VirtuWall

What VirtuWall does

VirtuWall is a privately-held visual experience company headquartered in Jeddah, Saudi Arabia, that designs, sells, and operates projection mapping and augmented reality installations for indoor and outdoor events across the Middle East. Its offering combines two categories of products: proprietary hardware systems — the T4 standalone outdoor projection mapping unit (IP43 weatherproof, 6,000 ANSI lm RGB laser, 4G LTE) and the LumiBox indoor video-mapping luminaire — plus resold third-party hardware from global partners including Lightform's LF2 AR projector and LFC compute kit, with proprietary Lumiverse Editor and Lumiverse App software for content management and device control. Supporting accessories include Nano-Scrim Screens for 7m-wide 3D hologram effects and a 3D camera touch system for interactive wall projections.

The company monetizes through three streams: (1) project-based professional services delivering custom projection mapping and immersive experiences for corporate events, weddings, product launches, exhibitions, and educational installations; (2) direct e-commerce hardware sales of LF2 and LFC devices priced at SAR 3,678–4,799 (~USD 980–1,279) with international shipping; and (3) bundled software licenses (Lumiverse, Lightform Creator perpetual licenses). Customer segments span SMBs in food & beverage and e-commerce (Brew 92, HNAK.COM, Signature Juice), corporate clients (SANS), and institutional buyers (ATHR Gallery), with a stated vertical push into education via the VirtuLab sub-brand and a Play Lü partnership.

The go-to-market motion is sales-led and event-driven: lead capture through project inquiry forms on virtuwall.show, consultation-driven quoting, and case-study-driven content marketing. VirtuWall has not disclosed funding, revenue, ownership structure, or leadership information; its partner stack with Lumitrix, Lightform, LEYARD/Planar, and Epson provides regional access to cutting-edge projection and display components but leaves the company dependent on third-party roadmaps for core AR/computer-vision capabilities.

Name

VirtuWall

Legal name

VirtuWall

Website

https://virtuwall.show

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

VirtuWall is a Saudi Arabian projection mapping and AR immersive experience provider based in Jeddah, serving Middle East clients with proprietary T4/LumiBox hardware, resold Lightform products, and project-based event services across corporate, wedding, education, and retail segments.

Ownership category

akta.pro rank

Product category

Projection Mapping Services

NAICS

Indoor and Outdoor Display Advertising (54185), Electric Lighting Equipment Manufacturing (33513)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Lighting Design & Rental (MPAGAKAB)

Keywords

• Projection mapping services
• Immersive event experiences
• AR projection systems
• Outdoor projection mapping
• Interactive visual installations

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Projection Mapping Services: Custom projection mapping and immersive experience implementation for events including corporate events, product launches, weddings, parties, exhibitions, and educational installations. Project-based service delivery.
2. AR Hardware Sales: Sale of Lightform branded products including LF2 AR projector and LFC compute kit. One-time perpetual license includes Lightform Creator software. Direct e-commerce sales through company website.
3. Software Licenses: Lightform Creator perpetual license included with hardware purchases. Lumiverse App and Lumiverse Editor software for content creation and system management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

VirtuWall designs and delivers immersive visual experiences through projection mapping and augmented reality for indoor and outdoor events. The company combines its proprietary T4 outdoor and LumiBox indoor projection mapping systems with resold Lightform LF2 and LFC AR projectors and Nano-Scrim hologram screens, while also providing custom creative content and end-to-end project implementation for corporate events, product launches, weddings, exhibitions, and educational installations across the Middle East.

Product overview

VirtuWall is a Saudi Arabian visual experience company specializing in projection mapping and immersive installations for indoor and outdoor environments. The product portfolio comprises two proprietary core systems (T4 outdoor projection mapping system and LumiBox indoor video-mapping luminaire) and two Lightform-powered products (LF2 all-in-one AR projector and LFC compute kit for adding AR to existing projectors). Supporting offerings include Nano-Scrim Screens for 3D hologram effects and proprietary Lumiverse software for content management. The company serves sectors including weddings, corporate events, education, exhibitions, and entertainment across the Middle East.

Differentiator

Problem solved

Functional benefit

Brands

• VirtuLab: Workshops and educational programs for immersive technology

Products and services

• T4 Standalone Outdoor Projection Mapping System Plug-and-play standalone outdoor projection mapping system designed for permanent outdoor installations, featuring IP43 weatherproof certification, 6,000 ANSI lm RGB laser projector, 1920x1200 resolution, 4G LTE connectivity, night vision 5Mpx object scanner camera, and operation from -20°C to +40°C. Targeted at event organizers and venues needing weatherproof outdoor immersive visuals.
• LumiBox Indoor Video-Mapping Luminaire Standalone video-mapping luminaire for indoor installations with 200GB SSD storage, LAN/4G LTE/Wi-Fi control channels, and multi-device synchronization via the Lumiverse Editor. Designed for event producers, retail environments, and venues needing synchronized indoor projection mapping.
• LF2 All-in-One AR Projector

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and major.

• LumitrixcoreTechnology or IntegrationLumitrix is an original equipment manufacturer based in the Czech Republic, Europe. They design and manufacture unique hardware and software solutions for interactive projection mapping applications. VirtuWall leverages Lumitrix technology as part of their projection mapping ecosystem.
• Play LücoreTechnology or IntegrationLü transforms traditional school environments into immersive and interactive spaces using a vast catalog of purposeful activities and world-class audiovisual equipment. Partnered with VirtuWall for educational technology implementations in the Middle East region.
• LightformcoreTechnology or IntegrationLightform combines years of experience in computer vision, augmented reality, and hardware design to create tools for projected AR, enabling magical experiences with hidden technology. VirtuWall resells Lightform products (LF2, LFC) and integrates them into their solutions.
• LEYARD (Planar)majorTechnology or IntegrationLEYARD/Planar is committed to high quality, leading-edge display technology with innovations in video walls, large format displays, and touch interactivity. They offer the best visualization solutions for demanding vertical markets. VirtuWall integrates Planar displays into their visualization solutions.
• EpsonmajorTechnology or IntegrationAs the #1-selling projector manufacturer worldwide, Epson delivers comprehensive projector and display solutions that enhance communication and inspire collaboration. Their breakthrough solutions feature outstanding image quality, low total cost of ownership, and excellent reliability. VirtuWall integrates Epson projectors into their installations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Epson: World's #1-selling projector manufacturer. Comparable as the upstream hardware supplier whose projectors VirtuWall integrates; serves as a broad incumbent reference for the projection ecosystem VirtuWall operates in.
• Disguise (d3 Technologies): Provider of projection mapping and media server technology used in large-scale live events, concerts, and broadcast — overlapping with VirtuWall's projection-mapping event services but operating as a global platform vendor rather than a regional integrator.
• Barco: Global projection and visualization hardware manufacturer whose projectors are commonly used in event and immersive installations alongside Epson (VirtuWall's partner per source). Broad incumbent in the same display technology ecosystem.
• Obscura Digital: Immersive experience studio specializing in large-scale projection mapping and interactive installations for brands and venues. Comparable offering to VirtuWall's T4 / LumiBox outdoor and indoor projection work, but with a broader global portfolio.
• Christie: Manufacturer of professional projection systems used in large-venue events, mapping, and immersive experiences — comparable in hardware category to the projectors VirtuWall integrates into its T4 outdoor systems.
• Moment Factory: Montreal-based global studio producing immersive multimedia environments for public spaces and events — same end-product category (immersive projection mapping installations) as VirtuWall but at significantly larger scale, serving as a broad incumbent reference point.

Others

• Leyard / Planar: Display wall and large-format visualization vendor partnered with VirtuWall. Adjacent enabling partner rather than direct competitor — relevant as an ecosystem participant whose displays VirtuWall integrates into immersive installations.

Direct peers

• Lightform: Lightform is the creator of the LF2 AR projector and LFC compute kit, which VirtuWall resells and integrates. It is the closest product-overlap peer — both sell AR projection hardware plus creator software, with VirtuWall acting as MENA channel partner.
• Lumitrix: Czech OEM that designs and manufactures the projection mapping hardware underlying VirtuWall's T4 and LumiBox systems. Direct technology peer with overlapping product category but operating from Europe rather than MENA.

Emerging players

• Lü (Play Lü): Venture-backed immersive learning space provider that transforms classrooms with audiovisual equipment; partnered with VirtuWall for Middle East educational deployments. Overlaps on the education/immersive experience use case VirtuWall targets via VirtuLab.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VIRTUWALL1
• Facebookfacebook.com/Virtuwall.show
• LinkedInlinkedin.com/company/virtuwall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VirtuWall