SalesViewer
SalesViewer is a Bochum, Germany-based SaaS platform, founded in 2010, that uses proprietary Big Data algorithms to identify anonymous website visitors and convert them into B2B leads for marketing and sales teams across 170+ countries.
- Company typePrivate
- Founded2010
- HeadquartersBochum, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SalesViewer does
SalesViewer GmbH is a Bochum, Germany-based SaaS company founded in 2010 that provides website visitor identification and B2B lead generation services. Its core technology deploys a JavaScript-based tracking code on customer websites, then applies proprietary Big Data and mathematical analysis algorithms to decode anonymous visitors into identified companies, contacts, behavioral profiles, and buying-intent signals. The platform has evolved through five major versions (v1 in 2011, v2 in 2013, v3 in 2016, v4 in 2018, v5 in 2022) and operates across 170+ countries with certified GDPR and CCPA compliance plus a cookie-free tracking option. Its product is sold in three monthly subscription tiers priced by company-recognitions-per-month: Pro (€99/month, 50 recognitions), Premium (€339/month, 250 recognitions), and Individual (€629/month, 750 recognitions), with a 20% discount on annual billing. SalesViewer serves a customer base that includes enterprise names such as StepStone, FIEGE, STEAG, Statista, Baumüller, Arvato Systems, and SPORTFIVE, with documented outcomes including 1,000+ leads/month per customer and 200% LinkedIn campaign CTR lifts. The business is founder-owned and bootstrapped, employs 11-50 people, and distributes through a hybrid model combining 14-day self-serve free trials, direct enterprise sales, a three-tier partner program, and an OMR Reviews co-branded product.
SalesViewer firmographics
Firmographics- Name
- SalesViewer
- Legal name
- SalesViewer® GmbH
- Website
- https://salesviewer.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SalesViewer is a Bochum, Germany-based SaaS platform, founded in 2010, that uses proprietary Big Data algorithms to identify anonymous website visitors and convert them into B2B leads for marketing and sales teams across 170+ countries.
- Ownership category
- akta.pro rank
SalesViewer industry classification
Industry- Product category
- Website Visitor Identification and B2B Lead Generation Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where SalesViewer is headquartered
LocationHeadquarters
- HQ city
- Bochum
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
SalesViewer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Recognition-based licensing: Monthly subscription-based SaaS pricing tiered by number of company recognitions per month. Customers choose from Pro (50-100 recognitions), Premium (250-500), or Individual (750-6000) plans. Annual billing available with 20% discount. No hidden costs, auto-pause when limit reached.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro 50 - Essential features for small teams |
| Subscription | Monthly | Premium 250 - Full features for maximum insights |
| Subscription | Monthly | Individual 750 - Enterprise level with extended support |
| Subscription | Annual | Annual Billing Discount |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
SalesViewer product offering
Product offeringCore offering
SalesViewer is a B2B SaaS platform that identifies anonymous website visitors and converts them into qualified B2B leads. Deployed via a JavaScript tracking code, it uses proprietary Big Data and mathematical analysis to decode companies and contacts, then delivers behavioral insights, interest detection, lead scoring, and CRM/marketing automation integrations to sales and marketing teams worldwide.
Product overview
SalesViewer is a unified Sales Intelligence and Website Visitor Identification platform that operates on a tiered licensing model with three main product tiers: Pro (entry-level), Premium (mid-tier with advanced features), and Individual (enterprise-level). The platform's core function is identifying anonymous website visitors and delivering actionable B2B leads to sales and marketing teams. The platform includes a mobile app for iOS and Android, video session recording capabilities, event tracking, dynamic content personalization, and a dedicated partner portal. All tiers include drag-and-drop integrations, unlimited users, and export capabilities, with higher tiers adding API access, advanced automation, and enterprise support features.
Differentiator
Problem solved
Functional benefit
Products and services
- SalesViewer Platform B2B SaaS platform that identifies anonymous website visitors using Big Data algorithms, decodes them into company names and contact data, and delivers behavioral insights, interest detection, lead scoring, campaign tracking, and CRM integrations to sales and marketing teams.
- SalesViewer Mobile App Standalone iOS and Android application that lets SalesViewer users access identified visitor data, receive instant push notifications when target companies visit their website, and manage leads on mobile devices.
- SalesViewer Partner Suite Dedicated partner portal providing SalesViewer channel partners with an overview of their customers, commissions, direct referrals, connected clients, and managed licenses.
Quantifiable outcome
- 1000 high-quality B2B leads generated per month per customer
- +7 more outcomes
Companies that use SalesViewer
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
SalesViewer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature12 records
SalesViewer partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and major.
- TechstarsflagshipWorldwide partnership with Techstars, one of the most prestigious startup accelerators. The partnership provides mentorship, resources, and network access for growth acceleration.
- Publicare Marketing CommunicationscoreSales Partner in the SalesViewer partner program. Provides B2B lead generation services to their clients using SalesViewer, with seamless integration into marketing automation processes.
- SalesViewer Partner Program - Sales PartnerscoreTiered partner program with Sales Partners who resell and recommend SalesViewer. Benefits include Partner Suite for tracking customers and commissions, cross-selling opportunities, and certified partner status.
