RE/MAX Key Properties

What RE/MAX Key Properties does

RE/MAX Key Properties is a family-owned real estate brokerage operating as a franchisee of RE/MAX, headquartered at 42 NW Greenwood Avenue in Bend, Oregon. Founded in 2015 and co-owned by the Buccola brothers (Tim Buccola and Ryan Buccola), the firm serves buyers and sellers across Central Oregon — including Bend, Redmond, Sisters, Sunriver, Prineville, Tumalo, Terrebonne, La Pine, and Madras — with specialized service lines in residential, luxury, ranch & land, and commercial properties. The firm reported 46 brokers averaging 16 years of industry experience and is ranked #4 in the RE/MAX network for average volume per broker, with approximately 20% of its brokers consistently ranked in the Top 250 in Central Oregon. Operations are led by Managing Principal Broker Cory Bettesworth (named 2025 Realtor of the Year by the Cascades East Association of Realtors) with a Marketing Director, Director of Operations, and marketing/administrative support staff.

The business generates revenue through traditional real estate commissions on transactions, supplemented by ancillary services such as relocation assistance and broker development programs. The technology stack is composed of franchise-provided and industry-standard SaaS — BoldTrail for broker websites, IDX Broker for listing syndication, Skyslope for transaction management, and an internal CRM — rather than proprietary platforms. Distribution is primarily direct, supported by MLS syndication, a dedicated blog and the biweekly "Navigating Real Estate" podcast (hosted by Ryan Buccola and Sarah Daily), and community sponsorships including Balloons Over Bend, Sisters Folk Festival, River Feast, and High Desert Stampede, alongside annual nonprofit donations exceeding $35,000.

In September 2024, RE/MAX Key Properties merged with veteran-owned boutique brokerage West + Main Homes Oregon, expanding its talent base and Central Oregon footprint while retaining the RE/MAX Key Properties brand. The firm has earned multiple regional recognitions, including RE/MAX Outstanding Brokerage and Recruiter of the Year in Oregon (2025) and an Honorable Mention in the 2024 Building a Better Oregon Awards for restoration of its Bend headquarters. The company is privately held with no institutional or external equity ownership disclosed in the source data.

Name

RE/MAX Key Properties

Legal name

REMAX Key Properties

Website

https://keypropertiesoregon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned RE/MAX franchise brokerage headquartered in Bend, Oregon, serving Central Oregon buyers and sellers across residential, luxury, ranch & land, and commercial segments with 46 experienced brokers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on residential, luxury, ranch & land, and commercial property transactions. Operates as part of the RE/MAX franchise network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RE/MAX Key Properties is a family-owned, full-service real estate brokerage operating as a RE/MAX franchise in Central Oregon. It represents buyers and sellers across residential, luxury, ranch and land, commercial, and relocation property segments through a team of approximately 46 brokers serving Bend, Redmond, Sisters, Sunriver, Prineville, and surrounding communities. Revenue is generated primarily through commissions earned on real estate transactions closed by its brokers.

