Sichtwechsel

What Sichtwechsel does

Sichtwechsel, legally SICHTWECHSEL MEDIEN GMBH, is a German brand communication agency founded in 2007, headquartered in Offenburg with a second office in Freiburg. The firm operates as an integrated brand consultancy serving ambitious family businesses and technology companies in the DACH region, delivering strategy, branding, design, content, and digital marketing services. The agency follows a consultative sales model, working exclusively for one brand per industry to avoid conflicts, and positions itself as a long-term strategic partner rather than a transactional service provider.

Its core offering combines traditional agency services with four proprietary products: Echofy (an AI-powered content publishing platform), LUMIO (a Learning Management System for webinars and certificate management), the Recruiting Suite (a recruitment solution combining strategy, content, and technology), and SEO Audit tools (Pro and Max tiers). The technology stack relies on Google Partner certified SEO and digital marketing infrastructure, with supporting technology partnerships including Perspective Software GmbH for form infrastructure and SalesViewer GmbH for analytics. Recognized client work includes A. Lange & Söhne, DOLL Fahrzeugbau, EPAL Deutschland, BOAR Distillery, MERB, and Alfred Becht, alongside regional SMBs such as Schwarzwaldweingut Andreas Männle and Langs Backstube.

The business model is primarily professional services-based, with quote-based project pricing and multi-year contracts for digital service tiers. Supplemental revenue comes from licensing of proprietary products (Echofy, LUMIO, Recruiting Suite). The firm is privately held, founder-managed by Torsten Boschert (Geschäftsführender Markenbotschafter), and operates without venture capital or private equity backing. The company has accumulated multiple German Design Awards (Gold 2020, Gold 2024, Winner 2024, Gold 2026, Special Mention), the Annual Multimedia Award 2021 Silver, and Google Partner certification.

Name

Sichtwechsel

Legal name

SICHTWECHSEL MEDIEN GMBH

Website

https://sichtwechsel.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Sichtwechsel is a German brand communication agency founded in 2007, serving ambitious family businesses and technology companies in the DACH region with integrated strategy, branding, design, content, and digital marketing services, supported by proprietary products including Echofy, LUMIO, and Recruiting Suite.

Ownership category

akta.pro rank

Product category

Brand Communications & Advertising Services

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Brand communication services
• Brand strategy consulting
• Creative design services
• Digital marketing services
• Employer branding solutions

Headquarters

HQ city

Offenburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy and Consulting Services: Professional services revenue from strategic brand consulting, brand architecture development, and marketing strategy services for enterprise and mid-market clients
2. Creative and Design Services: Revenue from brand identity design, corporate design, packaging design, web design, UI/UX design, motion design, and branded content production
3. Digital Marketing Services: SEO services, digital performance marketing, social media advertising, and online marketing suite implementation and management
4. Product Licensing: Proprietary software products including Echofy (AI content publishing), LUMIO (LMS), and Recruiting Suite licensed to clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sichtwechsel is a brand communication agency that delivers integrated brand experiences by combining analytical and creative thinking across strategy, design, content, and technology. It provides brand strategy and consulting, corporate and brand identity design, web and digital experience design, digital marketing (SEO, SEA, social), and employer branding, supplemented by proprietary software products (Echofy, LUMIO, Recruiting Suite) and SEO audit services for enterprise and mid-market clients in the DACH region.

Product overview

Sichtwechsel operates as an integrated brand communications agency offering a portfolio of proprietary products alongside agency services. The product portfolio includes two main SaaS-style offerings: LUMIO (a Learning Management System for web seminars, certificate management, and lecturer-participant communication) and Echofy (an AI-powered content publishing platform for brand content multiplication). Additional offerings include SEO Audit services available in two tiers (SEO Audit Pro and SEO Audit Max), and the Recruiting Suite for strategic talent acquisition. The company provides strategy, branding, and brand communications services as the core agency offering, complemented by digital services including web development, app development, and digital applications.

Differentiator

Problem solved

Functional benefit

Brands

• Echofy: AI powered Content Publishing product for brand content management
• LUMIO
• RECRUITINGSUITE

Products and services

• Echofy AI-powered content publishing platform that enables brand content multiplication and automated publishing across channels, designed for clients seeking to scale branded content production and distribution.
• LUMIO Learning Management System (LMS) for presenting, selling, and conducting web seminars online, including lecturer-participant communication and certificate management, used for client training, certification, and digital event delivery.
• Recruiting Suite Comprehensive recruiting solution combining strategy, content, and technology to find and activate qualified personnel, increase qualified applicant intake, and reduce time-to-fill for clients facing talent shortages.
• SEO Audit SEO audit service providing detailed website performance analysis, technical screening, keyword analysis, backlink analysis, content evaluation, and competitive benchmarking with actionable recommendations for clients establishing or strengthening their SEO foundation.
• Brand Strategy and Consulting Services Professional services for strategic brand consulting, brand architecture development, and marketing strategy, delivered to enterprise and mid-market clients in the DACH region.
• Creative and Design Services Production of brand identity design, corporate design, packaging design, web design, UI/UX design, motion design, and branded content for client marketing and communications programs.
• Digital Marketing Services SEO services, digital performance marketing, social media advertising, and online marketing suite implementation and management, delivered as a Google Partner.

Quantifiable outcome

• Recruiting Suite can increase qualified applications by 3-7x
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationCertified Google Partner providing SEO, SEA, and digital marketing services. Enables Sichtwechsel to offer certified Google marketing expertise and use Google Partner badges and resources for client campaigns.
• Perspective Software GmbHsupportingTechnology or IntegrationTechnology provider for online forms and funnel infrastructure. Sichtwechsel uses Perspective's platform for client contact forms, inquiry forms, and application management. Data processed on European servers with compliance to EU-US Data Privacy Framework.
• SalesViewer GmbHsupportingTechnology or IntegrationSalesViewer technology used for marketing and market research data collection. Provides company-related data tracking with pseudonymized hashing for privacy protection.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Major German creative network with full brand, advertising and digital capabilities; competes with Sichtwechsel for brand communication mandates but operates at significantly larger scale across more categories.
• MetaDesign: Long-established German brand strategy and corporate design agency (now part of Publicis) serving global clients; competes for the same brand-communication budgets from German enterprises but at much larger scale.
• Scholz & Friends: Large German creative agency group offering brand strategy, advertising and integrated communications; competes for the same enterprise and family-business rebranding work as Sichtwechsel, but with broader portfolio and geographic reach.
• denkwerk: Cologne-based digital agency (part of Serviceplan Group) offering digital strategy, web platforms and online marketing; overlaps with Sichtwechsel's SEO, digital and web-delivery capabilities, but as part of a much larger digital holding.
• nexum: Germany-based digital agency offering brand, digital marketing and technology services to enterprise clients; overlaps with Sichtwechsel's integrated brand and digital offering, though at significantly larger scale and broader scope.

Direct peers

• Zeichen & Wunder: German boutique branding and design agency of comparable size, focused on brand strategy, corporate design and integrated brand communication for ambitious Mittelstand and B2B clients — directly overlapping with Sichtwechsel's positioning.
• Strichpunkt Design: Stuttgart-based brand and corporate design agency that combines strategy, design and digital execution for German enterprise clients; similar size and integrated agency-service model to Sichtwechsel.
• Lobster (formerly KMS Team): Hamburg-based brand and design agency offering brand strategy, brand experience and design across digital and analog touchpoints for German enterprise — overlapping product mix and consulting-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SICHTWECHSELX

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sichtwechsel