POWEN
POWEN is a Madrid-based solar photovoltaic installer specializing in self-consumption solutions for residential, commercial, industrial, agricultural, and collective-housing customers across Spain, Mexico, Portugal, the UK, France, and Germany, backed by Brookfield Renewable.
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What POWEN does
POWEN, operating under the legal entity KISHOA S.L., is a Madrid-headquartered private Spanish solar photovoltaic installer specializing in self-consumption solutions for residential, commercial, industrial, agricultural, and collective-housing customers. The company delivers turnkey projects that combine PV panels, inverters, optional battery storage, and (since launch) EV-charging infrastructure, supported by in-house engineering, installation, subsidy administration (Next Generation EU funds, IBI/ICIO tax benefits, IRPF deductions), and a 25-year power warranty. Its technology stack is largely operational rather than algorithmic: the Mi POWEN mobile/web application provides real-time monitoring and monthly production reports, and the Simulador POWEN web tool delivers immediate savings calculations and personalized proposals. There is no evidence of proprietary AI or ML in the product surface.
The business operates a hybrid go-to-market: product-led growth through the online simulator and Mi POWEN self-serve portal for residential customers, inside-sales phone support (900 535 795) for mid-funnel conversion, and dedicated enterprise field sales for large industrial, agricultural, and commercial installations. A flagship distribution partnership with Banco Santander gives POWEN preferential access to the bank's retail customer base in Spain. Revenue is generated primarily through one-time installation sales (entry pricing from €2,500), a subscription/rental model (from €25/month, zero initial investment, option to purchase), and bundled subsidy-administration professional services.
POWEN operates across Spain, Mexico, Portugal, the United Kingdom, France, and Germany, with Brookfield Renewable as a strategic investor and UNEF (Spanish Photovoltaic Union) industry-association membership. The company has completed more than 4,000 residential installations and serves enterprise customers including Vithas Hospitals, Gestamp, HM Hospitals, Lacteas del Jarama, AQUADOY, Acesur, SEUR, Marfrio, Tolsa, and Centro Comercial El Ingenio, with installation sizes ranging from under 20 kWp (small agribusiness) to nearly 1,800 kWp (industrial). Compliance infrastructure (ethical channel, code of conduct, anti-corruption policy) has been formalized across Spain, France, the UK, and Mexico.
POWEN firmographics
Firmographics- Name
- POWEN
- Legal name
- KISHOA S.L.
- Website
- https://powen.es
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- POWEN is a Madrid-based solar photovoltaic installer specializing in self-consumption solutions for residential, commercial, industrial, agricultural, and collective-housing customers across Spain, Mexico, Portugal, the UK, France, and Germany, backed by Brookfield Renewable.
- Ownership category
- akta.pro rank
POWEN industry classification
Industry- Product category
- Solar Photovoltaic Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
- akta.pro secondary industries
- Residential & Multi-Family BTM Storage (Home Batteries, Apartment Systems) (EUAFAJAE), Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE), Hybrid Microgrids (Solar+Storage+Gen, Multi-Resource) (EUACALAH), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where POWEN is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
POWEN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Installation Sales: One-time sale of photovoltaic installations including panels, inverters, and battery storage systems. Customers can purchase outright with prices starting from 2500 EUR or finance the installation.
- Solar Equipment Rental/Leasing: Zero initial investment option where customers pay monthly installments (from 25 EUR/month) for equipment usage. Customers can purchase the installation at any time without additional cost.
- Subsidy Management Services: Company manages all administrative procedures including Next Generation EU subsidies, IBI and ICIO tax benefits, and IRPF deductions on behalf of customers as part of their service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time payment | Basic Solar Installation (Self-Purchase) |
| Subscription | Monthly | Financed Installation |
| Hybrid | One-time payment with financing options | Complete Turnkey Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
POWEN product offering
Product offeringCore offering
POWEN designs, sells and installs turnkey photovoltaic self-consumption systems for residential, commercial, industrial, agricultural and multi-family customers. Its offering combines solar panels, inverters and optional battery storage with engineering, permitting, installation, administrative subsidy management, financing/rental options, and ongoing monitoring through the proprietary Mi POWEN app. Installation is guaranteed within 15 days and backed by a 25-year power warranty.
Product overview
POWEN is a solar energy company specializing in photovoltaic self-consumption solutions. The core offering consists of four main product lines: Autoconsumo Viviendas (residential installations), Autoconsumo Empresas (commercial/industrial installations), Autoconsumo Colectivo (collective housing installations), and Soluciones de Recarga (EV charging solutions). These are complemented by the Mi POWEN App for real-time energy monitoring, the Simulador POWEN online tool for savings calculations, financing options (up to 20 years), and administrative subsidy management services. The company serves residential, agricultural, commercial, industrial sectors and residential communities across Spain, Mexico, Portugal, UK, France, and Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Autoconsumo Viviendas End-to-end solar photovoltaic installation service for single-family homes, apartments and residential communities, including panels, inverter, installation and a 25-year power warranty with the Mi POWEN monitoring app.
- Autoconsumo Empresas Photovoltaic self-consumption installation service for industrial facilities, manufacturing plants, logistics centers, hospitals, retail and commercial operations, with battery storage integration, fixed turnkey pricing and administrative/subsidy management.
- Autoconsumo Colectivo Collective photovoltaic installation service for multi-family buildings, apartment blocks and homeowner associations, allowing multiple residents to benefit from shared solar generation and split cost.
- Soluciones de Recarga EV charging solutions integrated with photovoltaic solar installations, combining renewable energy generation with on-site EV charging infrastructure for residential and business customers.
Quantifiable outcome
- Up to 90% reduction in electricity bills with combined solar and battery installation
- +7 more outcomes
Companies that use POWEN
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
POWEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
POWEN partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Banco SantandercoreBanco Santander selected POWEN as their main partner to offer energy solutions to their customers. This partnership provides POWEN access to Santander's extensive customer base in Spain for distributing solar installations and energy services, leveraging the bank's trusted brand for customer acquisition.
- UNEF (Unión Española Fotovoltaica)minorPOWEN is a member of UNEF, the Spanish Photovoltaic Union, the main industry association for solar energy companies in Spain. Membership demonstrates commitment to industry standards and provides networking opportunities within the Spanish solar sector.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
POWEN competitors and assessment
Company assessmentBroad incumbents
- Naturgy: Spanish multinational gas and electricity utility with growing self-consumption and distributed solar offerings for residential and commercial customers. Comparable in end-market and product, but as part of a large incumbent utility.
- Audax Renovables: Spanish renewable energy retailer and small-scale generator with self-consumption and solar installation services. Comparable in residential and SME solar offerings, though at broader energy retail scale.
- Repsol: Spanish integrated energy company expanding into distributed solar and self-consumption through Repsol Solar. Overlaps with POWEN's residential and commercial segments but as part of a much larger energy portfolio.
- Endesa (Enel): Major Spanish utility (subsidiary of Enel) with solar installation services and self-consumption products. Overlaps with POWEN's residential and enterprise solar offerings, but operates at significantly larger scale and with broader energy services.
- EDP (Energias de Portugal): Portuguese-headquartered utility with renewable energy operations across Iberia and Europe. Overlaps with POWEN in distributed solar across Spanish-speaking markets and Portugal.
- Acciona Energía: Spanish renewable energy developer and operator with both utility-scale and distributed solar capabilities. Adjacent competitor in the Iberian renewable energy market.
- Iberdrola: One of Spain's largest electric utilities with a growing BTM solar and self-consumption offering through Iberdrola Energía España. Competes with POWEN across residential and C&I segments but as part of a much broader generation, distribution, and retail portfolio.
Direct peers
- Solarprofit: Spanish solar PV installer serving residential and commercial self-consumption customers with similar financing options and turnkey service. Direct competitor in the Spanish BTM solar market.
- Holaluz: Barcelona-based residential green energy retailer and solar installer operating in Spain. Highly comparable to POWEN's residential self-consumption business model, with similar PLG-driven customer acquisition and turnkey installation services.
- Otovo: European residential solar installer and subscription provider operating across multiple European markets. Direct comparable in business model (subscription-style solar with installation + monitoring) and serves as a benchmark for POWEN's pan-European ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
POWEN social profiles
Digital presencePOWEN compliance and trust
Trust signalCompliance5 records
POWEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
POWEN leadership team
Management profileNumber of profiles
Profiles1 record
POWEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POWEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POWEN
What does POWEN do?
POWEN designs, sells and installs turnkey photovoltaic self-consumption systems for residential, commercial, industrial, agricultural and multi-family customers. Its offering combines solar panels, inverters and optional battery storage with engineering, permitting, installation, administrative subsidy management, financing/rental options, and ongoing monitoring through the proprietary Mi POWEN app. Installation is guaranteed within 15 days and backed by a 25-year power warranty.
Is POWEN a public or private company?
POWEN is a private company. It is classified as venture growth investor backed and is currently operating.
When was POWEN founded?
POWEN was founded in 2014. It employs 101 to 250 people.
Where is POWEN based?
POWEN is headquartered in Madrid, Spain, in the Europe region.
How does POWEN make money?
Three revenue lines are on record. Solar Installation Sales are the primary driver. The others are solar Equipment Rental/Leasing and subsidy Management Services.
Who are POWEN's main competitors?
Broad incumbents on record are Naturgy, Audax Renovables, Repsol, Endesa (Enel), EDP (Energias de Portugal), Acciona Energía and Iberdrola. Direct peers are Solarprofit, Holaluz and Otovo.
Does POWEN have an API?
No public API is recorded for POWEN.
What industry is POWEN in?
POWEN's product category is Solar Photovoltaic Installation Services. Its primary akta.pro industry code is EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro), with a secondary code of EUAFAJAE, Residential & Multi-Family BTM Storage (Home Batteries, Apartment Systems). Its NAICS code is 221114 and its SIC code is 3600.