2turvenhoog

What 2turvenhoog does

2turvenhoog, legally Stichting 2+ (KvK 34127005), is a Dutch non-profit foundation founded in 1999 in Almere, Netherlands, operating as the Netherlands' first professional performing arts festival dedicated to children aged 0-8 years and their adult caregivers. The organization runs an annual international festival each March-April across venues in Almere, Haarlem, and Amsterdam (Kunstlinie, Schuur, Phil., Theater de Krakeling, Corrosia, De Nieuwe Bibliotheek), with intimate 30-120 seat performances featuring theater, dance, music, and visual art installations. Beyond the festival, the platform operates year-round through Jong Beginnen (artist-in-residence encounters in 11 Almere childcare locations plus Den Haag partners, reaching 1,300+ children annually), the Platform program (engaging 46 makers across disciplines), Flevolab talent development, and international projects CARAVAN (Creative Europe, with Cie ACTA in France and laSala in Spain) and Erasmus+ Arts & Early Childhood (with Starcatchers in Scotland).

The underlying technology stack is not publicly disclosed, and the platform operates primarily through physical venues, in-person residencies, and owned digital channels (website, newsletter, Facebook, Instagram, and the Sessies podcast). Ticketing flows through partner theater systems, with festival tickets priced at €7.50-€16 and Pay What You Can options for select performances. Professional program fees (meerturvenhoog) charge €7.50-€35 for masterclasses and roundtables.

The revenue model is subsidy-dominant, drawing structural and project-based funding from Gemeente Almere and Provincie Flevoland (since 2000), national cultural funds (FPK, VSB Fonds, Cultuurfonds, Janivo, Nolte Stichting, JCRuigrok), EU programs (Creative Europe, Erasmus+), ticket sales, and professional program fees. The organization holds ANBI (cultural ANBI) status, signaling public benefit and unlocking Dutch tax advantages for donors. A board of four (Henk Schoute chair, Hedwig Heeremans treasurer, Elze van der Steen secretary, Daniëlle Streep member) governs the foundation, with artistic direction led by Ingrid Wolff (director since 2009) and operational management by an 8-person core team.

Name

2turvenhoog

Legal name

Stichting 2+

Website

https://2turvenhoog.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

2turvenhoog is a Dutch non-profit foundation operating the Netherlands' first professional performing arts festival for children aged 0-8 and their adult caregivers, with year-round programs in childcare settings, artist residencies, and international cultural exchanges across Europe.

Ownership category

akta.pro rank

Product category

Performing Arts Festival & Cultural Education

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Performing arts festivals
• Young children programming
• Artist residencies
• Cultural education programs
• Childcare arts integration

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government grants and subsidies: Core funding from Gemeente Almere and Provincie Flevoland. Additional national cultural fund support from FPK (Fonds Podiumkunsten). These grants support the annual festival, year-round programs, and organizational operations.
2. European project funding: Funding from Creative Europe (CARAVAN project) and Erasmus+ (Arts & Early Childhood project) supports international collaboration, artist residencies, and knowledge exchange programs.
3. Cultural funds and private donations: Support from VSB Fonds, Cultuurfonds, Janivo, Nolte Stichting, JCRuigrok, and other private foundations.
4. Ticket sales: Ticket revenue from festival performances (€7.50-€16 per ticket). Art installations are free. Some performances use Pay What You Can pricing. Revenue is shared with or administered through partner theaters.
5. Professional program fees: meerturvenhoog professional program charges fees for masterclasses (€35, €25 for students), roundtable discussions (€7.50), and other professional development events.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

2turvenhoog organizes an annual international performing arts festival for children aged 0-8 and adults in Almere and Haarlem, complemented by year-round programs including Jong Beginnen (artist residencies in childcare settings), meerturvenhoog (professional development for arts and education professionals), the Sessies podcast, and international cooperation projects (CARAVAN, Erasmus+ Arts & Early Childhood). The organization operates as a non-profit foundation (Stichting 2+) producing and curating high-quality theater, dance, music, and visual art experiences for the youngest audiences, with associated knowledge exchange and artist development programming.

Product overview

2turvenhoog is a platform and connector in the (inter)national field of high-quality art for young children (0-8 years) and their surrounding adults. The organization operates as a unified platform with multiple interconnected offerings: the annual 2turvenhoog Festival serves as the flagship core product showcasing theater, dance, music, and visual arts; throughout the year, the Platform and Jong Beginnen project create ongoing artistic encounters in childcare settings and neighborhoods; meerturvenhoog provides professional development programming; and international initiatives like CARAVAN and Erasmus+ Arts & Early Childhood extend the platform's reach across Europe. Additional offerings include the Sessies podcast and Flevolab talent development.

