What SPORSORA does

SPORSORA is a French non-profit association (association loi de 1901) headquartered in Paris that operates as the central interprofessional platform for the sport business ecosystem in France. Founded in 2004, the association serves over 200 member organizations spanning sports federations, professional clubs, brands, marketing agencies, and media companies. Its core offerings are organized around four pillars: the Trophées SPORSORA awards ceremony (the recognized premier award for sport marketing in France, in its 22nd edition in 2026), the SPORSORACADÉMIE professional training program on sports sponsorship methodology, recurring networking and debate events (Garden Party, RDV Débats, Sport Définition — the latter co-organized with Bpifrance and drawing over 2,000 participants in 2026), and an ongoing program of proprietary industry studies produced with research partners including Nielsen Sports, OpinionWay, FDJ UNITED, and The Metrics Factory.

The association generates revenue primarily through recurring membership dues from its 200+ member organizations, supplemented by event revenue, training fees, and tiered premium partnerships with major French sport economy stakeholders (Allianz, Amaury Media, FDJ United, Infront, Amos Business School, BCTG Avocats). It is governed by a member-elected Board of Directors currently led by President Raymond Bauriaud (elected June 2022) and Directrice Générale Aurélie Dyèvre (appointed January 2025).

Underlying the association is no proprietary technology stack — SPORSORA is fundamentally a convening, research, and advocacy platform rather than a software product. Distribution is direct, through its website (sporsora.com), newsletter, social channels, and in-person events, with no reseller or channel partner network. The organization is privately held under French non-profit law, with no parent company, no venture backing, and no disclosed institutional investment.

Name

SPORSORA

Legal name

SPORSORA

Website

https://sporsora.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

SPORSORA is a French non-profit association headquartered in Paris that convenes over 200 organizations across the French sport business ecosystem — federations, clubs, brands, agencies, and media — through the Trophées SPORSORA awards, SPORSORACADÉMIE training, networking events, and proprietary industry studies.

Ownership category

akta.pro rank

Product category

Sports Industry Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports industry association
• Sport sponsorship research
• Sports marketing awards
• Professional networking events
• Sport business training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: SPORSORA operates as a non-profit association under French law of 1901, funded primarily through membership fees from companies and organizations in the sport business ecosystem. Members include sports federations, clubs, brands, agencies, media companies, and other stakeholders in French sport economy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SPORSORA is a French non-profit professional association that serves as the central hub for the sport business ecosystem in France. It delivers value to its 200+ member organizations through annual awards (Trophées SPORSORA), networking events (Garden Party, RDV Débats), professional training (SPORSORACADEMIE), industry research and publications, and advocacy for the sports economy. Members include sports federations, clubs, brands, agencies, and media companies.

Product overview

SPORSORA is a professional association for the sports economy in France, operating as a platform that connects sports business stakeholders through events, research, and training services. The core offerings include the annual Trophées SPORSORA awards ceremony, the SPORSORACADEMIE training program, the Garden Party networking event, publications and studies on sports sponsorship, and a member directory. These services work together to support the French sports sponsorship ecosystem by providing education, networking opportunities, industry research, and recognition of excellence in sports marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Trophées SPORSORA Annual awards ceremony recognizing excellence in sports marketing, celebrating innovative campaigns and partnerships across the French sports industry. The 22nd edition was held at adidas arena in 2026.
• SPORSORACADEMIE Professional training program focused on sports partnerships and sponsorship, teaching participants the methodology and best practices for building effective sports sponsorship strategies.
• Garden Party SPORSORA Annual networking event bringing together sports business ecosystem actors, held at prestigious venues such as Roland Garros stadium.
• Publications et Études SPORSORA

Quantifiable outcome

• 22nd edition of Trophées SPORSORA in 2026, recognizing excellence in sport marketing
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered premium partner and core.

• Allianzpremium partnerGTM or Marketing PartnerPremium partner of SPORSORA. Allianz is a major insurance brand with significant sports sponsorship portfolio including Bayern Munich and other European sports properties.
• Amaury Mediapremium partnerGTM or Marketing PartnerPremium partner of SPORSORA. Amaury Media operates sports media properties including L'Équipe.
• FDJ Unitedpremium partnerGTM or Marketing PartnerPremium partner of SPORSORA. FDJ United is the French lottery company with significant sports sponsorship including French football and cycling.
• Infrontpremium partnerGTM or Marketing PartnerPremium partner of SPORSORA. Infront is a leading sports marketing agency with extensive rights holder relationships.
• Amos Business Schoolpremium partnerGTM or Marketing PartnerPremium partner of SPORSORA. Amos is a business school specializing in sport management education.
• BCTG Avocatspremium partnerGTM or Marketing PartnerPremium partner of SPORSORA. BCTG Avocats is a law firm with sports law practice.
• BpifrancecoreStrategic or Co-development PartnerBpifrance is a key strategic partner for SPORSORA, hosting the annual Sport Définition event and providing investment support for sport business ecosystem. In 2026, announced 50 million euros investment dedicated to sport through 2027.
• Nielsen SportscoreStrategic or Co-development PartnerCollaborates with SPORSORA on industry studies including the annual 'Panorama des partenariats sportifs en France' report.
• The Metrics FactorycoreStrategic or Co-development PartnerCollaborated with SPORSORA and FDJ UNITED on study 'Le sport féminin sur les médias sociaux: de la visibilité à la valeur'.
• OpinionWaycoreStrategic or Co-development PartnerPartnered with SPORSORA on the Baromètre du Sport Féminin studies tracking women's sport perception.
• Les MeneurscoreStrategic or Co-development PartnerCo-organizer with Bpifrance of the annual Sport Définition event, the national reference event for sport business.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leaders Performance Institute: Sport business media and events group hosting Leaders conferences (Sport Business, in Sport). Comparable as a sport business community orchestrating high-profile events, content, and networking for industry executives.
• European Sponsorship Association (ESA): Pan-European trade association for the sponsorship industry, organizing events, research, and advocacy. Directly comparable as a membership-driven industry body serving brands, rights holders, and agencies in sport sponsorship.

Emerging players

• SponsorUnited: US-centric data and networking platform for sponsorship decision-makers. Comparable in serving brands, rights holders, and agencies with sponsorship intelligence, conferences, and member communities.

Broad incumbents

• Infront Sports & Media: Global sports marketing agency and rights holder, premium partner of SPORSORA. Comparable as a major sport business services incumbent operating in sponsorship, media rights, and event distribution.
• Publicis Sport: Dedicated sport marketing practice of Publicis, SPORSORA member. Comparable as a large agency-side participant in sport sponsorship activation that interacts with the same brand and rights-holder constituencies.

Others

• Nielsen Sports: Global sport sponsorship analytics and media rights valuation firm, co-author of SPORSORA's 'Panorama des partenariats sportifs en France'. Comparable as a strategic research partner and adjacent provider of sport sponsorship market intelligence.
• Sportcal (now part of Deltatre / Sports Data Labs): Sport industry intelligence provider tracking media rights, sponsorship, and event calendars. Comparable as a research and data vendor that informs sponsorship and sport business strategy decisions.
• Union des Clubs Professionnels de Football (UCPF): French professional football clubs association. Comparable as a French sport industry body aggregating rights-holder interests and engaging with the same ecosystem of sponsors, agencies, and broadcasters.

Regional players

• Sport Industry Group: UK-based sport business community running Sport Industry Awards, Sport Industry Breakfasts and content. Comparable events-and-content model serving the British sport business ecosystem.
• SPSG (Sport & Sponsorship Gesellschaft): German association advancing sport sponsorship and communication. Comparable as a national sport sponsorship trade body running events, awards and member services for the DACH market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sporsora
• LinkedInlinkedin.com/company/sporsora
• Instagraminstagram.com/sporsora/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORSORA