TRYX
TRYX is a Chinese PC hardware manufacturer (founded 2023) that designs premium AIO liquid coolers and PC chassis — notably the holographic-display Holo cooler, dual-IPS Stage 360 ARGB, and fabric-covered Flova F50 chassis — for PC DIY enthusiasts and gaming consumers, distributed via Computex-led marketing and OEM partnerships with CyberPowerPC and GIGABYTE.
- Company typePrivate
- Founded2023
- HeadquartersMinhang, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What TRYX does
TRYX is a Chinese PC hardware manufacturer founded in 2023 and headquartered in Minhang, China, with 51-100 employees. The company designs and sells premium PC cooling and chassis products for the enthusiast and gaming DIY market, including all-in-one (AIO) liquid coolers and mid-tower cases. Its core product portfolio comprises the Tryx Holo AIO cooler (featuring a holographic-style display created via professional-grade beam splitters integrated into the pump block, using an Asetek pump solution rated for up to 280W dissipation), the Stage 360 ARGB AIO cooler (dual customizable IPS screens with a mirror design for AMD and Intel platforms), and the Flova F50 mid-tower chassis (fabric-covered exterior with a proprietary 250mm cross-flow radial fan, priced from $129.95, supporting ATX/Micro-ATX/ITX including BTF and PZ hidden-connector formats). The Holo and Stage cooler lines have unconfirmed pricing and availability as of the source data, indicating early commercialization.
TRYX operates a hardware-sales business model with two distinct go-to-market motions. The primary motion is event-driven: the company showcased its lineup at Computex 2026 in Taipei alongside tier-one brands such as Corsair and MSI, targeting global PC enthusiasts. The secondary motion is OEM-embedded distribution through CyberPowerPC, whose VIVID range of pre-built gaming PCs (starting at £1,999) offers Tryx chassis as a configurable option, exposing the brand to end consumers at point of purchase in the US/UK markets. Additional channel exposure comes via a co-development partnership with GIGABYTE (alongside Noctua) on the Computex 2026 WOOD series, a Zen-inspired, natural-material-themed build ecosystem.
TRYX's customer base spans PC DIY enthusiasts pursuing minimalist or visually distinctive builds (primary persona), end consumers purchasing pre-built gaming PCs with Tryx cases as a configuration option (secondary use case), and showpiece-seeking hardware enthusiasts attracted to novel designs such as holographic displays (secondary persona). The company is privately held with no disclosed funding rounds, no parent company, no senior leadership information, and no operating geographies explicitly listed. Operating status is active based on recent product launches and event participation.
TRYX firmographics
Firmographics- Name
- TRYX
- Website
- https://tryxzone.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TRYX is a Chinese PC hardware manufacturer (founded 2023) that designs premium AIO liquid coolers and PC chassis — notably the holographic-display Holo cooler, dual-IPS Stage 360 ARGB, and fabric-covered Flova F50 chassis — for PC DIY enthusiasts and gaming consumers, distributed via Computex-led marketing and OEM partnerships with CyberPowerPC and GIGABYTE.
- Ownership category
- akta.pro rank
TRYX industry classification
Industry- Product category
- PC Cooling Hardware
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste) (HDACAGAF)
- akta.pro secondary industry
- PC Cases, Chassis & Case Accessories (HDACAGAG)
Keywords
Where TRYX is headquartered
LocationHeadquarters
- HQ city
- Minhang
- HQ country
- China
- HQ region
- Asia
Markets served
TRYX business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PC Cooling Hardware Sales: Sale of proprietary all-in-one liquid coolers including the Tryx Holo and Stage 360 ARGB, generating revenue from hardware product sales to PC builders and gamers
- PC Chassis Sales: Sale of PC cases such as the Flova F50 mid-tower chassis with fabric-covered exterior, targeting the minimalist desk setup market
- OEM Case Supply to System Integrators: Supplying Tryx cases as configurable options within CyberPowerPC pre-built gaming PCs, generating revenue through bulk hardware supply relationships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Flova F50 mid-tower chassis |
| Unit Pricing | Pay-as-you-go | Tryx Holo AIO cooler |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
TRYX product offering
Product offeringCore offering
TRYX designs, manufactures, and sells premium PC cooling solutions and chassis hardware. Its portfolio includes all-in-one (AIO) liquid CPU coolers with proprietary display technologies — the Tryx Holo with a holographic beam-splitter display and the Stage 360 ARGB with dual IPS screens — alongside PC cases such as the Flova F50 mid-tower chassis featuring a fabric-covered exterior and a unique 250mm cross-flow radial fan cooling solution. The products are sold to PC builders, enthusiasts, and gamers, and are also supplied as case options within CyberPowerPC's VIVID range of pre-built gaming PCs.
Product overview
TRYX is a Chinese PC hardware manufacturer specializing in cooling solutions and PC chassis. The product portfolio includes all-in-one (AIO) liquid CPU coolers featuring innovative display technologies such as the Holo series with holographic beam-splitter displays and the Stage 360 ARGB with dual IPS screens, alongside PC chassis like the Flova F50 mid-tower with unique radial fan cooling design. Tryx products are designed for both AMD and Intel platforms and are incorporated into pre-built gaming systems by partners like CyberPowerPC.
Differentiator
Problem solved
Functional benefit
Brands
- Tryx Holo: AIO liquid cooler featuring holographic-style display created using professional-grade beam splitters built into the pump block
- Stage 360
- Flova F50
Products and services
- Tryx Holo AIO Cooler All-in-one liquid CPU cooler featuring a holographic-style display created using professional-grade beam splitters built directly into the pump block. Uses Asetek pump solution capable of dissipating up to 280W, with three 120mm fans featuring SLF bearing technology with 50,000-hour MTBF. Targeted at PC builders and gamers seeking visually distinctive cooling hardware.
