Pizza carryout orders
• Family meal pizza

Headquarters

HQ city

Panorama City

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-store and Delivery Pizza Sales: Transaction-based revenue from individual and family-size pizzas (cheese, pepperoni, Hawaiian, Supreme, Mexicana, Vegetariana, Gigante) and sides (wings, cheesy bread, breadsticks, churros, cheesy bites, dipping sauces, drinks) sold through 11 Southern California retail locations for both carryout and delivery.
2. Specials and Bundle Combos: Revenue from value-priced specials and combo bundles including 2-Topping Pizza ($11.49 Large), Unlimited Toppings ($16.99 Large), Combo #1 ($22.99 Large), Gigante Combo ($43.99), before-4pm $7.99 Large Pepperoni or Cheese deal, and 2-Topping Large with Stuffed Crust Bites ($16.49).
3. EBT-Enabled Sales: Food sales processed via Electronic Benefit Transfer (EBT) at seven participating locations (South Gate, Sun Valley, Cesar Chavez, Rampart Ave, Gage Ave, Pomona, MLK Jr.), expanding the addressable customer base to low-income households receiving government food assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

PizzaLoca operates a chain of 11 company-owned quick-service pizza restaurants in Southern California, selling hand-tossed pizzas, house specialties, sides, healthy options and beverages for carryout, delivery and in-store dining. The brand's anchor is the signature 32-slice "Gigante" family-size pizza, complemented by rotating menu innovations (Popcoroni, Stuffed Crust Bites) and bundled combo meals, with EBT-supported payment accepted at participating locations.

Product overview

PizzaLoca operates as a single unified quick-service pizza brand rather than a platform-plus-modules architecture: one core offering (pizza, sides, drinks and healthy options) ordered through a single retail experience. The portfolio is anchored by the signature 32-Slice Gigante Pizza, supported by classic pizzas (Cheese Only, Pepperoni & Cheese, Hawaiian), three House Specialty pizzas (Supreme, Mexicana, Vegetariana), and rotating/new menu launches such as Stuffed Crust Bites and Popcoroni. Side orders (Cheesy Bites, Churros, Breadsticks, Wings, Cheesy Bread, Dipping Sauce, Jalapeños) and a Healthy Selection (Greens Salad, Whole Wheat Pasta, Fruit Cup) round out the menu, alongside Fountain Sodas. The products are bundled into promotional specials (2-Topping Pizza, Unlimited Toppings, Combo #1, 32-Slice Gigante Combo) and exposed for purchase through an online ordering service at lapizzaloca.com (account-based, delivered via the posnet.us platform), with EBT-supported payment accepted at participating California locations.

Differentiator

Problem solved

Functional benefit

Brands

• Gigante: The PizzaLoca signature 32-slice family-size pizza (one-topping $25.99) and related Gigante Combo featuring wings, cheesy bread and a 2LT drink.
• Popcoroni

Products and services

• 32-Slice Gigante Pizza Signature 32-slice family-size pizza, available 1-topping for $25.99 every day (pickup or delivery, plus tax). Anchors PizzaLoca's homepage branding and is also bundled in the Gigante Combo special.
• Stuffed Crust Bites Newly launched bite-size pieces packed with gooey, melty cheese using PizzaLoca's signature stuffed crust recipe, promoted on the homepage alongside a 2-Topping Large Pizza offer at $16.49.
• Popcoroni Newly launched large pepperoni pizza topped with popcorn, sold for $10.99 with spicy dipping sauce on the side. Available only at participating PizzaLoca locations.
• Cheese Only Pizza Plain cheese pizza targeted at cheese purists; priced at M $7.99 and L $8.99 plus tax.
• Pepperoni & Cheese Pizza Classic pepperoni-and-cheese pie; one of the everyday offerings featured in the daily before-4pm Large Pepperoni or Cheese pizza special at $7.99 plus tax.
• Hawaiian Pizza Two-topping Hawaiian-style pizza with sauce, cheese, pineapple and ham; priced at M $10.49 and L $11.49 plus tax.
• Supreme Pizza House specialty topped with pepperoni, sausage, ham, olives, peppers, mushrooms, and onions; medium $12.99 and large $16.49 plus tax.
• Mexicana Pizza House specialty featuring Mexican chorizo, refried beans, onions and spicy jalapeños; medium $12.99 and large $16.49 plus tax.
• Vegetariana Pizza Vegetarian house specialty with black olives, onions, green peppers, and mushrooms; medium $12.99 and large $16.49 plus tax.
• Unlimited Toppings Pizza Large fully-loaded pizza with the customer's choice of unlimited toppings, priced at $16.99 plus tax.
• Combo #1 Family bundle pairing a large 1-topping pizza with a small order of wings and cheesy bread, priced at $22.99 plus tax.
• 32-Slice Gigante Combo Bundle that pairs a 1-topping 32-Slice Gigante pizza with a large order of wings, cheesy bread and a 2-liter drink (drink free), priced at $43.99 plus tax.
• Cheesy Bites Pepperoni cheesy bites sold as a standalone side for $6.50.
• Churros Crunchy fried-dough churros sold in a 3-piece order for $5.50.
• Breadsticks Eight seasoned breadsticks served with ranch dipping sauce for $4.50.
• Wings Chicken wings available in Spicy, BBQ or Oven Roasted varieties; small order $8.00, large order $14.50.
• Cheesy Bread Oven-baked cheesy bread finished with garlic butter and a blend of mozzarella and cheddar cheese.
• Dipping Sauce Single-serve dipping sauces in Ranch, Marinara, Garlic Butter or BBQ, priced at $1.50 each.
• Jalapeños Nacho-sliced jalapeños sold as an add-on side.
• Greens Salad Green salad served with low-fat dressing as part of PizzaLoca's Healthy Selection.
• Whole Wheat Pasta Whole wheat pasta dish included in PizzaLoca's Healthy Selection menu.
• Fruit Cup Fruit cup packaged in 100% natural juice, offered as part of PizzaLoca's Healthy Selection menu.
• Sodas / Cold Drinks Fountain sodas available in 20oz bottles ($1.99) and 2-liter bottles ($3.49).
• EBT-Accepted Ordering Program that lets customers use Electronic Benefit Transfer (EBT) at participating PizzaLoca locations, with a published list of EBT-eligible stores in California (South Gate, Sun Valley, Cesar Chavez, Rampart Ave, Gage Ave, Pomona, MLK Jr.).
• Online Ordering Service (lapizzaloca.com account) Account-based online ordering platform powered by posnet.us that lets registered customers place delivery or carryout orders, save preferences, and view offers. Requires full legal name, email, street address, phone, username and password; session secured via HTTPS/SSL.

