Pratt's Pets

What Pratt's Pets does

Pratt's Pets is a privately held, multi-location pet and farm supply retailer founded in 1936 in the Arizona valley by Emerson Wilcken Pratt, operating under the legacy banner "Your Neighborhood Zoo." The company serves local pet owners, hobby farmers, and backyard poultry enthusiasts across the Phoenix metropolitan area through three physical stores in Glendale, El Mirage, and Mesa, plus a Shopify-based ecommerce storefront that supports browsing and online ordering fulfilled exclusively through curbside pickup. The catalog spans roughly 3,000 SKUs across 100+ brands covering dog, cat, bird, reptile, small animal, and fish categories, alongside farm (cattle, horse, pigs, flock), and lawn and garden merchandise.

Beyond retail merchandise, Pratt's Pets operates a layered service model that includes full-service grooming, pet boarding with outdoor play yard access, a Pet-A-Cure nail/wing/beak trimming service, and an on-site affordable vaccination and wellness clinic delivered through a partnership with Tender Loving Care at the El Mirage and Mesa locations. Live animal sales — including puppies, exotic birds, baby chicks, ducks, bunnies, and reptiles — are a defining differentiator versus standard pet retailers and reinforce the experiential retail positioning. Marketing is conducted through organic social channels (Twitter, Facebook, Instagram, YouTube), an email newsletter, and a content blog focused on seasonal pet care.

Revenue mechanics are predominantly one-time retail transactions at the SKU level, with service revenue from grooming, boarding, and clinic operations providing incremental high-margin contribution; no subscription pricing, shipping, or B2B distribution channels are offered. The technology stack is entirely off-the-shelf Shopify with no proprietary platform features, public API, or disclosed AI/ML capabilities, and the company is independently owned with no disclosed external investors, parent organization, or recent funding activity.

Name

Pratt's Pets

Legal name

Pratt's Pets

Website

https://prattspets.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Pratt's Pets is a privately held, 1936-founded pet and farm supply retailer operating three brick-and-mortar locations plus Shopify ecommerce in the Phoenix, Arizona metro, serving local pet owners, hobby farmers, and backyard poultry enthusiasts with food, supplies, live animals, grooming, boarding, and on-site vet clinic services.

Ownership category

akta.pro rank

Product category

Pet Supply Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910), Veterinary Services (541940), Veterinary Services (54194)

akta.pro primary industry

Pet Supplies Retail (CRALAIAI)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Toys & Enrichment Retail (CRALAHAE)

Keywords

• Pet supply retail
• Pet food supplies
• Pet grooming services
• Pet boarding services
• Farm animal feed

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Merchandise Sales: Sale of pet supplies, food, toys, accessories, and farm animal products through brick-and-mortar stores and e-commerce website. Products include dog/cat food, bird supplies, reptile equipment, small animal care products, and farm supplies.
2. Live Animal Sales: Sale of live animals including puppies, exotic birds, reptiles, baby chicks, bunnies, and other small animals.
3. Boarding Services: Pet boarding/lodging services at El Mirage location with state-of-the-art kennels and outdoor play yard.
4. Grooming Services: Full-service bathing and grooming for pets at El Mirage location.
5. Vet Clinic Services: Affordable pet vaccinations and wellness clinic services provided by Tender Loving Care at El Mirage (Tuesdays 1pm-4pm) and Mesa (1st and 3rd Wednesdays 3:30pm-5pm) locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pratt's Pets operates three brick-and-mortar pet supply retail stores in the Phoenix, Arizona metro area (Glendale, El Mirage, Mesa), selling pet food, supplies, and accessories across dog, cat, bird, reptile, small animal, and fish categories, plus farm animal feed and supplies. The company also sells live animals (puppies, baby chicks, exotic birds, reptiles), and offers grooming, boarding, nail/beak trimming, and on-site veterinary clinic services. Orders can be placed online or in-store with curbside pickup only — no shipping is offered.

Product overview

Pratt's Pets is a traditional pet supply retail chain operating three locations in Arizona (Glendale, El Mirage, Mesa) since 1936. The company operates as a unified retail offering combining physical stores with online shopping capabilities. The core product portfolio includes pet supplies (dogs, cats, birds, small animals, reptiles, fish), farm supplies (cattle, horses, pigs, poultry), and lawn/garden products. Services include curbside pickup, full-service grooming, pet boarding, nail/trim services (Pet-A-Cure), and veterinary clinics. Live animals sold include puppies, baby chicks, exotic birds, bunnies, and reptiles. The company is built on the Shopify e-commerce platform and does not offer a public API or AI/ML capabilities.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hollywood Feed: Regional multi-location independent pet retailer with curated assortment, self-wash/grooming services, and strong local brand identity. Highly comparable operating model and customer positioning to Pratt's Pets.
• Pet Supplies Plus: National neighborhood-format pet supply chain with a similar mix of food, supplies, and in-store services. Closely comparable model as a multi-store independent-feeling retailer serving local communities rather than big-box anchors.
• Mud Bay: Independent regional pet retailer operating a chain of neighborhood stores with strong assortment, knowledgeable staff, and integrated services. Mirrors Pratt's emphasis on community-rooted, service-oriented pet retail.
• Kahoots Pet & Feed: Independent pet and feed retailer operating multiple Southern California locations with a similar pet-plus-farm assortment. Comparable regional independent positioning, though based in a different geography.
• Petland: Franchised pet store chain known for live animal sales alongside supplies and services. Comparable focus on selling puppies, exotics, and supplies with on-site customer education.

Broad incumbents

• PetSmart: National big-box pet specialty retailer operating stores across the U.S., including the Phoenix market. Overlaps directly on merchandise and grooming services but at vastly larger scale and with broader category breadth.
• Petco: National omnichannel pet retailer with stores, grooming, training, and veterinary services plus a growing private-label and services mix. Comparable service bundle but a much larger, publicly scaled competitor with national e-commerce.
• Tractor Supply Co. National rural-lifestyle retailer with strong pet, livestock feed, and farm-supply categories plus services. Overlaps with Pratt's farm-supply and backyard-poultry assortment at much larger scale.
• Chewy: Pure-play online pet retailer with nationwide shipping, autoship subscriptions, and broad assortment. The dominant structural competitor for any pet retailer without shipping capability, including Pratt's.

Regional players

• CountryMax: Regional farm-and-pet retailer in the Northeast offering pet food, livestock feed, and supplies across multiple stores. Comparable pet-plus-farm independent retail model in a different U.S. region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/prattspets_em
• YouTubeyoutube.com/prattspets
• Facebookfacebook.com/prattspets
• Instagrampratts-pets.myshopify.com/pages/stayed-connected-with-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pratt's Pets