Regalos Publicitarios

What Regalos Publicitarios does

Regalos Publicitarios, operating as RegalosPublicitarios.com, is a Spanish B2B e-commerce platform for customized promotional merchandise and corporate gifts. The legal entity is Jose María Barrachina SL, a privately-held Sociedad Limitada founded in 2000 and headquartered in Valencia, Spain. The company serves Spanish businesses of all sizes — from SMEs to large enterprises — as well as public institutions, event organizers, and a dedicated travel-and-tourism vertical, fulfilling orders for brand visibility campaigns, employee gifts, trade show giveaways, and client retention programs.

The platform lists more than 10,000 promotional article variants across 15+ categories, including drinkware, bags and backpacks, writing instruments, caps and hats, office supplies, technology accessories, summer items, textiles, and workwear. Core technology centers on five in-house marking capabilities: screen printing (serigrafía), pad printing (tampografía), laser engraving, sublimation, and embroidery. Operational differentiators include free pre-production design mockups, real-time inventory visibility, no minimum order quantity, free shipping above €200, and a 14-day return policy on neutral products. The catalog is augmented through distribution partnerships with branded manufacturers including Roly, Antonio Miró, BIC, Clipper, Workteam (a core partner with 677+ SKUs), and Fruit of the Loom.

The business model is a transactional, one-time-sale model with per-unit pricing and volume discounts. Revenue is generated by direct merchandise sales and bundled customization services, with no subscription or recurring component. Go-to-market is purely digital — an own e-commerce storefront with inside-sales support, SEO-driven content marketing via the Regalopedia blog, seasonal campaigns (summer, Black Friday, Christmas), and Google/social-proof accumulation (4.9/5 rating from 953 reviews, 700+ five-star reviews). The customer base exceeds 28,400 Spanish companies, with 230,000+ customers served cumulatively and a stated 92% repeat-order rate. Geographic scope is concentrated in the Iberian Peninsula (Spain and Portugal), with European-market orders accepted on inquiry.

Name

Regalos Publicitarios

Legal name

Jose María Barrachina SL

Website

https://regalospublicitarios.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Regalos Publicitarios is a Valencia-based B2B e-commerce platform selling customized promotional merchandise and corporate gifts to Spanish businesses, offering 10,000+ products with no minimum order quantity across drinkware, textiles, tech, and workwear categories.

Ownership category

akta.pro rank

Product category

Promotional Merchandise

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Office Supplies and Stationery Retailers (45941), Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (459999)

SIC

Costume Jewelry & Novelties (3960), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Promotional merchandise
• Corporate gifts
• Customized products
• Branded merchandise
• Promotional products

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Promotional merchandise sales: Direct sale of customized and non-customized promotional articles to businesses. Products are sold per unit with pricing tiers based on quantity ordered. Volume discounts are applied at higher quantities. Revenue is generated per transaction (one-time), with no recurring subscription component.
2. Customization/marking services: 增值服务 where the company applies personalization (screen printing, laser engraving, embroidery, sublimation, pad printing) to blank merchandise. Marking costs are typically bundled into the per-unit product price, with higher complexity/designs affecting final cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Regalos Publicitarios (RegalosPublicitarios.com) operates a Spanish B2B e-commerce platform selling customized promotional merchandise and corporate gifts, with a catalog of more than 10,000 product variants across drinkware, bags, writing instruments, textiles, technology, workwear, and accessories. The company personalizes blank merchandise using marking techniques including screen printing (serigrafía), laser engraving, sublimation, pad printing (tampografía), and embroidery, distributing branded lines from manufacturers such as BIC, Clipper, Workteam, Roly, Antonio Miró, and Fruit of the Loom.

Product overview

Regalos Publicitarios operates an e-commerce platform offering more than 10,000 promotional merchandise and corporate gift products. The product portfolio spans multiple categories including: Bebida (custom mugs, water bottles, thermal bottles, sports bottles, glasses); Bolsas y Mochilas (promotional bags, fabric tote bags, backpacks, drawstring bags, trolleys); Complementos (bracelets, lighters, lanyards, stress balls, umbrellas, wallets); Escritura (custom pens, rollers, pencils, highlighters, ecological pens); Gorras y Sombreros (straw hats, baseball caps); Hogar (lunch boxes, towels, lip balms, blankets, flashlights, aprons); Llaveros (metal, plastic, floating, flashlight keychains); Ocio y Aire Libre (luggage tags, event bracelets, handkerchiefs, pennants, balls); Oficina (notebooks, calendars, agendas, mousepads, card holders, folders); Ropa y Textil (t-shirts, polos, sweatshirts, jackets, technical shirts); Tecnología (power banks, USB drives, headphones, speakers, webcam covers, chargers, laser pointers, watches, phone/tablet stands); Verano (sunglasses, hand fans, car sunshields, beach balls, flip flops); and Vestuario laboral (work pants, high-visibility reflective clothing, sanitary uniforms, work vests). The company also distributes branded products from manufacturers including Roly, Antonio Miró, BIC, Clipper, Workteam, and Fruit of the Loom. Personalization techniques offered include screen printing, sublimation, laser engraving, pad printing, and embroidery.

