Eurosupply Hoogwerksystemen

What Eurosupply Hoogwerksystemen does

Eurosupply Hoogwerksystemen B.V. is a privately held Dutch specialist dealer and importer of mobile elevated work platforms (MEWPs), operating from Moerdijk in the Netherlands since 1990 and serving the Netherlands and Belgium. The company distributes new and pre-owned aerial work platforms from three core manufacturers — UK-based Niftylift (boom lifts, trailer mounts, hydrogen models), Italian Multitel (truck-mounted and spider lifts, including electric AXON series), and Chinese LGMG (telescopic booms) — and has more recently added Nagano compact tracked lifts to its portfolio. Its product surface spans self-propelled and semi-self-propelled articulating boom lifts, scissor lifts, spider/crawler lifts, trailer-mounted lifts, truck-mounted platforms, mast lifts, telescopic booms, and telehandlers.

Revenue is generated through multiple streams: one-time new and used equipment sales, replacement parts (with same-day shipping for orders before 13:00 via DHL), recurring maintenance contracts and annual safety inspections required under Dutch Arbobesluit regulations, operator training at three locations (Moerdijk, Noordwijk, Amsterdam) with TUV, IPAF, and SOG certifications, equipment rental, and both operational and financial lease arrangements. The company operates a sales-led GTM model via phone, email, website quote requests, and free on-site worksite assessments. With 11–50 employees and no disclosed revenue, Eurosupply positions itself as a full-service, single-counterparty solution for fleet operators, professional trades (painting, facade work, window cleaning), and rental companies in the Benelux region.

Name

Eurosupply Hoogwerksystemen

Legal name

Eurosupply Hoogwerksystemen B.V.

Website

https://eurosupplyhoogwerkers.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurosupply Hoogwerksystemen is a Dutch dealer and importer, founded in 1990, of new and used aerial work platforms from Niftylift, Multitel, LGMG, and Nagano, serving professional trades, rental operators, construction, and horticulture customers in the Netherlands and Belgium with full-service sales, parts, maintenance, training, and leasing.

Ownership category

akta.pro rank

Product category

Aerial Work Platform Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

akta.pro secondary industry

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Aerial work platforms
• Boom lift sales
• Scissor lift supply
• MEWP dealer
• Equipment leasing services

Headquarters

HQ city

Moerdijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new aerial work platforms from brands Niftylift, Multitel, and LGMG. Includes self-propelled knick-arm, semi-self-propelled knick-arm, trailer-mounted, scissor, spider, mast, telescopic, and truck-mounted lifts.
2. Used Equipment Sales: Sale of pre-owned aerial work platforms. Company carefully selects used equipment to ensure quality and reliability.
3. Parts Sales: Sale of spare parts for aerial work platforms. Parts available from stock for NIFTYLIFT, HITACHI, NOSTOLIFT, MULTITEL, LGMG brands, and on request for JLG, GENIE, HAULOTTE, AICHI, UPRIGHT, and SKYJACK.
4. Repair and Maintenance Services: Technical service including repair, maintenance, annual inspections, and safety inspections. Also offers maintenance contracts.
5. Training Services: Provides operator training for aerial work platforms, forklift, reach truck, and VCA. Certifications include TUV, IPAF, SOG. Training locations in Moerdijk, Noordwijk, and Amsterdam, or on-site.
6. Financial Lease: Financial lease arrangements allowing customers to pay monthly for equipment use with option to purchase at end of lease period.
7. Operational Lease: Operational lease arrangements where equipment is rented for use without ownership transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Eurosupply Hoogwerksystemen B.V. is a dealer/importer and total solutions provider for aerial work platforms (hoogwerkers), selling new and used equipment from manufacturers Niftylift, Multitel, LGMG, and Nagano to professional customers in the Netherlands and Belgium. The company supplies articulated boom lifts, scissor lifts, spider lifts, mast lifts, telescopic lifts, truck-mounted lifts, trailer-mounted lifts, and telehandlers, alongside spare parts, repair/maintenance services, operator training, rental, and both operational and financial leasing arrangements.