Quantifiable outcome

• Signature Gigante pizza at $25.99 flat one-topping price
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core / flagship technology partner, core marketing technology partner, marketing technology partner, core / flagship payment partnership and operational support partner.

• posnet.uscore / flagship technology partnerTechnology or Integrationposnet.us is the main online ordering system used by PizzaLoca. Each of the 11 store locations is assigned a dedicated posnet.us ordering URL (e.g., pl06 South Gate, pl07 Cesar Chavez, pl18 Santa Ana, pl20 Gage Ave, pl31 Rampart, pl34 Pomona, pl36 MLK Jr., pl77 Ontario, pl85 San Bernardino, pl87 Sun Valley, pl90 Compton). Critical information such as credit card numbers and personal details are handled by posnet.
• Googlecore marketing technology partnerTechnology or IntegrationGoogle is one of the third-party vendors named in PizzaLoca's privacy policy that places cookies on browsers of lapizzaloca.com visitors for targeted advertising based on users' prior visits, as well as for ad measurement and site-traffic analysis.
• Bing (Microsoft Advertising)core marketing technology partnerTechnology or IntegrationBing is listed alongside Google as a third-party vendor placing cookies on lapizzaloca.com visitors for targeted advertising based on prior visits.
• AdRollmarketing technology partnerTechnology or IntegrationAdRoll is one of the third-party advertising vendors named in the privacy policy that places cookies on lapizzaloca.com visitors for targeted advertising and ad-campaign measurement.
• AdEspressomarketing technology partnerTechnology or IntegrationAdEspresso is one of the third-party advertising vendors named in the privacy policy that places cookies on lapizzaloca.com visitors for targeted advertising purposes.
• U.S. Supplemental Nutrition Assistance Program (SNAP / EBT)core / flagship payment partnershipOthersPizzaLoca accepts Electronic Benefit Transfer (EBT) at 7 participating locations, enabling SNAP recipients to purchase food with government benefits — uncommon among pizza chains. EBT is a U.S. federal program administered by the USDA/FNS.
• SoCal Retail Management (jobs / hiring partner)operational support partnerOthersThe "Jobs" link on the PizzaLoca website routes to a recruiting / applicant-tracking system hosted at socalretailmanagement.appone.com, indicating SoCal Retail Management handles hiring for PizzaLoca.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blaze Pizza: Blaze Pizza is a fast-casual build-your-own pizza chain with strong SoCal roots — comparable to PizzaLoca on customizable toppings (Unlimited Toppings Large) and California pizza QSR positioning.
• Pizza Hut: Pizza Hut is a national pizza QSR/fast-casual chain offering delivery, carryout, and dine-in with family bundles — directly comparable to PizzaLoca's family-format pizza and combo strategy.
• Little Caesars: Little Caesars is a value-focused pizza QSR known for the $5 Hot-N-Ready pizza and high-volume carryout — directly comparable to PizzaLoca's value pricing and carryout-led model.
• Domino's Pizza: Domino's is the dominant US pizza QSR chain with a heavily digital ordering model, app, and value-led marketing — directly comparable to PizzaLoca's value-priced, delivery/carryout pizza offering.
• Marco's Pizza: Marco's is a growing US pizza franchise focused on fresh-dough, authentic Italian-style pizza with dine-in, carryout, and delivery — directly comparable to PizzaLoca's dine-in/delivery neighborhood pizza model.
• Papa John's: Papa John's is a national pizza delivery/carryout chain emphasizing value, digital ordering, and quality ingredients — directly comparable to PizzaLoca's delivery-first pizza model.

Regional players

• Round Table Pizza: Round Table Pizza is a long-established Northern/Central California pizza chain focused on family dining and party packs — directly comparable in target customer and family-format positioning.
• Mountain Mike's Pizza: Mountain Mike's is a California-based pizza chain with family-oriented dine-in and carryout locations across the western US — comparable to PizzaLoca as a regional California pizza operator.

Broad incumbents

• California Pizza Kitchen: CPK is a California-origin casual dining chain featuring creative/non-traditional pizzas (including Mexican-inspired varieties) — comparable to PizzaLoca's Mexicana house specialty and innovative pizza positioning, though at a full-service price point.

Emerging players

• Pizza Patron: Pizza Patron is a Latin-flavored pizza QSR serving Hispanic-majority communities with Spanish-language service and EBT acceptance — closely comparable to PizzaLoca's Mexican-inspired menu and EBT-accepting model in diverse SoCal neighborhoods.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pizzalocausa
• YouTubeyoutube.com/@lapizzalocausa
• Facebookfacebook.com/PizzaLoca.USA
• Instagraminstagram.com/Pizza_loca
• TikToktiktok.com/@lapizzalocausa
• LinkedInlinkedin.com/company/la-pizza-loca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PizzaLoca