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myBrainCo

Full company profile

uuid003nvq9

Namestring
myBrainCo
Legal namestring
myBrainCo
Websiteurl
mybrainco.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

myBrainCo is an Australian family-owned direct-to-consumer wellness company founded in 2018 that manufactures and sells practitioner-formulated dietary supplements targeting brain health, cognitive performance, gut health, energy, longevity, and sports nutrition. The product portfolio comprises 14 distinct SKUs including nootropics (Sharp Mind, Active-B Complex, Nootropic Greens), gut health (Gut Repair, Beauty+Gut Collagen), energy and longevity (Pure NMN, Creatine Mono, Multi-Mag Hydration, TMG, NAC, Himalayan Shilajit), protein (Plant Protein), and superfoods (Organic Matcha, Organic Lion's Mane). The company's formulations are built on proprietary branded ingredients from world-leading suppliers — including CellVive NMN®, Quatrefolic®, BacoMind®, ioPEA™, Naticol®, goMCT®, and MenaQ7® — and are manufactured in TGA-licensed, cGMP-certified Australian facilities with third-party laboratory testing for purity and heavy metals.

The business operates primarily through a product-led DTC e-commerce model (mybrainco.com), with a Subscribe & Save subscription offering (15% discount, recurring billing), Afterpay installment payments, and multi-pack bundle pricing. Distribution has been expanded across multiple channels: a dedicated US storefront (us.mybrainco.com), a wholesale accounts program for retailers and practitioners (au-ws.mybrainco.com), an affiliate program (affiliate.mybrainco.com), and a loyalty rewards program. The company ships to Australia, New Zealand, and internationally, with reported reach to 150,000+ customers and 13,430+ verified reviews at a 4.8/5 average rating. Marketing is driven by organic content (practitioner-written blog library), multi-platform social media presence (Facebook, Instagram, YouTube, LinkedIn, TikTok), earned media in Men's Health, Vogue, Wellbeing, and Women's Health, and email marketing. Certifications across the range include TGA-listed status (AUST L numbers) on applicable products, FODMAP Friendly certification on four SKUs, Climate Active carbon neutral certification on multiple products, and certified organic status on Matcha and Lion's Mane. The company is led by co-founders Jade Scott and Ed Scott (founder and CEO), with a lean team of 1-10 employees and no disclosed external funding.

Short descriptiontext

myBrainCo is an Australian family-owned DTC supplement company selling 14 practitioner-formulated brain-health, cognitive performance, gut health, longevity, and sports nutrition products via e-commerce to health-conscious consumers in Australia, New Zealand, and the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersMelbourne, Australia
HQ citystring
Melbourne
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
dietary supplements, nootropic supplements, brain health supplements, practitioner-formulated supplements, wellness supplements
Industry3 codes
PRIMARYCRADAGAM
Healthy Aging & Cognitive Support Supplements
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
SECONDARYCRADAGAD
Herbal & Botanical Supplements
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
SECONDARYCRADAGAE
Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
NAICS code1 code
  • Food (Health) Supplement Retailers456191
SIC code1 code
  • Medicinal Chemicals & Botanical Products2833
Product category
Dietary Supplements
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Direct-to-Consumer Supplement Sales
TypeSubscription Recurring
Description

myBrainCo generates revenue through direct online sales of practitioner-formulated dietary supplements via its e-commerce storefront (mybrainco.com). Customers purchase individual products or bundles at listed retail prices in AUD. The company offers subscription/auto-delivery options with a 15% discount (Subscribe & Save), Afterpay pay-in-4 installment payments, and free shipping on orders over $99 for Australia and New Zealand. The primary revenue stream is one-time product purchases and recurring subscription orders.

mybrainco.com
2Wholesale & Bulk Accounts
TypeOne Time License
Description

myBrainCo operates a wholesale accounts program (au-ws.mybrainco.com) for retailers, practitioners, and bulk buyers, generating B2B revenue through volume-based purchasing arrangements.

mybrainco.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Pricing details3 tiers
1Single product one-time purchase
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Standard retail pricing for individual products purchased once. Prices vary by product.

mybrainco.com
2Subscribe & Save (Auto-delivery subscription)
ModelSubscriptionBilling cadenceMonthly
Notes

Subscription with 15% discount on regular retail price. Delivery every 4, 8, or 12 weeks options. Most popular subscription cadence is every 4 weeks.

