What Novacard does

Novacard is a private US-domiciled fintech company founded in 2024 that operates a direct-to-consumer e-commerce platform enabling the purchase of anonymous prepaid cards using cryptocurrency. The company's single core product, Novacard Eagle, is a Visa-branded virtual prepaid card with a balance range of $10 to $1,000 and a 7.5% issuance fee (minimum $5). Cards are issued by Pathward N.A. through yourrewardcard.com under a Visa USA Inc. license, with Novacard serving as a resale platform rather than the licensed issuer.

The underlying technology comprises cryptocurrency payment processing integrated with virtual card issuance infrastructure operated by licensed money services business partners. Novacard does not perform its own KYC; identity verification is deliberately minimized to support the anonymity positioning, though third-party payment providers conduct Anti-Money Laundering (AML) checks on transactions. Delivered card details support Apple Pay and Google Pay mobile wallet integration, and cards are valid for six months without reload capability.

Novacard's business model is a one-time transaction fee structure: revenue is generated from the spread between the wholesale card acquisition cost and the retail price (which embeds the 7.5% issuance fee). The company serves a horizontal, long-tail consumer base primarily composed of privacy-conscious cryptocurrency holders and secondarily of unbanked or underbanked individuals. Distribution is product-led and self-serve via the novacard.co storefront, with no disclosed headcount, funding, or revenue. The geographic footprint is currently limited to the United States, with stated ambitions to expand the product portfolio with additional prepaid cards and brand-specific gift cards.

Name

Novacard

Legal name

Novacard

Website

https://novacard.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Novacard is a private US fintech that operates a self-serve e-commerce platform selling anonymous cryptocurrency-funded prepaid Visa cards (Novacard Eagle), targeting privacy-conscious crypto holders and unbanked consumers seeking verification-free digital spending.

Ownership category

akta.pro rank

Product category

Crypto Prepaid Cards

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221)

SIC

Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC)

akta.pro secondary industries

Virtual Prepaid & Single-Use / Tokenized Cards (FSAMANAJ), Card Issuing Platforms (Issuer Processing) (FSAGABAD), Embedded Card Issuing & Card-as-a-Service (FSAGALAC)

Keywords

• Crypto prepaid cards
• Anonymous payment cards
• Virtual prepaid cards
• Cryptocurrency debit cards
• Privacy-focused payments

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Prepaid Card Sales: Novacard charges a 7.5% issuance fee on the card value (minimum $5 USD) for each prepaid card sold. There are no additional fees such as monthly fees or transaction fees. Revenue is generated as a one-time transaction fee per card purchase.
2. Platform Resale Margin: Novacard operates as a platform facilitating the resale of prepaid cards issued by licensed money services businesses. The company earns margin on the difference between acquisition cost and retail sale price to end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Novacard operates an online platform that sells anonymous cryptocurrency-funded prepaid Visa and Mastercard cards directly to consumers. Customers pay with crypto, receive virtual card details instantly, and can use the cards at merchants accepting Visa/Mastercard and via Apple Pay/Google Pay, without identity verification or bank-account linkage.

Product overview

Novacard is a single-product anonymous crypto prepaid card platform that facilitates cryptocurrency-to-prepaid-card exchanges. The company currently offers one core product: Novacard Eagle, a Visa prepaid card designed for US merchants. Novacard Eagle provides users with privacy-focused payments by enabling them to purchase prepaid cards with cryptocurrency without identity verification. The platform is integrated with licensed money services businesses and payment gateways to issue cards under Visa and Mastercard licenses. Novacard plans to expand its product portfolio with additional prepaid card options and brand-specific gift cards in the future.

Differentiator

Problem solved

Functional benefit

Products and services

• Novacard Eagle A Visa-branded anonymous prepaid card available to US residents, purchased with cryptocurrency and usable at online merchants accepting Visa and via Apple Pay/Google Pay. Card balance ranges from 10 USD to 1,000 USD, expires after 6 months, cannot be reloaded, and requires no identity verification or bank-account linkage.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Visa Inc.coreTechnology or IntegrationNovacard operates under a license from Visa Inc. to facilitate the resale of Visa-branded prepaid cards. The partnership enables Novacard to offer cards accepted at millions of merchants worldwide that accept Visa payments.
• Mastercard Inc.coreTechnology or IntegrationNovacard operates under a license from Mastercard Inc. to facilitate the resale of Mastercard-branded prepaid cards, providing additional acceptance network options for customers.
• Licensed Money Services BusinessescoreOEM/ Whitelabel/ Licensing PartnerNovacard partners with licensed money services businesses to issue prepaid cards. These partners handle the actual card issuance under their regulatory licenses, while Novacard manages the customer-facing platform and sales.
• yourrewardcard.com / Pathward N.A. (formerly Metabank N.A.)coreOEM/ Whitelabel/ Licensing PartnerNovacard Eagle cards are issued by yourrewardcard.com, which partners with Pathward N.A., Member FDIC, under a license from Visa USA Inc. Pathward provides the banking infrastructure and FDIC insurance backing for the prepaid cards.

Recent moves6 records

Expansion highlights4 records

Emerging players

• Alchemy Pay: Alchemy Pay provides crypto payment gateway services and crypto-funded card solutions for merchants and consumers. It overlaps with Novacard on crypto payment infrastructure for card products, targeting similar merchant acceptance use cases.
• 1Money Network: 1Money is building a US-regulated stablecoin payment network with card issuance capabilities. As an emerging crypto payment infrastructure player with card ambitions, it is thematically comparable to Novacard's crypto-funded card model.

Direct peers

• Bitrefill: Bitrefill sells gift cards, prepaid cards, and mobile top-ups paid for with cryptocurrency. Like Novacard, it offers crypto-funded prepaid products, though Bitrefill focuses more on gift cards while Novacard focuses on Visa prepaid cards.
• CoinsBee: CoinsBee is a crypto-to-gift-card and prepaid card marketplace accepting many cryptocurrencies for digital and prepaid Visa/Mastercard products. It is comparable to Novacard as both serve privacy-conscious crypto users spending digital assets at mainstream merchants.
• Wirex: Wirex is a regulated crypto payments platform issuing Visa debit cards that allow users to spend crypto at merchants. Comparable to Novacard in offering cryptocurrency-funded Visa card products, though Wirex operates with KYC compliance and a broader feature set.
• Cake Pay (Pay with Cake): Cake Pay offers anonymous crypto-funded Visa prepaid cards similar to Novacard's Eagle product. Both target users seeking no-KYC prepaid cards with cryptocurrency funding and mobile wallet support.
• SpectroCoin: SpectroCoin issues Visa debit cards funded by cryptocurrency, including anonymous tiers. It serves a similar use case to Novacard with overlapping crypto-to-card functionality and merchant acceptance.

Broad incumbents

• Binance Card: Binance Card (Visa) converts cryptocurrency to fiat for spending at merchants. While not anonymous and not a prepaid card, it competes with Novacard for the same use case of spending crypto at everyday merchants through a Visa-branded card product.
• Bybit Card: Bybit offers a crypto-funded Mastercard that allows users to spend digital assets globally. It competes with Novacard in the crypto-to-card conversion space, though Bybit operates as a major centralized exchange with full KYC.
• Crypto.com Visa Card: Crypto.com issues Visa debit cards that allow users to spend cryptocurrency at merchants worldwide. As a broad incumbent with rewards, staking, and a full exchange platform, it is comparable to Novacard's crypto-funded Visa card model but operates at vastly larger scale with KYC compliance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/novacardco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novacard