Bevela

What Bevela does

Bevela B.V. is a Dutch B2B paint wholesaler headquartered in Utrecht and operating 11 branch locations across Midden-Nederland. Founded in 1976 and now part of the Van Eijk Groep conglomerate, the company supplies paints, lacquers, primers, wall paints, floor paints, coatings, repair products, hand and power tools, sanding equipment, workwear, sealants, wallcoverings, and climbing equipment to professional painters, contractors, housing associations, maintenance companies, and self-employed ZZP'ers. The assortment spans more than 10,000 SKUs across both proprietary-labeled lines (e.g., Trimetal Permaline, Permacryl XR, Magnaroll, Magnatex, Polyfilla Pro) and third-party brands (Wijzonol, Wienese Klimmaterialen, Südwest, Graco). Revenue is generated through one-time product sales priced via B2B wholesale accounts with volume discounts, supplemented by a service layer covering advisory, equipment maintenance and repair, training courses (airless spraying at €150/participant, decorative finishes at €175 excl. VAT), rental, inspections, distribution, and paint wash-water collection.

The business operates a traditional distribution model with no proprietary technology platform. Distribution is anchored by 11 physical branches functioning as cash-and-carry outlets and pickup points, complemented by an in-house delivery fleet offering same-day delivery for orders placed before 9:30 AM, a 24-hour pickup locker system, and an e-commerce webshop with account-based net pricing. The go-to-market motion is enterprise field sales targeting professional buyers through expert technical advice, promotional campaigns, training events, and community engagement including FC Volendam sponsorship. Pricing is not publicly disclosed; wholesale customers must register to access account-specific net prices, with promotional volume discounts of up to 33% on select product lines. Bevela is privately held under Van Eijk Groep with no venture or private equity ownership signals, no funding rounds, and no app or AI capabilities disclosed.

Name

Bevela

Legal name

Bevela B.V.

Website

https://bevela.nl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Bevela B.V. is a Dutch B2B paint wholesaler operating 11 branches across Midden-Nederland, supplying professional painters, contractors, housing associations, and ZZP'ers with paints, coatings, tools, and accessories under the Van Eijk Groep.

Ownership category

akta.pro rank

Product category

Paint & Coatings Wholesale Distribution

NAICS

Paint, Varnish, and Supplies Merchant Wholesalers (424950)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

Keywords

• Paint wholesale distribution
• Professional painter supplies
• Industrial coatings wholesale
• Trade paint supplies
• Surface preparation materials

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Paints and Coatings: Wholesale distribution of paints, lacquers, primers, wall paints (interior/exterior), floor paints, and specialized coatings. Products span water-based and synthetic formulations across multiple quality tiers (budget, regular, premium). Revenue is generated through per-unit product pricing with volume-based discount structures.
2. Equipment and Tools Sales: Sale of painting tools and equipment including brushes, rollers, spray machines, sanding equipment, ladders, scaffolding (Wienese), safety clothing/PPE, sealants, adhesives, and wallcovering materials.
3. Services (Maintenance, Training, Distribution): Additional revenue streams include equipment maintenance and repair services, professional training courses (airless spraying, decorative techniques), and flexible distribution/logistics services to deliver products to job sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bevela is a Dutch B2B paint and coatings wholesale distributor operating since 1976, supplying professional painters, contractors, housing associations, and property maintenance firms across Midden-Nederland through 11 physical branches, an own delivery fleet, and a webshop. The company offers an extensive range of paints, varnishes, fillers, sanding materials, professional tools, and accessories from premium brands such as Trimetal, Polyfilla Pro, and Bosch, along with the DLP private-label product line and value-added services including color advice and on-site maintenance support.

