Live! 360 Events
Live! 360 Events is a private conference and training operator owned by 1105 Media that runs co-located technology conferences and virtual seminars serving enterprise developers, IT professionals, data practitioners, and security teams across the Microsoft ecosystem.
- Company typePrivate
- Founded2023
- HeadquartersPasadena, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Live! 360 Events does
Live! 360 Events is a technology conference and training operator owned by 1105 Media, Inc., a private California-based media company (Pasadena, CA). Its core offering is the annual "Live! 360 Tech Con" held at Universal Orlando, which co-locates six specialized conferences — Visual Studio Live!, Data Platform Live!, TechMentor, Artificial Intelligence Live!, Cloud & Containers Live!, and Cybersecurity & Ransomware Live! — under a single registration priced at $1,825–$3,725 depending on package length and timing. The company also runs parallel VSLive! events at Microsoft HQ (Redmond), San Diego, Las Vegas, and other US venues, a one-day AI Pivot Conference targeting SMBs, and a calendar of 2-day to 6-week virtual training seminars priced at $1,400–$1,550 per attendee. The underlying platform is an in-person event production system augmented by an on-demand video library of recorded sessions.
The customer base is enterprise IT practitioners — software developers, IT implementers, IT decision makers, security teams, and data professionals — with content centered on Microsoft and adjacent enterprise technology ecosystems. Distribution is anchored by parent 1105 Media's owned publications (VisualStudioMagazine.com, ADTmag.com, Redmondmag.com, PureAI.com), which provide top-of-funnel audience access that independent competitors lack. Microsoft serves as official Event Partner, providing speakers and product alignment. Sponsorship and exhibitor revenue from technology vendors (Platinum through Contributor tiers) supplements registration income.
Operationally, the company employs 51–100 people, draws 1,500+ attendees to the flagship Orlando event, fields 90+ speakers, and delivers 200+ sessions with 30+ hands-on labs. GTM is event-driven with direct sales for both registrations and sponsorships; roughly 30% of attendees arrive via word-of-mouth referral. There is no disclosed venture funding and no public revenue; the business is a profitable, mature event brand inside a private media conglomerate executing incremental expansion through new venues, new sub-brands (AI Pivot), and longer-format certification courses.
Live! 360 Events firmographics
Firmographics- Name
- Live! 360 Events
- Legal name
- 1105 Media, Inc.
- Website
- https://live360events.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Live! 360 Events is a private conference and training operator owned by 1105 Media that runs co-located technology conferences and virtual seminars serving enterprise developers, IT professionals, data practitioners, and security teams across the Microsoft ecosystem.
- Ownership category
- akta.pro rank
Live! 360 Events industry classification
Industry- Product category
- IT Training Conferences
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Training, Workshops & Certification Events (MPAGAGAJ)
- akta.pro secondary industries
- Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ), Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
Keywords
Where Live! 360 Events is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Live! 360 Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Conference Registration Fees: Primary revenue stream from selling conference packages for multi-day technical events. Packages range from 3-day passes to full 6-day conference experiences with access to all co-located events, sessions, meals, and networking activities.
- Virtual Training Seminars: Revenue from 2-day to 6-week virtual training programs on specialized topics like Azure AI, .NET development, and PowerShell. Priced at $1,400-$1,550 per attendee with team discounts available.
- Sponsorship and Exhibitor Packages: Revenue from technology vendors and solution providers who sponsor events or rent exhibition space to reach the targeted IT professional audience. Multiple sponsorship tiers available from contributor to platinum levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 6-Day Conference Package - Full conference access with hands-on labs |
| Subscription | Multi-year contract | 5-Day Conference Package - Core conference access with workshops |
| Subscription | Multi-year contract | 4-Day Conference Package - Flexible conference access |
| Subscription | Multi-year contract | 3-Day Conference Package - Core sessions access |
| Subscription | Multi-year contract | Full Day Hands-On Lab - Sunday intensive |
| Subscription | Multi-year contract | Full Day Workshop Pass - Single day workshop |
| Subscription | Multi-year contract | 2-Day Virtual Training Seminar |
| Subscription | Multi-year contract | Team Registration - Groups of 3+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Live! 360 Events product offering
Product offeringCore offering
Live! 360 Events is a technology conference and training company that organizes multi-day, co-located technical conferences and virtual training seminars for enterprise IT professionals. Its flagship Live! 360 Tech Con combines six sub-conferences (Visual Studio Live!, Data Platform Live!, TechMentor, Artificial Intelligence Live!, Cloud & Containers Live!, and Cybersecurity & Ransomware Live!) under one registration, complemented by standalone virtual training seminars and on-demand video content.
