Voetbalmedia

What Voetbalmedia does

Voetbalmedia BV is a Dutch digital media company founded in late 2008 and headquartered at Grasweg 61, Amsterdam. It operates as a wholly-owned subsidiary of the KNVB (Koninklijke Nederlandse Voetbalbond, Royal Dutch Football Association) and runs Voetbal.nl, the official digital platform for amateur football in the Netherlands. The platform serves over 1.4 million registered users — including players, coaches, referees, parents, and supporters — and reports 1.65 million+ active app downloads, 2 million monthly pageviews, 250,000 unique monthly visitors, and 150 million monthly screen views as of January 2023. Distribution channels include the website (www.voetbal.nl) and native iOS and Android applications.

The platform integrates directly with KNVB's member administration system and the Sportlink infrastructure to deliver real-time match schedules, results, standings, and personal/team statistics. Its product surface includes a Teammanager module with attendance tracking (Aanwezigheid), ride/carpool scheduling with automatic driver assignment (Rijschema), lineup creation (Opstellingen), and team task scheduling for flag duty (Vlaggen), laundry (Wassen), and fruit provision (Teamfruit). Additional features include KPN-branded Player of the Match voting, push notifications, a paid calendar sync add-on (€0.99), personal statistics dashboards, the KNVB digital player pass, family account management, and visibility/privacy controls. The company maintains GDPR (AVG) compliance and partners with ING, KPN, Eurojackpot, Sportlink, Crystalloids, and Mint Marketing.

Voetbalmedia generates revenue through three primary streams: (1) advertising on the website and mobile app, with targeted campaigns based on demographics (gender, age, postal code); (2) a one-time €0.99 in-app purchase for calendar synchronization; and (3) data monetization through sharing member contact information with KNVB partners and selected third parties for direct marketing purposes, with user opt-out available. The core platform is free for all users (freemium model), and the company operates with 1-10 employees. Its go-to-market is product-led growth, leveraging KNVB membership integration and organic word-of-mouth within Dutch amateur football communities.

Name

Voetbalmedia

Legal name

Voetbalmedia BV

Website

https://voetbal.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Voetbalmedia BV operates Voetbal.nl, the official KNVB digital platform for Dutch amateur football, serving 1.4 million+ registered players, coaches, referees, parents, and supporters via web and mobile apps with match schedules, results, team management tools, and statistics.

Ownership category

akta.pro rank

Product category

Amateur Football Platform

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

Keywords

• Amateur football platform
• Team management software
• Football match statistics
• Youth football tools
• Sports data platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising: Voetbal.nl generates revenue through advertising space on its website and mobile app. The platform offers targeted advertising campaigns based on gender, age, and postal code. The platform reports 2 million monthly pageviews and 250,000 unique visitors, making it an attractive advertising channel for reaching amateur football audiences.
2. Calendar Subscription: The Voetbal.nl calendar feature is available for purchase at €0.99 through the mobile app, providing automatic synchronization of competition, cup, and playoff matches, as well as training sessions, volunteer tasks, and club events to users' phone or computer calendars.
3. Data Monetization to Partners: Voetbalmedia shares member address and phone number data with KNVB partners and selected third parties for direct marketing purposes (postal mailings and telephone offers). Members can opt out of these data sharing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Voetbalmedia BV operates Voetbal.nl, a multi-platform digital service (website plus native iOS and Android apps) that serves the Dutch amateur football community with official match schedules, results, team management, statistics, and personal performance tools. The platform integrates directly with KNVB Sportlink to deliver authoritative competition data to amateur players, coaches, parents, referees, and supporters. A separate KNVB Wedstrijdzaken mobile app supports official match administration for club officials.

Product overview

Voetbalmedia operates Voetbal.nl as a unified platform serving amateur football in the Netherlands, combining a responsive website with dedicated iOS and Android mobile applications. The core platform provides schedules, results, standings, and match information to over 1.4 million registered users including players, coaches, referees, parents, and supporters. The platform's architecture includes a comprehensive set of team management modules (Teammanager) covering attendance tracking (Aanwezigheid), transport coordination (Rijschema with automatic assignment), and various team task scheduling features (Vlaggen for flag duty, Wassen for laundry, Teamfruit). Additional features include KPN Player of the Match voting, push notification alerts for cancellations and changes, a paid calendar sync (€0.99), personal statistics dashboards, lineup management via the KNVB Wedstrijdzaken app, and family account management for parents with multiple footballing children. The platform also supports user-generated content through photo and video uploads, and enables social sharing across major platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Voetbal.nl Platform Digital platform (responsive website plus native iOS and Android apps) for the Dutch amateur football community, providing official KNVB match schedules, results, team management, statistics, push notifications, and personal performance tracking. Used by 1.4M+ registered amateur players, coaches, parents, referees, and supporters.
• KNVB Wedstrijdzaken App Official KNVB mobile application for amateur club officials (wedstrijdsecretaris and others) to manage official match administration duties, including Digital Player Pass workflows and match-day reporting.

