What FDJ UNITED does

FDJ UNITED is a France-headquartered European gaming operator that runs lottery, retail and online sports betting, online casino, and payment services across 13 countries. The company traces its origins to the 1933 National Lottery, holds the French national lottery license, and was listed on Euronext Paris in 2019 under the legal name La Française des Jeux S.A. It serves 33 million players through 29,000+ retail points of sale in France and digital brands including Loto, Euromillions, ParionsSport, Unibet, 32Red, and Maria Casino, generating €3.7 billion in 2025 revenue and €8.7 billion in gross gaming revenue. The French state remains the largest single shareholder at ~21%, with veterans' associations at 16% and ~400,000 individual shareholders, giving the company a distinctive quasi-public governance profile.

The operating model is a dual retail-and-digital platform. The retail channel distributes lottery and ParionsSport sports betting through buralistes and convenience stores, while the digital channel spans proprietary online betting and gaming platforms plus the Kindred-acquired pan-European stack. The October 2024 acquisition of Kindred Group (integration completed one year ahead of schedule) materially expanded the online business, and FDJ UNITED is now internalising its own technology platform — replacing third-party stacks with an in-house system that processes over 25 billion transactions annually. Adjacent units include Nirio (consumer and merchant payments, with the Pass Compte omnichannel ID system) and FDJ UNITED Ventures, the corporate venture arm. Business model is fundamentally transactional: every wager or ticket generates a take rate after gaming taxes (currently compressed by over €50M of new French, Dutch, UK, and Romanian tax regimes in 2025 alone) and prize payouts, with revenue and EBITDA (€902M recurring, 24.5% margin in 2025) flowing from the net margin across the product portfolio.

The product portfolio spans instant scratch cards, draw-based lottery (Loto, Euromillions, Mots Croisés), sports betting (ParionsSport in retail and online, with up to 420 bets per match during major events, plus the Loto Foot pools product), online casino (32Red, Maria Casino), and the Nirio payment stack. The innovation roadmap — demonstrated at VivaTech 2025 — layers AI-driven personalisation (My Scratch Card, L.U.C.I.A. voice assistant, BetVision live video analysis, Bergens age estimation) on top of the legacy gaming products, and the H Company agentic AI partnership (November 2025) and Quandela quantum exploration point to deeper technology bets. Under the Play Forward 2028 strategy, FDJ UNITED is targeting +5% revenue growth, ~20% digital penetration of lottery revenue, high-single-digit online betting CAGR, and over €150M of recurring cost efficiencies by 2028.

Name

FDJ UNITED

Legal name

La Française des Jeux S.A.

Website

https://fdjunited.com

Company type

Public

Founded year

1933

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

FDJ UNITED is a France-headquartered European gaming operator running lottery, retail and online sports betting, online casino, and payment services across 13 countries, serving 33 million players through 29,000+ French retail points of sale and digital brands including Loto, Euromillions, ParionsSport, and Unibet.

Ownership category

akta.pro rank

Product category

Lottery and Gaming Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industry

Player Wallets, Escrow & Custodial Account Services (MPAEALAK)

Keywords

• Lottery games
• Sports betting
• Online gaming
• Payment services
• Gaming technology

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lottery Operations: Traditional lottery games including Loto, Euromillions, Cash, and Mots Croisés generating gaming revenue. FDJ UNITED is the French national lottery operator with iconic brands and 97% brand awareness in France.
2. Retail Sports Betting: ParionsSport point de vente - sports betting offered through 29,000+ retail points of sale in France, including Loto Foot and up to 420 betting options per match during major events.
3. Online Betting and Gaming: Digital sports betting and gaming through ParionsSport en Ligne and international brands including Unibet, 32Red, and Maria Casino following Kindred acquisition. Operating across France, Ireland, UK, Sweden, Denmark, Romania, and other European markets.
4. Payment Services (Nirio): Payment services for end customers (Nirio) and merchant services for retailers in France (Nirio Business) as part of the Payment and Services business unit targeting scalable unique assets.
5. International Lottery: Multi-jurisdiction lottery operations outside France as part of the International Lottery business unit, establishing the company as a lottery leader across jurisdictions with group-wide synergies.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

FDJ UNITED is a European gaming operator that runs lottery games (Loto, Euromillions, Cash, Mots Croisés), retail and online sports betting (ParionsSport), and online gaming (Unibet, 32Red, Maria Casino). Distribution combines 29,000+ retail points of sale in France with proprietary digital platforms across European markets, supplemented by Nirio payment services for end customers and merchants. The company operates exclusively in locally regulated markets with a strong focus on responsible gaming.