mybrainco.com
3Multi-pack bundle discount
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Multi-pack purchasing (e.g., 2-pack saves ~5%; 3-pack saves ~10%). Example: Gut Repair 1 pack $69.95 AUD, 2-pack $66.45 AUD each (save 5%), 3-pack $62.96 AUD each (save 10%).

mybrainco.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 7 records shown
1GUT REPAIR™
Description

Award-winning gut health and digestion powder with probiotics, prebiotics, and digestive enzymes.

mybrainco.com
+6 more records
Core offering1 text field

myBrainCo develops, manufactures, and sells practitioner-formulated brain-led wellness supplements spanning nootropics, vitamins, minerals, amino acids, botanicals, and mushroom-based products. The portfolio targets cognitive performance, brain health, gut health, energy, and healthy ageing, and is sold direct-to-consumer via a brand-owned e-commerce site with a Subscribe & Save subscription program and a wholesale channel for practitioners.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 150,000+ happy customers and 13,430+ verified reviews with 4.8/5 average rating across the brand
+4 more records
Product overview1 text field

myBrainCo is an Australian family-owned company offering practitioner-formulated brain-led wellness supplements for performance and longevity. The product portfolio consists of 14 distinct supplements organized into cognitive/nootropic products (SHARP MIND™, ACTIVE-B COMPLEX, NOOTROPIC GREENS™), gut health products (GUT REPAIR™, BEAUTY+GUT COLLAGEN), energy and vitality supplements (PURE NMN, CREATINE MONO, MULTI-MAG HYDRATION™, TMG POWDER, NAC POWDER, HIMALAYAN SHILAJIT), protein and nutrition (PLANT PROTEIN), and superfoods (ORGANIC MATCHA, ORGANIC LION'S MANE). Products are sold directly to consumers via the e-commerce platform with subscription options, and wholesale accounts are available. The company emphasizes third-party lab testing, TGA listing for therapeutic goods, FODMAP certification, carbon neutrality, and transparent ingredient labelling.

Product and service14 records
1GUT REPAIR™
CategoryDietary Supplements
Description

Gut health supplement in the myBrainCo practitioner-formulated brain-led wellness range.

2SHARP MIND™
CategoryDietary Supplements
Description

Cognitive performance supplement in the myBrainCo practitioner-formulated brain-led wellness range.

3ACTIVE-B COMPLEX
CategoryDietary Supplements
Description

B-complex vitamin supplement in the myBrainCo practitioner-formulated brain-led wellness range.

4NOOTROPIC GREENS™
CategoryDietary Supplements
Description

Greens-based nootropic supplement in the myBrainCo practitioner-formulated brain-led wellness range.

5PURE NMN
CategoryDietary Supplements
Description

Pure NMN (nicotinamide mononucleotide) supplement in the myBrainCo practitioner-formulated brain-led wellness range.

6MULTI-MAG HYDRATION™
CategoryDietary Supplements
Description

Multi-magnesium hydration supplement in the myBrainCo practitioner-formulated brain-led wellness range.

7PLANT PROTEIN
CategoryDietary Supplements
Description

Plant-based protein supplement in the myBrainCo practitioner-formulated brain-led wellness range.

8CREATINE MONO
CategoryDietary Supplements
Description

Creatine monohydrate supplement in the myBrainCo practitioner-formulated brain-led wellness range.

9BEAUTY+GUT COLLAGEN
CategoryDietary Supplements
Description

Collagen supplement positioned for beauty and gut health in the myBrainCo practitioner-formulated brain-led wellness range.

10HIMALAYAN SHILAJIT
CategoryDietary Supplements
Description

Himalayan shilajit supplement in the myBrainCo practitioner-formulated brain-led wellness range.

11ORGANIC MATCHA
CategoryDietary Supplements
Description

Organic matcha green tea product in the myBrainCo practitioner-formulated brain-led wellness range.

12TMG POWDER
CategoryDietary Supplements
Description

TMG (trimethylglycine) powder supplement in the myBrainCo practitioner-formulated brain-led wellness range.

13NAC POWDER
CategoryDietary Supplements
Description

NAC (N-acetyl cysteine) powder supplement in the myBrainCo practitioner-formulated brain-led wellness range.

14ORGANIC LION'S MANE
CategoryDietary Supplements
Description

Organic lion's mane mushroom supplement in the myBrainCo practitioner-formulated brain-led wellness range.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers8 records
1AG1 (Athletic Greens)
TypeDirect peer
Description

AG1 is a premium DTC daily greens and nootropic-style supplement brand sold direct to consumers via subscription, with strong emphasis on third-party testing and ingredient transparency — closely comparable to myBrainCo's Nootropic Greens and brain-led positioning.