- SalesViewer Partner Program - Consulting PartnerscoreConsulting Partners receive exclusive licenses, regional visibility, and participate in SalesViewer events. They combine SalesViewer data with their services.
- SalesViewer Partner Program - Excellence PartnersmajorExcellence Partners receive branded SalesViewer interface, early access to new features, and co-host events. Strategic alliance for deep collaboration.
- OMR ReviewsmajorTechnology partnership with OMR Reviews, the leading software information platform in German-speaking countries. Launched OMRviewer product together.
- Bundesministerium für Wirtschaft (German Federal Ministry for Economic Affairs)majorCollaboration with the German Federal Ministry for Economic Affairs, supporting market expansion and innovation initiatives.
Scale indicators10 records
Recent moves11 records
Expansion highlights6 records
SalesViewer competitors and assessment
Company assessmentDirect peers
- Leadfeeder (Dealfront): Leadfeeder (now Dealfront) is the most direct competitor — a website visitor identification and B2B lead generation SaaS targeting SMB and mid-market companies across Europe and globally. Both decode anonymous visitors into identified companies and serve similar sales/marketing use cases with overlapping integration ecosystems.
- Albacross: Albacross is a Northern European B2B lead generation and visitor identification platform offering comparable IP-to-company identification and intent data. It overlaps heavily with SalesViewer on target customer (B2B marketing/sales teams), product (visitor identification + lead scoring), and self-serve SaaS motion.
- Snitcher: Snitcher is a website visitor identification tool acquired by Leadfeeder/Dealfront, focused on SMBs with a self-serve SaaS model in Europe. It competes head-to-head with SalesViewer on visitor de-anonymization and CRM integrations for marketing teams.
- Lead Forensics: Lead Forensics is a UK-based B2B website visitor intelligence platform that identifies anonymous visitors and routes them to sales teams — a near-identical value proposition to SalesViewer with comparable enterprise targeting and CRM integrations.
- Visitor Queue: Visitor Queue is a North American website visitor identification SaaS with similar self-serve onboarding, lead scoring, and CRM integrations. It targets the same SMB and mid-market B2B segment as SalesViewer's Pro and Premium tiers.
- Clearbit: Clearbit (acquired by HubSpot) provides company identification, enrichment, and visitor reveal APIs for B2B go-to-market teams. It overlaps with SalesViewer on the visitor identification use case and competes for the same marketing/sales technology budget, especially among SaaS companies.
Broad incumbents
- ZoomInfo: ZoomInfo is the dominant B2B sales intelligence and intent data platform with a much larger dataset and broader offering (contact data, intent, conversation intelligence). It is a broad incumbent competing with SalesViewer for the sales/marketing intelligence budget, particularly at the enterprise tier.
- 6sense: 6sense is a leading account-based marketing and predictive intent data platform serving enterprise B2B teams. It competes with SalesViewer in the buyer-intent and account identification category, though it skews upmarket and broader in ABM scope.
- Demandbase: Demandbase is an enterprise ABM platform combining account identification, intent data, and advertising. While broader in scope than SalesViewer, it directly competes for the same enterprise B2B marketing budget and overlaps on the website visitor identification use case.
- Apollo.io: Apollo.io is a fast-growing sales intelligence and engagement platform combining a B2B contact database with prospecting and intent signals. It is a broader incumbent in the B2B sales tech category where SalesViewer competes for marketing and SDR team wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SalesViewer social profiles
Digital presenceSalesViewer compliance and trust
Trust signalCompliance5 records
SalesViewer financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesViewer leadership team
Management profileNumber of profiles
Profiles4 records
SalesViewer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesViewer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesViewer
What does SalesViewer do?
SalesViewer is a B2B SaaS platform that identifies anonymous website visitors and converts them into qualified B2B leads. Deployed via a JavaScript tracking code, it uses proprietary Big Data and mathematical analysis to decode companies and contacts, then delivers behavioral insights, interest detection, lead scoring, and CRM/marketing automation integrations to sales and marketing teams worldwide.
Is SalesViewer a public or private company?
SalesViewer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalesViewer founded?
SalesViewer was founded in 2010. It employs 11 to 50 people.
Where is SalesViewer based?
SalesViewer is headquartered in Bochum, Germany, in the Europe region.
How does SalesViewer make money?
One revenue line is on record: saaS Subscription - Recognition-based licensing.
Who are SalesViewer's main competitors?
Direct peers on record are Leadfeeder (Dealfront), Albacross, Snitcher, Lead Forensics, Visitor Queue and Clearbit. Broad incumbents are ZoomInfo, 6sense, Demandbase and Apollo.io.
Does SalesViewer have an API?
Yes. SalesViewer offers an API available on Premium and Individual license tiers. The API enables integration with other platforms and allows data access for automation purposes. Access to the API requires appropriate licensing. Developer documentation is at www.salesviewer.com/de/help/integrationen/salesviewer-api.
What industry is SalesViewer in?
SalesViewer's product category is Website Visitor Identification and B2B Lead Generation Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541910 and its SIC code is 7310.