Differentiator

Problem solved

Functional benefit

Brands

• FDJ-SUEZ: Professional women's cycling team sponsored by FDJ UNITED since 2017
• FDJ UNITED Foundation
• FDJ UNITED Ventures
• Safe Play
• Sport Pour Elles

Products and services

• Loto The flagship French national lottery draw game, with a 50-year heritage since 1976. Targeted at mass-market French recreational players via 29,000+ retail points of sale and the FDJ digital platform.
• Euromillions European multi-country lottery draw game sold in France and across participating European countries through retail and online channels.
• Cash scratch cards Instant-win scratch card lottery products sold under the Cash brand through retail points of sale and digital channels in France.
• Mots Croisés Crossword-themed lottery draw game offering French players a familiar word-game format with prize draws.
• ParionsSport retail sports betting Sports betting offered at 29,000+ French retail points of sale under the ParionsSport brand, including Loto Foot pools and up to 420 betting options per match during major events.
• ParionsSport en Ligne (online sports betting) Online sports betting and gaming platform for the French market, with a strategic target of around 20% digital penetration of lottery revenue and competitive football odds with expanded markets during major events.
• Unibet International online sports betting and gaming brand serving customers in Ireland, the UK, Sweden, Denmark, Romania, France, and other European regulated markets.
• 32Red Online casino brand offering digital casino gaming to consumers in European regulated markets.
• Maria Casino Online casino and gaming brand offering digital casino experiences to consumers in European regulated markets.
• Nirio payment services Payment services platform offering Nirio for end customers and Nirio Business for retailers in France, including the Pass Compte omnichannel identification system that facilitates account creation and age-restricted purchases at retail points of sale.
• Tour de France Digital Game New digital lottery game launched in 2025 themed around the Tour de France cycling race, where players pay €1 to win up to €10,000 in an immersive racing-themed universe. Available on fdj.fr and the FDJ mobile app.

Quantifiable outcome

• 100% compliance with European Lotteries responsible gaming certification at maximum compliance level
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Partnerships

18 partnerships are on record, tiered strategic, core, flagship and minor.

• H CompanystrategicTechnology or Integration · 17 November 2025Strategic partnership announced at Choose France Summit to explore agentic AI deployment at FDJ UNITED, with H Company being the French champion of agentic AI.
• Leonardo.AicoreTechnology or Integration · 1 June 2025Co-developed 'My Scratch Card' AI-powered hyper-personalized scratch card experience for VivaTech 2025, where visitors could take photos and receive personalized scratch cards generated by AI and printed on-site.
• FootovisioncoreTechnology or IntegrationAI video analysis technology partner for sports betting, providing real-time data on football matches. Contributed to 'BetVision' solution and Ultimate Live Betting Arena experience at VivaTech.
• QuandelastrategicTechnology or IntegrationPioneer in photonic quantum computing exploring future lottery drawing technology with FDJ UNITED for 'tirage de demain' (lottery of tomorrow).
• BergenscoreTechnology or IntegrationProvider of 'MY MINI CHECKR' anonymous age estimation solution deployed in FDJ points of sale to facilitate age-restricted product sales while protecting minors.
• Mistral AIcoreTechnology or IntegrationPartnership for L.U.C.I.A voice assistant using Mistral AI solution to support sales teams by automating administrative tasks and follow-up actions.
• Le Village by CAcoreStrategic or Co-development PartnerStartup ecosystem partner supporting intrapreneurship programme, collaborating on innovation projects with startups.
• Paris Saint-Germain (Women's Football)flagshipStrategic or Co-development PartnerWomen's football team sponsorship including 'Buts pour Elles' programme. Partnership extended to 2028, with each goal by PSG teams converting to funding for women's football associations.
• Olympique de Marseille (Women's Football)flagshipStrategic or Co-development PartnerWomen's football team partnership since 2018, extended to 2028, including 'Buts pour Elles' programme and premium jersey sponsorship.
• Women in Racing (WiR)coreStrategic or Co-development PartnerSupporting women in horse racing since 2009 through research funding and diversity-promoting initiatives including 'Racing Home' project and menopause study.
• Muséum national d'Histoire naturellecoreStrategic or Co-development PartnerExclusive patron of Tour de France de la Biodiversité, sensitizing viewers to French natural heritage along race routes with educational content.
• France DigitalecoreStrategic or Co-development PartnerPartner in publishing first mapping of 400 French retail startups innovating across entire retail value chain from brick-and-mortar to e-commerce.
• SOS Joueurs / ARPEJcoreStrategic or Co-development PartnerResponsible gaming support partnership extended during World Cup 2026 with expanded free online chat service availability during evening hours and French national team matches.
• Secours Populaire FrançaiscoreStrategic or Co-development Partner'Les oubliés du sport' programme enabling 1,000 disadvantaged youth to experience Tour de France events and discover cycling.
• Fondaction du FootballcoreStrategic or Co-development PartnerPartnership for 'Buts pour Elles' annual call for projects rewarding best initiatives for women's football development in France.
• Agence Nationale du SportcoreStrategic or Co-development PartnerPartnership for 'Performance pour Elles' annual call for projects supporting French Olympic and Paralympic federations in female athlete performance optimization.
• Sarah OurahmounecoreStrategic or Co-development PartnerVice-champion Olympic boxer and ambassador of Sport Pour Elles programme since 2016, working for a more just and inclusive sport.
• IPEDISminorImplementation/ SI/ Consulting PartnerAccessibility audit firm conducting RGAA 4.1 compliance audits on FDJ UNITED's digital platforms, achieving 80.65% compliance rate.