2Momentous
TypeDirect peer
Description

Momentous is a premium DTC supplements brand with a strong athlete/practitioner endorsement strategy and focus on cognitive and performance nutrition — closely comparable to myBrainCo's practitioner-formulated, third-party-tested approach.

3Thesis
TypeDirect peer
Description

Thesis is a DTC nootropics brand offering personalized, formula-grade cognitive supplements online with a content-led, practitioner-positioned brand — comparable to myBrainCo's brain-health positioning and DTC subscription model.

4Moon Juice
TypeDirect peer
Description

Moon Juice is a US premium DTC supplements and adaptogens brand focused on brain health, beauty-from-within, and longevity, selling functional powders and capsules online — comparable to myBrainCo's Beauty+Gut Collagen and brain-led portfolio positioning.

5JSHealth Vitamins
TypeDirect peer
Description

JSHealth is an Australian DTC supplements brand selling practitioner-formulated, transparent-label vitamins and wellness products online — a very direct Australian peer to myBrainCo's DTC supplement business model and ingredient-transparency positioning.

6Swisse Wellness
TypeBroad incumbent
Description

Swisse is a major Australian vitamins and supplements brand owned by H&H Group with broad premium positioning — competes with myBrainCo in the Australian cognitive and longevity supplement category as a much larger incumbent.

7Onnit
TypeDirect peer
Description

Onnit is a US-based DTC supplements and nootropics brand best known for Alpha BRAIN, selling practitioner-formulated cognitive and longevity supplements online with strong content marketing — a direct cognitive-wellness DTC competitor to myBrainCo's Sharp Mind and NMN lines.

8Blackmores
TypeBroad incumbent
Description

Blackmores is Australia's largest heritage vitamins and dietary supplements brand with broad mass-market distribution — a broad incumbent in the same Australian supplement category that overlaps significantly with myBrainCo's vitamin and specialty-condition products.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers15 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance28 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

myBrainCo

Dietary Supplementsmybrainco.com

myBrainCo is an Australian family-owned DTC supplement company selling 14 practitioner-formulated brain-health, cognitive performance, gut health, longevity, and sports nutrition products via e-commerce to health-conscious consumers in Australia, New Zealand, and the United States.

What myBrainCo does

myBrainCo is an Australian family-owned direct-to-consumer wellness company founded in 2018 that manufactures and sells practitioner-formulated dietary supplements targeting brain health, cognitive performance, gut health, energy, longevity, and sports nutrition. The product portfolio comprises 14 distinct SKUs including nootropics (Sharp Mind, Active-B Complex, Nootropic Greens), gut health (Gut Repair, Beauty+Gut Collagen), energy and longevity (Pure NMN, Creatine Mono, Multi-Mag Hydration, TMG, NAC, Himalayan Shilajit), protein (Plant Protein), and superfoods (Organic Matcha, Organic Lion's Mane). The company's formulations are built on proprietary branded ingredients from world-leading suppliers — including CellVive NMN®, Quatrefolic®, BacoMind®, ioPEA™, Naticol®, goMCT®, and MenaQ7® — and are manufactured in TGA-licensed, cGMP-certified Australian facilities with third-party laboratory testing for purity and heavy metals.

The business operates primarily through a product-led DTC e-commerce model (mybrainco.com), with a Subscribe & Save subscription offering (15% discount, recurring billing), Afterpay installment payments, and multi-pack bundle pricing. Distribution has been expanded across multiple channels: a dedicated US storefront (us.mybrainco.com), a wholesale accounts program for retailers and practitioners (au-ws.mybrainco.com), an affiliate program (affiliate.mybrainco.com), and a loyalty rewards program. The company ships to Australia, New Zealand, and internationally, with reported reach to 150,000+ customers and 13,430+ verified reviews at a 4.8/5 average rating. Marketing is driven by organic content (practitioner-written blog library), multi-platform social media presence (Facebook, Instagram, YouTube, LinkedIn, TikTok), earned media in Men's Health, Vogue, Wellbeing, and Women's Health, and email marketing. Certifications across the range include TGA-listed status (AUST L numbers) on applicable products, FODMAP Friendly certification on four SKUs, Climate Active carbon neutral certification on multiple products, and certified organic status on Matcha and Lion's Mane. The company is led by co-founders Jade Scott and Ed Scott (founder and CEO), with a lean team of 1-10 employees and no disclosed external funding.