Differentiator

Problem solved

Functional benefit

Brands

• meerturvenhoog: Knowledge and professional programme aimed at professionals from arts and culture, education, social welfare, science, and policy engaged with the role of art in the lives of young children
• Jong Beginnen
• CARAVAN
• Erasmus+ Arts & Early Childhood
• Flevolab
• Sessies

Products and services

• 2turvenhoog Festival Annual international performing arts festival for children aged 0-8 years and adults, featuring theater, dance, music, performances, and visual art installations in Almere and Haarlem (with select years in Amsterdam). Tickets sold via partner theaters.
• Jong Beginnen Year-round project creating artistic encounters between artists, young children, and their adult caregivers in childcare settings in Almere and Den Haag, reaching over 1,300 children annually across 11 locations. Funded by Gemeente Almere.
• CARAVAN European Creative Europe-funded project placing professional artistic practice in early childhood environments (0-3 years), involving artist residencies and cross-sectoral collaboration in socially diverse communities across the Netherlands, France, and Spain.
• Flevolab Collaboration between five national cultural institutions developing talent and experiment in Flevoland, with 2turvenhoog providing artistic coordination for the New Makers Workshop (Nieuwe Makers Werkplaats).
• Sessies Podcast Podcast series featuring conversations with artists and professionals working with young children, hosted by theater maker Simone de Jong.
• Erasmus+ Arts & Early Childhood International exchange project exploring best practices in arts and creativity for young children, in collaboration with partners in Scotland (Starcatchers), France (Cie ACTA), and Catalonia (laSala).
• meerturvenhoog Professional Program Professional knowledge and exchange program during the festival, aimed at professionals from arts, education, social welfare, science, and policy engaged with young children and art. Includes masterclasses (€35/€25 students), roundtable discussions (€7.50), peer-to-peer sessions, and plenary sessions.
• Year-round Platform Year-round platform creating artistic encounters in the city between art, artists, young children, adults, and organizations, with 46 makers working across various disciplines in 2023.

Quantifiable outcome

• Jong Beginnen reaches over 1,300 children and their adult environment annually across Den Haag and Almere
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core, major and minor.