Product overview

Bevela is a paint wholesale business operating under the Van Eijk Group since 1976, serving professional painters, hangers, plasterers, and contractors across 11 locations in Central Netherlands. The offering is a comprehensive portfolio of paint, coatings, wall coverings, tools, and climbing equipment from top brands. Core product categories include: Lakken (varnishes/paints) with Trimetal Permaline (4-season outdoor) and Permacryl XR (interior); Muurverven (wall paints) including Trimetal Magnaroll and Magnatex lines; Grondverven (primers); Reparatie- en vulmiddelen (repair/filling products) with Polyfilla Pro professional line; Handgereedschappen (hand tools); Tapes (masking); Schuren (sanding); Werkkleding/Schoenen/PBM's (workwear/safety); Kitten/Lijmen (sealants/adhesives); Glasweefsel/Vliesbehang (wall coverings); Elektrische gereedschappen (power tools including Graco spray equipment); Vloerverven (floor paints); Klimmateriaal (climbing equipment including Wienese). Services include advisory, distribution, training, and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Lakken (Lacquers & Varnishes) Core product category of professional lacquers and varnishes for interior and exterior wood and metal finishing, including the Trimetal Permaline, Steloxine, Permacryl PU, and Permaline Silicon specifications for professional painters and contractors.
• Muurverven (Wall Paints) Professional wall paints for interior and exterior wall surfaces, supplied in multiple finishes and color ranges for residential and commercial application by professional painters.
• Beits & Olie (Wood Stains & Oils) Wood stains and protective oils for treating and finishing interior and exterior wood surfaces, including decking, fencing, doors, and furniture for professional decorators.
• Grondverven & Voorlak (Primers & Undercoats) Professional primers and undercoats designed to prepare surfaces for topcoat application, ensuring adhesion, coverage, and finish quality across multiple substrate types.
• Plamuren & Vulmiddelen (Fillers) Professional fillers and repair compounds for surface preparation, including Polyfilla Pro branded products, used to repair cracks, holes, and surface imperfections prior to painting.
• Schuurmaterialen (Sanding Materials) Professional sanding materials including sandpaper, sanding discs, and abrasive pads for surface preparation and finish work prior to and between paint coats.
• Gereedschap (Professional Tools) Professional painting and decorating tools and equipment, including premium power tools and accessories from the Bosch brand, supplied for professional painter and contractor use.
• Accessoires (Painting Accessories) Painting accessories and consumables supporting professional painters' daily work, including masking materials, drop cloths, paint trays, and related items.
• Non-paint Products Supplementary non-paint products used in professional painting and decorating work, including protective wear such as disposable shoe covers and boot protectors.
• DLP Private Label Brand Bevela's own private-label product line offered alongside premium third-party brands, providing a value-oriented alternative across paint and coating categories for trade customers.
• Onderhoud & Reparatie Service (Maintenance & Repair Service) On-site maintenance and repair service for professional clients, complementing Bevela's product distribution business with skilled labor for painting-related maintenance work delivered to professional and institutional customers.

Quantifiable outcome

• Same-day delivery for orders placed before 9:30 AM
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Van Eijk Groepparent companyStrategic or Co-development PartnerBevela B.V. is a subsidiary of the Van Eijk Groep (Van Eijk Group), a larger enterprise operating multiple trade businesses including Bevela and Sikkens Center Van Eijk. The parent company organizes annual Experience Days and other customer engagement events.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Toolstation: UK-headquartered trade-tools and supplies retailer with strong Dutch operations. Competes with Bevela's tools and equipment assortment on price and rapid availability for trade customers, though without a deep paints/coatings offering.
• Verfwinkel.com: Online paint retailer in the Netherlands selling paints, coatings, and accessories with broad brand coverage. Competes with Bevela's e-commerce offering on convenience and pricing for the professional and DIY overlap segment.
• Paintdiscount.nl: Dutch online-only paint retailer offering competitive pricing and home delivery nationwide. Competes with Bevela on price transparency and convenience, particularly for self-employed painters and smaller contractors ordering remotely.

Broad incumbents

• Gamma: One of the largest DIY retail chains in the Netherlands selling paints, tools, and accessories through physical stores and online. Overlaps with Bevela on product category but targets DIY consumers rather than professional painters.
• Karwei: Dutch DIY retail chain under Intergamma selling paints, coatings, tools, and home improvement products. Competes with Bevela on adjacent product categories targeting consumers and small-scale professionals.
• Stiho: Dutch wholesaler of construction materials and tools serving contractors and building professionals. Overlaps with Bevela's contractor and tools offering as part of a broader building materials portfolio.
• Wasco: Major Dutch wholesale distributor of installation materials (HVAC, plumbing, sanitary). Adjacent to Bevela's professional distribution model and shares the housing-association and contractor customer base, though not in paints/coatings specifically.
• BMN: Dutch construction materials wholesaler with a national branch network serving contractors and developers. Adjacent peer sharing contractor customers and the housing-association procurement channel, with broader building materials scope than Bevela.

Direct peers

• Verfgroothandel Jongeneel: One of the largest independent paint wholesalers in the Netherlands, distributing paints, coatings, and painting supplies to professional painters via branches and online channels. Directly comparable to Bevela on business model, customer base, and product category.
• Sikkens Center: Brand-affiliated paint retail network operated by AkzoNobel across the Netherlands. Competes with Bevela in the same professional painter segment but with single-brand focus versus Bevela's independent multi-brand assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bevela-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bevela