myBrainCo firmographics

Firmographics
Name
myBrainCo
Legal name
myBrainCo
Website
https://mybrainco.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
1–10 employees
Short description
myBrainCo is an Australian family-owned DTC supplement company selling 14 practitioner-formulated brain-health, cognitive performance, gut health, longevity, and sports nutrition products via e-commerce to health-conscious consumers in Australia, New Zealand, and the United States.
Ownership category
akta.pro rank

myBrainCo industry classification

Industry
Product category
Dietary Supplements
NAICS
Food (Health) Supplement Retailers (456191)
SIC
Medicinal Chemicals & Botanical Products (2833)
akta.pro industry
PRIMARYCRADAGAM
Healthy Aging & Cognitive Support Supplements
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
SECONDARYCRADAGAD
Herbal & Botanical Supplements
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
SECONDARYCRADAGAE
Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

  • Dietary supplements
  • Nootropic supplements
  • Brain health supplements
  • Practitioner-formulated supplements
  • Wellness supplements

Where myBrainCo is headquartered

Location

Headquarters

HQ city
Melbourne
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

myBrainCo business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

  1. Direct-to-Consumer Supplement Sales: myBrainCo generates revenue through direct online sales of practitioner-formulated dietary supplements via its e-commerce storefront (mybrainco.com). Customers purchase individual products or bundles at listed retail prices in AUD. The company offers subscription/auto-delivery options with a 15% discount (Subscribe & Save), Afterpay pay-in-4 installment payments, and free shipping on orders over $99 for Australia and New Zealand. The primary revenue stream is one-time product purchases and recurring subscription orders.
  2. Wholesale & Bulk Accounts: myBrainCo operates a wholesale accounts program (au-ws.mybrainco.com) for retailers, practitioners, and bulk buyers, generating B2B revenue through volume-based purchasing arrangements.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goSingle product one-time purchase
SubscriptionMonthlySubscribe & Save (Auto-delivery subscription)
Unit PricingPay-as-you-goMulti-pack bundle discount

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

myBrainCo product offering

Product offering

Core offering

myBrainCo develops, manufactures, and sells practitioner-formulated brain-led wellness supplements spanning nootropics, vitamins, minerals, amino acids, botanicals, and mushroom-based products. The portfolio targets cognitive performance, brain health, gut health, energy, and healthy ageing, and is sold direct-to-consumer via a brand-owned e-commerce site with a Subscribe & Save subscription program and a wholesale channel for practitioners.

Product overview

myBrainCo is an Australian family-owned company offering practitioner-formulated brain-led wellness supplements for performance and longevity. The product portfolio consists of 14 distinct supplements organized into cognitive/nootropic products (SHARP MIND™, ACTIVE-B COMPLEX, NOOTROPIC GREENS™), gut health products (GUT REPAIR™, BEAUTY+GUT COLLAGEN), energy and vitality supplements (PURE NMN, CREATINE MONO, MULTI-MAG HYDRATION™, TMG POWDER, NAC POWDER, HIMALAYAN SHILAJIT), protein and nutrition (PLANT PROTEIN), and superfoods (ORGANIC MATCHA, ORGANIC LION'S MANE). Products are sold directly to consumers via the e-commerce platform with subscription options, and wholesale accounts are available. The company emphasizes third-party lab testing, TGA listing for therapeutic goods, FODMAP certification, carbon neutrality, and transparent ingredient labelling.

Differentiator

Problem solved

Functional benefit

Brands

  • GUT REPAIR™: Award-winning gut health and digestion powder with probiotics, prebiotics, and digestive enzymes.
  • SHARP MIND™
  • ACTIVE-B COMPLEX
  • NOOTROPIC GREENS™
  • PURE NMN
  • MULTI-MAG HYDRATION™
  • CREATINE MONO

Products and services

  • GUT REPAIR™ Gut health supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • SHARP MIND™ Cognitive performance supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • ACTIVE-B COMPLEX B-complex vitamin supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • NOOTROPIC GREENS™ Greens-based nootropic supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • PURE NMN Pure NMN (nicotinamide mononucleotide) supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • MULTI-MAG HYDRATION™ Multi-magnesium hydration supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • PLANT PROTEIN Plant-based protein supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • CREATINE MONO Creatine monohydrate supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • BEAUTY+GUT COLLAGEN Collagen supplement positioned for beauty and gut health in the myBrainCo practitioner-formulated brain-led wellness range.
  • HIMALAYAN SHILAJIT Himalayan shilajit supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • ORGANIC MATCHA Organic matcha green tea product in the myBrainCo practitioner-formulated brain-led wellness range.
  • TMG POWDER TMG (trimethylglycine) powder supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • NAC POWDER NAC (N-acetyl cysteine) powder supplement in the myBrainCo practitioner-formulated brain-led wellness range.
  • ORGANIC LION'S MANE Organic lion's mane mushroom supplement in the myBrainCo practitioner-formulated brain-led wellness range.

