Run in Texas

Name

Run in Texas

Legal name

Run In Texas

Website

https://runintexas.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Race Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Beer run events
• 5K race events
• Brewery running events
• Themed race series
• Family running events

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Race Entry Fees: Primary revenue stream from individual race entry fees charged to participants. Pricing varies by event, age category (adult vs minor), and registration timing (early bird vs standard vs race day rates).
2. Event Sponsorships: Sponsorship opportunities available for each event, allowing businesses to connect with the running community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Run in Texas organizes and manages recreational running events across Texas, with a primary focus on beer-themed 5K races hosted at Texas breweries. The company runs the Texas 5K 6-Pack Beer Challenge series that connects multiple annual brewery 5K events, including the Pecan Street Brewing 5K Beer Run, Tejas Beer 5K, No Label Brewing 1st Street 5K Beer Run, and the Magnolia Days 5K and Kids' Mile.

Product overview

Run in Texas is a Texas-based race event management company that organizes running events across the state. The company operates a portfolio of 5K running events, including standalone races and beer-themed runs at local breweries. The primary offerings include the Pecan Street Brewing 5K Beer Run, Tejas Beer 5K, Magnolia Days 5K and Kids' Mile, and No Label Brewing 1st Street 5K Beer Run, all tied together through the Texas 5k 6-Pack Beer Challenge series.

Differentiator

Problem solved

Functional benefit

Brands

• Texas 5k 6-Pack Beer Challenge: A series of beer-themed 5K running events held at Texas breweries

Products and services

• Run in Texas Events Organized portfolio of recreational running events across Texas destinations, including 5K races, beer runs, and kids' mile events offered to individual participants.
• Pecan Street Brewing 5K Beer Run 5K running event held in Johnson City, Texas, part of the Texas 5K 6-Pack Beer Challenge series, featuring beer tastings at Pecan Street Brewing for registered adult participants.
• Tejas Beer 5K 5K beer run event held in Houston at Tejas Brewery, featuring an out-and-back course with post-race beer tastings and a post-race party.
• Magnolia Days 5K and Kids' Mile 5K run and kids' mile event held in Columbus, Texas, as part of the Magnolia Days Festival at Hound Song Brewing, with free beer for adult runners with valid ID.
• No Label Brewing 1st Street 5K Beer Run 5K beer run event held in Katy, Texas, part of the Texas 5K 6-Pack Beer Challenge series, hosted at No Label Brewing Co. with tastings included.
• Texas 5K 6-Pack Beer Challenge Series of beer-themed 5K running events held at multiple Texas breweries that rewards participants who complete all races in the series with special recognition.

Quantifiable outcome

• Multiple event completion rewards through Texas 5K 6-Pack Beer Challenge

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• No Label Brewing Co.coreStrategic or Co-development Partner · 20 June 2026Host venue for No Label Brewing 1st Street 5K Beer Run in Katy, TX. Event starts and finishes at No Label Brewery with tastings included.
• Pecan Street BrewingcoreStrategic or Co-development Partner · 6 June 2026Host venue for Pecan Street Brewing 5K Beer Run event in Johnson City, TX. Event starts and finishes at Pecan St Brewery. Participants receive four 8-oz tastings of Pecan St beer as part of registration.
• Tejas BrewerycoreStrategic or Co-development Partner · 30 May 2026Host venue for Tejas Beer 5K in Houston, TX. Event starts and finishes at Tejas Brewery with post-race party and tastings. Brewery has view of downtown Houston.
• Hound Song Brewing Co.coreStrategic or Co-development Partner · 16 May 2026Host venue for Magnolia Days 5K and Kids' Mile in Columbus, TX. Adult runners receive free beer courtesy of Hound Song with proper ID.
• Salvation Army of Blanco CountyminorOthers · 1 January 2026Designated charity beneficiary of Pecan Street Brewing 5K Beer Run. Water stop staffed by volunteers from the Salvation Army.

Scale indicators2 records

Recent moves5 records

Direct peers

• The Color Run: Operator of themed mass-participation 5K events built around a non-traditional, experiential hook (color powder, post-race party). Comparable to Run in Texas because it monetizes recreational runners via themed, social, party-after-the-race formats rather than elite competition.
• Hot Chocolate 15k/5k: National themed running event series that pairs a 5K/15K with a post-race chocolate and entertainment experience. Comparable to Run in Texas because it sells a bundled experiential package (race + treat + swag) to recreational runners in multiple U.S. cities, similar to the brewery + beer + swag bundle.

Others

• Athlinks: Online race results and endurance event community platform. Comparable to Run in Texas as an adjacent participant in the recreational running ecosystem, providing race timing, results, and community features that complement themed event organizers.
• RunSignUp: Leading race registration and event management SaaS platform used by thousands of U.S. running events. Comparable to Run in Texas as an indirect ecosystem enabler; Run in Texas uses the Redpodium platform, but RunSignUp is the dominant player in the same technology stack a peer event operator would use.

Broad incumbents

• Tough Mudder: Large-scale operator of obstacle and themed endurance events with a strong post-race festival culture. Comparable to Run in Texas because it sells an experiential, social-event-around-running product to amateur participants rather than elite racers, though at substantially larger scale.
• Fleet Feet: National running retailer that also produces and times a large portfolio of local and regional running events. Comparable to Run in Texas as a regional race organizer targeting recreational runners and selling event-day experiences, though with a much broader geographic footprint.
• Spartan Race: Operator of branded obstacle course races hosted in multiple cities with high registration fees and event-day festival atmosphere. Comparable to Run in Texas in its reliance on a distinctive thematic identity and experiential weekend event format.
• Rock 'n' Roll Marathon Series: Large-scale, mass-participation road running event operator (owned by The IRONMAN Group) that runs themed 5Ks, 10Ks, half marathons, and marathons globally. Comparable because it targets recreational runners with festival-style race experiences and bundled entertainment, though at a much larger scale than Run in Texas.

Regional players

• Austin Marathon: Texas-based mass-participation road running event (marathon, half, 5K) operating in the same statewide market as Run in Texas. Comparable as a regional competitor for recreational runner mindshare and sponsorship dollars in Texas, though at a different distance and scale.
• Aramco Houston Half Marathon: Major Houston-area road running event organizer (Houston Marathon and Half Marathon). Comparable to Run in Texas as a Texas-based road running event operator competing for the same recreational runner audience and brewery/sponsor partnerships in the Houston market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RunInTexas
• Xx.com/RunInTexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run in Texas