Product overview

RE/MAX Key Properties is a family-owned real estate brokerage operating as part of the RE/MAX franchise network. The company offers a unified full-service brokerage model with specialized divisions for residential, luxury homes, ranch and land, and commercial properties. Core services include buyer and seller representation, relocation assistance, and a proprietary podcast (Navigating Real Estate). The brokerage supports brokers with technology tools including BoldTrail-powered websites, IDX listing integration, Skyslope transaction management, and internal CRM capabilities. The company merged with West + Main Homes Oregon in 2024 to expand service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service residential real estate brokerage for buying and selling homes in Central Oregon, serving Bend, Redmond, Sisters, Sunriver, Prineville, and surrounding communities.
• Luxury Homes Specialized luxury real estate services for high-end residential properties in Central Oregon markets.
• Ranch & Land Specialized brokerage services for ranch properties, land parcels, and rural real estate transactions in Central Oregon.
• Commercial Development Commercial real estate services for development properties, investment properties, and commercial transactions in Central Oregon.
• Relocation Services Assistance for individuals and families relocating to Central Oregon, including relocation guides and expert guidance on neighborhoods and housing options.
• Navigating Real Estate Podcast Biweekly podcast featuring conversations about real estate skills, strategy, and success mindset for brokers and industry professionals, created and hosted by Ryan Buccola.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• West + Main Homes OregoncoreStrategic or Co-development Partner · 13 September 2024REMAX Key Properties, a longstanding family-owned full-service real estate brokerage, merged with veteran-owned independent boutique brokerage West + Main Homes Oregon. Now operating jointly under the REMAX Key Properties brand, this partnership signifies a shared vision to provide knowledge, experience, and premier customer service to Central Oregon.
• REMAX Franchise NetworkcoreChannel Partner/ Reseller/ DistributorOperating as a REMAX franchise office, providing access to the #1 real estate brand globally, global referral network, and brand resources including CRM tools, website platforms (BoldTrail), and digital advertising tools.
• Balloons Over BendminorGTM or Marketing PartnerAnnual title sponsorship of Balloons Over Bend community event, providing brand visibility in the community while offering brokers and families a family-friendly event.
• Sisters Folk FestivalminorGTM or Marketing PartnerAnnual sponsor of the Sisters Folk Festival, supporting community arts and culture while building brand presence.
• River FeastminorGTM or Marketing PartnerAnnual sponsor of community event supporting local nonprofit organizations.
• High Desert StampedeminorGTM or Marketing PartnerAnnual sponsor of community event in Central Oregon.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Redfin: A technology-enabled residential brokerage operating across Oregon including the Bend area. Comparable as a competitor using a tech-led, lower-commission model that pressures traditional brokerages on consumer-facing marketing.
• eXp Realty: A cloud-based brokerage operating on a low-overhead, commission-split model that has rapidly recruited agents nationwide, including in Oregon. Comparable as an alternative brokerage model competing for the same agent pool in Central Oregon.
• Realty ONE Group: A fast-growing global real estate franchise with a low-fee, agent-friendly model and U.S. expansion including Oregon. Comparable as an alternative franchise option competing for broker recruitment in the Central Oregon market.

Direct peers

• John L. Scott Real Estate: A Pacific Northwest-founded residential brokerage with significant Oregon operations. Comparable as a regional full-service brokerage competing for the same Central Oregon buyer and seller relationships.
• Coldwell Banker Bain: A Pacific Northwest-focused residential real estate brokerage affiliated with the Coldwell Banker global network. Comparable as a multi-office regional brokerage serving Pacific Northwest buyers and sellers across residential, luxury, and relocation segments.
• Sotheby's International Realty (Cascade Sotheby's International Realty): A Sotheby's International Realty affiliate serving Central Oregon including Bend. Comparable as a luxury-segment brokerage with strong global referral network competing directly for high-end listings in the same geography.
• Berkshire Hathaway HomeServices Northwest Real Estate: A major Pacific Northwest real estate franchise operating under the Berkshire Hathaway HomeServices brand, with significant Oregon and Washington presence. Directly comparable as a full-service residential brokerage competing for the same Central Oregon buyer/seller pool.
• Harcourts USA: An international real estate franchise with growing U.S. operations including Oregon. Comparable as a competing franchise model offering residential brokerage services with global referral reach.
• Windermere Real Estate: A long-established Pacific Northwest residential real estate brand with offices throughout Oregon, Washington, and beyond. Comparable as a regionally-rooted brokerage offering residential, luxury, and relocation services in markets similar to Central Oregon.

Broad incumbents

• Compass: A large national residential brokerage with technology-led agent tools and a growing Pacific Northwest presence. Comparable as a competitor for high-producing agents and luxury listings in the same Central Oregon market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/liveinbendoregon
• LinkedInlinkedin.com/company/remaxkeypropertiesoregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Key Properties