Product overview

Eurosupply Hoogwerksystemen is a total solutions provider for aerial work platforms (hoogwerkers) operating since 1990, serving the Netherlands and Belgium. The company operates as a dealer/importer offering sales of new and used aerial work platforms, parts, maintenance/repair services, operator training, and rental. Their product portfolio comprises multiple aerial work platform types: self-propelled articulating boom lifts, semi-self-propelled articulating boom lifts, scissor lifts, spider/crawler lifts, trailer-mounted lifts, truck-mounted aerial work platforms, mast lifts, telescopic boom lifts, and telehandlers. They distribute branded products from manufacturers including Niftylift, Multitel, LGMG, and Nagano. The company also offers financial leasing options (operational and financial lease) to facilitate acquisition. Services include annual inspection/keuring, maintenance contracts, operator certification training, and rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Aerial Work Platforms Sale of new self-propelled articulating boom lifts, semi-self-propelled articulating boom lifts, trailer-mounted lifts, scissor lifts, spider lifts, mast lifts, telescopic boom lifts, truck-mounted aerial work platforms, and telehandlers from brands Niftylift, Multitel, LGMG, and Nagano. Targeted at professional buyers and equipment rental companies.
• Used Aerial Work Platforms Sale of pre-owned aerial work platforms carefully selected to ensure quality and reliability. Same service and maintenance support as new machines. Trade-in options available.
• Spare Parts Sale of replacement parts for aerial work platforms. Parts available from stock for Niftylift, Hitachi, Nostolift, Multitel, and LGMG brands, and on request for JLG, Genie, Haulotte, Aichi, Upright, and Skyjack. Same-day shipping for orders placed before 13:00.
• Repair and Maintenance Services Technical service including repair, annual inspections, safety inspections, and periodic maintenance for aerial work platforms. Maintenance contracts and on-site service available.
• Operator Training Courses Operator training for aerial work platforms, forklift trucks, reach trucks, and VCA certification. Recognized certifications including TUV, IPAF, and SOG. Training delivered at locations in Moerdijk, Noordwijk, and Amsterdam, or on-site.
• Equipment Rental Rental of aerial work platforms for customers needing equipment for specific projects. Flexible rental options provided across the product portfolio.
• Operational Lease Operational lease arrangement where customers pay a monthly fee for use of the aerial work platform while the machine remains the property of Eurosupply during the lease period.
• Financial Lease Financial lease arrangement enabling customers to purchase aerial work platforms via monthly payments, with the option to purchase or trade in the machine at the end of the lease period.
• Multitel SMX300HD Spider Lift Spider lift with 30.00m working height, 5,600kg low weight via aluminum mast construction, 6.65m transport length suitable for 3.5t trailer, 270kg platform capacity, 14.70m horizontal reach, and dual diesel/230V power options. Targeted at professional users requiring high-reach spider lifts.
• Niftylift HR12 Hybrid 4x4 Articulating Boom Lift Self-propelled articulated telescopic boom lift with 4x4 drive, compact turning circle for maneuvering on slopes and rough terrain, and environmentally conscious hybrid powertrain. Targeted at outdoor work sites with sustainability requirements.
• Niftylift HR12NE Electric Articulating Boom Lift Fully electric articulating boom lift with canbus control, 1.49m narrow width for narrow aisles, maintenance-free battery system with dual runtime, SiOPS safety system, and Niftylink remote diagnostics. 200kg platform capacity. Targeted at indoor and noise-sensitive environments.
• Multitel MJE 250AXON Electric Truck-Mounted Platform Electric truck-mounted aerial work platform with 25-meter working height, electrically powered Iveco chassis, focused on sustainable development. Targeted at customers needing road-going electric work platforms for multiple job sites per day.

Quantifiable outcome

• Same-day parts shipping for orders before 13:00
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• NiftyliftcoreTechnology or Integration · 1 January 1990Dealer/importer relationship established since 1990. Niftylift is a UK-based manufacturer of innovative aerial work platforms including self-propelled boom lifts and trailer-mounted lifts. Eurosupply sells new Niftylift equipment and provides parts and service support.
• MultitelcoreTechnology or Integration · 1 January 1990Italian manufacturer of aerial work platforms including truck-mounted lifts, spider lifts, and hybrid models. Eurosupply is dealer/importer since 1990, offering the complete Multitel product range including innovative electric and hybrid solutions like the MJE 250AXON.
• LGMGcoreTechnology or Integration · 1 January 1990Chinese manufacturer of aerial work platforms including telescopic lifts. Eurosupply serves as dealer/importer, expanding product portfolio with competitive telescopic options like T20J and T22J models.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Niftylift: UK-based MEWP manufacturer and a core OEM partner of Eurosupply since 1990. While a supplier, Niftylift also sells directly in some European markets and through competing dealers elsewhere, making it both a partner and an ecosystem participant.
• LGMG: Chinese MEWP manufacturer and Eurosupply's third core OEM partner. Acts as supplier while also pursuing independent distributor appointments across Europe, creating both alignment and long-term channel conflict potential.
• Multitel Pagliero: Italian truck-mounted and spider lift manufacturer and a core OEM partner of Eurosupply. Functions as both supplier and ecosystem participant, with its own direct sales presence in Italy and through competing dealers in other markets.

Direct peers

• Hoogwerkt: Dutch online aerial work platform marketplace and dealer offering new and used MEWPs across multiple brands. Competes directly with Eurosupply's online quote-request motion and used-equipment sales channel in the Netherlands.
• TVH Equipment: Belgian-based distributor of aerial work platforms, telehandlers, and material handling equipment. Operates in overlapping Benelux geographies with Eurosupply and offers comparable multi-brand distribution plus aftermarket parts and service.
• Mateco: Major European aerial work platform rental and sales company operating across Germany, Benelux, and other EU markets. Competes with Eurosupply for the same rental-fleet and construction-customer segment with multi-brand MEWP offerings.
• Riwal: One of Europe's largest aerial work platform rental specialists and dealers, headquartered in the Netherlands. Directly comparable to Eurosupply as a Benelux-based MEWP specialist with sales, rental, and service offerings across multiple OEM brands.

Broad incumbents

• Haulotte: French-headquartered global MEWP manufacturer. Eurosupply supports Haulotte parts on request, while Haulotte sells directly into the same Benelux rental and construction markets where Eurosupply competes.
• Genie (Terex): One of the world's largest MEWP OEMs with broad product portfolios (boom, scissor, telehandler). Eurosupply provides parts and service support for Genie-branded units on request, making Genie both an indirect supply partner and a broad incumbent competing for fleet procurement.
• JLG (Oshkosh): Global MEWP and telehandler manufacturer with a broad product line. Similarly to Genie, JLG units are supported through Eurosupply's parts channel on request, but JLG also competes for direct OEM sales to the same rental-fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EurosupplyHoogwerksystemenBV
• LinkedInlinkedin.com/company/eurosupply-hoogwerksystemen-b-v-
• Instagraminstagram.com/eurosupply_bv
• Xx.com/eurosupplybv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurosupply Hoogwerksystemen