Vanaf2

What Vanaf2 does

Vanaf2 (legal entity: Bureau Vanaf2) is a private Dutch youth theater booking bureau (jeugdtheaterbureau) headquartered in Amsterdam at Zamenhofstraat 150, founded in 1998. The company represents approximately 50 independent youth theater artists and companies and functions as a centralized marketplace for Dutch performing arts programming aimed at children and families. Its core service is booking representation: venues, schools, festivals, libraries, and event organizers contract performances through Vanaf2, which earns a commission on each booking arranged.

The product surface spans four functions. First, artist representation services manage the roster of ~50 performers, musicians, and theater groups. Second, a WordPress-based online platform hosts an artist catalog, performance pages, and an integrated performance schedule (speellijst) that filters by artist, show, and date. Third, Vanaf2 Producties develops and co-produces youth theater productions, including international collaborations such as LaQua with Italian company Teatro Koreja and titles like Bon Dia in de Jungle co-produced with Stichting Parea, Theater De Vaillant, and Festival De Betovering. Fourth, Vanaf2 festivals organizes touring events such as the Prentenboekjesfestival (Picture Book Festival). The 2026-2027 season schedule shows 200+ performances distributed across major Dutch theaters, schools, libraries, and open-air venues.

Vanaf2 earns revenue through commissions on performances booked via its platform; performance fees are negotiated per booking between client and artist and are not publicly disclosed. GTM is direct-to-consumer in the sense that schools and families can browse and book, but the principal commercial motion is direct sales into venues, schools, libraries, and festivals across the Netherlands. Customer segments include families with young children, primary schools and childcare centers (including private "besloten" school performances), theaters and cultural venues, and public libraries. The company is sub-scale by employee count (1-10), has no disclosed funding or institutional investors, and operates exclusively in the Dutch market aside from the single international co-production.

Name

Vanaf2

Legal name

Bureau Vanaf2

Website

https://vanaf2.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Vanaf2 is a Dutch youth theater booking bureau representing approximately 50 independent artists and companies, earning commissions on performances booked into Dutch theaters, schools, libraries, and festivals for children and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Booking Commission: Vanaf2 acts as a booking and representation agency for independent youth theater artists, earning commissions on performances booked through its platform. Venues and schools hire performances from the represented artists via the Vanaf2 booking system.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Vanaf2 is a Dutch youth theater booking bureau (Jeugdtheaterbureau) based in Amsterdam that represents approximately 50 independent youth theater artists and companies. The bureau acts as a central booking channel, connecting venues, schools, festivals, and libraries with the artists in its roster and earning commissions on performances booked. Beyond booking representation, Vanaf2 operates an online performance schedule (speellijst), an in-house production arm (Vanaf2 Producties), and a festival programming division (Vanaf2 Festivals, including the Prentenboekjesfestival).

Product overview

Vanaf2 is a Dutch youth theater agency (Jeugdtheaterbureau) that operates as a booking and representation platform for youth theater artists and performances. The company manages a portfolio of over 50 artists and theater companies, offering performance scheduling services through its online platform. The portfolio includes diverse theater productions ranging from music theater (Bon Dia in de Jungle), visual theater (Heb je mijn zusje gezien?, Houtje), circus and magic shows (De Magische Kast), interactive performances (De betoverde klas), and adaptations of children's books (nijntje op de fiets, De Gruffalo, Dikkie Dik productions). The company also organizes festivals including the Prentenboekjesfestival and produces its own theatrical works through Vanaf2 Producties.

Differentiator

Problem solved

Functional benefit

Brands

• Vanaf2 Producties: In-house production arm producing youth theater performances
• Vanaf2 festivals

Products and services

• Artist Representation Services Booking and management representation for approximately 50 independent Dutch youth theater artists and theater companies; Vanaf2 negotiates performance bookings, handles booking logistics, and maintains relationships with theaters, schools, festivals, and libraries across the Netherlands on behalf of represented artists.
• Performance Scheduling Platform (Speellijst) Online searchable performance schedule displaying upcoming youth theater performances with filtering by artist, performance title, venue, and date; supports venues, schools, families, and libraries in discovering and booking performances from Vanaf2's represented roster.
• Vanaf2 Festivals Festival organization and programming services including the Prentenboekjesfestival (Picture Book Festival), Schaap Zacht theatrical playground, and Speeltuin KLEURRIJK events for children and families at theaters and libraries across the Netherlands.
• Vanaf2 Producties In-house theater production service that develops and co-produces youth theater performances, often in collaboration with external artists and theater companies including international partners (e.g., LaQua co-production with Italy's Teatro Koreja).