Quantifiable outcome

• Over 1.4 million registered football enthusiasts on the platform
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KNVBcoreStrategic or Co-development Partner · 1 January 2008Voetbalmedia BV is a wholly-owned subsidiary of the KNVB (Royal Dutch Football Association). The KNVB is the governing body for football in the Netherlands, and Voetbalmedia was established to develop and operate digital platforms serving the Dutch football community. Voetbal.nl operates as the official platform for amateur football under the KNVB umbrella.
• SportlinkcoreTechnology or IntegrationSportlink Services BV is a technology partner that helps operate the Voetbal.nl platform. Sportlink handles support services for Voetbal.nl users through their support center, managing user inquiries and platform assistance. The KNVB uses services from both Voetbalmedia and Sportlink for member data processing.
• INGminorGTM or Marketing PartnerING is listed as a partner of Voetbal.nl, with branding visible on the platform. ING appears to support amateur football through partnerships with the KNVB and its digital platforms.
• KPNminorGTM or Marketing PartnerKPN sponsors the 'Player of the Match' feature on Voetbal.nl. This branded sponsorship provides visibility for KPN while enhancing platform engagement through the voting feature for standout players.
• EurojackpotminorGTM or Marketing PartnerEurojackpot is a sponsor of the KNVB Cup (Eurojackpot KNVB Beker) and the Women's Eredivisie (Eurojackpot Vrouwen Eredivisie), with branded visibility on Voetbal.nl and related KNVB platforms.
• Mint MarketingminorGTM or Marketing PartnerMint Marketing is identified as a partner that receives personal data for marketing communication purposes. Listed among third-party partners for data processing.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• DFB (German Football Association): German national FA operating fussball.de for amateur football schedules, results, and team management. Closest structural analogue to Voetbal.nl as another federation-operated amateur-football digital platform serving the largest EU football market.
• Hudl: Sports video and analysis platform that acquired MyCujoo to serve amateur football video/highlights. Comparable in serving amateur football with digital tools, though Hudl's core focus is video and performance analysis.
• The Football Association (The FA): English national FA that operates digital platforms serving amateur football in England (e.g., fulltime-thefa.com). Comparable as another NGB operating a digital arm for amateur football, structurally analogous to the KNVB/Voetbalmedia relationship.
• Stack Sports (SportsEngine): Larger sports-management platform serving youth/amateur organizations, leagues, and federations with registration, websites, and communication tools. A broader incumbent with deeper resources competing for the same club/federation software budgets.

Emerging players

• TeamSnap: Team and league management platform for amateur/youth sports clubs. Overlaps with Voetbal.nl's Teammanager features (attendance, schedules, communication) and competes for the same coach/parent workflow.

Direct peers

• FlashScore: Live sports scores platform with comprehensive football coverage including lower divisions and amateur levels. Direct competitor for the same scores/standings/results use case, particularly in European football.
• OneFootball: Football-first digital media platform providing scores, news, statistics, and live updates. Direct competitor for Dutch football fans' attention with a similar freemium, ad-supported model and broader professional-football focus.
• SofaScore: Sports statistics app with detailed match information, player ratings, and live scores across football and other sports. Comparable in product depth (personal statistics, lineups, results) and target audience.
• FotMob: Football-focused scores, statistics, and news app covering leagues globally. Closely comparable to Voetbal.nl as a mobile-first football information platform competing for the same user attention, though FotMob skews toward professional leagues.

Regional players

• Royal Belgian Football Association (KBVB/URBSFA): Belgian national FA operating digital platforms for amateur football in Belgium. Comparable as another Benelux NGB serving amateur football digitally, but does not directly compete in the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/voetbalpuntnl
• Instagraminstagram.com/voetbalnl
• Facebookfacebook.com/voetbalnl
• YouTubeyoutube.com/user/Voetbalnl
• LinkedInlinkedin.com/company/voetbalmedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voetbalmedia