Product overview
Live! 360 Events is a conference and training company that operates as a platform of co-located technical events. The core offering is Live! 360 Tech Con, which combines six distinct conference sub-brands under one venue: Visual Studio Live! (VSLive!) for developers, Data Platform Live! for data professionals, TechMentor for IT pros, Artificial Intelligence Live! for AI/ML topics, Cloud & Containers Live! for cloud-native development, and Cybersecurity & Ransomware Live! for security professionals. Add-on offerings include Virtual Training Seminars (2-day to 6-week intensive courses), a Video Library for on-demand content, and the AI Pivot Conference for SMB-focused AI education. The company is published by 1105 Media and primarily focuses on Microsoft and open-source ecosystem technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Visual Studio Live!: Conference focused on .NET, C#, Blazor, Azure, and Visual Studio development tools
- Data Platform Live!
- TechMentor
- Artificial Intelligence Live!
- Cloud & Containers Live!
- Cybersecurity & Ransomware Live!
- The AI Pivot Conference
- Live! 360 Tech Con
Products and services
- Live! 360 Tech Con Flagship annual co-located conference combining six technology conferences (Visual Studio Live!, Data Platform Live!, TechMentor, Artificial Intelligence Live!, Cloud & Containers Live!, and Cybersecurity & Ransomware Live!) into one venue with over 200 sessions and 30+ hands-on labs. Targeted at enterprise developers, IT professionals, and decision makers.
- Visual Studio Live! (VSLive!) Standalone developer-focused conference covering .NET, C#, Blazor, Azure, Visual Studio, ASP.NET Core, Copilot, MAUI, and modern software engineering practices. Held at multiple US locations including Microsoft HQ, San Diego, Las Vegas, and Orlando.
- Data Platform Live! Conference track focused on Business Intelligence, Data Management, Data Lakes, Database Administration, Database Performance, and Streaming/Event Data techniques for data professionals.
- TechMentor IT Pro-focused conference covering client/endpoint management, cloud infrastructure, security, PowerShell, and Microsoft 365 administration for IT infrastructure professionals.
- Artificial Intelligence Live! Conference track covering Large Language Models, Generative AI, RAG Toolchain, Copilot Development, Intelligent Applications, Machine Learning, MLOps, and Responsible AI.
- Cybersecurity & Ransomware Live! Security conference covering Ransomware Industry, Threat Intelligence, Incident Response, Blue Team, Red Team, Purple Team, and OT/IoT Security topics for security professionals.
- Virtual Training Seminars Intimate virtual training courses taught by industry experts, ranging from 2-day intensive workshops to 6-week certification programs covering cutting-edge technology topics including Azure AI, .NET development, PowerShell, and AI agent frameworks.
- AI Pivot Conference One-day in-person event focused on practical AI implementation for small and midsized businesses, emphasizing actionable AI rather than theory, held in Anaheim, CA.
- Video Library On-demand access to recorded sessions from past Live! 360 conferences, allowing attendees to catch up on content they may have missed or review topics after the event.
Companies that use Live! 360 Events
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Live! 360 Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Live! 360 Events partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft serves as the Event Partner for Live! 360 conferences, providing endorsement and support for the technical content focusing on Microsoft technologies including Visual Studio, Azure, .NET, and Microsoft 365. The partnership enables access to Microsoft experts as speakers and aligns the conference content with Microsoft product roadmaps and best practices.
- Loews Royal Pacific Resort at Universal OrlandocorePrimary venue partner for Live! 360 Tech Con Orlando events. The Loews Royal Pacific Resort provides conference facilities and offers discounted room blocks for attendees. Multiple Universal Orlando Resort properties (Sapphire Falls, Cabana Bay, Aventura) participate in the conference hotel program.
- BrainStormminorPlatinum Sponsor for Live! 360 Tech Con 2024. BrainStorm provides software adoption solutions and uses the conference for brand visibility among IT professionals.
- CompuNetminorPlatinum Sponsor for Live! 360 Tech Con 2024. CompuNet is a US-based IT consulting firm specializing in solution design and implementation services.
- ENowminorPlatinum Sponsor for Live! 360 Tech Con 2023. ENow specializes in Microsoft collaboration and identity infrastructure optimization.
- SolarWindsminorPlatinum Sponsor (2023) and exhibitor (2024) for Live! 360 events. SolarWinds provides IT management software and uses the conference for visibility among IT operations professionals.
- ProgressminorGold Sponsor (2023) and exhibitor (2024) for Live! 360 events. Progress provides development tools including Telerik and Kendo UI.
- MESCIUSminorExhibitor at Live! 360 events. MESCIUS provides developer tools including spreadsheets, reporting tools, and UI components for .NET and JavaScript.
- NetwrixminorExhibitor at Live! 360 Tech Con 2024. Netwrix provides cybersecurity and data governance solutions for IT security professionals.
- Universal Orlando ResortminorProvides discounted theme park tickets for Live! 360 attendees, including Universal Orlando and Walt Disney World after-hours tickets. Special group codes available for attendee purchases.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Live! 360 Events competitors and assessment
Company assessmentDirect peers
- O'Reilly Media: Independent organizer of paid developer and IT training events (Velocity, Strata, AI Conference) combined with a deep online learning and book publishing business. Closest analog to Live! 360's model of producing paid, vendor-neutral technical conferences for enterprise developers and IT professionals.
- SANS Institute: Provides paid cybersecurity training events (SANS conferences) and certification courses, directly overlapping with Live! 360's Cybersecurity & Ransomware Live! track. Comparable audience of enterprise security practitioners and similar monetization through multi-day training packages and virtual courses.
- Linux Foundation: Runs KubeCon + CloudNativeCon, Open Source Summit, and dozens of other paid technical conferences targeting developers and IT operators. Comparable as an independent, vendor-neutral organizer of multi-track technical conferences monetized via registration and sponsorship for a similar enterprise IT audience.
Emerging players
- Pluralsight: Subscription-based online IT and developer training platform focused heavily on Microsoft, Azure, and cybersecurity content. Comparable buyer persona and content domain, but Pluralsight is purely asynchronous and online — it competes for the same training budget without the in-person event component.
- JetBrains: Runs paid developer-focused conferences (JetBrains Technology Day, KotlinConf) covering modern software engineering topics. Comparable as a vendor-adjacent conference organizer targeting professional developers with deep technical content, though narrower in topic scope than Live! 360.
Broad incumbents
- Skillsoft: Enterprise IT and developer training company with online courses, certification prep, and live virtual training events. Comparable as a B2B training provider targeting enterprise IT teams, though it relies on digital delivery rather than in-person conferences.
- Informa Tech: Division of Informa plc that owns and operates major tech events including Black Hat, Interop, and Dark Reading security events. Comparable as a large-scale independent tech conference organizer monetized through registration, sponsorship, and training — but with a much broader portfolio spanning security, cloud, and developer audiences.
- Gartner: Operates Gartner IT Symposium/Xpo, Security & Risk Management Summit, and other large paid enterprise IT conferences. Comparable because it sells high-priced multi-day conferences to enterprise IT decision-makers — the same buyer persona Live! 360 targets, but at much greater scale and with research-anchored content.
Regional players
- CompTIA: Industry association that produces paid IT certification training events and conferences (CompTIA conferences, ChannelCon). Comparable as a training-conference hybrid targeting enterprise IT professionals, though with a stronger certification-prep focus and association-style distribution.
- QA (QA Ltd): UK-headquartered provider of paid enterprise IT and technical training, including Microsoft-stack courses and certification events. Comparable as a paid IT training organization serving enterprise buyers, though predominantly a UK/Europe training provider rather than a US conference organizer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Live! 360 Events social profiles
Digital presenceLive! 360 Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Live! 360 Events leadership team
Management profileNumber of profiles
Profiles1 record
Live! 360 Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Live! 360 Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Live! 360 Events
What does Live! 360 Events do?
Live! 360 Events is a technology conference and training company that organizes multi-day, co-located technical conferences and virtual training seminars for enterprise IT professionals. Its flagship Live! 360 Tech Con combines six sub-conferences (Visual Studio Live!, Data Platform Live!, TechMentor, Artificial Intelligence Live!, Cloud & Containers Live!, and Cybersecurity & Ransomware Live!) under one registration, complemented by standalone virtual training seminars and on-demand video content.
Is Live! 360 Events a public or private company?
Live! 360 Events is a private company. It is classified as corporate owned and is currently operating.
When was Live! 360 Events founded?
Live! 360 Events was founded in 2023. It employs 51 to 100 people.
Where is Live! 360 Events based?
Live! 360 Events is headquartered in Pasadena, United States, in the North America region.
How does Live! 360 Events make money?
Three revenue lines are on record. Conference Registration Fees are the primary driver. The others are virtual Training Seminars and sponsorship and Exhibitor Packages.
Who are Live! 360 Events's main competitors?
Direct peers on record are O'Reilly Media, SANS Institute and Linux Foundation. Emerging players are Pluralsight and JetBrains. Broad incumbents are Skillsoft, Informa Tech and Gartner. Regional players are CompTIA and QA (QA Ltd).
Does Live! 360 Events have an API?
No public API is recorded for Live! 360 Events.
What industry is Live! 360 Events in?
Live! 360 Events's product category is IT Training Conferences. Its primary akta.pro industry code is MPAGAGAJ, Training, Workshops & Certification Events, with a secondary code of MPAGAOAJ, Virtual Training, Workshops & Masterclasses (Interactive Sessions). Its NAICS code is 711310.