Quantifiable outcome

  • 150,000+ happy customers and 13,430+ verified reviews with 4.8/5 average rating across the brand
  • +4 more outcomes

Companies that use myBrainCo

Customer profile

Named customers15 records

Segments4 records

Ideal customer profiles2 records

myBrainCo technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

myBrainCo partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

myBrainCo competitors and assessment

Company assessment

Direct peers

  • AG1 (Athletic Greens): AG1 is a premium DTC daily greens and nootropic-style supplement brand sold direct to consumers via subscription, with strong emphasis on third-party testing and ingredient transparency — closely comparable to myBrainCo's Nootropic Greens and brain-led positioning.
  • Momentous: Momentous is a premium DTC supplements brand with a strong athlete/practitioner endorsement strategy and focus on cognitive and performance nutrition — closely comparable to myBrainCo's practitioner-formulated, third-party-tested approach.
  • Thesis: Thesis is a DTC nootropics brand offering personalized, formula-grade cognitive supplements online with a content-led, practitioner-positioned brand — comparable to myBrainCo's brain-health positioning and DTC subscription model.
  • Moon Juice: Moon Juice is a US premium DTC supplements and adaptogens brand focused on brain health, beauty-from-within, and longevity, selling functional powders and capsules online — comparable to myBrainCo's Beauty+Gut Collagen and brain-led portfolio positioning.
  • JSHealth Vitamins: JSHealth is an Australian DTC supplements brand selling practitioner-formulated, transparent-label vitamins and wellness products online — a very direct Australian peer to myBrainCo's DTC supplement business model and ingredient-transparency positioning.
  • Onnit: Onnit is a US-based DTC supplements and nootropics brand best known for Alpha BRAIN, selling practitioner-formulated cognitive and longevity supplements online with strong content marketing — a direct cognitive-wellness DTC competitor to myBrainCo's Sharp Mind and NMN lines.

Broad incumbents

  • Swisse Wellness: Swisse is a major Australian vitamins and supplements brand owned by H&H Group with broad premium positioning — competes with myBrainCo in the Australian cognitive and longevity supplement category as a much larger incumbent.
  • Blackmores: Blackmores is Australia's largest heritage vitamins and dietary supplements brand with broad mass-market distribution — a broad incumbent in the same Australian supplement category that overlaps significantly with myBrainCo's vitamin and specialty-condition products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

myBrainCo social profiles

Digital presence

myBrainCo compliance and trust

Trust signal

Compliance28 records

myBrainCo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

myBrainCo leadership team

Management profile

Number of profiles

Profiles2 records

myBrainCo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

myBrainCo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myBrainCo

What does myBrainCo do?

myBrainCo develops, manufactures, and sells practitioner-formulated brain-led wellness supplements spanning nootropics, vitamins, minerals, amino acids, botanicals, and mushroom-based products. The portfolio targets cognitive performance, brain health, gut health, energy, and healthy ageing, and is sold direct-to-consumer via a brand-owned e-commerce site with a Subscribe & Save subscription program and a wholesale channel for practitioners.

Is myBrainCo a public or private company?

myBrainCo is a private company. It is classified as family owned and is currently operating.

When was myBrainCo founded?

myBrainCo was founded in 2018. It employs 1 to 10 people.

Where is myBrainCo based?

myBrainCo is headquartered in Melbourne, Australia, in the Oceania region.

How does myBrainCo make money?

Two revenue lines are on record. Direct-to-Consumer Supplement Sales are the primary driver. The others are wholesale & Bulk Accounts.

Who are myBrainCo's main competitors?

Direct peers on record are AG1 (Athletic Greens), Momentous, Thesis, Moon Juice, JSHealth Vitamins and Onnit. Broad incumbents are Swisse Wellness and Blackmores.

Does myBrainCo have an API?

No public API is recorded for myBrainCo.

What industry is myBrainCo in?

myBrainCo's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.

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