- Tryx Stage 360 ARGB All-in-one liquid CPU cooler featuring dual IPS screens with customizable display options and mirror design. Designed for both AMD and Intel platforms, offering strong thermal performance and quiet operation. Targeted at PC enthusiasts seeking visual personalization alongside cooling capability.
- Tryx Flova F50 Mid-Tower Chassis Mid-tower ATX PC chassis with fabric-covered exterior and unique 250mm cross-flow radial fan cooling solution. Supports ATX, Micro-ATX, and ITX motherboards including BTF and PZ hidden-connector formats, accommodating GPUs up to 420mm. Targeted at PC builders seeking minimalist desk setups with clean cable management.
Quantifiable outcome
- 280W thermal dissipation capability via Asetek pump solution
- +2 more outcomes
Companies that use TRYX
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
TRYX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TRYX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GIGABYTEcoreGIGABYTE collaborated with TRYX on the WOOD series PC build concepts at Computex 2026, featuring Zen-inspired aesthetics with natural materials. This partnership positions Tryx as part of GIGABYTE's differentiated WOOD series ecosystem, complementing the STEALTH series which uses reverse-connector motherboards. The collaboration involves co-branded build concepts targeting aesthetically refined PC designs.
- NoctuacoreNoctua is partnered with GIGABYTE alongside TRYX on the WOOD series featuring Zen-inspired aesthetics with natural materials at Computex 2026. Noctua's involvement suggests premium cooling integration within the natural-material-focused WOOD PC build series.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
TRYX competitors and assessment
Company assessmentDirect peers
- Lian Li: Lian Li is a long-established direct competitor in PC chassis (O11, A4 series) and increasingly in AIO coolers. Highly comparable mid-tower chassis product line and enthusiast customer overlap with TRYX's Flova F50.
- NZXT: NZXT competes directly with TRYX in premium PC cases and AIO coolers (Kraken series), with a comparable focus on aesthetic-led builds and software customization. Strongly overlapping customer base of PC DIY enthusiasts and gamers.
- be quiet!: be quiet! is a German brand directly competing in AIO coolers (Pure Loop, Silent Loop) and PC cases (Silent Base, Dark Base), with overlapping premium enthusiast and silent-build customer segments.
- Phanteks: Phanteks competes directly in mid-tower and premium PC cases (Eclipse, Evolv lines) and AIO coolers, serving the same enthusiast segment that values aesthetic and airflow innovation like TRYX's Flova F50.
- Corsair: Corsair directly competes with TRYX across both AIO liquid CPU coolers and PC chassis (i-CUE ecosystem), and is the incumbent benchmark TRYX is positioned against at Computex. Highly relevant direct peer across the same product categories and target customers.
- Montech: Montech is named in the data as a direct Chinese/Taiwanese competitor in the PC DIY market alongside TRYX, competing across both cases and cooling at accessible price points.
- DeepCool: DeepCool is a China-headquartered direct competitor across AIO coolers (LS/LT series) and PC chassis, comparable in geography and price-band positioning to TRYX in the global DIY market.
- Thermaltake: Thermaltake is explicitly mentioned in the data as a CyberPowerPC VIVID configurator peer alongside Tryx cases, making it a direct competitor in both chassis design (colorful case lineups) and AIO cooling.
- Cooler Master: Cooler Master competes across TRYX's full product range — AIO coolers, case fans, and PC chassis — and is named alongside Corsair as the type of incumbent TRYX is positioned against in the global PC DIY market.
Broad incumbents
- MSI: MSI is named in the data as a Computex peer alongside TRYX's Holo launch. While MSI is a much broader OEM with motherboards, GPUs, and laptops, its AIO cooler and chassis lines (MAG, MPG series) overlap with TRYX's enthusiast and gaming-PC customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TRYX social profiles
Digital presenceTRYX financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRYX leadership team
Management profileNumber of profiles
TRYX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRYX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRYX
What does TRYX do?
TRYX designs, manufactures, and sells premium PC cooling solutions and chassis hardware. Its portfolio includes all-in-one (AIO) liquid CPU coolers with proprietary display technologies — the Tryx Holo with a holographic beam-splitter display and the Stage 360 ARGB with dual IPS screens — alongside PC cases such as the Flova F50 mid-tower chassis featuring a fabric-covered exterior and a unique 250mm cross-flow radial fan cooling solution. The products are sold to PC builders, enthusiasts, and gamers, and are also supplied as case options within CyberPowerPC's VIVID range of pre-built gaming PCs.
Is TRYX a public or private company?
TRYX is a private company. It is classified as unknown and is currently operating.
When was TRYX founded?
TRYX was founded in 2023. It employs 51 to 100 people.
Where is TRYX based?
TRYX is headquartered in Minhang, China, in the Asia region.
How does TRYX make money?
Three revenue lines are on record. PC Cooling Hardware Sales are the primary driver. The others are PC Chassis Sales and OEM Case Supply to System Integrators.
Who are TRYX's main competitors?
Direct peers on record are Lian Li, NZXT, be quiet!, Phanteks, Corsair, Montech, DeepCool, Thermaltake and Cooler Master. MSI is listed as a broad incumbent.
Does TRYX have an API?
No public API is recorded for TRYX.
What industry is TRYX in?
TRYX's product category is PC Cooling Hardware. Its primary akta.pro industry code is HDACAGAF, Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste), with a secondary code of HDACAGAG, PC Cases, Chassis & Case Accessories. Its NAICS code is 333413 and its SIC code is 3564.