Differentiator

Problem solved

Functional benefit

Products and services

• Tazas personalizadas (Personalized Mugs) Custom mugs and cups branded with customer logos and designs, used for corporate gifts, events, and office use.
• Camisetas personalizadas (Custom T-shirts) Custom-printed t-shirts for corporate events, teams, employee uniforms, and promotional campaigns.
• Botellas personalizadas (Custom Bottles) Custom water bottles, thermal stainless-steel bottles, and aluminum bottles for branding purposes.
• Bolígrafos personalizados (Custom Pens) Personalized pens, rollers, pencils, highlighters, and ecological writing instruments including BIC-branded pens.
• Bolsas de tela personalizadas (Custom Tote Bags) Custom fabric tote bags, promotional bags, and reusable shopping bags for brand marketing.
• Mochilas personalizadas (Custom Backpacks) Custom backpacks, drawstring bags, sports bags, and trolleys for events, promotions, and corporate gifts.
• Libretas personalizadas (Custom Notebooks) Personalized notebooks and notepads for meetings, training sessions, and daily office use.
• Abanicos personalizados (Custom Hand Fans) Custom hand fans and pai pai fans for summer events, weddings, festivals, and promotional giveaways.
• Gorras personalizadas (Custom Caps) Custom baseball caps and branded caps for outdoor events and summer branding campaigns.
• Ropa Laboral (Workwear) Workwear, uniforms, and industrial clothing for corporate teams, including Workteam brand products for industrial, construction, hospitality, healthcare, and food sectors.
• Custom Technology Products Custom branded technology items including power banks, USB flash drives, headphones, speakers, webcam covers, chargers, laser pointers, watches, and phone/tablet stands.
• Mecheros Clipper (Clipper Lighters) Clipper brand lighters available for customization via pad printing or laser engraving. The lighters are recappable, refillable, and feature an extractable flint.
• Ropa laboral Workteam (Workteam Workwear) Workteam professional workwear and uniforms for various industries. Workteam is a Spanish workwear brand founded in 2002 with presence across European countries.

Quantifiable outcome

• Brand recall increases up to 90% when using promotional merchandise
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered standard and core.

• RolystandardOthersRoly is a branded apparel and workwear brand featured in Regalospublicitarios.com's catalog. The company sells Roly products including t-shirts, polos, sweatshirts, and children's clothing, customized with customer logos.
• Antonio MiróstandardOthersAntonio Miró is a Spanish fashion/workwear brand available through Regalospublicitarios.com. The brand specializes in professional workwear and apparel.
• BICstandardOthersBIC is a globally recognized stationery and promotional pen brand. Regalospublicitarios.com distributes BIC pens and writing instruments, customized for corporate clients.
• ClipperstandardOthersClipper is a well-known lighter brand with 50 years of history, sold through Regalospublicitarios.com for personalization and gifting purposes. Clipper lighters are recappable, refillable, and feature an extractable flint. Products can be customized via pad printing or laser engraving.
• WorkteamcoreOthersWorkteam is a Spanish workwear brand founded in 2002 with international presence in Portugal, France, Germany, Italy, and other European countries. The brand focuses on quality, durability, and comfort in work clothing. A significant portion of the catalog (677+ workwear products) is dedicated to Workteam, making it a core brand partner. Workteam is committed to sustainable and environmentally responsible production.
• Fruit of the LoomstandardOthersFruit of the Loom is an American apparel brand founded in 1851, known for its iconic apple and grapes label. The company distributes Fruit of the Loom t-shirts, sweatshirts, polos, and activewear, customized with customer logos. The brand also has sustainability initiatives including organic cotton and eco-friendly manufacturing.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HALO Branded Solutions: Large US-based promotional products and corporate gifting platform serving enterprise clients, overlapping with Regalos Publicitarios' enterprise customers and customization model at significantly larger scale.
• Marco Promotional Products: US-based large-scale promotional products distributor serving enterprise and mid-market customers across a wide category range — comparable B2B promotional merchandise focus with broader geographic reach.
• Vistaprint (Cimpress): Global mass-customization platform owned by Cimpress offering customized promotional products, apparel, and print materials to SMBs across Europe, including Spain — overlapping catalog breadth and customer base at larger scale.
• 4imprint: One of the largest North American promotional products distributors, with a dedicated Spanish site offering a similar multi-category catalog of customizable merchandise to businesses of all sizes.

Direct peers

• PF Concept: European promotional products supplier headquartered in the Netherlands with strong presence in Spain and Iberia, offering a comparable catalog of customizable merchandise through distribution partnerships.
• Pens.com (National Pen): US-headquartered promotional products company (formerly National Pen) offering customized writing instruments, drinkware, and gifts to businesses, directly comparable in product range and self-serve e-commerce model.
• Camaloon: Barcelona-based B2B/B2C e-commerce platform for customized promotional products and corporate gifts, directly competing in the same Iberian market with a comparable self-serve customization model.
• Discount Mugs: US-based promotional products e-commerce platform specializing in customized drinkware, apparel, and accessories at competitive volume pricing — directly comparable product mix and self-serve B2B model.

Regional players

• AcciónMK: Spanish promotional products and corporate gifts distributor with a comparable B2B catalog and customization services, primarily serving the domestic Spanish market.
• BrandFuel: UK-based promotional merchandise company providing customized branded products to corporate clients, comparable in offering though primarily serving British and Northern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Barrachina_SL
• Facebookfacebook.com/RegalosdeEmpresaPersonalizados
• LinkedInlinkedin.com/company/regalospublicitarios-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regalos Publicitarios