• Gemeente Almere (Municipality of Almere)coreStrategic or Co-development Partner · 1 January 1999Primary government funding partner. Gemeente Almere has supported the festival since its founding in 1999 and funds the Jong Beginnen project. Provides both financial support and access to city facilities and childcare networks.
• Provincie Flevoland (Province of Flevoland)coreStrategic or Co-development Partner · 1 January 1999Provincial funding partner supporting the festival since 2000. Provides structural subsidy enabling the festival's operations and international programming.
• FPK / Fonds PodiumkunstenmajorStrategic or Co-development PartnerNational performing arts fund providing structural and project-based funding for Dutch theater and dance organizations.
• VSB FondsminorStrategic or Co-development PartnerDutch cultural fund supporting arts and cultural initiatives, providing project-based funding.
• CultuurfondsminorStrategic or Co-development PartnerDutch cultural foundation providing funding for arts and cultural heritage projects.
• JanivominorStrategic or Co-development PartnerPrivate foundation providing cultural funding.
• Nolte StichtingminorStrategic or Co-development PartnerPrivate foundation supporting cultural initiatives.
• JCRuigrokminorStrategic or Co-development PartnerCultural funding organization providing project support.
• Kunstlinie (Almere)coreChannel Partner/ Reseller/ DistributorMain venue partner and festival hub in Almere Stad. Kunstlinie is a cultural quarter with theater, art hall, and public forum. Serves as ticketing partner for performances in Almere and is the primary festival location.
• Schuur (Haarlem)majorChannel Partner/ Reseller/ DistributorCultural venue in the center of Haarlem serving as a festival location and ticketing partner. Programming includes theater, film, dance, talks, and music.
• Phil. / Philharmonie HaarlemmajorChannel Partner/ Reseller/ DistributorCity theater and concert hall in Haarlem, one of the two largest cultural venues in the city. Ticketing partner for festival performances.
• Theater de Krakeling (Amsterdam)majorChannel Partner/ Reseller/ DistributorCultural venue in Amsterdam serving as a festival location and ticketing partner for performances in Amsterdam.
• De Nieuwe Bibliotheek (Almere)minorChannel Partner/ Reseller/ DistributorPublic library in Almere serving as a venue for festival installations and performances.
• Corrosia (Almere Haven)minorChannel Partner/ Reseller/ DistributorTheater, expo, and film venue in Almere Haven, part of the festival venue network. Has a flat-floor hall suitable for intimate performances.
• De Schoor (Almere)majorStrategic or Co-development PartnerWelfare organization in Almere. Original co-developer of the Jong Beginnen project alongside Gemeente Almere. Provides access to childcare and community networks.
• LaSala / Festival elPetit (Catalonia, Spain)coreStrategic or Co-development PartnerInternational partner in both the Erasmus+ Arts & Early Childhood project and the Creative Europe CARAVAN project. Hosts the elPetit Festival and facilitates artist exchanges and residencies in Sabadell, Catalonia.
• Cie ACTA / Compagnie ACTA (Villiers-le-Bel, France)coreStrategic or Co-development PartnerFrench theater company led by Laurent Dupont, artistic director. International partner in Erasmus+ Arts & Early Childhood and Creative Europe CARAVAN projects. Hosts Premières Rencontres Festival and facilitates artist exchanges in France.
• Starcatchers (Edinburgh, Scotland)coreStrategic or Co-development PartnerScottish organization for arts and young children, led by Rhona Matheson. Partner in Erasmus+ Arts & Early Childhood project and contributor to the Arts & Early Childhood report/manifesto. Provides expertise in cultural health and rights of babies.
• Bontehond (Almere)minorStrategic or Co-development PartnerFamily theater company in Almere, Flevoland. Creates site-specific and theater productions. Partner in the Jong Beginnen project.
• Suburbia (Almere)minorStrategic or Co-development PartnerTheater group based in Almere. Funny and moving theater for a surprising cultural evening out. Partner in the Jong Beginnen project.
• Strandlab (Almere)minorStrategic or Co-development PartnerCultural initiatives organization on and around the Almeerderstrand beach. Meeting place for water, space, and adventure for artists and creative entrepreneurs. Partner in Jong Beginnen and co-coordinator of Flevolab.
• Vis à Vis (Almere)minorStrategic or Co-development PartnerTheater company known for spectacular outdoor productions at its site next to the Almeerderstrand for over 30 years. Partner in Jong Beginnen project.
• Laaktheater (Den Haag)majorStrategic or Co-development PartnerTheater in Laak, Den Haag. Partner in the Jong Beginnen project, bringing the program to Den Haag alongside Stichting Jongleren.
• Stichting Jongleren (Den Haag)majorStrategic or Co-development PartnerFoundation in Den Haag partnering with 2turvenhoog for the Jong Beginnen project in Den Haag.
• Flevolab consortium (Bontehond, Suburbia, Strandlab, Vis à Vis, 2turvenhoog)coreStrategic or Co-development PartnerCollaboration of five nationally operating cultural institutions working to sustainably develop cultural space for talent and experimentation in Flevoland. 2turvenhoog provides artistic coordination for the Nieuwe Makers Werkplaats (New Makers Workshop). Focus areas: talent development, audience programs, knowledge & collaboration.
• Prins te Paard (Flevoland)minorStrategic or Co-development PartnerLocation theater company based in Flevoland. Liset Moerdijk (landscape designer) and Rutger Bergboer (theater maker) create site-specific theater. People, places, and stories are central.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Starcatchers: Scottish organization for arts and very young children (0-3), led by Rhona Matheson. Directly comparable to 2turvenhoog in mission (arts for early childhood) and is a confirmed Erasmus+ Arts & Early Childhood project partner, sharing co-authorship of the Arts & Early Childhood report.
• laSala / Festival elPetit: Catalan performing arts organization for young children based in Sabadell, hosting the elPetit Festival. Direct partner in Erasmus+ Arts & Early Childhood and Creative Europe CARAVAN, and one of 2turvenhoog's three core European collaboration counterparts for early-childhood arts.
• Cie ACTA / Compagnie ACTA: French theater company led by artistic director Laurent Dupont, producing theater for very young audiences and hosting the Premières Rencontres Festival in Villiers-le-Bel. Confirmed partner in both Erasmus+ Arts & Early Childhood and Creative Europe CARAVAN, making it the closest French analog to 2turvenhoog's festival+residency model.
• Theater Kwatta: Dutch theater company based in Nijmegen creating productions for young children (4+) and family audiences. Comparable to 2turvenhoog in target audience and Dutch performing arts ecosystem, though Kwatta focuses on older preschool/early-primary rather than 0-3.
• Het Filiaal: Netherlands-based theater company producing work for young audiences including the 0-4 age group. Directly comparable to 2turvenhoog in Dutch early-childhood performing arts production, with similar small-scale touring model across Dutch venues.
• De Stilte: Netherlands-based dance company producing dance productions specifically for very young audiences (2-6 years), touring nationally and internationally. Closest Dutch direct peer to 2turvenhoog in the early-childhood performing arts niche, sharing comparable audience-development challenges.
• Theater Artemis: Dutch theater company producing performances for young audiences (4+) and families. Operates within the same Dutch performing arts ecosystem as 2turvenhoog, frequently programmed at the same family-oriented venues and festivals.

Broad incumbents

• Festival Oerol: Large annual site-specific performing arts festival on Terschelling, Netherlands, with a substantially bigger budget and broader audience than 2turvenhoog. Comparable as a Dutch performing arts festival operating on government/mixed funding, but Oerol serves general audiences across all ages rather than specializing in 0-8.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/2turven
• Facebookfacebook.com/2turvenhoog
• LinkedInlinkedin.com/company/2turvenhoog

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2turvenhoog