Scale indicators18 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• IGT (International Game Technology): Provides lottery technology, systems, and operating services to multiple state/provincial lotteries plus iLottery platforms and gaming machines. Comparable to FDJ's stated International Lottery unit ambitions, which compete for/operate alongside such concession partners.
• Entain plc: Multi-brand online and retail betting/gaming operator (Ladbrokes, Coral, bwin, PartyCasino, BetMGM) with overlapping European footprint and similar exposure to rising gaming taxes in UK, Netherlands, and other regulated markets.
• Scientific Games / Light & Wonder: Major supplier and operator of lottery systems, instant tickets and iLottery/igaming platforms globally; competes for the same technology and operating concessions that FDJ's International Lottery unit is pursuing, and serves adjacent sports betting content markets.
• Novomatic / NOVOMATIC AG: Austrian-origin gaming technology, equipment and operator (admiral, cashpoint retail route operations across CEE). Comparable in distributing gaming products through small-format retail points-of-sale and through regulated European B2B and route operations.
• Flutter Entertainment: Global online sports betting and gaming operator (Paddy Power, Betfair, FanDuel, PokerStars, Sisal, Snai) competing head-to-head with FDJ's Unibet/32Red brands in the UK, Ireland and continental European online markets.

Direct peers

• Lottomatica Group (Sisal): Italian national lottery operator (Lotto, 10eLotto, Gratta e Vinci) and online gaming/sports betting operator (Sisal, Eurobet). Closest single-country European lottery-and-betting peer to FDJ's domestic model.
• ZEAL Network: European online lottery broker operating Lotto24 (Germany), MyLotto24 and Tipp24 — directly comparable to FDJ's online lottery growth ambitions and a route-to-market competitor for iLottery customers across Europe.
• Allwyn: Pan-European lottery operator running multi-jurisdiction national lotteries (UK, Austria, Italy, Greece, Czech Republic). Most direct comparable to FDJ's multi-country lottery franchise and stated ambition to expand internationally via lottery concessions.

Regional players

• Betsson AB: Swedish-origin online sportsbook and casino operator active across Nordics, Latin America and parts of Europe. Overlaps with FDJ/Kindred brands (Unibet, 32Red) in Northern European markets and competes for the same recreational online wagering customers.
• Betclic Éverest: French-headquartered online sports betting and gaming operator (Betclic, Bet-at-home) competing with FDJ's ParionsSport online and the Kindred-acquired Unibet brand in France and other continental European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=FDJUNITED
• LinkedInlinkedin.com/company/FDJUNITED
• Instagraminstagram.com/fdjunited
• Xx.com/fdj_united

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FDJ UNITED