Quantifiable outcome

• One-stop access to ~50 independent youth theater artists across the Netherlands
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Stichting PareacoreStrategic or Co-development PartnerStichting Parea is a co-development partner for Bon Dia in de Jungle, the music theater production by Izaline Calister & Thijs Borsten. Stichting Parea developed the production in co-production with Theater De Vaillant and Festival De Betovering.
• Theater De VaillantcoreStrategic or Co-development PartnerTheater De Vaillant co-produced Bon Dia in de Jungle alongside Stichting Parea and Festival De Betovering. It is both a co-producer and a venue host for Vanaf2 productions.
• Festival De BetoveringcoreStrategic or Co-development PartnerFestival De Betovering co-produced Bon Dia in de Jungle. It is both a co-producer and a festival host for Vanaf2 performances.
• 2turvenhoogcoreStrategic or Co-development Partner2turvenhoog is a co-producer of Heb je mijn zusje gezien? (Hoge Fronten) and Houtje (Het Ministerie van Onverrichter Zake). The company also serves as a co-producer and programming partner.
• PLT (Podiumkunst Landelijk Team / provinciale theaters)minorStrategic or Co-development PartnerPLT is listed as a co-producer for Heb je mijn zusje gezien? and appears as a co-producer and venue host for various Vanaf2 performances.
• Teatro KorejaminorStrategic or Co-development PartnerTeatro Koreja collaborated with Vanaf2 Producties on LaQua, an international co-production. Teatro Koreja is an Italian theater company.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• STIP Theaterproducties: Dutch children's theater production company creating performances for young audiences. Directly comparable to Vanaf2 Producties as a co-producer competing for slots at Dutch venues, schools, and festivals.
• 2turvenhoog: Dutch children's theater company that is both a Vanaf2 co-production partner and a peer producer of youth theater for Dutch venues. Comparable as a competing jeugdtheater creator whose productions tour alongside Vanaf2's roster.
• De Krakeling: Amsterdam's leading children's theater venue and producer of youth theater programming. Comparable as a venue/programmer on the same booking circuit that Vanaf2's represented artists rely on, and a potential counterparty or competitor for the family audience Vanaf2 serves.
• Maas Theater en Dans: Rotterdam-based Dutch children's theater and dance production company. Comparable as a competing jeugdtheater producer whose work overlaps Vanaf2's represented genres (music theater, dance, mime) and is booked at the same major Dutch venues.
• Theatergroep Kwatta: Dutch youth theater company producing performances for young audiences across the Netherlands. Directly comparable to Vanaf2 Producties as a creator and producer of jeugdtheater programming serving similar Dutch venues and festivals.
• Theater Terra: Dutch children's theater company producing family-oriented performances across the Netherlands. Directly comparable as a competing jeugdtheater producer whose productions are booked at the same schools, libraries, and venues that Vanaf2 serves.
• BonteHond: Dutch youth theater company developing productions for children and young people. Directly comparable to Vanaf2 Producties — both create Dutch-language jeugdtheater programming and tour to Dutch theaters and schools.
• Toneelmakerij: Amsterdam-based Dutch children's theater company producing original youth theater performances. Comparable as a same-city peer competing for the same Amsterdam venue slots and school bookings that Vanaf2 represents.
• Het Houten Huis: Utrecht-based Dutch children's theater production company creating performances for young audiences. Comparable as a competing producer/programmer of youth theater in the same Dutch venues, schools, and festivals as Vanaf2.

Emerging players

• Festival aan de Werf: Utrecht-based outdoor performing arts festival featuring youth and family programming. Comparable to Vanaf2 festivals as a competing/open-air festival organizer competing for the same Dutch family audience and artist roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vanaf2
• LinkedInlinkedin.com/company/bureau-vanaf2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanaf2