What Optoteam does

Optoteam AS is a Norwegian staffing and recruitment agency founded in 2018 in Oslo that operates exclusively in the optician vertical. The company provides temporary staffing of qualified opticians, permanent recruitment services, and the operation of underutilized vision test rooms on behalf of optical retailers, independent opticians, and ophthalmology practices. As of available data, Optoteam deploys approximately 30 opticians across three regional teams: Østlandet (22 opticians), Vestlandet (5-6 opticians), and Trøndelag, with stated intent to extend coverage into Nord-Norge. Beyond core staffing, the company operates the Seniorpool program for retired opticians, a Jobbportal connecting opticians with employers, the OptoTalk podcast for industry content, and consulting services from advisors with optical industry experience.

Optoteam's business model is professional services revenue: it generates income from staffing markups on deployed opticians and from one-time recruitment commissions on permanent placements, plus service fees for operating client vision test rooms. Pricing is not publicly disclosed; a disclosed starting salary of NOK 585,000 for full-time optician positions serves as the only publicly visible compensation reference. The go-to-market is direct sales-led, with regional teams engaging optical retail chains (e.g., Specsavers, Brilleland, Interoptik), independent opticians, and healthcare providers such as Volvat Øye and Norsk Flymedisinsk Senter. Supporting channels include content marketing, a twice-monthly newsletter, LinkedIn, and word-of-mouth referrals within the Norwegian optician community.

Optoteam's core technology is operational rather than platform-based: there is no disclosed AI or machine learning capability, no public API, no mobile application, and no proprietary algorithmic matching system. The company relies on its regional manager network, the Jobbportal, and email/phone-based intake ([email protected], +47 411 10 404) to coordinate supply and demand. Ownership is founder-/owner-managed: Thanh Tran serves as CEO (daglig leder) and Arne J. Halvorsen as working board chair (styreleder) and co-owner (medeier); no institutional investors or parent company are disclosed. Optoteam has received Deloitte Gasell recognition as a high-growth Norwegian company.

Name

Optoteam

Legal name

Optoteam AS

Website

https://optoteam.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Optoteam AS is a Norwegian staffing and recruitment agency founded in 2018 that exclusively serves the optician industry, deploying approximately 30 opticians on temporary and permanent assignments to optical retailers, independent opticians, and ophthalmology practices across Norway.

Ownership category

akta.pro rank

Product category

Optometry Staffing Services

NAICS

Offices of Optometrists (62132)

SIC

Services-Employment Agencies (7361), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Ophthalmic/Optometric Assisting (EDAOAJAK)

Keywords

• Optician staffing services
• Optometry recruitment
• Temporary healthcare staffing
• Permanent optician placement
• Vision care workforce

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Optician Staffing/Recruitment: Optoteam hires out qualified opticians on temporary contracts to optical businesses. They also provide permanent recruitment services for optician positions. Revenue is generated through staffing fees and recruitment commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Optoteam AS is a Norwegian staffing and recruitment agency that hires out qualified opticians on temporary assignments to optical retail chains, independent optical stores, and ophthalmology practices. The company also provides permanent optician recruitment services and operates underutilized eye examination rooms on behalf of optical businesses, generating revenue through staffing markups and recruitment commissions.

Product overview

Optoteam is a staffing and recruitment agency specialized exclusively for the optical industry in Norway. Founded in 2018, the company operates as a unified service offering rather than a platform-plus-modules architecture. The core offering consists of three integrated staffing solutions: Innleie av optiker (temporary staffing of qualified opticians), Rekruttering (permanent recruitment services), and Drifting av synsprøverom (management of unused examination rooms). Additionally, the Seniorpool program provides opportunities for retired opticians to work flexibly, while the Jobbportal serves as a job marketplace connecting opticians with employers. Optoteam also produces the OptoTalk podcast for industry education and provides consulting/mentoring services through advisors with optical industry experience. The company has approximately 30 opticians on staff and operates regional teams across Østlandet (22 opticians), Vestlandet (5-6 opticians), and Trøndelag.

Differentiator

Problem solved

Functional benefit

Brands

• OptoTalk: Podcast produced by Optoteam AS for opticians covering topics on clinic, technology, and business.

Products and services

• Innleie av optiker (Staffing of Opticians) Hiring out highly qualified opticians for temporary assignments, both short-term and long-term. Provides flexible staffing solutions for optical businesses experiencing staffing shortages, sick leave, vacation coverage, or increased demand.
• Rekruttering (Permanent Recruitment) Permanent recruitment services for optical businesses seeking to hire opticians. Optoteam sources candidates, supports the hiring process, and can provide interim staffing during the recruitment period on a risk-free basis.
• Drifting av synsprøverom (Operation of Eye Examination Rooms) Operation of unused or underutilized eye examination rooms on behalf of optical businesses, increasing utilization and profitability for the room's owner while Optoteam staffs it with qualified opticians.
• Seniorpool A specialized pool for retired or near-retired opticians who want to stay professionally active. Members choose when, where, and how much they want to work, while Optoteam handles contracts, insurance, and administration. An optician's authorization is valid until age 80.
• Rådgivning (Consulting/Mentoring) Consulting and mentoring services for optical business owners, delivered by advisors with experience from the optician industry. Covers strategic partnerships, mentorship, and operational support.

Quantifiable outcome

• Shortened patient waitlists at Specsavers Knarvik that previously had multi-year waiting times
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Destinet CMSminorOthersWebsite CMS provider used by Optoteam for their website platform
• Leonberg ReklamebyråminorOthersAdvertising agency providing marketing services to Optoteam

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMN Healthcare: Largest US healthcare staffing firm, placing nurses, physicians, and allied health professionals. Highly comparable as a healthcare-vertical staffing specialist, though operating at much larger scale and in a different geography than Optoteam.
• Cielo Healthcare: Talent acquisition partner with a healthcare practice and a recruitment-process-outsourcing model. Comparable as a healthcare-vertical recruiter, though focused on RPO/permanent search rather than the temp-staffing model Optoteam runs in Norway.

Broad incumbents

• Randstad: Global staffing and recruitment company with strong healthcare and professional staffing divisions, operating in Norway. Comparable recruitment-model peer, though undifferentiated across verticals versus Optoteam's optician-only focus.
• Adecco Group: Global staffing leader with a dedicated healthcare vertical and active operations in Norway. Comparable to Optoteam as a healthcare-staffing provider, though Adecco operates across all industries and lacks Optoteam's exclusive optician specialization.
• ManpowerGroup: One of the world's largest staffing firms with healthcare placement lines and Norwegian operations through Manpower Norge. Comparable on the staffing/recruitment business model, but a broad incumbent rather than a vertical specialist.
• Hays: Global professional staffing and recruitment firm with healthcare and life-sciences practices operating in Norway. Comparable on the recruitment and temp-staffing business model, though serving all professional verticals rather than specializing in opticians.

Regional players

• Academic Work: Nordic-focused staffing and recruitment company operating in Norway, Sweden, Denmark, Finland, and Germany. Comparable on regional recruitment/placement model and Nordic footprint, with a young-professional focus that overlaps with Optoteam's career-portal approach.
• StudentConsulting: Nordic staffing firm operating in Norway, Sweden, Denmark, and Germany with a focus on flexible and entry-level staffing. Comparable in Nordic geography and temp/perm placement model, though broader in target workforce than Optoteam's licensed opticians.
• Toptemp: Danish staffing and recruitment company with a healthcare/medical vertical. Comparable Nordic healthcare-staffing peer using a similar temporary-placement model, though based in Denmark rather than Norway.
• Personalhuset: Norwegian staffing and recruitment agency covering multiple professional verticals including healthcare. Direct domestic peer in the Norwegian market using a similar temp/perm placement model, though without Optoteam's exclusive optician specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/optoteam-as
• Facebookfacebook.com/optoteam.no

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optoteam